Chapter 1590 The grassroots activities have ended successfully! Monthly ticket)
Wednesday, June 19th.
Magic City, the headquarters of Shengyun Group.
It has been two weeks since Nie Yunsheng sent Boqun Media to work as an undercover agent to lurk in the Tenda cooperation plan, and it has been more than a week since Wu Bin officially launched reforms to Boqun Media.
During this period of time, Tenda Group has not been idle and has launched a money-burning war in the three fields of food delivery, express delivery and rental housing.
Tenda subsidizes the three departments of Moyu Food Delivery, Headwind Logistics and Sloth Apartment, which makes Zhaiju Food Delivery, Shengyun Group and Zhujia Group also have to burn money together.
Nie Yunsheng was a little miserable about this!
Because he never expected that Tenda Group would choose to burn money!
Nie Yunsheng did deliberately let the Anti-Tengda Alliance enter the stage of strategic contraction. However, Mr. Pei had never taken the bait before. Nie Yunsheng had almost given up if he waited and waited.
Tengda's sudden counterattack caught him off guard!
Nie Yunsheng never expected that Tenda would resort to burning money to fight back.
Logically speaking, shouldn’t Tenda be engaging in a public opinion war?
The Anti-Tengda Alliance launched a public opinion war before, but was defeated by Tenda. This is enough to prove that Tenda's advantage lies in public opinion!
So when you fight back according to normal people's brain circuits, you should also start from the most advantageous side of public opinion, right?
Once Tenda launches a public opinion war, Nie Yunsheng will be sure to find Tenda's flaws!
What's more, he also prepared response strategies through a series of channels such as Boqun Media.
In the end, it was as if Mr. Pei had lost his memory. He simply gave up the advantage he had established through the public opinion war and insisted on burning money with the Anti-Tengda Alliance!
Especially in the fields of takeout, express delivery and rental housing, you have a tendency to burn money by catching the thief first!
This is very annoying!
Before this, when other companies were under pressure from Tenda, Shengyun Group only had to sit back and direct the battle.
At that time, Nie Yunsheng had a bystander mentality and could make some relatively rational and comprehensive decisions.
But now Shengyun Group and Headwind Logistics are engaged in a price war. Nie Yunsheng has to keep an eye on Shengyun Group while considering Zhujia Group and Zhaiju Food Delivery. It is difficult to analyze calmly from an outsider's perspective, and it is even harder to do a bowl of water.
Duanping.
After all, Nie Yunsheng is the president of Shenyun Group, and what he cares about most is definitely the interests of Shenyun Group!
Pei Qian's counterattack made him feel very uncomfortable, because it is difficult for people to think absolutely rationally when their own interests are involved.
Nie Yunsheng had no good solution for the time being, so he could only grit his teeth and endure it.
Fortunately, good news came from Boqun Media. Nie Yunsheng and Zheng Hao, the president of Zhaiju Takeaway, prepared materials for a new round of public opinion war based on Boqun Media’s intelligence.
The intelligence sent by Boqun Media showed that after Wu Bin arrived at Boqun Media, he launched a series of drastic reforms, completely changing the management model and business model of Boqun Media.
Because of Wei Jinghui's full support, these plans were successfully implemented.
As a result of the implementation, a series of Boqun Media’s accounts began to plummet in popularity!
The reason is also very simple, just don’t take advantage of the popularity!
Those articles with 100,000+ accounts were either deleted or removed directly from the shelves, so that in the entire Boqun Media, there was no account that continued to create popularity.
Everyone is losing fans!
Self-media relies on advertising to gain revenue. When the popularity is high, an advertisement can be sold for tens of thousands of yuan. But now that the popularity has dropped, even if the price is reduced, the number of parties willing to spend money has been greatly reduced.
The performance of the entire Boqun Media has declined significantly.
This means that Boqun Media has nothing to gain!
On the other hand, the employees of Boqun Media quickly adapted to the no-overtime model. After all, who wants to sit around in the company if they can get off work on time?
In Nie Yunsheng's view, this is a manifestation of salty fish and loss of fighting spirit. It is naturally one of the key reasons for Boqun Media's decline in performance and poor performance!
The vivid case of Boqun Media is the best public opinion weapon.
When oranges grow in Huainan, they become oranges; when they grow in northern Huaibei, they become oranges!
In addition, Nie Yunsheng and Zheng Hao also summarized some relevant information and compiled a set of rhetoric based on their own management experience.
At that time, Zheng Hao will come forward to comprehensively refute Tenda Group's management model.
Thinking of future victory, Nie Yunsheng couldn't help but smile: "Mr. Pei, Mr. Pei, I guessed it right! You are only so invincible in some specific fields, especially the gaming field. After all, there are still some things you can't
Specialized in the field!"
"How can a person be a perfect all-rounder?"
"To say the least, even if you are a perfect all-rounder! Then the middle managers sent by Tenda Cooperation Department are far behind you."
"There will always be some mistakes that I catch!"
