Chapter 251 President Pei finally got it right once
Pei Qian has been very busy these days.
He has been busy with company matters throughout the summer vacation. As school was about to start, Pei Qian finally found time to go home and rest for two days.
I received some cross-examinations. For example, my mother asked why Pei Qian did not play a new role in Feihuang Studio's new program "One Day in the Life of the Great Inventor". Pei Qian's answer was that he has now moved behind the scenes.
Pei Qian didn't buy anything new for his home this time. The new furniture and appliances he could buy were basically enough. His next goal might be to change to a bigger place to live.
However, Pei Qian's personal property on hand is not enough yet, and he can only wait until this loss is completed.
Therefore, after Pei Qian stayed at home for two days, he hurried back to work and continued to devote himself to work with high enthusiasm.
When I returned to the company, I found that Li Yada's efficiency was quite high. The version of "Return to Shore" had been updated, which fixed the bug that it was too easy to clear the level with certain weapons.
Pei Qian was not affected at all, because the weapon "Pu Du" was not chopped down.
Moreover, Pei Qian's route can jump directly from Huangquan Road to Six Paths of Reincarnation. The scenes with increased difficulty this time are mainly the Forgotten River, Sansheng Stone, etc. Pei Qian will not fight at all.
After suffering for a while, Pei Qian planned to go to a video website to catch up on a drama and relax a little.
As soon as I clicked in, I saw a familiar face.
Pei Qian was stunned, oh? Isn't this Zhang Zuting?
Looking at the date, Pei Qian finally remembered, yes, today is the day when the "Powerful Enhanced Edition of Hot-Blooded War Song" will be launched.
The ads are synchronized with the game and must have appeared on major websites.
Pei Qian, who was a little sleepy at first, suddenly became energetic and stopped watching the drama. He quickly checked the situation of "The Powerful Enhanced Edition of Hot-Blooded War Song".
Mingyun Private Kitchen has become cold, now I point to this game to give myself some reassurance!
Pei Qian first opened several popular websites, including video websites, game portals, etc., and saw advertisements for "Blooded War Song Power Enhanced Edition" on all of them.
On video websites, many game-related videos begin with Zhang Zuting's advertising slogans playing on a loop: "I am fried pig's trotters, come and chew me if you are a brother!"
Under such an overwhelming offensive, it is difficult for netizens not to notice.
Pei Qian hurried to Elly Island, directly searched for the keyword "Zhang Zuting", found a collection of this advertisement in a series of retrieved videos, and checked the comments and comments.
The title of this series of videos is: "Isn't it safe at night? Zhang Zuting's web game advertising collection: I am fried pig's trotters".
The barrage and comments here can reflect the attitude of some people who eat melons.
"As a fan of Teacher Zhang, I am torn apart. How short of money does Teacher Zhang have to accept such an advertisement..."
"Another web game advertisement that pollutes the environment, ugh!"
"Actually, it's not bad. At least this web game advertisement doesn't go overboard. It doesn't use street-style solicitation techniques or heavy-dollar solicitation-style inducement words. It can be considered a breath of fresh air in web game advertisements. But I still want to ask, why?
Why do you want to ruin Teacher Zhang’s lifelong innocence..."
"Pfft, is this how Zhang Zuting speaks Mandarin? I used to listen to the dubbing in his movies, but I didn't expect his accent to be so magical?"
"Could it be stolen art materials?"
"Zhang Zuting himself said on Weibo that he has been cooperating with game manufacturers recently, so this advertisement may have stopped running."
"You should think on the bright side. Other web game advertisements are pure deception and have nothing to do with the actual game content. But this advertisement is much better. They really hired celebrities to endorse it. It's really
The costumes and props were made according to the scenes in the game, and the advertising slogans are basically consistent with the content of the game. This is simply the most conscientious web game advertisement this year, okay?"
"Hello everyone, I'm not a fried pig's trotters, but I'm a brother, so come and bite me! You can't miss it!"
The reaction from the melon-eating crowd was not too intense.
We have experienced many battles and have seen a lot.
The current web game is at a critical turning point, which can be regarded as the last glorious period of the web game industry, and it is also the most profitable period for major web game manufacturers.
