Chapter 499 I knew I didn't choose the wrong person!
Regarding the current situation of the managed gym, Pei Qian only had four words.
Unacceptable!
Obviously all the regulations have been posted on the door, these fitness instructors have obviously been prohibited from soliciting customers, they have set such unreasonable prices and bundled them with Moyu takeout...
Even the customers of the original gym have moved to other gyms.
Why are there so many customers? Why?
Pei Qian was very dissatisfied and wanted to find Guo Licheng to find out.
Guo Licheng had just finished teaching a student. When he saw Mr. Pei coming in, he hurried over to greet him.
"Mr. Pei!" Guo Licheng said with a smile on his face.
Don't you have to smile? The gym used to be empty and no one was interested. Apart from practicing by himself, Guo Licheng could only sit in the rest area, which was very boring.
What now? There is work to do!
For the first time, Guo Licheng felt that having work to do was actually something worth being happy about.
When he was working at other gyms, his daily classes were almost fully booked, but this gave him a feeling of exhaustion rather than fulfillment.
This fatigue mainly comes from three aspects:
First of all, personal trainers mainly play the role of supervision and companionship during the training process. After customizing the training plan for the students, they will keep an eye on how many bench presses or sets of fixed movements the students must do. When the students become familiar with it,
The personal trainer just watched from the sidelines. It was purely physical work rather than technical work, and there was not much sense of accomplishment.
Secondly, personal trainers must always bear the mental pressure of selling classes during their work.
Finally, because the schedule is very full, the coach himself does not have time to work out, so he can only wait for the gym to get off work in the evening and practice for more than an hour. The diet may not be guaranteed well, and he will feel tired over time.
But now, the fatigue Guo Licheng once felt has completely disappeared!
This model of a managed gym does not completely ignore the customers, but provides flexible teaching, helping the novices to correct their movements when they get started. After the novices have fully adapted, the coach does not need to stand aside.
In this way, the time saved by the coach can be used to instruct others, or to practice a little and take a rest.
At the same time, there is no need to think about how to sell courses, and there is no excessive interest relationship with students. The coach can guide customers without psychological burden, and customers do not need to be wary that the coach is here for promotion. The relationship between the two will be much harmonious.
.
In addition, Moyu Takeout provides fitness meals and the managed gym does not allow overtime work. These coaches all get sufficient rest. The work is no longer painful and they can better enjoy the happiness that fitness brings to them at work.
Therefore, Guo Licheng and the coaches are all full of energy and motivation.
After I finished practicing, I had nothing to do, so I naturally thought about how to provide better services to customers and enthusiastically guided the newcomers.
Of course, Pei Qian cannot see this information for the time being.
He could only vaguely feel that Guo Licheng's complexion seemed to be better and his mental state had also improved.
Pei Qian is obviously more concerned about the profitability of the gym now.
"Why are there so many people in the gym? Didn't I say that you are not allowed to do marketing to attract people? So where do these customers come from? They can't come to the door by themselves, right?" Pei Qian's expression was full of vigilance.
Guo Licheng was a little confused: "Mr. Pei, we really didn't do anything. They really came to us on their own."
"Isn't this what you expected?"
Pei Qian looked confused: "?"
Guo Licheng explained: "It's mainly because of the notice board you put up!"
"What's wrong with the sign?" Pei Qian instantly felt something was wrong.
Guo Licheng explained excitedly: "Your signboard is so elegant!"
"We thought this sign would have the effect of discouraging customers from leaving, but we didn't expect it to be the opposite. Not only did it not dissuade customers, it actually attracted a group of people!"
"A student from Handong University passed by our store. Although he was put off by the price, he found the content on the sign very interesting, so he took a photo and sent it to his classmates."
"The rules of our gym were very impressive to these people, so they quickly attracted the attention of a group of young people!"
"Of course, the vast majority of people are just watching and have no intention of consuming, but there will always be some customers who are not price-sensitive and will come to experience it, which is the current customers!"
Pei Qian froze.
Only then did he realize that he seemed to have made an empiricist error!
In the past, Moyu Internet Cafe put up a notice board at the door, which really had an immediate effect. For a long time, everyone left after seeing the price, and no one paid attention to Moyu Internet Cafe.
Later, Moyu Internet Cafe became popular mainly because of Chen Lei, and Chen Lei was attracted to be the resident singer mainly because of Zhang Yuan, and it had nothing to do with Billboard.
Therefore, Pei Qian always felt that placing a sign at the door was a good way to dissuade customers.
But now he suddenly realized that the notices at Moyu Internet Cafe and the gym had different contents!
The price is written on the notice board of Moyu Internet Cafe, including the price of Internet access and the price of drinks. After seeing it, customers will only have one feeling: it is expensive, they will not find it novel, and there is no incentive to share or spread it.
However, the notice board for managed fitness shows a fee model, which is not only expensive, but also includes bundled sales of fitness meals and mandatory fitness plans.
When customers see it, their first reaction is not that the price is expensive, but that the model is very interesting!
Because that's not what other gyms do.
Such a unique regulation will certainly trigger discussion, and some curious people will naturally come to take a look.
In other words, there is no problem with the sign at the door of Moyu Internet Cafe, but there is a problem with the sign at the door of the managed fitness center, and the problem is huge!
Pei Qian's face turned pale when he realized his mistake. He was silent for a moment and said, "Take down the sign."
Guo Licheng thought for a while: "Mr. Pei, are you saying that the news has initially spread and the purpose of attracting nearby customers has been achieved. Remove the billboard to further attract more customers?"
