Chapter 1442 Charity with some commercial elements?
"Mr. Pei, which project will we do in the publicity plan for next month?" Meng Chang asked proactively.
Pei Qian nodded slightly, "Well, this Meng Chang is not bad. He is becoming more and more proactive and wise."
It seems that my own incentives have had a very good effect.
only……
Pei Qian really hasn't thought much about the specific promotion plan for which project he will make next month.
Because the settlement is due next month, most of the projects have been developed and the dust has settled. Even for some unfinished projects, some finishing work is mainly done.
That's not to say that these projects can't use publicity resources, but the main reason is that this time point is quite special, and Pei Qian is afraid that the water here will be too deep and he will not be able to control it.
It doesn't matter if you do it on a daily basis. Even if you mess up and make a lot of money, you can still find a way to spend all the money before settlement, and there is still room for remediation.
But there is only one month left before the settlement. If something happens again, how will we deal with it?
Wouldn’t it be that the entire cycle has been wasted?
But it's not appropriate to let Meng Chang stop here. After all, the advertising and marketing department is now also a key department that helps Pei Qian burn money. With Meng Chang's help, the settlement of this cycle should be completed more smoothly.
Pei Qian thought about it for a moment, and suddenly his eyes lit up.
By the way, there is a project that is very suitable!
This is the charity project of this cycle!
Pei Qian has already thought about how to spend the charity amount in this cycle: directly provide materials to some poor primary schools in Handong Province, a bag of milk and an egg for each student every day, and provide rice, oil, fish, and meat to the poor during the middle and end of the semester.
, vegetables and other daily necessities.
It may be difficult to improve academic performance. After all, students have different study levels and learning abilities. The most important thing to improve academic performance is to have famous teachers, and famous teachers are a scarce resource that cannot be found anywhere.
But providing some daily necessities like this, at least so that poor children can eat enough, ensure nutrition, and grow well, can be regarded as a low-investment, high-return charity.
Of course, the high returns here are not economic benefits, but the growth of children.
So far, this matter has been almost completed. Both the school and the suppliers of these foods have been carefully selected. Tengda is equivalent to the investor and middleman, bringing the two parties together, and is also responsible for
Supervision and guidance.
Of course, the current coverage is not particularly wide, but the amount of charity will continue to increase in the future. The better Tengda develops, the more the amount of charity will be.
Using this charity project to promote it shouldn't have any serious consequences, right? It certainly won't affect the settlement, right?
Pei Qian thinks there is something going on!
But after thinking about it carefully, there are still two problems that need to be solved.
First, in the systematic judgment, philanthropy and business are two completely different fields, and naturally different rules apply. However, publicity funds cannot be spent on philanthropy without limit, and will be subject to
There are many restrictions.
Otherwise, it would be too easy to burn money. After setting up a charity, wouldn’t it be enough to throw all the publicity funds into it?
There are solutions, either to burn less money, or to find ways to blur the nature of this charity and circumvent these restrictions.
The best way is to make it semi-charitable and semi-commercial, that is, split this matter into two.
On the one hand, let it retain the characteristics of pure charity, and the charity quota can still be spent mindlessly; on the other hand, let it have some commercial attributes, so that you can exploit the loopholes of the system rules and spend a lot of publicity funds.
, to achieve the purpose of burning money.
Of course, this raises the second question.
After spending money on publicity, will it suddenly make a lot of money? How to add commercial attributes and ensure that it cannot make money is a big question.
And, even if this is accomplished, there are still risks.
If the publicity is too good and the influence of this matter spreads throughout the country, it will inevitably greatly improve the reputation of Tenda Group!
It can be said that Pei Qian was deeply affected by this matter and was almost annoyed to death.
The reputation Tenda has established is so strong that this influence has extended to all aspects of the entire group company. Every time it enters a new field and develops a new product, with the blessing of this reputation, it will become "the center of attention".
, "highly anticipated", even if you want to keep a low profile.
Coupled with the weird luck that the products were always inexplicably successful, it can be said that it added fuel to the fire and burned Pei Qian all over.
Therefore, even if we change the nature of the matter and circumvent the rules of the system, we must be cautious and make the publicity plan as ineffective as possible.
This is also commonly known as "doing good deeds without leaving a name".
To be honest, this is very difficult.
Pei Qian's previous charity quota was all donated to his alma mater, but he kept a very low profile and did not spend any publicity funds. It is precisely for this reason.
Not publicizing it is the safest approach.
But now, for the sake of settlement and to explore more ways to spend money, Pei Qian decided to take a risk and give it a try.
Pei Qian briefly explained the plan of this charity plan to Meng Chang, and then said: "Next month I want you to make a publicity plan for this charity plan, but there are two requirements."
"First, I hope to slightly change the nature of this charity plan so that it is no longer a purely charitable activity, but has a certain commercial nature."
“But my intention is not to make money. You can understand the ‘commercial nature’ thing as a pure act without any economic demands, and consider it on this basis.”
