But when he heard that a mobile phone with 8,000 gears was going to be built, it was Changyou's turn to hesitate.
"Mr. Pei, at the price of 8,000 yuan, it is definitely a high-end machine, but at present, even pineapple has not reached this level..."
"There are only two ways to set the price to this level:"
“Either we can forcefully raise prices through the high added value of the brand, but the prerequisite for this is that the market highly recognizes our brand;”
"Either by stacking materials, stacking supporting services, etc., the actual value and added value of mobile phones can roughly reach this level."
"The former is definitely impossible, and the latter... is also somewhat difficult."
"I personally think that if we make high-end machines with 4,000 or 5,000 grades, it will be an option with a higher success rate."
Chang You didn't expect that these words would come out of his own mouth.
When he was at Hongcheng Technology, Chang You was serious with his boss and other management every day, saying that we must make high-end models. Don’t always be obsessed with low-end models worth one thousand yuan and mid-range models worth two thousand yuan. We must make high-end models.
Try to get into the range of four to five thousand yuan.
As a result, no one paid attention to him and they were all obsessed with making quick money by making low-end computers.
Now, it's all the other way around.
The boss was clamoring to work directly to the 8,000 yuan mark, but it seemed that Chang You, who had always been radical, had become conservative...
This change of roles made Chang You a little uncomfortable for a while.
He never thought that one day he would label himself "conservative"...
Pei Qian was already prepared for this.
Do you think I didn’t think about these things at all beforehand when I wanted to make a high-end machine?
Even if you want to collect IQ tax, the system won’t allow it!
If Pei Qian makes a mobile phone that costs 3,000 yuan and forcibly raises the price to 8,000 yuan, the system will not be able to pass it because the price is obviously much higher than the actual value of the mobile phone.
The system allows the selling price to fluctuate within a certain range, but no matter how much it fluctuates, it cannot exceed a certain price range.
Some major international manufacturers with high brand premiums may have overall profit margins of 30%, while domestic manufacturers may have profit margins of only about 10%.
And if Pei Qian wants to make a mobile phone, no matter how high the premium is, it will definitely not be higher than 30%.
Pei Qian even wants to lower this number even lower.
Because the high-end market is completely geared towards rich people, and with Huo Qilin's experience, Pei Qian has understood that for rich people, if they spend eight thousand yuan, they don't care at all about spending another five hundred or one thousand yuan.
That is to say:
If this mobile phone cannot be sold, no matter how much the price is set, Mr. Pei will feel refreshed;
If a few units of this phone can be sold, the higher the price Mr. Pei sets, the less money he will lose.
Therefore, if the price is set a little lower and the profit margin is set a little lower, even if a small number of units are sold, you will not make much money at all, and the overall loss will still be huge.
At that time, a large amount of money will be invested, and hundreds of mobile phones will be produced and stored in the warehouse. If they cannot be sold, they will have to keep lowering the price...
Wouldn’t this make you happily compensate?
Pei Qian showed a confident smile and said to Chang You: "Forcibly raising prices through high added value is charging an IQ tax. How can we do that kind of thing? It's despicable!"
"Just stack the materials and add the cost to me!"
"As for the comprehensive net profit margin, I think 5% is enough. Small profits but quick turnover."
Chang You fell into deep thought.
Many of his views on the mobile phone industry were subverted at this time.
The materials are piled up hard? The comprehensive net profit margin is only 5%?
It doesn't sound like there is no chance of success.
But why does it sound so unreliable?
Seeing Chang You's expression of embarrassment, Pei Qian asked with great concern: "Why, is it difficult to stack the materials at this price?"
Chang You hesitated for a moment and said, "It's not completely impossible to pile it up to this level."
"But there are two problems."
"First of all, we definitely can't mass produce too many mobile phones. We will get less goods from the supply chain, so the price will naturally be high. This is one aspect."
"On the other hand, when it comes to stacking materials, some new technologies are not yet mature and are prone to various minor problems. The yield rate of mobile phones cannot be guaranteed."
