Chapter 1098 Why does it look like a coin-throwing hedgehog?
afternoon.
Pei Qian was in the office, looking sad.
The experience store was full on the first day of trial operation, and the response was enthusiastic. Moreover, Yao Bo and Zhou Muyan even talked about a cross talk in front of him, one complimenting the other and making him laugh, which severely pierced his heart.
It’s so hard to bear!
The reason why Pei Qian went to such trouble to open an experience store was mainly to spend more money.
As a result, now, the rent of the experience store itself has been reduced a lot, and the location is so good, even the sales staff's persuasive service has had the opposite effect...
It didn't achieve the effect Pei Qian expected at all!
Pei Qian even wanted to completely give up on his plan to build a huge sales team and spend money.
But after reading the experience store report, Pei Qian hesitated again.
Because the sales volume of the experience store was not as bad as he imagined.
I originally thought that this experience store would make a lot of money, but based on a rough estimate based on the first day's turnover, it seems... it's not very profitable?
The entire experience store has a total area of about 7,000 square meters. The sales have changed slightly in the past two days. Although the sales on the first day exceeded one million, the average so far is about 800,000.
This is pure sales. The actual profit will also be deducted from the cost of goods, shopping mall rent, electricity bills, personnel wages and other expenses.
Although the rent for half a year is waived and the rent itself is 40% off, because Tenda’s experience store rents the most perfect area of Jinsheng Plaza, the original rent is relatively high. After the discount, it is about 8 yuan per day (
There are differences in rent between core areas and ordinary areas).
Calculated in this way, the daily rent alone costs nearly 60,000 yuan. Adding in the high wages of dozens of salesmen, chefs and other staff in the catering area, and other expenses, the daily cost is over 200,000 yuan.
On the other hand, the retail sales of Pineapple Mobile Phones per square meter per day are about more than 1,000 yuan.
This is a very huge gap. Compared with the retail stores of Pineapple Mobile Phones, Tenda’s experience store has less than one-tenth of its sales.
What's more, although Tenda's experience stores include products with relatively high profit margins such as the G1 mobile phone, there are also products with low profit margins such as cooperative furniture, smart fitness clothes drying racks, and fully automatic intelligent bar lifters.
Therefore, this sales volume is very fictitious. It seems to be much higher than the cost, but it is not necessarily how much money can be made after operation.
Even if it is not as big as Pineapple, even compared with some domestic mobile phone brands, this data is still not enough.
The store area of many domestic mobile phone brands is only three to four hundred square meters, and their turnover can exceed one million, making more money than a high-end experience store like Tenda.
This data was so optimistic that Pei Qian couldn't believe it.
But he calmed down and thought about it carefully, and felt that this situation occurred mainly for the following reasons.
First of all, most of the products in Tenda’s experience stores are first sold online. Coupled with the existence of headwind logistics, Tenda’s customers still prefer to shop online.
Therefore, when regular customers come to Tengda experience stores, most of them just browse without buying.
Secondly, although the persuasive service that Pei Qian arranged for Tian Mo and others did not have a particularly obvious effect in persuading people to leave, it did have a positive effect on reducing turnover.
Many people come here just to browse around. Anyway, they can't see the sales and can't think of buying anything. They just wander around and don't buy anything, and they don't feel any guilt.
Moreover, the salespeople do not receive commissions and are paid dead wages. Naturally, they strictly follow Pei Qian's requirements and provide "transparent services."
The last point, and the most critical point, is that the entire experience store is really focused on experience.
The stores of Pineapple Mobile and other domestic mobile phone brands are mainly retail stores. Customers go there just to buy things. Moreover, these brands have a wide user base, so sales are naturally high.
But Tenda's store is not a retail store. Most of the areas are for experience. Whether it is playing games or watching movies, there is no need to spend money at all.
Most people came here with the intention of having fun and had no intention of buying anything.
In this way, although Tenda's experience store is large, it cannot make more money.
Of course, Tenda's experience store is in the trial operation stage and has not been officially promoted, which is one of the reasons for the relatively low turnover.
But even so, Pei Qian thought about it and found that the situation was still relatively optimistic.
If we recruit more sales staff so that they can work more shifts, the overall salary level will increase again, or we can think of some other expense items for the experience store...
Wouldn’t it be possible to spend more money?
Moreover, after all, this is the first large-scale experience store, and it is opened in Jingzhou, Tengda’s home base, so it has such a huge flow of people.
If more experience stores are opened, the location selection will not be so good, the decoration will not be so cool, and the number of people paying attention will not be so many, but the expenses will still remain at this level...
Doesn’t it mean that there is still hope of losing money?
After thinking about it, Pei Qian felt that more experience stores should be opened.
