Chapter 1443 Charity as understood by President Pei
The more Meng Chang reasoned, the more reasonable he felt!
First of all, we can be sure that this is definitely not a simple charity event.
Because the content of this event has been planned very clearly. If it is just pure charity, just do it directly. Even if you want some good reputation, it is just to spend more money on publicity. There is no technical content here.
There is no need to use Meng Chang.
But Mr. Pei put forward additional requirements on this basis, which shows that Mr. Pei must have some deep meaning!
Mr. Pei specifically emphasized that the deeper meaning is not to make money.
It must be for a more ambitious, long-term, and positive goal.
Combined with in-depth analysis of the business field, Meng Chang gradually restored the final effect that Mr. Pei wanted to achieve.
"In other words, Mr. Pei feels that using Tengda as a company to do charity is ultimately too thin and inefficient."
"I heard that Tengda seemed to insist on doing charity before, but it didn't attract much attention. Although it was quite effective, Mr. Pei's character will definitely not be satisfied."
"It's not that Mr. Pei is greedy for these false reputations. The main reason is that Mr. Pei cannot accept such low efficiency. At this rate of development, when can charity be promoted nationwide?"
"Then this charity event should be regarded as a bold attempt by Mr. Pei."
"Although charity is a good thing, it also requires efficiency. To put it more seriously, inefficient charity can be seen as a waste of resources."
"For example, if you give high-breed cows to an ordinary poor household, the original intention is to make him a dairy farmer to be self-reliant, but a few days later, you will find that he has killed the cows to eat meat. This is a kind of low-income family.
Efficient charity not only fails to achieve the purpose of helping the poor, but also causes a waste of resources."
"Of course, this cannot be blamed on the short-sightedness of some poor households. As the saying goes, people are poor and have short ambitions. Poverty often limits people's vision and makes people narrow-minded and blind, so it is easy to do the 'burning the harp and boiling the crane'
things."
"Many times, the initiator of an activity must formulate a reasonable and complete rule. Just like a game, the designer must make a balance between rules and freedom. If only freedom is emphasized but not rules, the game will definitely become
It was very confusing.”
"Pei is the game designer, so of course he will know this very well."
"The more seriously you want to do charity, the more you must do good charity benefits."
"If the so-called charity is just to go to poor areas and drop a lot of money, and then post staged photos all over the Internet, then it would be meaningless."
"Although this is indeed a kind of charity in itself, and it is indeed more meaningful than not donating a penny, in the final analysis, this behavior is for yourself, whether it is for reputation or to satisfy your own love, first of all
The purpose is not to truly do charity or help the poor."
"And true charity should push efficiency to the extreme. Only in this way will limited charity resources not be wasted."
"Only when charitable resources are used efficiently can it be sustainable and the scope of charity can be continuously expanded to benefit more people. Therefore, we must pay attention to methods!"
"So what exactly is the plan that Mr. Pei wants me to make?"
"Well... first of all, it is best to allow many companies and individuals to actively participate. If you want to do this, you must give them some benefits other than economic benefits, so that they can fully mobilize
Their positivity.”
"After all, not every company puts social responsibility first like Tenda. For many companies, survival is still an issue that needs to be solved urgently."
"Secondly, the publicity effect of this project must be good in the poor rural areas covered by it; but the publicity effect must be poor in the Internet and unrelated fields. This means that we must do practical things instead of seeking false reputations."
Thinking of this, Meng Chang couldn't help but feel enlightened.
Got it, totally got it!
I have to say that Mr. Pei is Mr. Pei, not only in business but also in charity!
A very interesting point is that in business, Mr. Pei emphasizes social benefits, a win-win situation for manufacturers and consumers, but when it comes to charity, he emphasizes adding certain commercial attributes and using business thinking to make charity work.
Efficiency can be reached to the highest level.
This focus is very worth pondering.
This is completely different from what some people say, "Business is the best charity."
If I have to pick out the words, there is indeed nothing wrong with the sentence "Business is the best charity" in itself, because business can promote economic development and create employment. With employment opportunities, people's incomes will increase, and they will naturally go
Consumption will build a positive cycle within an area.
As the economy of the entire region develops due to business, the living standards of people in the region will naturally improve, and the goal of poverty alleviation will be achieved. It can be said that business and charity have the same effect.
But the problem is that regarding this matter, we can’t just look at what he said, but also what he did.
If we say "business is the best charity" and put a sacred cloak of "charity" on making money for ourselves, we emphasize one-sidedly and exaggerate the positive significance of enterprises in promoting regional economic development, and at the same time extend our hands to make money.
Food basket for ordinary people, loan interest for young people
, does not create value directly, makes profits through platform monopoly and promotes consumerism, and never mentions the bad things done by enterprises that endanger social stability, distort the values of young people, and the bad effects caused by this, no matter how much you say it
Even though it sounds grand, it’s still hard to convince people.
But what Mr. Pei is doing now is obviously completely different.
For some companies, charity is a cover and business is the goal; but for Mr. Pei, business is a means and charity is the goal.
The two behaviors seem to have certain similarities on the surface, but they are worlds apart in nature.
After thinking about this clearly, Meng Chang also had a general idea on how to make this plan.
He returned to the advertising and marketing department and immediately started formulating a plan.
"This charity event is still based on what Mr. Pei has arranged, which is to deliver meat, eggs, milk and other materials to primary school students in poor areas. On the one hand, it ensures the nutrition they need for growth and development, and on the other hand, it also provides
This approach maintains their parents and reduces the likelihood of these children dropping out of school."
"Only on this basis, we need to raise funds from the outside world in a targeted manner so that more companies or individuals can participate in this activity. With the help of Tengda, the money can be better utilized.
.”
"Then you have to set up a charity organization or a public welfare organization, but this is easy to do. Tengda has a special status in Jingzhou and does good things, so it is easy to apply."
"Any company or individual that invests in joining this charity or public welfare organization must have certain benefits, which is what Mr. Pei said must have a little bit of business rules in it. Otherwise, it will be difficult for pure charity to achieve a relatively high level.
economic benefits.”
"For example, on the basis of excellent quality and reliable brand, the companies participating in this charity activity can develop in-depth cooperation with Tenda?"
"Individuals who participate in this charity event can get some additional benefits when purchasing Tenda products or using Tenda services?"
"There may be many kinds of charity projects. Can we start competition to improve quality and efficiency internally?"
"In the future, can we even consider poverty alleviation and supplying goods? Find markets for some high-quality agricultural products in impoverished mountainous areas?"
"Well, these details still need to be finalized, and then I can think of a more appropriate name, and then I can show it to Mr. Pei."
"When the time comes, I will be the first to contribute money to support this charity event! Of course, I cannot donate all the money, but I must still leave some money to continue making money."
"As long as I continue to use the money I earn for charity, Mr. Pei should not be held accountable. After all, although I earn ill-gotten wealth, it does not affect ordinary people. It is all from big companies and dog gambling.
Even though the money you earn isn’t very glamorous, it’s okay to use it for charity, right?”
"Perfect!"
Meng Chang once again found the direction of struggle and began to make plans seriously.