Chapter 560 I won't talk about Tenda case month today
Li Shi returned to the conference room with some melancholy.
However, when he entered the conference room and saw the investors, a look of surprise appeared on his face.
All other investors arrived one after another, and Chen Kangtuo and Hao Qiong were also present.
According to the current progress estimate, the Jingtang Hotel will be officially open for business early next month, so the promotion plan for the Jingtang Hotel must also be finalized early.
After all, a lot of preparation work is required before the official launch of the publicity work, and the production of various publicity materials also takes a certain amount of time.
The top seat of the conference table was empty, but Li Shi did not sit down. Instead, he sat in the first empty seat to the left of the top seat.
Obviously, that position was originally intended for Mr. Pei.
Li Shi looked around at the crowd and said, "Everyone, I have good news and bad news."
Everyone: "?"
Li Shi explained: "The good news is that Mr. Pei was wandering around the Frightened Hotel just now and just deliberately avoided us. This is enough to show that he still attaches great importance to this project."
"The bad news is... he did not want to participate in our discussion on publicity work on the pretext of something else."
Everyone: "??"
Obviously, most investors were also confused by Mr. Pei's false shot.
Mr. Pei, if you don't come, you won't come. I didn't really expect you to come, but you are already here, but you don't come to the meeting just for two steps. What does it mean?
Seeing everyone's confused reactions, Li Shi knocked on the table.
"You haven't figured out Mr. Pei's attitude yet?"
"What a clear attitude!"
"Mr. Pei came to the Frightened Hotel to check on the progress, which shows that he still attaches great importance to this project, but he just doesn't want to show it too obviously."
"Not coming to this meeting is obviously to see how sincere we can be in our propaganda work!"
"If we are sincere, Mr. Pei will see it and will definitely express it!"
The other investors thought about it carefully and showed astonished expressions.
That seems to be the case!
Mr. Pei had always acted casually before, but when everyone proactively proposed to raise funds to build a shopping mall and give Mr. Pei half of the profits, Mr. Pei immediately became serious and built a golden maze.
It seems that the same goes for publicity. Mr. Pei is waiting for our performance!
Thinking of this, Mr. Pei's behavior becomes understandable.
After unifying his thoughts, Li Shi said: "Okay, if you have any publicity methods, please bring them out openly and honestly, don't hide them."
Investors quickly spoke one after another.
"I'm considering buying some advertisements on buses and platforms in Jingzhou, and chartering a special bus to run a special line from the nearby bus station to the Jingtang Hostel."
"I can go to major shopping malls and university campuses in Jingzhou and organize people to hand out flyers. Young people should be more interested."
"I'm considering... advertising online? But I have to think about the specific method, otherwise the effect may not be guaranteed."
"Don't Mr. Li know Mr. Wang from Dianping? It should be possible to organize a discounted ticket purchase event on Dianping, right?"
Everyone spoke to each other, and soon the publicity plan was spread to every corner of Jingzhou.
Everyone is used to this way of working.
After all, there was a quarrel when they were first determined to be responsible for the supporting industries, and they were forcibly twisted into a rope by Mr. Li.
Now everyone is a grasshopper on the same rope, each has invested a lot of money. If this project fails and suddenly dies on the spot, there will be no queues on the rooftop, but there will definitely be a lot of blood.
Li Shi nodded: "I will go to Mr. Wang about Dianping."
"The current problem... it seems that all the propaganda is concentrated in Jingzhou, and at most it can be spread to Handong Province."
"Well, there's nothing we can do about it. If we want to promote it nationwide now, it's still a bit too big a step."
Everyone knows that in the early days, the main passenger flow of the Panic Hostel came from Jingzhou, and at most it radiated to Handong Province.
It is unrealistic to expect tourists from all over the country to come to Jingzhou just to be frightened at the Fright Hotel.
What's more, how much does it cost to advertise nationwide?
Either you have to advertise on some large variety shows or TV stations that are watched across the country, or you have to spend a lot of money to promote it in various cities. No matter how you think about it, the price/performance ratio is very low.
So, this is all we can do for the time being.
The only thing we can do is wait for Panic Hostel to be an instant hit, become very popular, and its reputation slowly spread, and then promote it nationwide.
Li Shi looked at Chen Kangtuo: "Brother Chen, Mr. Pei's side..."
Chen Kangtuo was a little helpless: "Mr. Li, you also know what kind of character Mr. Pei is, and my words cannot affect Mr. Pei's plan."
Li Shi nodded: "Yes, I understand. It's just that everyone should do their best."
