Such a strange question stopped Guo Licheng at that time.
Pei Qian continued: "What is your current basic salary?"
Guo Licheng answered truthfully: "1500."
Pei Qian asked again: "How to calculate the commission?"
Guo Licheng: "The commissions for coaches at different levels are different, with an average of about 30%, 200 per private lesson."
The price of private lessons is the same as what Pei Qian remembers, and the private lessons he gives to his employees are also the same price.
Of course, from the perspective of ten years later, it is indeed quite cheap, it can even be said to be cabbage price.
Pei Qian did a quick calculation: "If there are three private lessons a day on average, with no days off for a month, the commission is 5,400 yuan, plus the base salary of 1,500 yuan, the total is 6,900 yuan."
This is a pretty good income in Jingzhou now.
Guo Licheng hesitated for a moment and said: "Actually, there are not so many. Because many of the private lessons I teach are transferred to me by other coaches, and part of the commission must be divided among them. The actual money I receive every month is about
About five thousand to six thousand."
Pei Qian nodded, thinking that this elder brother was indeed as his name suggests, he was very down-to-earth and could say anything.
For personal trainers, selling lessons is the core competitiveness. The more lessons they sell, the higher the commission. Many personal trainers in big cities can earn 30,000 to 40,000 yuan a month just by selling lessons. However, such marketing wizards are rare.
.
A coach like Guo Licheng, who is relatively dull, doesn't like to talk, and speaks the truth, so naturally he can't fool so many students into buying private lessons.
And those coaches who can fool have fooled too many students into buying private lessons, but if they can't teach them themselves, they will transfer them to coaches like Guo Licheng who have more time.
But unless the relationship between the two people is very good, it will definitely not be in vain.
Pei Qian nodded: "I will give you a basic salary of 8,000 yuan. There is no commission, but there are meal subsidies, housing subsidies, regular physical examinations and other benefits."
Guo Licheng was stunned for a moment: "Uh, Mr. Pei, I'm not talking about salary. I want to leave this industry mainly because..."
Pei Qian: "Then it's a base salary of 10,000 yuan, plus various benefits, and no commission."
Guo Licheng: "..."
My heart is moved.
A basic salary of 10,000 yuan. Even if you leave the fitness industry, where can you get a basic salary of 10,000 yuan?
What's more, Guo Licheng loves the fitness industry and wants to leave just because he is disappointed with the current situation of this industry.
Now, the basic salary of 10,000 yuan was already ridiculously high, and the words "no commission" surprised him even more.
This sincerity moved him.
But it also made Guo Licheng worried about Mr. Pei.
He didn't want such a sincere Mr. Pei to be taken advantage of and lose all his money after taking over the gym.
Guo Licheng hesitated and asked, "Mr. Pei, have you never had an in-depth understanding of the fitness industry before?"
Pei Qian told the truth: "No."
Guo Licheng showed a "Sure enough" expression: "To tell you the truth, your thinking is a bit too simple."
“Although this condition is very attractive to me, and ‘no commission’ is also a good thing. But it is very bad for the gym!”
"With the commission, the coaches will work hard to sell cards and classes, so that the gym can make enough profits to continue operating. If there is no commission, the coaches will not actively promote, who will buy the classes?"
Pei Qian smiled: "There is no need to buy lessons. From now on, there will be no private lessons in our gym."
Guo Licheng: "Ah?"
Looking at Guo Licheng's confused expression, Pei Qian found it very interesting and briefly explained the rules of "managed fitness".
Guo Licheng's expression ranged from confusion, to shock, to hesitation, to confusion, and finally to compassion.
After Pei Qian finished speaking briefly, Guo Licheng sighed softly: "Mr. Pei, I'm sure now that you really don't understand the fitness industry! To be honest, in this industry, gyms with conscience are the only ones that open
Soon."
"If you take this approach, you will be dissatisfied with both parties."
"I'm afraid I can't earn either word of mouth or money."
oh?
Pei Qian was overjoyed. It seemed that his plan had been recognized by senior gym industry insiders!
This is a good sign.
However, he still buried this joy deep in his heart and asked: "How to say?"
Guo Licheng coughed twice, glanced at Manager Wei who was negotiating a contract with Assistant Xin, and then lowered his voice and said, "To be honest, Mr. Pei, the current fitness industry is actually a gambling game."
"People who work out bet that they will go there every day after getting a card, but gym people bet that they won't."
"The gym often wins."
"But even so, domestic gyms are still closing down in droves and running away. Some people have not gone for several months after applying for the card, and find that the gym is empty. This phenomenon is not uncommon."
"So, this is an industry where bad money drives out good money. It is similar in nature to...some other industries that are keen on applying for cards and running away."
"Only those with a dark heart can make money. Those who survive by relying on conscience and long-term goals are rare."
The more Guo Licheng spoke, the more serious he became, but the more Pei Qian listened, the happier he became.
So if that's what you mean, the situation is more optimistic than I imagined?
Pei Qian silently said, I just love hearing this!
"Tell me in detail." Pei Qian remained calm.
It seemed that Guo Licheng also had a strong desire to complain about this. He lowered his voice and said, "Mr. Pei, the 50 yuan you ordered for a day is, to be honest, a disservice to both parties."
"Most consumers calculate that if they come four times a week, they will spend close to 10,000 yuan a year, which is five times more expensive than a general gym annual membership! They must think it is very expensive."
"But in fact, gyms that sell cards for 2,000 these years rely on a large number of scrapped cards and private training classes to support their profits."
