Chapter 1359 The ugliest superhero propaganda plan
"As for the details of the sharing, you can discuss it with the Eili Island website. We also cooperate frequently, so it doesn't matter if you give them some profit."
After Pei Qian finished speaking, he handed the plan back.
He wanted to give as much benefit to Ellie as possible, but he couldn't make it too obvious, so he could only give it a little bit.
Anyway, it’s okay to earn less.
In fact, there won't be much difference in terms of how to divide the money. The key lies in the performance of "Successor" after its release.
Huang Sibo took over the plan: "By the way, Mr. Pei, there is one more thing."
"The filming of the subsequent episodes of "Succession" has also gone very smoothly. We are considering broadcasting one episode a week until the end of next month to complete all 12 episodes."
"There should be no problem with this progress, right?"
Pei Qian took a look at the calendar on his computer. According to the speed of one episode a week, it can be broadcast until the end of January or the beginning of February.
"Can... go faster?" Pei Qian asked.
He looked at the time. If the entire series was to be aired for nearly two months, the popularity would actually continue.
Many popular movies and TV dramas will air part of it this week and part of it next week, and they will be aired for a month in order to maintain online discussion.
Otherwise, it would all be played out at once, and everyone would only discuss the ending, and the excitement would pass quickly.
But when it comes to "Successor", Pei Qian definitely hopes to do the opposite.
The longer it is delayed, the easier it is for things to change.
It would be best to release the entire series at once, and then the audience can watch it all in one go, and then give it a loud and concentrated scolding, and then call it a day.
Huang Sibo looked troubled: "This... in the most extreme case, it can be shortened to two episodes a week, and the last two episodes will be released together, and it can be completed in about a month."
"That is until around January 12th."
"However, this is not good for accumulating popularity. It may feed the audience too much at once. After all, each episode of our content is close to an hour..."
Pei Qian raised his hand: "It doesn't matter! I think this time point is quite good!"
"Then it's settled, two episodes a week, and all will be aired on January 12th."
If the time is short, the publicity warm-up will not achieve very good results, and it will be difficult for netizens' discussions to accumulate enthusiasm. It feels like a good choice.
Huang Sibo was a little confused: "Uh... Mr. Pei, are you saying that something might happen around January 12th that will help the popularity of "Successor"?"
"Otherwise, why are we in such a hurry?"
Pei Qian: "..."
Who made you understand so much!
But after thinking about it, Huang Sibo seemed to have no choice but to understand it this way. After all, there was no reason to finish the entire drama so quickly, considering all aspects.
Pei Qian could only say noncommittally: "Well...it may be useful, or it may not be useful. You don't have to have any expectations, but it doesn't matter if you try your luck."
Huang Sibo nodded immediately: "I understand!"
"Then it's settled, I'll go discuss the details of cooperation with the Ellie website."
…
Huang Sibo retreated from Mr. Pei's office and seamlessly connected with Meng Chang who was waiting in the lounge.
Seeing Meng Chang, Huang Sibo whispered: "You guessed it right, Mr. Pei did choose the Ellie website, and he also asked to change the buyout into a commission."
Meng Chang nodded slightly and couldn't help but smile.
Yes, this means that I understand Mr. Pei’s intention, then the promotion plan of “Successor” will probably be more in line with Mr. Pei’s requirements, and the chance of success will increase significantly!
Huang Sibo left quickly, preparing to return to Feihuang Studio to continue discussing the specific details of cooperation with the staff of Ellie Island.
Although Mr. Pei has finalized the split plan, the exact amount of the split and how to calculate each data still need to be studied carefully.
It needs to be carefully considered as to what level the playback volume and ratings of "Successor" will roughly reach, so that the share of revenue can catch up with the buyout income.
But generally speaking, if this series can be relatively successful, the share income will definitely be higher than the buyout income.
After all, if it is a buyout, the risk will be borne by the Aili Island website, but if it is divided, the risk will be borne by Feihuang Studio.
It is a matter of course that the party taking more risks should receive some compensation.
Meng Chang came to Mr. Pei's office door, knocked on the door, and entered.
"Mr. Pei, this is my initial publicity plan for "Successor"." Meng Chang handed over the plan.
"Mr. Pei, please take a look and give me some advice."
Pei Qian reached out and took it with great satisfaction.
Meng Chang can do it, he is getting better and better.
Meng Chang had always hidden the publicity plan he had made before, trying every means to prevent Pei Qian from knowing about it. Then after the plan failed, he still felt that Pei Qian was targeting him.
This is quite sad.
But now Meng Chang takes the initiative to bring the plan and listens to the opinions carefully. This is a kind of progress!
Pei Qian was very satisfied with this and felt that Meng Chang was different from others and could be entrusted with important responsibilities.