Pei Qian: "..."
It doesn't work to move, it doesn't work, and it doesn't work to withdraw, so what the hell is going on!
Pei Qian decided not to dwell on this issue anymore, and said with a hint of melancholy: "So...you wouldn't tell me that the gym is going to turn a profit, right?"
Guo Licheng was stunned for a moment, then shook his head: "Turn a loss into a profit? Mr. Pei, you are too optimistic. Where are you?"
"What I mean is that the current situation of managed fitness is good and has improved from the beginning, but it is too early to say that it will turn a profit."
"You see there seem to be a lot of people now, but don't forget, today is Sunday."
"Sundays are the peak flow of people in the gym. If it is during the day on a weekday, the gym will become very deserted."
Hearing this, Pei Qian let out a sigh of relief and felt that there was no end to the problem.
Okay, okay, I was shocked!
I thought I was going to make a profit, but it was a false alarm.
Pei Qian wanted to drink something, but there was no tea or coffee in the gym, only purified water, so he had to grab a glass of water and drink it to calm down his shock.
Thinking about it carefully, if there are only a little more people on Sundays and it is still deserted on weekdays, it seems to be acceptable.
After all, the gym itself has complete equipment and the instructor is responsible. Even if the price is unreasonable, there will always be some customers who are not price-sensitive and will pay for it.
As long as there are relatively few such customers and the profit cannot support the expenses, that's fine.
Pei Qian relaxed a little.
But then he became wary again.
Although it is still far from being profitable, it is not a problem that there are so many people in the gym on weekends, which can easily give people the illusion that "the gym is very popular".
This is absolutely not okay!
Pei Qian feels that the current quitting model in gyms is not perfect yet, and he should work harder to get multiple insurances so that he can feel at ease.
But how to do it specifically... Pei Qian himself has no good ideas.
He decided to ask Guo Licheng.
"Is there any way to reduce the number of people coming to the gym on weekends?"
Guo Licheng was stunned for a moment: "Mr. Pei, do you mean to optimize the passenger flow according to the carrying capacity of the gym, so that resources can be more fully utilized and provide customers with a better experience?"
Pei Qian was silent for two seconds: "...Absolutely."
Guo Licheng showed a surprised expression: "I wanted to report this to you before, but I didn't expect you to take the initiative to ask."
"It seems that you also have a deep understanding of the gym's operating model!"
"In fact, this problem is also common in other gyms."
Pei Qian asked curiously: "Oh? How did they solve it?"
Guo Licheng said: "They won't solve it. That's why I'm hesitant whether to report this matter to you."
"Other gyms just deceive customers and forget about it after applying for a card. They don't care about the actual number of people in the gym. Sometimes during peak periods, such as weekends, the entire gym is completely overcrowded. You have to queue up to use the equipment and have to wait for a run.
You have to queue up, even to take a shower."
"At this time, we completely rely on customers' spontaneous adjustment, actively waiting in line, or choosing a time when there are fewer people. But even so, most customers have no choice and can only come on weekends."
"Some customers don't want to come to the gym because there are too many people, which is exactly what they want. Anyway, the annual membership fee has been paid, and the gym is just hoping you won't come."
"So, this is a common problem."
Pei Qian nodded: "Then what do you think, how to solve this problem?"
Guo Licheng hesitated for a moment and said: "To be honest, I have thought of a way, but the cost is a bit high, and customers may not be able to accept it..."
Pei Qian's eyes lit up, didn't you tell me earlier if there was such a good idea?
"Speak quickly!" Pei Qian tried hard to maintain a calm expression.
Guo Licheng paused and said: "The number of people a gym can carry is limited, and this cannot be changed. Therefore, in order to ensure the fitness experience of customers, we can only limit the number of people."
"I think we can develop an app that allows customers to make reservations according to their own time every day. When the number of reservations for the current period is full, there will be a certain limit on the number of people."
"This method is not feasible for other gyms, because everyone has annual membership. If customers are not allowed to come, customers will feel that their own interests have been harmed, and they will definitely not agree."
"But our gym charges on a daily basis and will designate detailed fitness plans for customers. Therefore, when formulating a fitness plan, we can roughly distribute customers into different time periods based on their free time."
"If the weekend is fully booked, then we can only accept customers who come to the gym at other times."
"However, it costs money to develop an app, and the outsourced app may not be reliable. If it has a lot of bugs and is difficult to use, it will be troublesome. And customers may not understand our policy.
Maybe they will scold us instead."
"In addition, we must have a dedicated person responsible for coordinating, planning the fitness time of all students, and making reasonable arrangements, otherwise it will definitely cause customer dissatisfaction..."
Pei Qian raised his hand: "Okay, stop talking."
Guo Licheng thought that Mr. Pei thought this plan was not feasible, so he quickly shut up.
However, Mr. Pei's eyes were shining: "Do it, do it immediately!"
"Isn't it just an app? I'll arrange it!"
Pei Qian was very satisfied with the method Guo Licheng said.
Building an app can cost more money. It forces consumers to use the app to go to the gym and make reservations, which can dissuade a group of people. It also requires a dedicated person to be responsible for coordinating and planning fitness time, arranging students' fitness plans, and giving them an extra salary.
After doing so much work, the final result is just to slightly divert the crowds during peak periods, allowing customers who come during peak periods to save a little time and improve their experience.
This price/performance ratio is simply amazing!
Pei Qian couldn't help but look at Guo Licheng with more appreciation.
This is definitely a workable material!
I knew I made the right choice when I chose you as the gym manager!