Chapter 1085 Meng Chang's Three Nonstick Principles
June 3, Sunday.
After Meng Chang worked on the laptop at his residence, he leaned back slightly, carefully looked at the fruits of more than a day's work, and then nodded with satisfaction.
Okay, perfect!
Of course, this so-called "perfection" can only be reached from his perspective.
To celebrate, Meng Chang even opened a can of Feizhai Happy Water to make himself a little happier.
Although the place where Meng Chang lives is not very good, this computer is an office computer provided by Tenda and has all kinds of configurations. It can handle this simple work easily.
This high-end laptop is equipped with a 2K high refresh rate screen with one billion colors and true color display. For professional film and television professionals, this screen is already very useful.
But at this time, only a simple PS program was opened on this computer. The pictures in it had a solid color background, and the theme content was pieced together with many texts, which looked messy.
It contains some information similar to this: "Eternal Fall into Reincarnation" has the highest ranking of 24th on the entire site, the top five in the fantasy section, and the total number of recommended votes is as high as 370,000...
Several other books from the inspiration class, as well as their achievements, are also listed.
There are seven books in total, as well as the achievements of these books.
These contents are laid out on the poster in a chaotic manner, like a mess, intertwined and intricate.
It can't be said to be ugly, but it can't be said to be outstanding either.
Meng Chang certainly knows the layout of posters very well.
Generally speaking, the fewer words in a poster, the better, because large, concise patterns will be more conducive to creating a visual impact.
The more words, it means that the words will become smaller accordingly, and the audience will find it difficult to read, or they will not want to read these words at all, and the publicity effect will naturally be greatly reduced.
Of course, there are also some unavoidable situations. For example, many museum posters often need to use a large amount of text to introduce a certain exhibit. At this time, designers will deliberately make some adjustments when designing the poster, such as adjusting the text.
The size, font matching, layout, etc. make the overall layout of the poster more comfortable.
Meng Chang understood this, but he deliberately didn't do it.
He just threw all these contents onto the poster and then made relatively simple adjustments.
Although most people can clearly see the content on this poster, this poster is definitely not aesthetically pleasing.
The reason is also very simple. Why are the posters so beautiful? Doesn’t that run counter to the goal of reverse publicity?
Just make some simple edits to make this poster look passable.
The content of the poster was finalized by Meng Chang after careful consideration and a lot of relevant knowledge.
The results of these works in the inspiration class cannot be said to be good.
The whole site ranks more than 20 times, the division ranks in the top five, and the total recommended votes are only over 300,000... Even on the Chinese website of the terminal, this is not an excellent data, but looks very shabby.
If you don’t read online articles, you may think this data is good, but as long as you have a little in-depth understanding of online articles, you will know that this data is quite poor.
So it played a kind of overt and covert role.
The most important thing is that everyone will think that the person who made this publicity plan "does not understand the online literature industry" and is an outsider, and will not think that he deliberately messed up this publicity plan.
In this way, Meng Chang's goal was achieved.
In order to strictly prevent leaks, Meng Chang took great pains. During the investigation, he disguised himself and went in private without being seen by anyone. He made the plan secretly at home and did not ask for it from the Dingmin Chinese website.
Instead of internal data, we collected some data that everyone can see on the Dingmin Chinese website APP.
Even the promotional posters were posted by Meng Chang himself.
When he gets to work on Monday, Meng Chang will hand this poster directly to the people in the advertising and marketing department, and ask them to immediately hang the poster intact at bus stations, subway stations and web pages in some cities.
In this way, even if there is an informant or mole installed by Mr. Pei in the advertising and marketing department, there will be no time to change his publicity plan, and it will even be significantly more difficult for Mr. Pei to secretly interfere!
The more Meng Chang thought about it, the more he felt that his plan was perfect and seamless.
He kept the poster, took two more sips of Feizhai Happy Water, and then prepared to go downstairs to have something to eat.
People are in high spirits during happy events, so Meng Chang decided to take a few more steps and go to a nearby food court to have a buffet barbecue.
Although Tengda's work meals are delicious and all are delivered by Moyu takeout, after all, eating is too healthy. Sometimes if you want to reward yourself, you still need to be a little sinful.
"Do you want to know about the new interactive fitness experience, sir?"
Meng Chang was walking towards the food court while humming a tune, when he suddenly heard a familiar sales pitch, and an extra hand and a leaflet appeared in front of him.
He originally wanted to avoid it subconsciously, but suddenly realized that the slogan of the gym today seemed a little different from the past.
It used to be: "Do you want to know more about swimming and fitness?"
Today it has become: “Do you want to know about the new interactive fitness experience?”
The difference seems to be quite big!
Meng Chang reached out to take the flyer and took a look and found that the content of the flyer was different from that of a traditional gym.
The flyer printed many characters from "Fitness Fight" in handsome or charming poses, and also printed a rendering of a smart fitness clothes drying rack.
There is also a series of promotional text below, which mainly introduces the smart fitness clothes drying rack and the "Fitness Battle" game.
On the back of the flyer is written the name and logo of "Star Bird Fitness", as well as the specific location of the nearby store in the food court. It also states that you can get a 15% discount when you apply for the card now, which is a very good discount.
Meng Chang was stunned.
"What's going on?"
“Isn’t the smart fitness clothes drying rack a product of Tenda?”
