Chapter 1389 'Safe and Civilized Driving' Peripheral Samples
January 4, 2013, the first day after New Year’s Day.
Meng Chang came to the advertising and marketing department. After recuperating his energy, he was ready to go big.
Nothing more to say, the promotional resources for "Successor" continue to be full!
The New Year's Day holiday has passed, and the controversy over "Succession" still shows no signs of subside, but it's clear that everyone is tired of arguing.
Because the two parties in the dispute only said a few words back and forth, the views each other wanted to express were already very clear, and any further quarrel would be nothing more than endless repetition.
Of course, the nature of human beings is repeaters, and the essence of arguing with others online is that everyone has his own story.
Everyone is trying hard to convince the other person, but no one is willing to accept the other person's ideas and change their own ideas, so in the end the result can only be a chicken-and-duck talk, the dispute escalates into verbal abuse, and ultimately ends in blocking each other.
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In other words, if you go to discuss issues with others online now, there is a high probability that there will be no results other than getting angry.
At present, "Successor" is probably in this situation where it is tired of arguing. Neither side can convince the other, so they have temporarily stopped playing and take a rest.
However, the black men represented by Qian still have the upper hand.
Because the supporters of "Succession" cannot come up with convincing enough arguments to prove their point of view.
Although Mr. Tian jumped out and caused a wave of hatred, he did not really start to express it. Instead, he predicted a date like a magic stick, and then completely pretended to be dead. Anyone who @ him or sends him a private message will be punished.
It's a stone sinking into the sea.
At first, everyone had a relatively high degree of discussion about Mr. Tian’s news, but they didn’t find out the reason, so they gradually let it go.
Under such circumstances, Meng Chang felt that it was necessary to continue to invest publicity resources to revive the popularity and rekindle the fighting spirit of both sides who were already tired of fighting.
Let the war continue until the middle of the month, preferably every weekend when a new episode of "Succession" is aired, and everyone can argue. That would be the most ideal situation.
In fact, Meng Chang originally wanted Zhu Xiaoce to record a video himself and post it on the official account of Feihuang Studio to give "Successor" a platform.
Although Huang Sibo is the head of Feihuang Studio, his status in the minds of the audience is far inferior to that of Zhu Xiaoce. After all, Zhu Xiaoce is the director, and after seeing an excellent movie, most people's first reaction is to take credit.
Counting it on the director, followed by actors, screenwriters, and finally investors and bosses.
Allowing Zhu Xiaoce to take the stand can further spark debate and make the fight more enjoyable between the two sides.
But Meng Chang went to inquire with Bao Xu and found out that this matter was a bit difficult.
Because the indoor training stage of suffering travel has ended this month, I have officially begun to go to the wild to suffer.
Compared to the previous suffering trip, which took place in Shennongjia, this one seems to be much friendlier and is set on an uninhabited island near Qiongzhou.
Of course, to say there is no one there is just that there is no one on the island.
In order to ensure the safety and health of the members, there is a ship nearby that is always on standby. There are doctors on board, and if problems arise, they can be sent to a nearby hospital for treatment as quickly as possible.
But there is a high probability that there will be no problem.
Because the physical fitness of these people has made great progress during the indoor training process. Even Qiao Liang, who has the worst physical fitness, has made significant progress. On the island, he will suffer a little at most. After all, the sun is very bright and the sea breeze is strong.
There should be no problem if you stick to it.
I created a WeChat official account to send out year-end benefits to everyone! You can check it out!
Zhu Xiaoce has already gone to an uninhabited island. His daily tasks are very heavy, and there are no mobile phones or signals on the island. All communications are on the boat. How can he take a video?
And even if they really find time to shoot, netizens will probably laugh when they see the environment in which Zhu Xiaoce shot the video and the current situation of suffering, thinking that Zhu Xiaoce is just trying to make ends meet, and his focus is completely off track, and he can't get up.
To achieve the kind of effect Meng Chang wants to achieve.
So after thinking about it, I decided to forget it.
If things can be solved with publicity funds, it is best not to resort to other tricks.
Although Meng Chang's highest goal is to achieve the best results of Pei's propaganda method, burning funds is also one of the important tasks, and there is no need to save.
So Meng Chang thought about it, gave up the idea, and chose to continue burning money mindlessly in the subsequent publicity plan.
I was revising the plan when my phone on the table vibrated.
Meng Chang picked it up and saw that it was a message from Ye Zhizhou.
Over at the Yangyang Game, Ye Zhizhou is a member of the last batch of suffering journeys and has returned from suffering; while Wang Xiaobin is a member of this period of suffering journeys and is suffering on an uninhabited island with Zhu Xiaoce and Qiao Liang.
The two people have a seamless handover, just like Huang Sibo and Zhu Xiaoce in Feihuang Studio.
This message from Ye Zhizhou is to ask Meng Chang to go to Yangyang Games to experience the DEMO of the game "Safe and Civilized Driving" and experience the steering wheel and other peripherals, so that he can better design the promotion plan.
