Nie Yunsheng has been having a hard time recently.
Because the offensive of Headwind Logistics is really aggressive and a bit overwhelming!
The live broadcast debate with Lu Mingliang that day gave Headwind Logistics a huge advantage in public opinion on the Internet, and also exposed the problems accumulated by Shengyun Express on a large scale.
The posture of "thousands of people beating me".
Many courier guys who are working at Shengyun Express or have worked in the past have all stood up and accused Shengyun Express of being unreasonable and squeezing couriers;
Some customers who used Shengyun Express to lose or break items or who did not receive satisfactory after-sales solutions also stood up and denounced Shengyun Express for its poor service, poor attitude, and not paying enough attention to customers;
Even some employees within Shengyun Express also broke the news online, saying that Shenyun Express's internal management was chaotic, overtime work was common, formalism and other serious problems. Even Nie Yunsheng's previous attempt to use the Apple incident to divert conflicts was exposed.
He came out and said it clearly and clearly.
Although there is no evidence, netizens who eat melon compared the post with the real situation and immediately believed 80% of it.
Those who post anonymously are basically current employees, while those who are generous and not anonymous are basically employees who have resigned from Shengyun Group.
Obviously, these current employees are also planning to leave their jobs, waiting to find a suitable next job; while the employees who have resigned are completely indifferent and do not even consider whether they will "return to Shengyun Express" in the future.
"This possibility.
In the past month, more negative news has been released on the Internet than in the past year!
As a result, Nie Yunsheng felt that he was very unjust. This must be because Niefeng Logistics hired a navy to build momentum and deliberately create public opinion to blackmail us!
He wanted the public relations department to find evidence that Headwind Logistics hired trolls to discredit Shengyun Express, so that he could fight for a turnaround, or at least restore his huge disadvantage in public opinion, but... all of them undoubtedly failed.
Because Headwind Logistics has never considered this aspect at all.
As for why there is so much negative news about Shengyun Express? Why wasn’t there so much negative news before?
The reason is very simple, because there was not enough social attention before!
In fact, both the courier guys and customers have complained about Shengyun Express before, but what can we do if we have complaints?
A post or a few words of complaint by one person on the Internet have no influence at all and are quickly submerged in the massive information on the Internet.
Even if these people want to reveal some of the inside story of Shengyun Express, they can't do it at all. Most of the posts cannot attract the attention of netizens at all, and those posts that have finally accumulated some popularity will soon be deleted.
Shengyun Express was handed over to the PR.
But things are different now!
After the live debate between Lu Mingliang and Nie Yunsheng, a craze has formed on the Internet, and netizens are paying close attention to the progress of the situation.
In this environment, the voices of Shengyun Express couriers and customers are more likely to be heard.
Therefore, of course they will not miss this excellent opportunity and will do everything possible to speak out for themselves!
All the dissatisfaction accumulated before exploded in a short period of time, which of course gave Nie Yunsheng the illusion that "someone is targeting us."
But in fact, it is not targeted at all. It is entirely because there is too much dissatisfaction accumulated in the past. If you find such an outlet to vent, you will naturally collapse.
In the face of such huge negative public opinion, it is impossible for the Ministry of Public Affairs to suppress it.
Because if there is only one negative thing, you can still use methods such as deleting the post, reducing the popularity or diverting attention to deal with it. But now there are too many negative things and it is impossible to deal with them. Even if a lot of resources are spent to deal with one or two, it will soon be eliminated.
There is more negativity coming out.
Moreover, this kind of public relations behavior will also generate new negative material, which is simply putting out the fire with a salary, and the fire will not be extinguished until the salary is exhausted.
Even though the public relations department has been working overtime continuously, the situation has not improved.
What worries Nie Yunsheng even more is that this public opinion crisis has truly affected Shengyun Group's business.
At the same time as this public opinion war began, Lu Mingliang had already made arrangements. Under the guiding ideology of Mr. Pei to "expand losses", Lu Mingliang got in touch with stores on major shopping platforms and established cooperative relationships. These stores
Of course, we will not directly cancel the partnership with Shengyun Express, but once two options are provided, many customers will choose Headwind Logistics.
Small express delivery has not been affected, and has even benefited from it, because Niefeng Post is still open to these small couriers. They are happy to see the express cabinets and post stations of Shengyun Express piled up, and customers can't bear to choose Niefeng Logistics and their own.
It's too late for a small express delivery company to be happy, so naturally it's impossible to side with Shengyun Express.
In addition, Headwind Logistics continues to spend money, subsidizing express delivery fees while improving service quality, and poaching many Shenyun Express customers.
