Chapter 1079 The investment group is eyeing the snack street again
May 30, Wednesday.
Fuhui Capital.
Li Shi is thinking about Xingniao Fitness.
He had already talked with Chang You from Outu Technology, and the two parties hit it off immediately and felt that they could carry out in-depth cooperation on this project.
For Changyou, although Guo Licheng's managed gym is his first cooperation target, the managed gym has limited capacity after all and cannot accommodate so many smart fitness clothes drying racks.
Before, it was not sure whether smart fitness clothes drying racks could make money, so it was impossible for the foundry to invest in too many production lines.
Now that we have made money and put into full production, the monthly output has reached nearly 10,000 units. If we are willing to invest money to open a new production line, it is not difficult to reach 20,000 units or even higher.
Each managed gym needs only ten smart fitness clothes drying racks.
After all, the space in the gym is limited, and a lot of space must be reserved for the strength area, other professional equipment, aerobic equipment such as treadmills and ellipticals, as well as yoga rooms, exercise rooms, etc. These cannot be omitted.
The ten pieces of equipment in each managed gym are actually completely unable to absorb the production capacity of smart fitness clothes drying racks.
It’s impossible to host a gym to open a hundred new stores every month, right?
Therefore, this business must also be done with other gyms.
Changyou and Guo Licheng are not worried that this will affect the business of managed gyms, because the core competitiveness of managed gyms is not here.
The introduction of smart fitness clothes drying racks into major gyms will not only bring more player groups and revenue to "Fitness Battle", but also act as a living advertisement for Tenda Group and Outu Technology. Once rolled out, the future will be extremely promising.
Profitable.
Therefore, Changyou also intends to use Xingniao Fitness to test the water to see whether smart fitness clothes drying racks will be popular in ordinary gyms, thereby starting a large-scale procurement business for large chain gyms.
Once this road is proven to work, those large chain gyms will have at least hundreds of stores across the country, and the number of smart fitness clothes drying racks purchased will be extremely staggering.
Putting smart fitness clothes drying racks in the stores of these chain gyms will attract members of these gyms to try and experience them. Some of them will choose to buy one and put it at home, which will greatly expand the customer base.
In other words, cooperating with chain gyms is actually a business expansion and advertising process, and the effect will definitely be much better than simply promoting online.
For Li Shi, Xingniao Fitness is obviously another typical case of drinking soup. If it succeeds this time, not only can he get soup from Tengda, but he can also take away part of the business of those large chain gyms. Waiting for Xingniao Fitness
After it develops, his investment will definitely receive extremely generous returns!
For the first batch of more than 100 smart fitness clothes drying racks, Changyou decided to directly use the next batch of ready-made clothes for supply.
He also wants to see as soon as possible whether smart fitness clothes drying racks can be successful in traditional gyms.
Recently, Xingniao Fitness has begun to adjust the layout in various stores, and advertises it to its members by distributing flyers, setting up advertising display boards, etc., and will wait until the weekend at the earliest when these smart fitness clothes drying racks arrive.
, you can directly open the experience.
Once this model becomes popular, Li Shi will consider teaming up with several other investors to continue investing money to help Xingniao Fitness open more stores, continue to purchase smart fitness clothes drying racks on a large scale, and take advantage of this unique advantage in the short term.
, expand as much as possible!
At this time, there was a knock on the door outside the office, and Xue Zhebin pushed the door open and entered.
"Mr. Li, I understand clearly that Tengda does intend to buy or long-term lease the shops on the street near the Terror Hostel, and it seems that an ultimatum was given yesterday, either long-term lease or sale, for shops that do not cooperate.
, the food court will choose to bypass it directly!”
"The situation there is quite chaotic now. The shop owners are talking about joining forces, but in fact they are all making their own plans. As far as I know, several shops have signed contracts with Tenda..."
Xue Zhebin explained everything he learned about the situation.
Li Shi couldn't help but cheer up: "Very good! It's exactly as I expected!"
"Before, we only talked about long-term renting, but now there is an option to buy. It must be Mr. Pei who has provided a large amount of funds. This is enough to prove that Mr. Pei actually attaches great importance to this place!"
When the construction of the snack market first started, Li Shi had already grasped the news, but he never had a good idea about how to drink the soup.
Because there are many shops in the surrounding area of the snack market, but they are all in a state of survival. If the place where you buy happens to be misaligned with the direction of Tenda's development, wouldn't it be a huge loss?
But now, the goal has become quite clear.