"Charity is still its first goal, and the proportion should reach more than 90% as much as possible. Even if there is a slight possibility of commercial success, it will not have an impact on the charity itself."
"Second, this time the publicity plan is still calculated as commission as before. On the premise of spending as much publicity funds as possible, there are some changes in the details: What I need is to publicize in the poor rural areas that the charity plan can reach.
The effect should be as good as possible; and on the Internet, in an unrelated field, it is best that no one knows."
"How about it? Are you confident that you can complete this mission?"
Meng Chang's first reaction was that he was a little confused.
What, what, what, what are these?
Isn’t this charity plan quite complete? It’s a good thing to provide nutrition to children in poor primary schools!
The supplier and the primary school have already been contacted. Isn’t it just a matter of implementing it directly?
Why are there two requirements that are superfluous?
Let’s look at these two requirements again.
The second requirement regarding publicity effect is understandable, but the first requirement is a little strange.
Charity is charity, and business is business. Why does charity have to have a commercial nature? And charity is still the first goal, regardless of whether the commercial part is making money.
Isn't this a bit contradictory?
I really can’t figure out what Mr. Pei is thinking!
But after a brief period of confusion, Meng Chang became excited.
Although he has not yet figured out Mr. Pei's true intentions, he feels something: Mr. Pei pays more attention to himself, and the difficulty of the tasks assigned to him has further increased!
This mission deserves careful study.
Moreover, when he heard that the person he was responsible for publicizing this time was a charity project, Meng Chang naturally made some associations.
When he came last time, Mr. Pei had already hinted that Meng Chang must take the right path. If he takes the wrong path and pays off his debts in advance, he will be kicked out of Tengda.
Just half a month later, Mr. Pei asked him to promote a charity project.
Is this a coincidence?
No, how could it be a coincidence! This is almost an explicit statement!
Obviously, Mr. Pei has probably guessed that he is making extra money through various methods. This is giving him a chance to make up for his mistakes!
Meng Chang had already thought about whether to disperse some of the ill-gotten gains and do something within his power.
On the one hand, I want peace of mind, and on the other hand, I also consider that if Mr. Pei finds out later, I will be lenient for the sake of getting money to do good things.
But Meng Chang was thinking about the promotion plan for "Ghost General 2". After thinking about it for half a month, he still didn't have any good ideas.
There are many ways to do charity, but which specific method is Mr. Pei’s favorite? It’s really hard to say.
It's okay now, no need to worry, Mr. Pei has arranged everything!
It seemed that I still underestimated Mr. Pei.
Meng Chang had a fluke mentality before, thinking that Mr. Pei probably didn't know that he relied on Fan Xiaodong to make extra money, but now he realized that he was terribly wrong.
Mr. Pei just saved face for him and didn't point it out directly.
The mission this time was to trick him on the sidelines and try to guide him back on track.
As for how Mr. Pei knew exactly...
Meng Chang did not think Fan Xiaodong was a traitor, nor did he think Mr. Pei was so well-informed.
The most likely possibility is that Mr. Pei knows Meng Chang's character very well and knows that he will definitely do some tricks other than commission.
These thoughts flashed through Meng Chang's mind quickly, then he nodded and said, "Okay, Mr. Pei, I will do my best to handle this matter!"
"By the way, Mr. Pei, the video from the sales department has been made and I have forwarded it to you."
"Oh? Not bad, I'll take a look soon." Pei Qian nodded, very satisfied with Meng Chang's work.
Finally, we can confirm the candidate of the mole who will suffer together with Taguro Inu!
One of these two people makes content and the other edits videos. They jointly created Tian Gongzi’s account, and neither of them can escape!
Meng Chang didn't stay any longer and turned to leave.
…
After leaving Mr. Pei's office, Meng Chang walked to the advertising and publicity department while wondering about the specific meaning of the task assigned by Mr. Pei this time.
"By the standards of a charity event, it's very complete."
"Why should we add some commercial factors? And the first goal of these commercial factors is not to make profits, which is very strange."
"What is business?"
"From a very utilitarian perspective, business is thinking about how to make money. But this is certainly not the concept of business in Mr. Pei's eyes."
"Mr. Pei's understanding of business must have a more serious and positive meaning."
"Business is the sale and purchase of goods, currency circulation, and various economic activities. By extension, commerce is the process of communication and contact between different economic entities. The significance of commerce is to optimize the allocation of resources and better unite the productivity of different individuals.
So as to better promote the development of society."
"So what advantages does business have over charity? Why does Mr. Pei have to add business elements to charity?"
"Yeah...yes."
“Cohesion and drive!”
"If this event is just a very simple charity event, then only Tenda and Mr. Pei are contributing, and other companies have no motivation to participate, and the impact will be very limited."
"Business itself is a cohesive and driving force. If this charity event can have a commercial element, it can attract other companies to join this charity and help more people."
, achieve better results!”
"What Mr. Pei means is to allow more companies or individuals to participate and gather greater power through the attributes of business. Correspondingly, Tengda will definitely give certain rewards."
"If you think about it this way... isn't Boss Pei hinting at me to take the lead?"