Both Li Shi and Che Rong are very satisfied with the current situation of Xingniao Fitness.
In fact, after Dream Venture Capital also invested in Star Bird Fitness, investors, including Li Shi, have less control over Star Bird Fitness. Che Rong, as the boss of Star Bird Fitness, actually has a strong
of autonomy.
But Che Rong was still used to reporting to Li Shi frequently and then receiving some suggestions from Li Shi.
Because Che Rong knows very well that Xingniao Fitness can achieve its current success not only because of Li Shi’s money, but more importantly because Li Shi pointed out a clear path for him!
If it weren’t for what Li Shi said, the use of smart fitness clothes drying racks has completely transformed the business model of Xingniao Fitness. It has found its own position in the gap between the two Tenda industries, Moyu Internet Cafe and Managed Fitness, and built it with Tenda.
If it is on the fast track, then even if it gets investment, Star Bird Fitness will not be able to develop so well.
After all, it is the difference between teaching a man to fish and teaching him to fish. Investing money only helps Star Bird Fitness temporarily overcome the difficulties, but to truly develop and grow, it still has to rely on a profit model.
The two of them drank tea in silence for a while.
Che Rong thought for a while and then said: "Mr. Li, I have another question I would like to ask."
"Now Star Bird Fitness has experienced a period of rapid development, and stores have quickly opened to other cities in Handong Province."
"Do you think Star Bird Fitness will continue to burn money to expand, or stop temporarily and make profits first?"
At present, Star Bird Fitness is not profitable, although it has made money, and other investors are constantly following the investment, wanting to come in and get a share of the pie. However, in the rapid expansion stage of the business, all the money has been used to open branches.
At first, Che Rong could be said to be ambitious. First, he renovated all his stores, then opened more stores in Jingzhou, and even expanded to other cities in Handong Province.
But now, after the store has expanded to a certain extent, Che Rong naturally feels tired.
I kind of want to take a rest and make money while lying down.
After all, from Che Rong's perspective, being able to get so much investment and open branches throughout Handong Province is successful enough as a gym.
Many gym owners just open a few chain stores in a city and have already started to make money, let alone the current situation of Star Bird Fitness?
Che Rong can enjoy peace of mind and happiness, and people who invest can get returns quickly.
Although it may seem a bit unenterprising to lie down and rest on your laurels, the most important thing is stability; continue to expand, although it seems very enterprising, but what if it fails?
If you expand blindly, once the capital chain is broken, it may completely overturn. It is impossible to expect the miracle of resurrection to happen twice.
So Che Rong was also very confused about this. He was very hesitant, so he wanted Li Shi to help make up his mind.
Li Shi frowned slightly and put down the teacup.
"Why are you hesitating on this issue? Of course we will continue to expand!"
"This is not a matter of courage, it is simply a matter of vision."
"For you to ask this question, it shows that you don't understand the situation at all and are short-sighted!"
Che Rong was a little ashamed: "Mr. Li, I really don't have any experience in starting a business. At most, I have some experience in running a gym. So I still ask for your advice."
Li Shi nodded. He also knew that Che Rong was indeed not very good at this aspect, otherwise Star Bird Fitness would not have been on the verge of bankruptcy before.
It is impossible for an ordinary person to suddenly become enlightened and become a business genius like Mr. Pei. At this time, Li Shiduo has to give guidance.
"You want to stop expansion, but in the final analysis you are still afraid of risks, right?"
"Any talk of short-term benefits or long-term benefits is all false. If we expand, we will definitely succeed and we will definitely make more money in the future. Then fools will choose to continue to expand."
Che Rong nodded: "Yes, that's the truth."
On the surface, it seems that I am tired and don’t want to fight anymore, but in fact, I feel that continuing to fight is too cost-effective, and the risks and efforts I have taken are too uneconomical compared to the possible rewards.
Li Shi continued: "But as long as you take a closer look at Tengda's business model and Mr. Pei's behavior, you will know that the benefits of Star Bird Fitness's continued expansion far outweigh the risks, and the probability of failure is actually very low!
"
While drinking tea, he began to conduct a more detailed analysis of Che Rong based on the actual situation of Tengda's various industries.
First of all, the model of Yuanmeng Venture Capital is that once the invested company reaches a certain level of profitability, it will withdraw its investment. If it is not profitable, it will continue to invest.
I don’t care what other companies think, but when it comes to Star Bird Fitness, this is encouraging expansion!
This means that as long as you keep your ambition and expand, you will continue to invest money; if you feel that you have opened enough stores and you are tired of salted fish, then we say goodbye.
In other words, if you remain enterprising, then we will always be friends; if you want to settle for pleasure, then you can take away the previous gains and enjoy yourself, but I will continue to move forward.
Dream Venture Capital will take this money and continue to invest in an enterprising company.
Isn't this attitude clear yet?