"Tengda's own gym is called Tuan Fitness, not Star Bird Fitness?"
"Is it...business cooperation?"
Although this matter had nothing to do with Meng Chang, he still accidentally came to the first floor of the food court and found the location of the Star Bird Fitness.
It’s a bustling place!
Meng Chang was not very impressed by Star Bird Fitness before, but he was very sure that this gym was not so popular before.
But now, if you look at it from a distance from the door, you will find that there are many smart fitness clothes drying racks placed in the main part of the hall. Many members are experiencing them, and there are even many people watching.
Several account managers even shuttled back and forth, introducing this brand new device and its gameplay to new customers attracted by the flyers, and taking the opportunity to sell membership cards.
Meng Chang couldn't help but sigh to himself: Mr. Pei is really good at making money!
He was the one who made the publicity plan for the smart fitness clothes drying rack, so he naturally knows this product very well.
But Meng Chang always thought that the smart fitness clothes drying rack was a home fitness equipment.
Unexpectedly, Mr. Pei successfully sold this equipment to other gyms, expanding it from home use to commercial use!
Once this market is opened, there will be a very considerable income.
This gym requires more than a dozen units. There are so many gyms across the country. How big is the market?
All I can say is that Mr. Pei’s vision is really too broad!
Meng Chang has always regarded himself as a business wizard, but compared with Mr. Pei, he is still far behind.
Although I hate to admit it, this is an indisputable fact.
At this moment, Meng Chang suddenly saw a familiar figure.
"Mr. Li?!"
Meng Chang hurriedly stepped aside to prevent being discovered by Li Shi.
Fortunately, Li Shi was chatting with Che Rong, the owner of Star Bird Fitness, and there were many people in the gym, so he didn't see Meng Chang.
Judging from the smiles on their faces, they are obviously very satisfied with the current situation of Star Bird Fitness.
"Sure enough, there is Mr. Li behind this!"
Meng Chang couldn't help but feel that "it's true" and realized that his previous plan to make a smart fitness clothes drying rack failed. It was definitely not an accident, but inevitable!
Projects related to Mr. Li are definitely the key projects that Mr. Pei is interested in, and the probability of success is extremely high!
If he had known that Mr. Li was involved in the smart fitness clothes drying rack project, Meng Chang would never have made this publicity plan.
All I can say is that Mr. Li hid it too well.
If Meng Chang hadn't come to this food court on a whim, he wouldn't have bumped into Mr. Li and the owner of Star Bird Fitness, and wouldn't have known about Mr. Li's relationship with the smart fitness clothes drying rack.
"It seems that I have to establish a principle from now on: no contact with others!"
"You must not get involved in any Tengda project that Mr. Li participates in."
"Any Tengda projects that are highly related to games must not be involved."
"Any marketing project where Tenda spends money and gives away benefits must not be involved."
“As long as you keep these three principles in mind, you can avoid most projects with a high success rate!”
"From this point of view... the failure of the promotion of smart fitness clothes drying rack should not be an accident, but inevitable."
"In the future, as long as we strictly follow the three non-contamination principles, the probability of finding the correct answer will definitely increase greatly."
"The plan for this inspiration class should be okay and will not be affected."
Meng Chang happily thought that he was one step closer to completely uncovering the mystery of Tengda and Mr. Pei, and one step closer to receiving the commission safely, so he happily went to eat the buffet barbecue.
In Star Bird Fitness, Li Shi and Che Rong were chatting.
The day before yesterday, the smart fitness clothes drying racks had arrived one after another. After yesterday’s placement and promotion, today’s customer flow has increased significantly!
This made both Li Shi and Che Rong smile, because it meant that they were heading in the right direction, and the new model adopted by Star Bird Fitness indeed has great potential!
Li Shi said: "I will discuss with several other investors to invest another sum of money in Xingniao Fitness and open more stores. We must firmly seize this opportunity and compete with other gyms in Jingzhou."
Brand differentiation.”
Che Rong nodded quickly: "Thank you, Mr. Li! But...if you open a branch in such a big way, will Mr. Pei really not be angry?"
Li Shi smiled: "Don't worry, Mr. Pei doesn't care about this trivial matter at all. As long as Chang You, the person in charge of Outu Technology, nods, it will be fine."
"Changyou is very supportive of our plan, and I have already negotiated with him for priority supply. The success of Xingniao Fitness's model means that he can sell smart fitness clothes drying racks to more gyms, and he will definitely be very happy.
of."
"If you're really worried..."
"Let's see, I'll go talk to Chang You or the person in charge of Yuanmeng Venture Capital, and give up some shares of Star Bird Fitness and hand them over to Tenda. Isn't that the end of the matter?"
Che Rong was very happy: "Of course that's good! I can feel more at ease now."
Li Shi added: "Now it seems that our previous plan was too conservative. A dozen smart fitness clothes drying racks are simply not enough, and many people cannot use them at all."
"When we open a new store, we simply get rid of all the equipment that no one uses. 70% of the entire gym area is equipped with smart fitness clothes drying racks. We order 30 or 40 units at a time! And we will issue a special membership card.
, which can only use smart fitness clothes racks and treadmills, give a discount and come with a few props from "Fitness Fight"..."
Li Shi and Che Rong walked into the gym while chatting, pointing out that a grand blueprint seemed to be slowly unfolding.