The door to the office of the president of Tenda Group has not yet opened, and Meng Chang and Huang Sibo are waiting in the lounge next to it.
"Hey, why is Mr. Pei so late today? Doesn't he usually come right after work on Mondays?"
"I don't know, maybe there are other tasks to deal with?"
"Well, how are you preparing your publicity plan over there?"
"It's okay, we have a general idea. Have you decided which website "Successor" will be on?"
"Not yet, there are several websites competing for it, and the prices they give are different, so I'm here to ask Mr. Pei for an idea."
The two got a little bored waiting, so they started chatting.
After the investigation, Meng Chang has decided to choose "Successor" for promotion, which also means that he will use most of the publicity resources at hand to focus on the "Successor" project.
After this period of consideration, we have a general idea of the publicity plan, but whether it is feasible or not, we have to ask Mr. Pei to check it.
Huang Sibo has also been in contact with several domestic video platforms.
Not to mention, several video platforms, including the Ellie website, have shown a strong interest in "Successor" and their bids are not low.
Of course, Huang Sibo himself knows very well that this is probably not out of optimism for the content of "Successor", but simply out of respect for Feihuang Studio's previous achievements.
Since the establishment of Feihuang Studio, it has produced short plays, documentaries, and large-scale movies, all of which have been huge successes.
Even documentaries that didn't make much money aroused enthusiastic responses online. They didn't make any money, but they gained a lot of word-of-mouth.
This time, Feihuang Studio took another deviant approach and invested so much money to go to the United States to film a web series to be broadcast in China. Although this behavior itself seems a bit unreliable, considering the miracles Feihuang Studio has repeatedly created,
, these video websites are still willing to spend money to buy this series.
Of course, the details of the cooperation need to be carefully considered, including whether to buy exclusive broadcasts, how high the price will be, and how much platform resources will be provided for publicity after buying the series.
The conditions given by different platforms are different, and Huang Sibo is a little undecided, so he still comes to ask Mr. Pei for advice.
But Mr. Pei, who was supposed to show up in the office on time this morning, didn't come, so the two had to wait and chat.
Anyway, these two people are ultimately responsible for the "Successor" project and need to work closely together, so it is necessary to share a lot of information.
Meng Chang asked Huang Sibo in detail about the conditions offered by various live broadcast platforms, and then fell into deep thought.
"I think Mr. Pei will probably choose Ely Island as a partner."
Huang Sibo was stunned for a moment: "Oh? Really, but compared with the bids of other video websites, there is no obvious advantage between the bids of Airido."
"Does it mean that we value the number of users and activity level of Airido more?"
Meng Chang shook his head: "This is just one aspect. I think Mr. Pei cares more about the... environment and atmosphere of Alice Island."
"This is a relatively metaphysical thing, but the audiences of each video website have different tastes and habits, and different user groups will have different evaluations of the same series."
"And this kind of evaluation will affect the impression of the show on those who come after it."
"'Succession' is more suitable for the style of Island, and it is also more in line with my promotional plan."
"As for the bid... that's not a problem. Mr. Pei will definitely not accept a buyout at a fixed price. Instead, he will most likely adopt a sharing model linked to data such as playback volume and ratings."
Huang Sibo looked worried: "That said, I'm a little worried."
"The buyout prices offered by various video websites are now very high, which is enough to cover our shooting costs. It is indeed a safer choice."
"But if we use the share-sharing model, wouldn't it be a loss if the car overturns?"
"It would be fine if "Succession" is a serious commercial film. The key is that it is a very special niche film, and the probability of such a commercial failure is not low."
Meng Chang said: "If you are afraid of losing money, then you are not Mr. Pei. When I watched the sample film last week, wasn't Mr. Pei very satisfied? It shows that he is very satisfied with this drama."
Huang Sibo nodded: "It makes sense. By the way, what are your publicity plans?"
Meng Chang came up with a plan: "This time's plan will be slightly different from the past, but at the core it is still the same goal. It's nothing more than..."
Before he finished speaking, he saw Mr. Pei walking through the door of the lounge and into the office.
Meng Chang and Huang Sibo hurriedly put away their respective plans and prepared to report to President Pei.
Huang Sibo was a little confused: "Why do you feel that Mr. Pei doesn't look good today? Is there something wrong with which industry?"
Meng Chang thought for a while: "Not necessarily, maybe he is thinking about a longer-term plan and anticipating some of the worst-case scenarios in advance, so it shows on his expression."
"Uh...you please first?"
Huang Sibo shook his head: "You go first."
Meng Chang: "It's better to decide which website to put "Successor" on first, so that I can roughly guess President Pei's promotional intentions, and then I can make some minor adjustments to the promotional plan."
Huang Sibo thought about it and realized that it was right, so he didn't refuse any more: "Okay, I'll do it as soon as possible."
…
At the same time, Pei Qian was sulking in the office.
Tell me about the Zhidou Company and Longyu Group, why are they so unsatisfactory?
Last weekend, Pei Qian continued to watch the game at home.
As a result, I felt very angry.
The quarter-finals have been played for more than a week, and the semi-finals have already started. Why is there still no movement at all from Zhidou Company? Nothing has been done!
Previously, GOG cooperated with Tuwei Live to launch the game viewing function for PC and mobile clients. It was so well received that discussions and analyzes related to GOG games on major forums and video websites have skyrocketed, making the Ioi World Championship even more popular.
It was so squeezed that it was impossible to see.