Even if Shengyun Express grits its teeth and bleeds, it pays more overtime wages to the couriers, recruits temporary workers, whether it is to encourage customers to pick up packages, or to force delivery stations to deliver goods to their doorsteps, it has digested all the accumulated express delivery.
But the damage caused by this incident has already been done.
Many customers no longer trust the logistics capabilities of Shengyun Express, and prefer to choose Headwind Logistics or other small express delivery companies.
Of course, Shengyun Express cannot collapse because of this incident, but its business volume will definitely shrink significantly.
This directly caused the stock price of Shengyun Express to plummet, just like the previous Home Group.
Not only that, many courier guys at the grassroots level have resigned, which is also a very bad signal.
Obviously, they were poached by Headwind Logistics!
The salary of the courier guys at Headwind Logistics is naturally high. Although the difference may not be big based on salary alone, the problem is that Headwind Logistics also pays five social insurances, one housing fund and various welfare guarantees, and strictly implements rotational rest. This comparison
, a gap naturally arises between the two sides!
Headwind Logistics is still maintaining a rapid expansion state. In addition to first-tier cities, there is still a lot of room for expansion in second-tier and third-tier cities and counties. The gap in employment is very large. When poaching from Shengyun Express, it is often taken away by one person.
The courier guy who visited half of the site was not very efficient.
Moreover, the people recruited by Headwind Logistics are all skilled workers from Shengyun Express.
Shengyun Express has no choice but to continue to recruit couriers with little experience in order to plug this gap.
But in this way, there are two new problems. The first is that these couriers are not skilled enough, which further reduces the already poor service quality; the second is that once these couriers become skilled workers, they may have to work again.
Poached by Headwind Logistics...
Shengyun Express has become the training base for delivery boys of Headwind Logistics. Is this okay?
Nie Yunsheng is very helpless. Now that Headwind Logistics is pressing harder and harder, Shenyun Express is really in trouble. He doesn’t know how to fight back!
This combination of punches stunned everyone.
Nie Yunsheng sat slumped in his office, frowning. The current predicament was really beyond his understanding.
As a self-made entrepreneur, Nie Yunsheng certainly encountered many difficulties during the development of Shengyun Group, but most of them were properly resolved.
This time is different.
Because in every difficult situation in the past, Nie Yunsheng was able to find the crux of the problem, and he could solve it as long as he took the right medicine.
But this time, he only felt a deep sense of powerlessness.
At this moment, there was a knock on the door outside the office.
Nie Yunsheng looked up and saw that it was Li Mangan, the director of the human resources department of Shengyun Group.
"Mr. Nie, no good! Something big has happened!" Li Mangan's expression looked very panicked.
Nie Yunsheng frowned: "What are you so worried about?"
Nie Yunsheng knew the situation of Shengyun Group very well. But the director of the human resources department came over and said something was wrong. What was going on?
What could go wrong with the human resources department?
Li Meng said: "Mr. Nie, there are five key employees in the Public Relations Department who have resigned. In addition, there are also key employees in the Marketing Department, General Management Department, Data Center, Customer Department, Employee Affairs Department and other departments.
The employee filed for resignation!”
"There are more than 40 employees who are resigning this time, and they are all key employees at the middle level of the company!"
Nie Yunsheng was also stunned: "What? More than forty!"
No wonder the human resources department thought something big had happened. This is really abnormal!
Because now is not the peak recruitment season, even if there is a turnover of personnel, it should not be so large and frequent.
If interns leave on a large scale, it doesn't matter. Interns are essentially dispensable anyway.
But for key employees, they all occupy some key positions and have certain accumulation in the industry. This also means that their requirements for salary and development platform are relatively high. Generally speaking, they have found a very good job.
I will change jobs only if I find a suitable next employer.
There is only one possibility for such a large-scale resignation.
They were poached in droves!
As for who was poached, is there any need to say?
Nie Yunsheng gritted his teeth and said, "Another headwind logistics?"
Li Meng nodded: "Yes, it must be Headwind Logistics!"
"Tengda held a special recruitment exam before, and many people must have taken this exam."
“Not only that, Tenda also wants to poach people directly from our company!”
"I found that these people tend to have good personal relationships. For example, five people from the public relations department resigned this time, and they all have good personal relationships. Moreover, they seem to have a close relationship with the deputy director Wei who resigned before...
…”
Nie Yunsheng was so angry that he trembled: "What a good Niefeng Logistics and such a good Lu Mingliang, how can they do such a great job?!"