Even if you look at the problem from the most utilitarian perspective, if you continue to expand, you can continue to receive financial support from Yuanmeng Venture Capital. Isn’t it delicious?
Giving up expansion is actually equivalent to giving up the financial support of Yuanmeng Venture Capital, as well as giving up Tengda’s protection and President Pei’s friendship!
Secondly, wanting to stop expansion is nothing more than fear of risk.
But for Star Bird Fitness, this risk is actually very low.
Because the business model of Xingniao Fitness has been verified in Jingzhou and even Handong Province, it shows that consumers recognize it.
A series of industries such as Moyu Internet Cafe, Moyu Takeout, Managed Gym, etc. all started in Jingzhou, then Handong Province, and finally expanded to the whole country. This route has been followed countless times, and they have all been successful.
Xingniao Fitness will continue to follow this old path, steadily!
Moreover, Tenda's stores have already completed the preliminary site selection, publicity, and market development work. Star Bird Fitness is very trouble-free. It can be a hassle-free business. It can just open a new store directly around Tenda's properties in a new city. How easy it is.
As long as you follow Tengda closely, you won't be afraid of stepping into pitfalls at all!
Judging from Mr. Pei’s layout ability and the extremely high success rate of starting a business, as long as Star Bird Fitness is not too stupid, it can win by just following behind and shouting 666.
That being the case, what reason is there not to continue to expand?
Things in the shopping mall are like sailing against the current. If you don't advance, you will retreat.
If Star Bird Fitness does not expand with Tenda, other companies will naturally see this business opportunity and then find ways to squeeze Star Bird Fitness away.
At that time, will President Pei pay too much attention to a company that has no enterprising spirit? Will he try to make favors with a boss who has no enterprising spirit?
It's hard to say.
Li Shi took another sip of tea and finally concluded: "So, from any angle, Xingniao Fitness must follow Tengda's footsteps and continue to expand until it can open up with Moyu Internet cafes, Moyu takeout and other industries.
Nationwide.”
Che Rong suddenly understood, nodded and said: "That's it, I understand!"
"Mr. Li, when you said this, I was enlightened."
"That is to say, not only from the objective conditions, Star Bird Fitness should expand, but even President Pei is actually encouraging Star Bird Fitness to continue to expand?"
Li Shi nodded: "Of course! Otherwise, why do you think Mr. Pei named Dream Ventures to invest in this project? The projects that Mr. Pei is optimistic about must have unique features!"
"Mr. Pei is optimistic about your project, but you don't want to make it big at all, you just want to make a little money. Do you think Pei will always be happy?"
Che Rong nodded quickly: "I understand, I understand! Then I have nothing to worry about. I will definitely work with Mr. Pei to open Star Bird Fitness all over the country!"
Seeing Che Rong being so polite, Li Shi couldn't help but nodded slightly.
It doesn’t matter if you don’t understand it at first. As long as you can understand the truth and can surround Tengda closely, then the entrepreneur can still be saved.
Li Shi was drinking tea and suddenly thought of another question.
"By the way, I have a project here, do you want to get involved?"
Che Rong perked up: "Oh? What project?"
In the Jingzhou investment circle, if Mr. Pei is always the aloof god, then Mr. Li is the person closest to the god.
The project Mr. Li mentioned must be a good project!
Li Shi said calmly: "The roller coaster project of Panic Hotel."
Che Rong was stunned for a moment: "Ah?"
"This... I'm afraid it's not something I can participate in, right? The Horror Hotel is Tengda's property. Even if others want to get involved, they can't get in at all?"
Li Shi shook his head slightly: "You don't know something about this. Although you can't directly intervene in the Panic Hostel project, you can participate indirectly."
"The restaurants, shops, and hotels around the Panic Hostel were actually funded by me and other investors, and they are now very profitable."
"Recently, Mr. Pei invested more than 100 million in the Panic Hotel and built an indoor roller coaster."
"The person in charge of the Panic Hostel, Chen Kangtuo, just came to see me at noon and said that this roller coaster will be officially opened for operation at the end of the month. There is no publicity fund, so I hope that we investors can help more in terms of publicity."
Che Rong was a little confused when he heard this: "Ah? How does this sound like you are extorting money?"
Li Shi couldn't help but twitch the corners of his mouth slightly: "What are you talking about!"
"The Panic Hostel is a project in which Tengda Group has invested more than 100 million yuan. If we really need publicity funds, can Mr. Pei not give it?"
"Chen Kangtuo said he has no publicity funds, do you believe him?"
"Obviously Mr. Pei is not reluctant to give publicity funds, but is giving us a hint that he wants to give us profits!"
Che Rong blinked, confusion written on his face.
Did you hear that right?
The person in charge of the Panic Hotel came over and asked the people in charge to provide publicity funds for the roller coaster. Isn’t this just asking for money? How come it turned into a profit?
Mr. Li, are you sure there is nothing wrong with your brain circuit?