Don’t deny yourself quickly just because you encounter a temporary setback!
You can go to other cities and open more stores in more expensive places to verify it.
Can't every shopping mall be like Jinsheng Plaza, offering discounts and rent-free, right?
If you open a business in a place where the rent is very expensive and the land price is very high, but the turnover does not increase significantly, wouldn't you lose money?
After much consideration, Pei Qian decided to wait and see again and not admit defeat so easily.
Putting aside the matter of the experience store, Pei Qian opened the webpage and casually browsed through the recent news.
"Huh? The FV team's champion skin is out?"
"And the Longyu Group also conducted activities for this set of championship skins?"
"Great, Mr. Ai and Mr. Zhao, you have been silent for so long and finally you are taking action!"
Pei Qian couldn't help but be overjoyed when he saw the news released by Longyu Group's official website.
Since the 515 Game Festival, he has been waiting for Zhidou Company and Longyu Group to burn money. However, he couldn't wait no matter how hard he waited, but he was extremely anxious.
This time, the champion skin does not set the initial discount at 20% off like other skins, but directly sets it at 50% off!
And the official announcement stated that the discount will be the same as the skin discount during the summer promotion, so players should buy with confidence.
Moreover, after the ICL league ends, the heroes used by the winning team will also receive an additional 15% discount on top of the summer sale discount.
But considering that there is still more than half a month left before the ICL League Spring Split ends, players who can’t wait can also directly buy this set of championship skins.
After all, after a 50% discount, a 15% discount won’t save you more than a few bucks, so buy early and enjoy it early.
Moreover, the winning team of the ICL League Spring Split may not necessarily use these five heroes with champion skins. It is still unclear whether the 15% discount will exist by then.
In short, this campaign between Zhitou Company and Longyu Group for champion skins can be said to be very generous and sincere.
This was also forced by Tengda.
If it weren't for GOG, a crazy competitor that sells skins at crazy low prices every now and then, Zhitou Company and Longyu Group would never have been able to offer such local discounts.
Pei Qian nodded with satisfaction.
Very good, with such an opponent, it’s fun to burn money!
Moreover... Longyu Group's promotion plan for champion skins also exposed the discounts offered during the Zhitou Company's summer promotion event.
If nothing else goes wrong, Zhidou Company should offer a 50% discount on most of the skins on sale during the summer promotion, and may even release some limited edition skins.
After predicting the plans for Zhidou's summer promotion activities in advance, Pei Qian can get started.
He plans to start the summer promotion four days earlier than Zhitou Company on June 22. By then, the discounts will exceed Zhitou Company’s current plans!
Four days are enough for the company to respond.
At that time, they will be forced to continue to increase discounts and happily burn money with Tenda!
When he thought of this, Pei Qian couldn't help but smile, as if he had seen the wonderful scene of Tengda's money being spent like water.
“After reading so much, I still don’t know what this set of champion skins looks like.”
"It stands to reason that the champion skin will be divided into the FV club, but fortunately the majority will be distributed to the players. The club will only take a small part, and it will be used for the daily operations of the club. Even if it makes money, it should not be against Tenda.
It’s going to have too much impact here.”
The championship skin of the FV team has not yet been officially put on sale, but the official websites of Zhidou Company and Longyu Group have released relevant promotional materials, including the original painting of the championship skin and the in-game model.
The name of this championship skin is "Black Gold Technology", and the overall color is also black and gold. It looks low-key, deep and a little luxurious.
All heroes have two states when their ultimate move is not ready and when they are ready, and their armor coverage will be different.
When the ultimate move is not ready, the armor covering the body is less and there are few golden special effects. After the ultimate move is ready, the black high-tech material armor will wrap the whole body very tightly, and the whole body will have flowing golden light effects, which is very eye-catching.
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In addition, this set of champion skins also has many details, such as green code effects and the FV team's logo when returning to the city, range skills that will emit a large number of golden light effects, etc.
It can be seen that the company spent a lot of money on this set of skins, and the final results are also very good.
But after reading it, Pei Qian always felt an inexplicable sense of déjà vu.
"Why does it feel so familiar? Especially the special effects of the explosive golden light..."
"Why do you look so much like a coin-sprinkling hedgehog?"
"And it's not a question of one or two, all five are very similar..."
Pei Qian didn't feel it at first, but the more he looked at it, the more he felt like it.
Although Modeste does not have black armor and green character special effects similar to program codes and scientific formulas, the overall feeling, especially the effect when the golden light explodes, is really similar.
Moreover, the movements and expressions of these models seem to be somewhat similar. I wonder if this is an illusion.
Even throwing Modeste into these five heroes will make people wonder whether these are skins from the same series...
Pei Qian scratched his head.
"What is going on? Is it a coincidence or something?"