"The next step is to wait patiently and choose a suitable time!"
Nie Yunsheng couldn't restrain his excitement because he knew that a new round of offensive was about to begin!
…
At the same time, various departments of Tenda Group are undergoing handover work.
The activities at the grassroots level under the person in charge came to a successful conclusion!
Huang Sibo specially organized a large-scale meeting to bring together all department heads and acting heads from outside to share their experiences of this grassroots activity.
Everyone had a very positive attitude and spoke enthusiastically.
"I have been a person in charge for too long, and I am indeed a bit out of touch with the grassroots. Many policies that seem reasonable from the perspective of the person in charge may completely change when viewed from the perspective of the grassroots!"
"Yes, it can only be said that people are limited to their own identities. Sometimes when you look at another identity, you will get some new inspiration."
"I think it makes sense to change departments. Each department of Tenda Group has an independent and complete business model, and in-depth study of this new business model will inspire and improve your own department!"
"I wonder again how Mr. Pei can come up with so many different business models and combine them perfectly?"
"I think all the acting heads are very good and have put forward many constructive plans. I will reorganize these plans and continue them later. I also hope that you can often come to our department to experience the work and provide opinions!"
"Mr. Chen Lei's co-branded room is very imaginative. We at Sloth Apartment have decided to invite more celebrities to provide more co-branded plans for tenants to choose from!"
"Through this grassroots activity, I have a deeper understanding of the Tengda spirit advocated by President Pei. I believe that the Tengda spirit not only requires us to remain proud and confident, but also tells us that we must not be blindly arrogant and do nothing for ourselves.
You are complacent with your achievements and trapped in your own vision!”
"Yes, during the critical period of the battle between Tenda Group and the Anti-Tengda Alliance, all of us can unify our thoughts and work together. This is the spirit that President Pei hopes to convey to us through grassroots activities!"
"We, the acting managers, have also benefited a lot. On the one hand, we have a better understanding of the unique business model of each department of Tenda, which is very enlightening for our vision. On the other hand, it has also deepened our friendship. In the future, our company will
We will definitely cooperate more extensively with Tenda in more aspects!"
The person in charge and the acting person in charge expressed their thoughts and feelings about this event with each other.
Originally, everyone thought that at a critical moment, one should not change generals on the spot, but unexpectedly, the change produced very good results!
Although this grassroots activity has delayed the plans previously made by various departments of Tenda, the ideological foundation of all departments has become more solid, and the friendship and connection with external brother companies have become closer!
After all the responsible persons expressed their opinions, Huang Sibo gently knocked on the table and made a concluding speech.
"I think after this grassroots activity, we must at least realize the following points."
"First, after serving as a department head for a long time, it is easy to fall into a complacent mentality. What is even more frightening is that we often fall into this blind mentality without knowing it!"
"Because we have achieved a series of results under the leadership of President Pei, it is easy to lose motivation and stop moving forward because of this success!"
"Only by changing perspectives frequently can we realize the shortcomings of our work."
"Second, we must always be alert to the danger of being separated from employees at the bottom. The strategies formulated by many departments may not be problematic from the perspective of the person in charge, but once they are implemented at the middle level and then at the bottom, various problems will arise.
question!”
"We must often listen to the opinions of ordinary employees, and even do the work of ordinary employees ourselves, so that we can better understand the department's situation and formulate more appropriate strategies!"
"We must always clearly realize that in Tengda Group, there are only differences in positions, not status! Excellent people can take on more work and get more rewards, but they cannot exclude others because of this, nor can they exclude others because of this.
With the thought of being superior to others."
"Like ordinary employees, we are working hard to contribute to Tenda Group and society under the leadership of President Pei!"
"Third, we should let Tenda's business model develop and expand, and introduce outstanding talents from other sister companies for communication and joint management."
"This collision of different models and ideas is also of vital significance to us!"
"I think President Pei's decision to normalize grassroots activities should be based on this consideration."
"As the person in charge, we must understand Mr. Pei's good intentions. What we have to do is to conscientiously implement the grassroots decisions and feel them seriously, and we must not let this activity become a mere formality!"
"Okay, let's go back to each department to hand over work!"
After listening to Huang Sibo's speech, everyone applauded.
Because Huang Sibo expressed the consensus of all the people in charge!
With this consensus, the handover will be smoother.
The acting people in charge put forward some good plans and suggestions, and the original people in charge listened and absorbed them carefully. The strategies that can be used will be continued as much as possible, and the areas that need improvement must be continuously improved.
All the people in charge know that the battle between Tenda Group and the Anti-Tengda Alliance has entered a critical moment!
Although the two sides have temporarily ceased fighting, and Tenda Group even has some advantages, the anti-Tengda alliance may come back at any time.
In this tense situation, if there is a flaw in a certain department, it is very likely that the anti-Tengda alliance will seize it as a breakthrough and attack Tenda!
So all the people in charge became nervous and couldn’t wait to start a new round of reform storm in various departments of Tenda!