The other data are all good, but there are two big problems with the data.
From the step of clicking on the advertisement to logging into the game, too many players are lost, basically six or seven times more than other web games!
In addition, the payment rate of players in the game is very high, but the total income is very low.
The reason is also very simple.
The former is because the micro-client installation package is too large. The 370m installation package does not meet the habits of most web game players, so they gave up without downloading the game at all or trying it out.
The reason for the high player payment rate is that the payment model of this game is too conscientious and only sells stamina potions.
But a high payment rate is of no use, because the game’s gold ceiling is too low, and rich people have nowhere to spend it, so the total recharge amount cannot be increased.
Pei Qian's estimation is completely correct. Although the advertisement for "The Power of War Song" was shot well, the target audience was completely wrong.
Most of the players attracted by the advertisement were players of traditional web games. The 370m micro-client download dissuaded most of them, and the krypton gold ceiling dissuaded a large number of local tycoons.
Most of those players who pursue fair games play client games.
They don't mind the 370m micro-client installation package, but these people have deep prejudices against web games. They were dissuaded by this advertisement from the beginning, fearing that they would avoid it and would not click in at all.
So, it has become a dead end now.
After reading the data, Pei Qian leaned back in his chair and felt more comfortable than ever before.
This is right!
This is how the script should be and is reasonable!
Finally something happened as I expected!
Pei Qian felt unprecedentedly satisfied.
Pei Qian was hit hard by the sudden popularity of Mingyun Private Kitchen some time ago, and he was a little anxious. But now that he sees the status of "Hot Blooded War Song Power Enhanced Edition", he finally feels a little more relieved.
Because according to the model of web games, the start of the game collapsed like this, and it is almost impossible to make a comeback.
Most web games are designed to make quick money. At the beginning, they heavily advertised and invited celebrities to endorse them. They instantly became popular and became popular all over the Internet in just a few days, attracting a large number of players.
But this kind of popularity will soon fade away, revenue will drop off a cliff, and it will be a waste of money to start rolling out the service model.
Therefore, a web game that starts off hot may still die suddenly midway;
Let alone a web game that is not popular at the beginning, it is definitely a dead end.
The data on the first day of "Blooded War Song Power Enhanced Edition" was so poor, and the possibility of a comeback later is almost non-existent.
The key to why most web game players are dissuaded is the 370m micro-client installation package. How to solve this problem?
We can't just cut off all the 370m micro-clients and re-create the instant-to-play mode? Isn't that a waste of time?
Therefore, from any perspective, Pei Qian's attitude towards "The Powerful Enhanced Edition of Hot-Blooded War Song" is quite optimistic.
Of course, he also knew that he could not take it lightly.
There have been too many examples in the past of good starts but overturning midway. It is only the first day of the launch of "Blooded War Song Power Enhanced Edition", so we can't be too optimistic yet.
You still have to observe it carefully for a period of time before you can feel completely at ease.
…
…
At the same time, Yangyang Games.
Everyone's mood was very low, and it could be said that the whole country was in mourning.
The data that Pei Qian can see can also be seen by Ye Zhizhou, Wang Xiaobin and Lin Wan. Of course, the problems that Pei Qian can find can also be found by Ye Zhizhou and Wang Xiaobin.
But even after discovering it, there is no way to solve it!
Ye Zhizhou and Wang Xiaobin both sat at their workstations without saying a word, their brows furrowed.
The 370m micro-end was a design plan proposed by everyone, and Mr. Pei also nodded in approval.
But now, the painful fact has hit me hard in the face. Such a large micro-client is simply not feasible in the web game circle, and players will not accept it!
Old players of "War Hymn" are more accepting. After all, they already have feelings for "War Hymn", and the 370m micro-client has brought about a huge leap in graphics, game smoothness, etc., and they are indeed enjoying the game more.
.
But "War Song" was originally a cool game that was almost out of business. How many old players can it have?
