Of course, considering that Lu Mingliang is his confidant after all, in order to prevent him from having some wrong understanding of the positioning of Headwind Logistics, some words must be said up front.
"Headwind logistics is part of the long-term layout for the future, so it is temporarily in a state of loss."
"But you don't have to worry about this. Even if you lose more in the future, even if you lose for a few months or even a few years, it doesn't matter."
"Making money is only the last goal of Headwind Logistics. You must keep this in mind."
After hearing what Pei Qian said, Lu Mingliang couldn't help but be stunned.
Is making money the last goal?
So what are the goals ahead?
Lu Mingliang thought for a while: "Mr. Pei, you mean that the main goal is to expand the customer base and achieve rapid expansion by burning money in the early stage?"
Pei Qian took a sip of coffee: "This is just one aspect, there are many other goals."
"For example: creating convenience for everyone."
Lu Mingliang was stunned, he really didn't expect this.
Pei Qian continued earnestly: "Most of the current express delivery industry is excessively pursuing profits, and the actual experience is very bad. An important goal of our headwind logistics is to provide everyone with the best express delivery service."
"Other couriers don't deliver to your door, we do."
"Other couriers don't help with unpacking and throwing away garbage, but we do."
"Other express delivery companies turn a blind eye to complaints. When we receive complaints, we can neither wrong our own employees nor let customers be wronged. We must find a proper solution. We can't be muddled or muddle along."
"In short, what we need is not only the number of customers and money, but also good reputation, and even reputation must be at the top!"
"The task I give you is to build up the reputation of Headwind Logistics as much as possible, and even encourage you to spend money to buy reputation."
"Remember, you are an employee of Tengda, don't be afraid of spending money, do you understand?"
Lu Mingliang nodded fiercely: "I understand, Mr. Pei!"
After listening to Mr. Pei's words, Lu Mingliang felt more and more that his choice was the right one.
Work hard to do a business that can provide convenience to everyone, even if it doesn't make money, it is very meaningful and valuable!
Seeing Lu Mingliang's reaction, Pei Qian was also very happy.
Sure enough, you found the right person!
What makes Pei Qian most satisfied with Lu Mingliang is that he is obedient. He does whatever Pei Qian says and never makes his own decisions.
Now, Lu Mingliang has obviously approved Pei Qian's idea of "burning money to build reputation", so Headwind Logistics will definitely not have any possibility of making a profit for a long time in the future.
If Lu Mingliang is placed in Tenda Games, he may not be able to lose money, but if he is placed in Headwind Logistics, it will be completely different!
As long as Lu Mingliang can completely follow Pei Qian's ideas, it is impossible not to lose money.
…
…
After arranging for Lu Mingliang, Pei Qian played games at Moyu Internet Cafe for a while.
It can be felt that the traffic of Moyu Internet Cafe Mingyun Villa store has been significantly reduced recently, and indeed many people have been intercepted by newly opened stores nearby.
Especially the number of people surfing the Internet in the Internet cafe area is ridiculously small.
While we were playing, Ma Yang came.
"Brother Qian, something serious has happened!"
"Recently, Jingzhou City has opened a new Internet cafe chain brand called Xingle Internet Cafe. It also wants to take a high-end route."
"And they also received investment from Fuhui Capital, which is a bit aggressive!"
Pei Qian was stunned: "I remember there seemed to be a new Internet cafe nearby..."
Ma Yang said anxiously: "It's the branch opened by Xingle Internet Cafe here!"
"And I also got some information. The environment of Xingle Internet Cafe is slightly worse than ours, and the computer configuration is not comparable to ours, but the price is much cheaper, so it is quite popular!"
Pei Qian said nothing and quickly considered the causes and consequences of this matter.
To put it bluntly, Xingle Internet Cafe's model is a low-end version of Moyu Internet Cafe. Although the machine configuration is low, the environment is slightly worse, and the space is more crowded, it reduces the cost and can be priced cheaply.
In this way, it will be easier for customers who are accustomed to traditional Internet cafes to make the transition and will not be dissuaded by the price all of a sudden.
And this chain of Internet cafes has received investment from Fuhui Capital...
Sure enough, Mr. Li is still behind this matter...
Pei Qian knew that Mr. Li would not give up so willingly and kept paying attention to him. Otherwise, how could he go to such a remote place and invest money in Internet cafes, bars and card rooms as if he was out of his mind.
Pei Qian was so moved that he wanted to cry.
This Mr. Li is definitely my true love!
Mr. Li tries his best to help every time. He is such a good person!
"What should I do, Brother Qian? Is it possible that it's still the same as before?" Ma Yang was also a little anxious.
This kind of thing has happened once before, and at that time it was the flagship store of Moyu Internet Cafe.
But this time, the enemy is a chain Internet cafe brand, and all Moyu Internet cafes are being targeted!
Moreover, it was Chen Lei who made the ultimate comeback last time. It was a secret move that Pei Qian had laid out long ago.
But now, how can we rely on a comeback? Pei Qian may not have a second Chen Lei on his hands.
Pei Qian forcibly suppressed his smile: "Don't worry, I have a way."
After comforting Ma Yang, Pei Qian felt happy and planned to go back to rest.
The phone rang, it was Huang Sibo calling.
Pei Qian was stunned for a moment, then immediately became vigilant.
What did he want to do when he called?
Since the last documentary "Butterfly", Feihuang Studio has been in a relatively confused state.
This documentary was a loss. Although Mr. Pei didn't say anything, Huang Sibo and Zhu Xiaoce both blamed themselves.
It's still too early for the system to judge "passive and sabotage", so Pei Qian naturally doesn't go back to urge them.
But when they called this time, it was probably because they had already thought of their next plan.
Pei Qian calmed down and answered the phone.
Huang Sibo's somewhat excited voice came from the phone: "Mr. Pei, we have determined the next stage goal of Feihuang Studio. We plan to combine digital product evaluation with short videos to shoot a new evaluation short drama.
!”
Pei Qian: "??"
A little confused.
Combining digital product reviews with short videos? Who came up with this fantastic idea?
Pei Qian asked with some confusion: "Why do you plan to do this?"
Huang Sibo said with some excitement: "It was inspired by an up owner on Elly Island called 'Hardcore Review'!"
"In fact, the evaluation of digital products has always been a promising industry, but we have never considered this aspect before. Mainly because we felt that the professional quality was not up to standard and it was uncompetitive compared with other professional evaluation media.
"
“But after reading the ‘Hardcore Review’, we were inspired that we don’t necessarily have to have so much professional knowledge!”
"We can start from the daily experiences of ordinary consumers and use short skits to promote products to the audience, which will be more down-to-earth and interesting."
"Moreover, similar fields should be easier to realize, and there will be no recurrence of the last large losses."
"What's more, we started out by making short videos, so we have great advantages in this regard and have a fixed audience group!"
Pei Qian was confused when he heard this.
Why is there anything about me here???
I made that video for other purposes, not to inspire you!!
