Xue Zhebin also nodded in agreement: "Looking at it this way, you can make a lot of money by asking Lin Jiaqiang to be your spokesperson!"
"The promotional video at the press conference was very well shot. This humorous and slightly nonsensical style allowed Lam Jiaqiang's acting skills to be fully utilized, which immediately left a deep impression on people."
"After the product was released, Lin Jiaqiang's personal experience also dispelled more people's doubts."
"The most important thing is that Lin Jiaqiang's business cooperation fee is very low, but his reputation is not low. It can be said that every penny is spent wisely, which is great value!"
"Before, I was very proud of my marketing activities. Compared with Mr. Pei, the difference is huge!"
Li Shi smiled: "This is normal. Anyone who has dealt with Mr. Pei will have similar thoughts."
"Mr. Pei is like this, one after another. Every choice you think is ordinary may have a series of back-up moves behind it!"
"If we invite Lu Zhiyao or Zhang Zuting, we can definitely invite them, but their figures are too good, and it is not convincing at all to endorse this product. People will think that their figures were originally trained in the gym, which is different from smart fitness."
A clothes drying rack doesn’t matter.”
"Lin Jiaqiang himself has fitness needs, and Mr. Pei is particularly confident in his products, so he can achieve significant weight loss results!"
"I have to say that this product, which sounds very weird and outrageous, has once again subverted my knowledge."
"Sometimes I wonder why Mr. Pei is so young and yet has so many ideas and wisdom? It can only be said that there are still geniuses in this world..."
While reviewing the series of exciting operations of the smart fitness clothes drying rack from publicity to sale, everyone marveled at Mr. Pei's foresight.
While chatting, Yao Bo suddenly remembered something.
"By the way, there is news, Mr. Li, have you heard about it?"
“Tengda’s first experience store is located in Jinsheng Plaza.”
Li Shi was stunned for a moment: "Jinsheng Plaza? Isn't that the mall where you have a stake?"
The names of Jinsheng Plaza and Jinding Group are somewhat similar, and they are actually related. Jinding Group has some investments in Jingzhou, and Jinsheng Plaza happens to be one of them.
It's just that Jinding Group is only one of the shareholders behind Jinsheng Plaza. Although it has a certain say, it does not have absolute control, and it basically does not interfere with the daily operations of this shopping mall.
Therefore, Yao Bo did not know about this matter at the first time.
Yao Bo said: "I just learned about this not long ago, because Tengda seems to be acting more secretly this time, and the mall has also carried out some confidentiality work. It may take a while before it will be publicized in a big way."
Li Shi cheered up: "Thank you! This news is so important to me!"
“I’ll go nearby and buy some more shops and storefronts!”
"By the way, did the mall give Tenda a discount?"
Yao Bo replied: "Of course it's a discount! I heard it's 40% off the rent, half a year's rent free, and a total of 7,000 square meters of space has been leased to Tengda."
Li Shi nodded approvingly: "Well, although the discount is not a lot, it's not bad."
"Remember, when dealing with Mr. Pei, you must be sincere! The greater the sincerity, the greater the reward for Mr. Pei!"
"Tell the person in charge of the shopping mall and ask them to give you as many preferential terms as possible in the future. Don't be picky. Mr. Pei will definitely repay you with ten times or a hundred times the profits."
Yao Bo quickly said: "Okay, I'll call the mall when I get back and give them a heads up!"
…
After the dinner, Li Shi saw off Yao Bo and Xue Zhebin, and then took a car for about half an hour to a shopping mall.
This is an inconspicuous small shopping mall, even in Jingzhou itself.
After arriving at the mall, Li Shi went directly to the negative floor, which is the head office of the Star Bird Fitness chain store.
After talking to the front desk, not long after, I saw a middle-aged man in his forties walking out quickly.
"Mr. Li! Come in quickly."
This middle-aged man's name is Che Rong, and he is the owner of the Star Bird Fitness chain store.