With just their recharge, it would be difficult to cover the company's daily operating expenses, let alone recover the research and development costs.
So, this is an impasse.
Wang Xiaobin knows best how bad the current situation is.
If there is a problem with some less important links, it can still be rectified.
For example, if a player's next-day retention is too low and he or she doesn't come online after playing on the first day, then you can create a function that gives you props when you log in the next day, which can effectively improve the next-day retention.
But there is absolutely no way to remedy this situation!
Most people didn't even come in to play the game after clicking on the ad. They just ran away because the 370m micro-server was too big. How to remedy this?
Wang Xiaobin and Ye Zhizhou looked at each other silently, knowing each other's thoughts well.
But just waiting and waiting is not an option. We have to find a way.
Mr. Pei is very kind to everyone, so now it is even more important to pool our wisdom and help Mr. Pei share his worries.
Ye Zhizhou thought for a moment and suggested: "Brother Wang, how about this? Let's subdivide the micro-terminal a little further and make an initial micro-terminal of about 5m, so that players can play it after clicking for a short while."
"Wait for players to play for about ten minutes, then prompt them to download the remaining resources, or download the remaining resources in the background while they are playing."
"Would this be better?"
This is the only solution Ye Zhizhou can think of.
Wang Xiaobin shook his head: "It's a good idea, but it's not very practical."
“Our initial design was to allow players to go around the royal city shortly after entering the game to experience the bustling scene of the royal city in advance and improve their first impression of the game. Therefore, many important resources are placed at the beginning of the game process.
Already."
"To make the initial micro-client, there are a lot of resources that need to be loaded. Our characters, monsters, and scene models of the royal city are all 3D, which takes up a lot of resources. Moreover, the game program must also be the initial micro-client.
In here?"
"Calculated in this way, such an initial micro-end can be compressed to 70 or 80 meters under ideal circumstances, and it is impossible to compress it to 5 meters."
"Although there is a big gap between 70m and 370m in terms of numerical values, the difference is not that big for web game players because they cannot be played right away and it takes a long time to download."
"If there is no better way, it doesn't hurt to try, but... I'm afraid it won't have very good results."
Ye Zhizhou was speechless.
The root of this problem is that when we were developing it, we never considered that micro-clients would have such a strong dissuading effect on traditional web game players!
At that time, everyone was preoccupied with changing 2D to 3D, and mosaic to high-definition, and they were too optimistic about the prospects of "Blooded War Song Power Enhanced Edition".
Therefore, neither the early game process nor the scene settings took into account the possibility of splitting the client.
Now if we want to forcefully divide the client into two parts, we can only make major changes to the game, which is time-consuming and labor-intensive, and the consequences are unpredictable.
Ye Zhizhou felt very melancholy. This seemed to be an unsolvable situation!
However, Pei always agreed to this plan.
Is it possible that Mr. Pei also misjudged the situation?
Mr. Pei also didn’t expect that the micro-client would fail?
Ye Zhizhou, who has always admired Mr. Pei's design concepts, found it difficult to accept this fact.
Wang Xiaobin sighed and comforted himself: "Looking on the bright side, the game's failure will not affect our bonuses too much."
"Starting from this month, our company's bonuses will be distributed based on the game's reputation. Although "War Song Power Enhanced Edition" is not profitable, its reputation is still very good."
"According to the basis for calculating bonuses based on the investment in this game, each of us should get a lot of bonuses."
Ye Zhizhou shook his head: "That's true, but the game doesn't make money. No matter how good the reputation is, it still feels like a shame."
"Besides, tpdb not only has internal ratings and player ratings, but also netizen ratings. It is very possible that many people who have never played the game will give us low scores because of our advertisement."
"If netizens' ratings are too low, the total tpdb score will also be lowered."
"Maybe in the end this game will make neither money nor reputation."
Wang Xiaobin was speechless for a long time, and after a long time he whispered: "Fuck...that seems to be what happened..."