Chen Kangtuo: "That's for sure."
Li Shi looked at the finalized publicity plan and still felt a little unreliable.
But with the current strength, it can only go so far.
…
A motion capture studio in Jingzhou.
Zhang Zuting is lecturing a group of motion capture actors in English.
Because these actors are all supporting actors in "Better Tomorrow" and all know Zhang Zuting, they all listened very carefully.
Zhang Zuting did not dwell on the details of each scene, but talked about the overall performance ideas.
"Based on my understanding of Mr. Pei, since he has decided to make the characters facial makeup, he definitely hopes that everyone will use more exaggerated acting skills. That is to say, every subtle expression must be magnified as much as possible, and the performance will be more like a drama or stage play.
.”
"On the drama stage, because the audience is far away, they cannot see some subtle expressions. In order to enhance the stage performance, the performance must be exaggerated."
"This game can be seen as an interactive movie, which is similar in a sense. The use of facial-like characters and exaggerated performances can well strip away the players' sense of immersion. Although it will appear less real, it is
It will also strengthen the symbolic meaning of the characters and stories and trigger players' thinking..."
"I previously gave everyone a page with the character's facial features written on it. Everyone should try to figure out these characteristics and express them in an exaggerated way as much as possible..."
The actors listened carefully and nodded from time to time.
Before Zhang Zuting came, they didn't know exactly how to interpret the role. Everyone had their own ideas, and the final performance would obviously be messy and not meet Hu Xianbin's requirements.
But after Zhang Zuting's analysis and explanation, everyone had a deeper understanding of their roles, and their performance methods became unified.
Hu Xianbin was overjoyed when he saw this and hurriedly said: "Okay, everyone, please work harder. We will reshoot the scenes we were not satisfied with before!"
"We must meet Mr. Pei's expectations!"
…
"A sneeze!"
Pei Qian was lying on the sofa basking in the sun when he suddenly sneezed for no reason.
"This Mr. Li is speaking ill of me behind my back again..."
…
…
Thursday, June 23rd.
In a cafe near Handong University, He An's third lecture on "Ma Yang" officially began.
The publicity campaign for the Panic Hostel seems to have been launched. On the way to the cafe, Pei Qian saw the billboard of the Panic Hostel at a bus stop.
It's just that Pei Qian has no good solution now. He can only let it go and pray that these publicity activities will not have a good publicity effect.
He An handed today's teaching materials to "Ma Yang", took a sip of coffee, and prepared to start the lecture.
Pei Qian still had a humble and studious smile on his face, but his slightly trembling fingers had betrayed him ruthlessly.
Today, it seems that we will no longer talk about the Tengda case!
At least that's what it looks like from the textbook content.
The title of the textbook is: "Explanation of Successful Cases Lesson 3: Restraint on Private Goods and Desire for Expression".
Just in case, Pei Qian looked through the specific content of the textbook and found that the case in it was a successful game that He An had made a long time ago called "Landlord Game".
If Pei Qian had seen this name before, he might have thought of the three-person card game "Twenty-seven cards, can you beat me", but after all, he had already done his homework and studied the successful games developed by He An.
.
"Landlord Game" For Pei Qian, another familiar name can be found in his memory: "Monopoly".
Although the name is different and the packaging is different, the gameplay is still the same.
Pei Qian couldn't help but look forward to this course.
He An said: "The main content of this course will not be about the Tengda case."
"Because on this issue, Tengda's case has no learning value."
Pei Qian was a little surprised: "Huh? Teacher He, how do you say this?"
He An smiled: "What I want to talk about today is the restraint of private goods and desire for expression. Whether it is movies or games, the reason why every content exporter becomes an exporter is because they have a very strong desire to express themselves."
Desire for expression.”
"And what they express is strictly speaking 'private goods', because these contents are derived from his own knowledge reserves and may not be recognized by everyone."
"When most people agree, we will say: his expression arouses empathy, reveals the truth, contains philosophy, and is thought-provoking."
"When most people don't agree, we will say: His expression contains private goods and creates wrong inducements, and his intentions are to be punished."
"However, if the creator does not 'include private goods', then he is not a qualified creator, because the content he outputs will be thoughtless and empty."
"Therefore, if a creator wants to be successful, he must exercise restraint. He should not bring in too much or too little private goods; he should not be too extreme, nor too vulgar."
"As for why Tengda's case has no reference value..."
"Because Tenda's games and movies have surpassed this stage, no matter how much private goods are included, everyone will accept it. So don't imitate it."
Pei Qian: "..."
I didn't know whether to be happy or sad for a moment.