Obviously, Tengda’s goal is to connect the snack market and the Panic Hostel through a snack street that is more than one kilometer long to form a linkage!
In this way, tourists can walk along the snack street to the snack market in the evening after visiting the Jingtang Hostel and enjoy all kinds of delicious food.
It is said that there are also new large-scale projects under construction inside the Panic Hotel, which will inevitably further revitalize the entire surrounding economy.
As for those shops with sky-high prices, Tenda has obviously thought of a solution.
Human greed is endless, and we must not be blindly satisfied with these stores. Otherwise, if the first store succeeds in raising prices, the following stores will also raise prices, and they will have to fight with every store, and this matter will never end.
Tenda has a unified price for all shops, and offers two options: long-term rental and purchase. The price is quite generous.
If this was not a Tengda project, then Li Shi would definitely think it would be much more cost-effective to rent first-hand.
Because money has a time value, as long as the shop owners don’t simply squander it when they get the money, but choose to use the money to make some more promising investments, the income generated after ten years will definitely be far greater.
at 50%.
But this is Tengda's project, so it's different.
The rate of return of the Tengda project cannot be measured by a simple number.
But store owners may not understand this truth, because they do not believe in Tengda's business myth as firmly as Mr. Li does.
Strictly speaking, these bosses' joint price increase is more like a short-sighted behavior.
Tengda also gave a solution to the bosses' joint price increase, which is to differentiate them.
The original plan was to build a direct road from the snack market to the Panic Hotel. Many shop owners on this road felt that Tengda would take over their shops at any cost, so they were naturally confident.
But now Tengda has changed its thinking and will choose multiple routes, and finally decide on one based on the actual situation.
The snack street may take a turn and avoid some shops.
In this way, shops that originally had no chance to enter the snack street are also within the scope of consideration.
In order to get this opportunity, these shops will definitely compete to sign contracts with Tenda.
Shops that were originally located at a straight-line distance may get nothing.
Under such circumstances, it is impossible for shop owners to unite closely. After all, one mistake can cost hundreds of thousands, and most small business owners do not have the courage.
Moreover, I heard that Tenda has added a new plan to directly buy shops on the basis of the original long-term lease. This is enough to show that this matter has alarmed Mr. Pei, and Mr. Pei has allocated a large amount of additional funds.
Li Shi felt that the opportunity had come!
He immediately said: "We will also buy shops nearby! However, we are different from Tengda. We only buy, not rent."
"Moreover, we will not compete with Tengda. After Tengda's route is determined, we will go find those unsuccessful shops and buy them at a relatively favorable price."
"I think... a 40% premium should be fine."
The plan proposed by Tengda is a 50% premium, but there is definitely only one final route for the snack street, and many nearby shops will not be selected.
Most of the owners of these shops will regret it.
Of course, we do not rule out the kind of bosses who are particularly confident in themselves and feel that they can make a career in the food court, but there are certainly bosses who miss opportunities and fail to sell their shops because of hesitation.
Li Shi and other investors will find these people and buy them at high prices.
For a store that has determined that it is not on the food street, this premium is actually very considerable, and someone will definitely sell it.
After buying it, Li Shi will recruit professional talents from other industries he invested in, such as chain Internet cafes, bars, coffee shops, etc., to take charge of these stores.
Moreover, Li Shi can also choose to rent some shops to Tengda at a low price and sign a long-term contract.
Although the food court can only cover one street at first, if the flow of people continues to grow in the future, will the food court expand?
Moreover, Mr. Li's reputation is completely different from that of those shop owners.
Most of those shop owners have no resources or ability, and they have rejected Tengda's kindness. Tengda will definitely not cooperate with them.
But Li Shi has the resources and has a good relationship with Mr. Pei. The cooperation between the two parties is quite pleasant. Even if it cannot become an "internal food court store" by then, it will be no problem to become a "food court cooperative store".
As long as you have Tengda's approval, there is no problem in drinking soup from the food court.
Tenda had no reason to reject this proposal, because Li Shi and other investors purchased shops around the food street, and it was impossible for Tenda to take over all of these shops.
Instead of cooperating with a shop owner whom you don’t know and who has few resources and abilities, why not cooperate with an old acquaintance like Li Shi?
What Li Shi cares about most is the appreciation potential of these stores many years later.
Those shop owners might have doubts about this and they couldn't wait that long, but Li Shi would never doubt it.
Xue Zhebin nodded: "Okay, then I will notify other investors!"