The advertising of web games is also beginning to transform in line with the trend.
During the savage growth period of web games, manufacturers were directly exfiltrating the materials, regardless of whether the materials were infringing or not; the method of advertising was also quite crude, including forced pop-ups and psoriasis advertisements.
However, with the continuous integration of the web game industry, industry standards have become more and more standardized, and large manufacturers have begun to seek endorsements from various celebrities.
Therefore, from the perspective of the melon-eating masses, the advertisements for "Blood War Song Power Enhanced Edition" are still a little higher in quality compared to those web game advertisements that have no lower limit.
If anyone is the most dissatisfied, it should be Zhang Zuting's fans, because they feel that this web game advertisement has lowered Zhang Zuting's style, and they feel that their idol has been insulted.
Pei Qian opened Zhang Zuting's Weibo again.
Zhang Zuting’s last Weibo was a Weibo about environmental protection that he retweeted a few days ago. The content was also very simple: “#protectEnvironment#Environmental protection is our common challenge, starting from me, let’s work hard together!”
The original comments at the bottom of this Weibo were relatively normal, with some like emoticons or comments like "Idol is awesome."
But with the new comments, the style suddenly changed.
"Brother Zuting, why are you filming a web game commercial? Oh my God, my worldview has simply collapsed!"
"Go and take a look, a lot of people are making fun of you, calling you 'fried pig's trotters'!"
"It's so sad. Brother Zu Ting, who has always cherished feathers, actually got involved with the money-making web game manufacturers and got banned!"
"It turns out that the cooperation with game manufacturers I mentioned before was to cooperate with web games... I'm really bothered."
Here on Zhang Zuting’s Weibo, the situation is quite pessimistic.
Among the fans who follow him, many have prejudices against web games and web game advertisements. They feel that endorsing web games is a waste of money and self-indulgence, so they will not experience the content of this game at all. First of all,
The thing is that I came to Zhang Zuting’s Weibo to protest.
So far, Zhang Zuting has not replied to anyone and has not dared to post any new Weibo posts.
Pei Qian knows that Zhang Zuting is a person who likes to interact with fans and often checks Weibo. It is impossible that he has not seen these messages yet.
He must have seen it, but he just didn't know how to reply.
One side is a fan, and the other side is a sponsor who has paid, so neither side can be offended.
Besides, Mr. Pei also invited him to dinner.
As the saying goes, you are soft-spoken when you eat, but you are short-handed when taking advantage of others. Now it's just that you have lost some popularity. You can't blame Mr. Pei because of this.
Zhang Zuting was unable to express his suffering, so he could only remain a coward.
Pei Qian took a look at everyone's feedback on this advertisement and found that it was basically not much different from what he expected.
Pei Qian was a little disappointed because everyone's resistance seemed not as strong as he imagined.
However, this may also be because this advertisement has just been aired not long ago and the hatred it attracted is not enough.
At present, there are not many people who are making fun of me, and this advertisement has not yet produced a brainwashing effect. Everyone’s resistance is not high, but it is considered reasonable.
The key still depends on the game data.
Pei Qian opened the data backend of Yangyang Games and took a look at the data of "Hot Blooded War Song Power Enhanced Edition", including the number of registrations, retention, per capita payment, etc.
I have to say that the effect of this advertisement is quite good, attracting many web game players.
Although this advertisement seems very stupid to ordinary people and has no desire to click on it, for web game players, this advertisement is very attractive.
Importing web game advertisements to players is a very complete process, and there will be statistics at every step.
After the ad pops up, how many people click on the ad;
How many people downloaded the game's micro-client after clicking on the ad;
After downloading the micro client, how many people registered accounts and entered the game;
After entering the game, how many people persisted in playing for more than an hour;
For those who played the game yesterday, how many players will be left the next day?
How much money do players recharge on average, and what is the highest recharge...
These data are very accurate and can reflect many problems.
There is a saying that "data doesn't lie." When people's concepts deviate from the actual data, if the data statistics are not wrong, then there must be something wrong with the people's concepts.
Pei Qian glanced at it and the corners of his mouth turned up involuntarily.
The situation is basically consistent with what he expected!