Chapter 162 The Most Beautiful Takeaway in History!
Everyone was puzzled, especially Lin Canrong, whose eyes showed confusion.
Others don't know the catering situation in Moyu Internet Cafe, but he knows it very well.
There is absolutely nothing to do!
From work to get off work every day, I actually cook no more than ten dishes.
It's normal when you think about it. Moyu Internet Cafe is such a stylish and stylish place. Who would eat home-cooked food like this?
The pretty girl at the table next to her ordered a nice cocktail, slowly sipping it while looking at the scenery outside the window. She could just take a selfie and show it to Moments;
As a result, the guy at the other table was holding a plate of scrambled eggs with tomatoes and was chatting?
It’s not a problem!
If I really ordered something to eat, the aroma of rice would fill the entire coffee area, and I would probably be killed by the sight of the people next to me a hundred times.
Therefore, no one ordered at all at first. Chef Lin's job every day was to stand guard in the kitchen, which was extremely idle.
Later, the situation did get better.
In order to protect the basic life of his employees, Pei Qian asked Moyu Internet Cafe to provide lunch for all employees, so Chef Lin would be busy for a while every noon.
But it’s still very relaxing, because Moyu Internet Cafe has two more chefs...
With this kind of work intensity, compared with ordinary restaurants, it feels like being on vacation.
Therefore, so far, the catering aspect of Moyu Internet Cafe is basically dispensable.
Not only was there no profit, there was not even much turnover.
There is even a trend of developing into a Tenda employee restaurant.
Just like this, do we need to go further? I’m afraid my pants will fall off.
Chef Lin couldn't figure out how to go further.
The three of them looked at Pei Qian eagerly, waiting for the discussion.
Pei Qian coughed twice and said seriously: "As the saying goes, food and sex are the same. Catering is an industry closely related to people's lives and will never go out of style. So far, the meals launched by Moyu Internet Cafe are nutritious and delicious, rich in
The breath of life has won the love of many people."
"So, we want to further leverage this advantage so that people who can't come to Moyu Internet Cafe to eat such delicious food can enjoy this convenience without leaving home!"
The enthusiasm in Ma Yang's eyes gradually faded, and he looked at Pei Qian with some confusion: "Brother Qian, after talking for a long time, do you want Moyu Internet Cafe to work part-time to deliver takeaways?"
"Then why do you say it's so complicated? Just say it, Moyu Internet Cafe can provide takeout service from now on..."
Huh? The young man understands the spirit very well. He is indeed delivering food...
But, this is no ordinary food delivery!
Pei Qian's expression was serious: "Old Ma, your attitude is not very correct."
"It's the same thing about singing. If you sing, you're praising death, but when Chen Lei sings, it's the sound of nature. Can this be the same?"
"As long as anything is done to the extreme, it will open up a great industry!"
"Think about it, in the future our food delivery empire will go beyond Jingzhou and go to major cities across the country, profoundly changing people's lifestyles. Is this just as simple as delivering food?"
"A journey of a thousand miles begins with a single step, and we are now taking the crucial first step!"
Listening to Pei Qian's words, the expressions of Ma Yang, Zhang Yuan, and Lin Canrong ranged from disapproval to awakening to sincere conviction.
Lin Canrong couldn't help but sigh.
Sure enough, this is the difference in pattern!
Mr. Pei, from a simple takeout, thought of the future business empire, and also thought of the huge changes in people's lifestyles after the popularity of takeout...
This is true foresight!
No wonder someone can become a CEO at such a young age. I can only say that this is talent!
Ma Yang also changed his previous disapproval attitude, and his interest was once again aroused by Pei Qian.
"Brother Qian, please tell me what we should do?"
"How about developing a takeout website? Cooperate with merchants in Jingzhou City to build an online takeout platform?"
Ma Yang and Zhang Yuan expressed many ideas in succession, and Lin Canrong also put forward some additional opinions.
Pei Qian smiled and said nothing.
It is not surprising that Ma Yang and others made such a suggestion.