GOG originally had a lot of players and a lot of attention. In addition, this game viewing function brought out a lot of microbiologists from the audience. They all held magnifying glasses to watch the game, which triggered an overall surge in discussion.
.
If this feature had been launched for several months, everyone's enthusiasm might have dropped, but now it has just been out for a long time, and players are still excited and having a great time playing it.
Even abroad is about to fall, let alone China.
As a result, under so much pressure, ioi did nothing, which is outrageous!
Of course, it's not objective to say that nothing was done. They still spent some publicity funds, but they just didn't achieve any results.
The only thing worthy of praise is the marketing around the FV club, which has successfully put on a posture of "other clubs around the world are surrounding the FV devil" and barely managed to retain some popularity.
But the problem is that the confrontational nature of GOG is not bad!
Last week was the quarter-finals, and last week was the semi-finals. GOG had five foreign teams in the quarter-finals, and there were only two foreign teams left in the semi-finals.
Although in the end it was the two domestic teams from the GPL that stood out and made it to the finals, the top eight and semi-finals were full of foreign teams.
Especially in the semi-finals, these two foreign teams also worked hard and came up with some cool tactics. One team won one small game, while the other team won two games and almost won the game.
This is because with the popularity of GOG abroad, various clubs have paid more attention to the GOG division. The establishment of the league system has allowed these foreign teams to gradually catch up, and the GPL teams no longer have such a big first-mover advantage.
For foreign audiences, these teams also presented very exciting games, and it can be said that they were honored even though they lost.
The discussion of the quarter-finals and the semi-finals is also full.
Looking back at ioi, the FV team reached the semi-finals and the finals without any danger. The process was a little bumpy and was no longer as overwhelming as last year. But overall, it can be seen that even if the FV team was defeated Zhitou Company's target has been weakened, but its hard power is still very strong.
Although whether the FV team can win consecutive championships is a good suspense, compared with the topic on GOG, this topic is just that, and there is no qualitative change.
Coupled with the impact of the viewing mode, this makes the popularity of ioi quite worrying.
Pei Qian stayed up late at night and checked the forum after watching the ioi game. The more he checked, the angrier he became.
Because no one is discussing ioi's affairs at all, and even if they are, they are all discussing whether the FV team can win consecutive championships.
Do you think this can make people angry?
Many viewers of ioi still have expectations, hoping that the finals will be more popular. After all, ioi is an external station, while GOG is a civil war.
But here comes the question. Your enthusiasm for the quarter-finals and the semi-finals has been crushed, and you are counting on a sudden comeback in the finals. Is this possible?
The more Pei Qian thought about it, the angrier he became. As a result, he couldn't get up this morning and came an hour late.
While I was sulking, there was a knock on the door outside.
Pei Qian looked up and saw that it was Huang Sibo.
"Mr. Pei, I have already talked with several video platforms. They are all very interested in "Successor". This is the preliminary price negotiated with them. Please take a look."
Pei Qian frowned subconsciously when he saw the quotations from various platforms on the plan.
What does "very interested" mean?
You are actually very interested in such a series? And you still have to pay a high price to watch it exclusively?
Don’t you have your own aesthetic pursuits? Don’t you have the most basic judgment on whether a series is good or bad?
That’s outrageous!
Don’t just buy it without thinking after seeing the Feihuang Studio brand!
If you want to do this, then I can’t help you. Don’t blame me if you lose money!
There are some websites here that Pei Qian has rarely visited in the past two years, such as Fanshu.com. Since the rise of the Ellie website, Fanshu.com has still followed the original route and has not removed the advertisements at the beginning of the video, so Pei Qian rarely visits them. Went for a walk.
Although being a member allows you to get rid of advertisements, Pei Qian would rather spend money to buy a membership to the Eili Island website than to buy a membership to Fanshu.com.
Because one is voluntary and the other is forced, there is an essential difference in nature!
I can give you money, but if I don’t want to give it, you can’t steal it.
Pei Qian originally thought that Fanshu.com was in decline, but when he saw this quote, he realized that it was not in decline and was still alive and well. It can be seen that advertising fees are indeed quite profitable.
Pei Qian flipped through it casually, and then said, "Let's cooperate with the Ellie website."
"However... this specific cooperation model needs to be changed. Instead of buying out, we have to calculate the money based on the play volume, comment volume, ratings and other data of the series."
Since the prices on video websites are similar, and you get scolded wherever you go, let’s choose Aireo.
But you definitely can't buy it out, because buying it out means getting your capital back, so how can that be done?
Anyway, as soon as this drama is released, it is expected to be criticized badly. It is difficult to say whether the number of comments will be large or not. After all, the criticism will increase the number of comments, but the number of views and ratings will definitely not be good.
The audience was disgusted by the first three episodes and will definitely not continue watching.
As for the sudden counterattack in ratings, the probability is very slim. The ratings of most dramas will only gradually drop, and there are too few cases of counterattacks from low scores to high scores.
According to this calculation, you can lose money!
After all, there are only a very small number of readers of the original novel who come to watch "Succession", and most of the others are just people who don't know the plot at all.
For those who have just watched it for the first time, the plot of "Succession" is definitely worth criticizing, and there are many points to criticize.
Huang Sibo was a little surprised.
Hey, Meng Chang guessed everything right?
No wonder I feel that Mr. Pei has been paying more and more attention to Meng Chang recently. Meng Chang is indeed something of a person!