Che Rong led the way diligently, took Li Shi to the VIP room in the gym, and personally made tea to entertain him.
"Mr. Li, what brought you here today? Let me know when you come next time so that I can entertain you in advance."
Li Shi smiled: "Mr. Che, you don't have to be so polite. Today I also suddenly had a whim and remembered something, so I came over to take a look."
"As for the investment you asked for before... I thought about it and decided to invest."
An expression of surprise instantly appeared on Che Rong's face: "Really? Mr. Li, thank you so much!"
Li Shi raised his hand: "Don't thank me in a hurry, I have conditions."
Che Rong nodded quickly: "You say."
Li Shi took a sip of tea and thought about where to start.
Xingniao Fitness is a local gym chain in Jingzhou. Although it has more than a dozen stores, no matter in terms of scale, market share or reputation, it is difficult to rank among the top ten in Handong Province, let alone in the country.
No number.
In the past two years, the fitness industry has been very difficult.
The domestic fitness industry began to develop rapidly around 2000. After the successful bid for the 2001 Olympic Games, the topic of national fitness began to receive attention. Many gyms' fitness cards were hotly speculated, and even sold for thousands.
This craze naturally spawned a large number of gyms. Around 2004, there were more than 500 gyms in the Imperial Capital alone. It can be said to be a rapid development.
But with more gyms, competition has become fiercer, and the fitness industry is very homogeneous. If you want to attract more customers, you can only rely on lowering prices, so you gradually fall into a vicious cycle.
The annual membership price of large gyms has dropped from tens of thousands to around 3,000 yuan, and the price of small clubs has even dropped to 700 or 800 yuan. There is only a lower price, not a minimum.
Although this allows customers to go to the gym at a more favorable price, it also leads to a series of chaos due to low profits, such as trying every means to sell personal training classes, gyms making money and running away, etc.
The gross profit margin of many gyms has dropped from 40% to less than 3%, so a crazy wave of closures has begun in the past two years. Last year alone, in 2011, more than 40 gyms in the Imperial Capital closed.
As a second-tier city, Jingzhou has fewer young people than first-tier cities and worse fitness habits, so the situation is naturally even more pessimistic.
To make matters worse, after managed gyms opened on a large scale, they provided a brand new fitness model and quickly took away a large number of customers from traditional gyms.
This makes life even more difficult for local small gyms like Star Bird Fitness in Jingzhou.
Therefore, Che Rong, the owner of Xingniao Fitness, had no choice but to seek investment from everywhere, hoping to survive this difficulty.
Li Shi's Fuhui Capital was well-known in Jingzhou. Of course Che Rong also went to find it, but Li Shi never gave him a clear answer.
Because Li Shi is an investor, investment is about return.
There is nothing special about Star Bird Fitness, and you may not make money if you invest in it, so why invest in it?
Originally Li Shi had wanted to reject Cha Rong, but today he suddenly changed his mind.
"Investment is okay, but I have a condition: all the money I invest must be used to purchase smart fitness clothes drying racks and install them in each Star Bird Fitness store."
Che Rong was stunned for a moment: "Ah? Mr. Li, what does this mean?"
"I also saw that clothes drying rack. Although it is very popular now, it seems to be a home fitness equipment, right?"
"The equipment in our gym is all professional fitness equipment, which is better than this clothes drying rack. Why should we replace it?"
Li Shi shook his head: "At first glance, you have never experienced this yourself."
"The smart fitness clothes drying rack is indeed a home fitness equipment. It is not as good as professional fitness equipment in terms of specific movements."
"But it also has its own advantages, which traditional fitness equipment cannot match! Combining games and equipment makes fitness no longer boring, but full of fun, making it easier for people to persist. This is something traditional fitness equipment cannot do.
of!"
"At present, most gyms are still unaware of this. This is a very good opportunity for us!"
“Although you can’t learn the basic model of a managed gym, you can still learn the new fitness form of smart fitness clothes rack!”