"The former is fine, it just costs more money. But the latter is a very fatal blow to a high-end mobile phone brand."
"A mobile phone worth 8,000 yuan breaks down every three days. This makes consumers think."
"Of course, it's not an exaggeration to say that eight out of ten units cannot be used, but if one out of a hundred units breaks down, it will be a huge blow to our reputation."
"The more new technologies are used, the more serious this problem may be."
Low yield rate?
Pei Qian smiled: "This is an easy solution. Make a data transfer function. When the customer's mobile phone breaks down, we will directly replace it with a new one and deliver it to his door. Since it is a high-end mobile phone brand, it will definitely be replaced without repair."
Pei Qian thought about it, not many people would buy it at that time anyway, and with so many mobile phones in stock, someone would be unlucky enough to encounter a problem with their mobile phone, so they could just replace it with a new one unconditionally.
Speaking of this, Pei Qian thought of another problem, which happened to be solved together: "Also, find a way to provide more unique additional services for the mobile phone."
"For example, free door-to-door visits. If the customer's mobile phone is broken, if it is in Jingzhou, our brother will directly bring a new mobile phone to the door, transfer the data on the spot, take back the old phone, bring some small gifts, and apologize on the spot."
"If you are out of town, we cooperate with other express companies to provide free shipping. The couriers will deliver the new phone to your door to transfer the data, and then express the old phone back."
"Or with this mobile phone, you can go to Moyu Internet Cafe to surf the Internet for free for a few hours every month."
"In short, add more additional services to make it worthy of the price."
Pei Qian thought, the system was already fixed, this phone had to be worthy of its price, so he would get more expensive technologies from the supply chain, and then add a bunch of useless additional services, at least in the future.
There is no problem if you muddle through the system.
Chang You looked at Mr. Pei, with doubts and confusion in his eyes, but also a hint of admiration.
So many problems, all solved?
Of course, it's hard to say whether this solution is feasible or effective, but it sounds like at least there is a corresponding solution.
Chang You was thinking about it and was suddenly startled, thinking to himself: "Chang You, Chang You, how come you have unknowingly become the kind of person you hate the most?"
He recalled the scene at Hongcheng Technology.
At that time, he was always trying hard to convince the boss of Hongcheng Technology to adopt new technologies, push up mobile phone prices, and not indulge in the low-end market.
But the boss of Hongcheng Technology and other senior executives always used various questions to prevaricate.
He hears comments like "high-end brands can't be made", "customers don't approve", "yield rate cannot be guaranteed", "it's not safe to do this" and so on.
At that time, he was very angry. These problems do exist, but we cannot stop doing these things just because there are problems. We should work hard to solve the problems!
But now, facing Mr. Pei, Chang You suddenly found that the roles had been reversed.
I keep asking questions myself.
But Mr. Pei is constantly solving problems!
"Changyou, Changyou, if you keep avoiding problems and shirking responsibilities like this, do you still deserve Mr. Pei's trust in you?"
After asking himself this question, Chang You made up his mind: "Okay, Mr. Pei! I think this plan is feasible!"
"I will try my best to get things done!"
"But...Mr. Pei, I have a heartfelt request."
Pei Qian nodded: "But it doesn't matter."
Chang You said: "When I was at Hongcheng Technology, I had a group of brothers. Later, the company closed down. Some of them were unemployed at home, and some of them changed jobs to other companies. We still kept in touch occasionally."
"If you don't mind, can I recruit them all? Don't worry, Mr. Pei, their wages are not very high!"
Um?
Pei Qian's eyes lit up when he heard this.
Isn’t this the dream team that brought down Hongcheng Technology?
Just in time, it saves me the trouble of recruiting!
Pei Qian knows very well that Chang You is currently quite unpopular in the circle.
But this newly established technology company is also a subsidiary of Tenda, and bears the name of Tenda.
Changyou uses the name of Tengda to recruit people. Even if various industry leaders are dissatisfied with him, they might still join Tengda for Tengda's sake.
If there are really a few awesome people in there, how can we take care of this business?