"In other words, your pricing method may be considered expensive by consumers, but you may not be able to make much money. In my opinion, this is simply conscience, and it is even more conscience for those novices who have no motivation.
, but the noobs themselves don’t think so.”
"They all think that if they get an annual pass, they can practice every day. They definitely think it's not cost-effective for you."
"This is why I say bad money drives out good money. It's because there are too many noobs like this. It's hard to make money with a conscience, but it's easy to make money with a bad heart."
"The annual card is 2,000 yuan, and the two-year card is 3,000 yuan. From this look, the two-year card is definitely a good deal. The gym bets that you won't come often, so the longer you stay as a member, the cheaper it will be. On the surface, it seems that the gym is losing money, but
As for the gym, they can just patronize it for now! We’ll talk about it in two years’ time, let’s get the 3,000 yuan first.”
"As a result, one gym started doing this, and other gyms had no choice but to follow suit, otherwise all their customers would be taken away by him."
“These gyms try their best to sell annual or three-year passes. After making money in advance, they then try their best to distribute flyers, recruit people, and sell private lessons. They completely ignore the actual carrying capacity of the gym, but they do outshine other gyms in terms of momentum.
It was overpowered."
"It overdraws the nearby customer base and makes other gyms unable to operate."
"If you open a conscientious gym and don't make quick money, you won't be able to last long before being crushed by the publicity campaign of these gyms. How can you have a future?"
"These gyms that made quick money disrupted the market and overdrawn their future consumption potential. When the situation turned bad, they quickly ran away, leaving a lot of chicken feathers on the ground."
"Another key point is that fitness is a relatively painful thing for beginners. Consumers in our country generally do not have the correct concept of fitness. The fitness threshold is too high, the consumer experience is too poor, and there are too many novices, so
This is the model now adopted by gyms.”
"If you want to make good money, you have to be prepared to suffer losses for at least several years. The resources and manpower you have to invest are far beyond imagination. Not only do you have to make good products, you also have to cultivate the market and change people's living habits. This is too difficult.
!”
"So, if you want to make a fortune and run away, then just pretend I didn't say anything."
"But I know that Tengda is a conscientious enterprise, so I hope you will think carefully and never get involved in this muddy water just because of impulse."
After hearing what Guo Licheng said, Pei Qian fell into silence.
What a joy!
Listen, listen, my plan has been recognized by professionals!
And it’s highly recognized!
Then according to what you say, it would be easier for me to lose money?
Seeing that Mr. Pei fell silent, Guo Licheng hurriedly said: "Mr. Pei, it seems that the contract hasn't been signed yet. It's still too late to regret it."
Pei Qian chuckled: "Repent? No, no, no, I have thought about this carefully."
"Since you said that this industry is an industry where bad money drives out good money, if you want to make good money, you have to be prepared to lose money for many years... Then let me change this industry!"
"From now on, you are the store manager of the 'Managed Fitness' Handong University store. You have three tasks in the next few days."
"First, recruit a team of coaches. The base salary is 7,000. There are benefits but no commission. All coaches must follow your template. Only those who are autistic and those who love to talk will not be hired."
"The coaches take turns, taking two days off a week, and rotating between morning and evening shifts. Normally, we ensure that there are enough coaches in the venue to guide the students."
"You have to figure out exactly how many coaches you need to recruit. Try to recruit as many as possible. I think about twenty people will be enough. If someone gets sick and needs to take leave, they must be able to adjust their shifts in time. Unreasonable overtime work is not allowed under any circumstances.
situation."
"Second, find a construction team to redecorate and paint the entrance of the store to make it more low-key."
"Third, purchase fitness equipment according to the highest specifications. Don't worry about the price. Do you understand?"
Guo Licheng felt a little confused. He had just said so much, but it was all in vain?
"But Mr. Pei..."
Pei Qian patted his thick shoulder: "No but, go get ready."
On the other side, Assistant Xin has also finished talking to Manager Wei.
"Mr. Pei, we have reached an agreement. The gym covers an area of 1,800 square meters. The original investment in this store was about 1.7 million. The main expenses are: the equipment here is medium and low-end and some are second-hand, with a total price of 500,000; other supplies
It is about 50,000 to 80,000 yuan, including various equipment and instruments for personal training, computers, office desks and chairs, etc.; the decoration cost is about 900,000 yuan, in addition to personnel salaries, advertising and marketing expenses, etc."
"If we take over the whole business, the transfer fee will be around 500,000 to 600,000, but we only need to decorate the venue and don't need fitness equipment, so the final transfer fee is negotiated to be 300,000."
"Manager Wei will transport all the equipment away. We will repurchase all the fitness equipment, recruit coaches, and pay the rent for the venue..."
"Considering that the fitness equipment we prepare must adopt high standards and personnel salaries are higher than the industry average, the initial investment in equipment, transfer fees and some odds and ends is about 1.5 million. The annual expenses include rent, water, electricity, personnel
The salary is nearly 3 million... The average monthly salary is about 250,000."
Pei Qian nodded, thinking that the investment didn't seem to be a lot.
The initial investment is 1.5 million, and the monthly expenses are only about 250,000. Even if there are no customers, it seems that you won't lose much money.
But then I thought about it, this is just a store after all.
If we open ten stores, wouldn't we comfortably lose tens of millions a year?
Open a store first and see how it goes. If no one takes it, open a few more.
Anyway, as long as you open too much, you will definitely lose more and more!