The current person in charge of Tenda Games is Yu Fei. "Ghost General 2" was developed later than "Safe and Civilized Driving", but because it is smaller than "Safe and Civilized Driving", it was developed this month.
For "Ghost General 2", Meng Chang will probably be invited to come over in a few days.
Now the heads of various departments in Tenda know that Mr. Pei is gradually handing over all publicity work to Meng Chang, so when the project is almost completed, they will wait for Meng Chang to come to the project to inspect and formulate a publicity plan.
If Meng Chang hadn't come, everyone would have been anxious to send him a message asking him to come.
After all, these projects have gathered the efforts of the entire department, and no one wants to see the popularity slump due to insufficient publicity resources.
Seeing this message, Meng Chang hesitated for a moment.
Because when he went to see Mr. Pei before, he had already said that he would not promote these two games and would continue to devote promotional resources to "Successor", and Mr. Pei also agreed.
Of course, he still has to allocate some publicity funds to these two games, but the plan does not require him to come up with it.
Since we only give you money and no publicity plan, is there any need to experience it?
Meng Chang thought about it and finally decided to go.
Mr. Pei has officially handed over the task of allocating publicity resources to his hands, so now he can't just consider his own commission, he must also consider the overall situation of the entire Tenda Group.
Do you let go of projects that don’t affect your commission?
Although Meng Chang can theoretically do this, if he does, President Pei will definitely be very disappointed.
Meng Chang did not accept the promotion plan of these two games because these two games were not suitable for Pei's promotion method.
But there still needs to be some regular publicity.
The people at Tenda Games and Yangyang Games are only good at research and development and not good at publicity, so if you just give them publicity funds and let them perform freely, the effect is actually not controllable.
Meng Chang thought about helping people to the end. Since he was the head of the advertising and marketing department, he still had the responsibility to teach.
As long as the heads of these two departments learn a little marketing knowledge, use scraps from Pei's publicity method, and make full use of these publicity resources, then it shouldn't be a problem for these games to become popular.
It is better to teach people to fish than to teach them to fish!
Thinking of this, Meng Chang decided to go to Shangyang Games to experience "Safe and Civilized Driving" and then come up with a targeted publicity plan.
But this publicity plan will not be given directly to Ye Zhizhou, but like Mr. Pei, Ye Zhizhou will understand it through guidance.
In this way, the natural spread of Pei's propaganda method was completed.
Otherwise, Tengda already has so many departments and projects, and there will definitely be more and more departments and projects in the future. If Meng Chang is required to make a publicity plan for every project, then he must be exhausted to death?
Therefore, Meng Chang’s approach in the future will definitely be to focus on the big ones and let go of the small ones.
For some major projects, you can personally formulate a publicity plan; for some regular projects, just allocate some publicity funds and let the department head come up with a publicity plan.
Don’t be afraid of being unprofessional. When the time comes, other employees in the advertising and marketing department can help and cooperate to improve the prototype of the plan given by the department head, and then fully promote it.
Meng Chang felt that Mr. Pei must have expected this when he gave him the right to allocate publicity resources.
…
Meng Chang took a car to Shangyang Game and was warmly welcomed by Ye Zhizhou.
"Come, please see, this is the complete set of equipment we have prepared for the new game!"
There is a special game room here at Yangyang Games, which is very spacious. At this time, a full set of peripherals for "Safe and Civilized Driving" has been put in place.
"Our peripherals can be purchased individually, but it is recommended to purchase them as a package."
"There are three packages to choose from. The first is the entry package, priced at 5,800; the second is the advanced package, priced at 6,800; and the third is the deluxe package, priced at 9,999."
“If you want to get the best experience, try the deluxe package first.”
Ye Zhizhou gave Meng Chang a brief introduction to the equipment differences between the three packages.
Meng Chang scanned three different combinations, and it was obviously the G-force seat in the luxury package that caught the eye the most.
The three packages all use the same steering wheel, foot pedals, and console. The difference is that the entry package only has a stand and no seat, so you need to configure your own seat; the advanced package adds a handbrake, and the stand and seat are adjustable.
It is integrated; the luxury package has all the accessories and is also equipped with a G-force seat, which looks obviously more impressive.
Needless to say, these three packages are targeted at three different groups of players.
The entry package is relatively the most cost-effective and practical, because it does not take up space and can be placed in the study room or next to the computer desk. When you want to play, you can just use a computer chair to make it work. When you don’t want to play, you can leave it there.
There will be an extra racing seat taking up space.
The price increase of the advanced package is not big. In fact, the price difference of 1,000 yuan is mainly due to the hydraulic handbrake and bracket seat. Its advantage is that you can use the hydraulic handbrake to get a better drifting experience, while the seat and bracket
Together, you won't have to worry about the seat sliding due to excessive pressure on the accelerator or excessive movement, and the seat's sitting posture must have been adjusted to the most suitable angle for driving.