Pei Qian was even more overjoyed now that he saw that Chang You was planning to reunite the dream team that had destroyed Hongcheng Technology.
"no problem!"
"Whoever you want to recruit, I won't interfere with your words."
"But one thing I must explain is that when your brothers come to work in Jingzhou, they must not be treated badly in any way. Each of them must be given enough moving expenses and housing subsidies!"
"We can't let the brothers down in terms of salary. We should pay at least 30% of the original salary premium!"
"When the product is finished, regardless of sales volume, the bonuses and benefits will be the same as those of Tenda's parent company, and no penny will be lost!"
Chang You's hands trembled slightly, excited and moved.
What's this?
This is the boss’s absolute trust in him!
With such a significant power of personnel appointment and dismissal, the boss gives it to him whenever he wants. If he didn't completely take a fancy to his talent, would he be so relieved?
Originally, Chang You felt that there was a lot of pressure on research and development, and there were many difficulties in putting together so many immature new technologies.
But now, with the brothers who worked together before, many plans that were scrapped halfway through development can be brought out again and continued.
Moreover, Mr. Pei is so trusting that even if these difficulties are overwhelming, we still have to overcome them!
Pei Qian thought of another question and felt that he should explain it clearly in advance.
"Mr. Chang, there is one more thing."
"Although you are responsible for all business in this new company, Tenda will have a director. In terms of actual structure, she is half a level higher than you."
"But, you must have your own opinion. If you have a disagreement with her, you can report it to me and I will mediate. Do you understand?"
Pei Qian has not forgotten the second most important goal of the mobile phone business.
That is to try to get Lin Wan back to inherit the family business as much as possible.
If Lin Wan doesn't care about the mobile phone business at all, when the mobile phone business really fails, it won't have any impact on Lin Wan's confidence.
Therefore, Lin Wan must be allowed to be the nominal head of the mobile phone business.
The ultimate goal is to let Lin Wan take some control of the mobile phone business, but not let her get involved too deeply. It is best to make Lin Wan feel that she should take the blame after the business fails. This is the most perfect situation.
Therefore, Pei Qian had to help Chang You secretly.
Chang You nodded: "Don't worry, Mr. Pei, I will get along well with the director."
Chang You obviously did not realize the seriousness of this problem.
However, it was not easy for Pei Qian to explain too much, so he could only wait until problems actually arise.
At this time, Chang You remembered that there was another most critical question.
"Mr. Pei, the name of our company has not been decided yet."
Chang You's reminder made Pei Qian think of this problem.
Yes, this development strategy has been clearly thought out, but the name of the company has not been decided yet.
Pei Qian thought for a while, what name would be good?
What should a high-end mobile phone company be named?
You should choose a name that looks low!
The name directly determines the user's first impression.
The first impression of many brands is that they are "low-end" and "homeless" because of their names. Therefore, even if they release high-end machines, people do not recognize their brand value.
Therefore, it must be as earthy as possible.
However, you can't give it a name like "Goudan Mobile" or "Cuihua Mobile", otherwise you won't be able to get along with Changyou.
Pei Qian thought for a while: "In order to enter the international market and become a major international brand in the future, let's create a name that is pure letters and easy to remember."
"Then, based on the transliteration, we can come up with a Chinese name with a better meaning."
Chang You agreed deeply: "Yes, that's the idea."
Pei Qian thought for a while: "Then we will call it Otto Technology, which translated into Chinese is Outu Technology."
"The gull is the gull of the seagull. Seagulls are all over the world, flying between the sea and the sky. This means that our business is like a seagull flying around the world, and the company's future is as vast as the blue sky and as grand as the sea."
"The picture is a picture of the ambition of hegemony, symbolizing that our career can flourish!"
The actual meaning is that I hope that this company will become a high-level paraplegic company and be able to blow the trumpet and send Joy away as soon as possible.
Changyou fell into deep thought.
This name has a pretty good meaning, and it's quite catchy when called.
Why do I feel vaguely, as if there is an indescribable sense of disharmony?