Seeing Mr. Pei's satisfied expression, Meng Chang was also very happy.
He also realized that his previous approach was wrong, because when Mr. Pei looked at his plan, he just wanted to see how well he mastered Pei's propaganda method, and he had good intentions.
Take the initiative to show the plan to Mr. Pei, maybe you can learn more useful things.
Pei Qian briefly looked over the plan.
Meng Chang's plan can be said to be quite simple and crude, even a bit crude.
The theme of his promotion is: "The Ugliest Superhero"!
In the promotional materials, there will be many ugly photos and pictures of the protagonist Phil, and the series will be promoted as an "alternative superhero theme".
In addition, there are also slogans such as "a truly original superhero movie" and "deconstructing the essence of superheroes" that seem out of place or even contradictory.
In addition, promotional videos are of course also indispensable.
In fact, when editing the feature film, Feihuang Studio conveniently cut out the promotional video, but since they didn't know what the specific effect was, they cut several versions.
Meng Chang specially selected a promotional video with Phil's plot as the main shot. The first half showed Phil being deflated all the time, showing his ugliness vividly, while the second half showed Phil going through various dirty ways.
A shot of using means to seize power.
In short, these are not serious shots.
There is no very original way of publicity. Just like before, it is just a waste of money to pile up materials.
After reading this plan, Pei Qian couldn't help but nodded slightly.
Okay, as expected of Meng Chang, this plan is still very reliable!
If you pile up promotional materials roughly, you can get poor publicity effects without spending more money.
Fully displaying Phil's ugliness helps to make the audience feel disgusted and disgusted with the protagonist, and dissuades many viewers through the first impression.
These self-contradictory slogans can also have the effect of headline-grabbing to a certain extent, causing some viewers to deviate from their estimation of the content of the series. After seeing the first three episodes, they shouted that they were fooled and gave negative reviews on the spot.
However, in Pei Qian's view, this plan also has some imperfections.
"The overall idea of the plan is correct."
"But, I have a question."
"'Original superhero movie' and 'Deconstructing the essence of superheroes' are two completely opposite slogans. The former implies that this is an orthodox superhero movie and can deceive the audience; while the latter
The implication is that this is an anti-superhero movie."
"Why promote it in such a contradictory way?"
"You can also consider promoting it completely in the opposite direction, which will have a misleading effect on the audience."
Hearing President Pei's question, Meng Chang was not only not nervous, but also very happy.
Okay, it seems that Mr. Pei is going to test my learning results!
This is like many teachers who, after receiving students' homework, find that a certain link is missing the argumentation process and directly give the results. At this time, they will ask how the results were derived to test whether the students have truly mastered it.
I still plan to fool around with this piece of knowledge.
Now Mr. Pei is obviously doing similar things.
Meng Chang replied confidently: "Mr. Pei, aren't you talking about the propaganda techniques used in "Struggle"? In fact, I also considered it at the beginning."
"In other words, completely misplaced content is used at the beginning of the promotion to create a wrong inducement for the audience or players. In this way, after they learn the true situation, they will shout that they have been deceived, thus lowering the evaluation in the early stage."
"But after a detailed analysis, I found that the current situation of "Successor" is different from that of "Struggle", and this method is not suitable for use."
"Because "Struggle" was highly confidential before it was launched, players knew nothing about the content of the game, so they were able to fool it. However, the original work of "Successor" is posted on the Chinese website of Terminal, and there are many old readers.
I’ve seen it all, it’s impossible to deceive everyone.”
"If we do this forcefully, it may make the audience aware of the problem and stimulate their rebellious psychology, causing the initial publicity results to be contrary to what we expected."
In other words, if Meng Chang simply uses "this is a real superhero movie" to promote it, he will definitely be exposed by the old readers of "Successor", which will produce some unpredictable consequences.
And using two different methods of promotion, positive and negative, can play a very good role in confusing people, making it more difficult for new viewers to grasp the essence of this movie.
After all, not everyone has the patience to read hundreds of thousands of words of the original work for a new drama that is not very good.
Pei Qian nodded, very satisfied with Meng Chang's answer.
Meng Chang considered using the propaganda method of "Struggle", which is an improvement.
Although the game "Struggle" was finally successful, the promotion method of "Struggle" did attract a lot of bad reviews.
Meng Chang could see the shortcomings of this propaganda method and did not use it forcefully. Instead, he came up with a new plan based on his own understanding. This is something worthy of praise.
The method Meng Chang is using now is essentially the same as "Struggle", using wrong propaganda guidance to build a false expectation for the audience. Once this expectation fails, they will angrily give negative reviews.
It's just that compared to "Struggle", his method is more subtle, more difficult to detect, and will not be easily exposed.