In 2010, the PC Internet was coming to an end and the mobile Internet was developing rapidly.
In Pei Qian's memory, the number of people surfing the Internet on mobile phones officially exceeded the number of people using desktop computers at 74.5%, 70.6%, and that was two years later.
In this world, because the mobile phone industry is developing faster than in memory, the era of mobile Internet has actually arrived.
But so far, the online takeout ordering service has not been squeezed by a number of giants, because the giants are focusing on another outlet at this time, which is group buying.
Since the spring of 2010, domestic entrepreneurs have seen the popular Groupon group buying model and started the "Battle of Hundreds of Groups" and the "War of Thousands of Groups". The group buying industry has grown by almost 10 companies every day.
Under such a hot situation, takeout was somewhat neglected. It only took a year or two for the market to rise and become a hot topic in the eyes of capital.
But in any case, many restaurants already provide takeout services at this time, but they only require phone orders, which is very primitive. Not only can the time not be guaranteed, but the wrong order is also likely to be delivered, and there are many problems.
Therefore, building a platform to integrate the resources of all merchants to facilitate customers to order takeout online, and then the platform will take a commission, is an idea that normal people would have.
However, Pei Qian obviously did not intend to do that.
"You are all too impatient."
"You have to eat one bite at a time, and you have to walk one step at a time. Nowadays, people have not formed similar habits at all. Our Moyu Internet Cafe does not have an independent catering brand, let alone any reputation. Even if this website is built, how will it be promoted?
How can we ensure that we can achieve the results we want?”
"What's more, the biggest problem in similar industries is not only promotion and market grabbing, but also supervision. Food is a big deal. Some roadside fly restaurants joined us, but they didn't pay attention to hygiene and customers got sick after eating. As a platform, we
It’s also responsible!”
"You have a very simple idea of building a platform. Have you ever thought about how to solve these problems?"
Pei Qian asked a few questions, leaving Ma Yang and others speechless.
Yes, it seems that this idea is a bit far-fetched and unrealistic.
But... if you don’t do this, what else can you do?
Everyone looked at Pei Qian.
Pei Qian smiled slightly: "It's very simple, let's do it step by step."
"First of all, make a catering brand and a simple online ordering APP, but we can only order our own food."
"Our chefs are all top-notch, and the ingredients are all fresh and clean. There will definitely be no problems."
"Directly seize the high-end market, build a reputation, and then spread across the country through Jingzhou City!"
The three of them looked at each other, as if this was indeed a more feasible plan!
only……
The planning is great, but I always feel like there is something wrong somewhere.
"So, what's the name of our catering brand?" Ma Yang asked.
Pei Qian smiled slightly: "Take out the fish!"
Lin Canrong's expression was a little confused: "But, Mr. Pei, there are many takeout businesses at present, and some of the more popular restaurants provide takeout services. Although our dishes taste good, they are just home-cooked dishes after all. They are different from other restaurants.
There is no obvious advantage over it, let alone promotion, pricing, etc..."
As expected, I am a chef, so I immediately saw the problem.
Pei Qian smiled slightly: "So I said, we should take the high-end route."
"Other businesses use plastic boxes and plastic bags to deliver takeout, which is very unhygienic and ugly. This is one of the reasons why many people prefer to eat in stores instead of ordering takeout."
"Actually, the food is still the same food, just the packaging is different."
"This shows that people are visual animals, and appearance is even higher than taste."
"All our food is packed with custom-made white porcelain tableware. The food is delivered to your door by dedicated takeaways. It is recycled regularly and placed directly on the tableware, which creates a dimensionality reduction impact on all other nearby restaurants!"
Pei Qian was so confident that he almost believed it.
Ma Yang was obviously moved by Pei Qian, and the blazing fire of struggle rekindled in his eyes.
However, Lin Canrong looked at Zhang Yuan and saw confusion in each other's eyes.
I don't understand...
Could this be useful?
Is Mr. Pei’s thinking too advanced, or is our thinking too backward?