Chapter 617 The month of the propaganda plan for 'Struggle' that is true
Although everyone in the dge club had planned to follow this script from the beginning, they couldn't show it too obviously.
Because the other party is not stupid, if they find out that the dge club is deliberately not killing people, then they will have no health left and come to deal with it unscrupulously. In that case, it will be impossible for dge to complete this entire task.
If the opponent's remaining health comes up, if you don't kill him, the opponent will kill you; if you kill him, you won't be able to survive.
Therefore, in order to complete this task, you must first act well and make the other party think that dge is fighting seriously, and make those with weak health think that they have a lucky escape.
Because his acting skills were so good, he not only deceived his opponents, but also deceived the vast majority of the audience. Until the truth was revealed at the last moment, the direction of the barrage reversed several times. Some people used "dge the best club" while others used "dge the best club".
"dge is invincible in reverse", they were both slapped in the face in the end, the show was full of effects!
After the game, Huang Wang high-fived the players to celebrate.
Perfect! Got a bonus of 100,000 yuan!
This quick money is really comfortable.
Zhang Yuan watched silently and felt pleased for the team members.
In fact, playing a dozen of these entertainment games occasionally can relax your body and mind on the one hand, and adjust your mentality on the other.
Moreover, the popularity of Huang Wang and dge clubs is also increasing rapidly!
Jiang Huan's team was also warming up and silently choosing a plan to complete the work.
You must not lose to the second team, otherwise you will have to practice extra!
…
…
Monday, August 15th.
Pei Qian came to his office as usual.
During the past two days over the weekend, Pei Qian has been paying attention to the live competition of zz and the performance of the dge club.
The situation is not optimistic!
After watching the game, Pei Qian realized that the true strength of these two teams had reached this level???
Two teams from the dge club went out to play a game before. When they came back, they were in low spirits. Pei Qian thought they had lost too badly.
Now it seems that either I was wrong, or the strength of these two teams has improved by leaps and bounds during this period.
Thinking about it carefully, it seems that the former is more likely.
But Pei Qian is very confused, why are these two teams so strong?
Didn’t I arrange fitness training for you?
Judging from the muscles on these people, their fitness training should be completed with quality and quantity.
It stands to reason that since they have less time to train in the game and their energy is dispersed, their results should be at the bottom, right?
But the result was that they defeated those established clubs.
He can win the whole thing, which shows how big the gap in strength between the two sides is!
Therefore, Pei Qian feels more and more that something is wrong with dge, and he must seize the time to think of countermeasures!
If he continues to play like this, Huang Wang's popularity will probably take off, so he can play double queue with his teammates...
Maybe it will become a piece of fire.
It doesn't matter if these people sign a live broadcast contract, but if you think about it from another perspective, if the dge club has five or six very popular anchors, then dge's reputation will not take off on the spot?
What will we do if some particularly wealthy sponsors come to us?
The more Pei Qian thought about it, the more worried he became.
Just as I was thinking about it, there was a knock on the door outside the office.
I looked up and saw that it was Hu Xianbin.
"Mr. Pei, the development work of "Struggle" has basically come to an end. Can we start formulating a publicity plan?"
"Can you give me a general direction?"
"In other words, we won't publicize it and wait for the players to discover it themselves?"
Regarding the promotion of the game, Hu Xianbin was unsure and had to find Mr. Pei for confirmation.
After all, Mr. Pei is promoting games and is a well-deserved marketing master.
"Promotion plan..."
Pei Qian fell into thinking.
For some independent game producers, not promoting the game is basically equivalent to throwing away the game.
But for Pei Qian, Tenda Games no longer has such good things.
With the development of more and more successful games, Tenda Games is well-known. As soon as a new game is released, players will definitely pay attention to it, the media will rush to report it, and everyone will shout "I'm going to buy it".
Still pinning your hopes on "if you don't publicize it, no one will pay attention" is already an ostrich mentality.
But if you promote it... wouldn't it be more popular and make more money?
This is very stiff.
However, Pei Qian is different now.
Because he has theoretical reserves!
Teacher He once talked about an important theory: all aspects of the game must match.
Especially the publicity work must be consistent with the characteristics of the game itself, and there must be no misalignment between the publicity and the actual product.
The reason why Pei Qian's previous game promotions were successful was mainly because he was lucky enough to happen upon it.
Strictly speaking, for single-player games that win on quality, false propaganda is an absolute minefield. If you encounter it, you will either die or be disabled!
At that time, Pei Qian was already thinking that if "Struggle" could use the knowledge I had learned before, wouldn't it be possible to successfully complete the loss?
Therefore, this time Pei Qian decided to give up his fantasy and start fighting.
Don’t think that not publicizing is good. Not publicizing is not enough. You must do the opposite to dissuade players!
However, how to reverse publicity specifically and cause misalignment between publicity and products is a difficult problem.
Because the system does not allow fraud.
During the promotion process, Pei Qian cannot deliberately release false news to deceive players. This is not allowed.
However, this does not trouble Pei Qian.
I really can't tell lies, but I can only tell part of the truth!
Although it is true, as long as some information is hidden, it can still mislead players!
Pei Qian is very clear that the reason why "misalignment of publicity and product" has great destructive power on the product itself is ultimately due to the misalignment of the player group.
For example, your game is obviously a casual game, but after publicity, not many casual players are interested, but instead a group of Liver Emperor players came over, which would be very embarrassing.
People who like this game didn't come to play it, people who didn't like it ran away after playing it for a while, and they still leave you negative reviews. Isn't this just GG?
Therefore, Pei Qian felt that he should also create this kind of dislocation.
Pei Qian thought silently.
"Now let's start a comprehensive analysis based on Teacher He's theory."
"Which group of people should be the target group of "Struggle"?"
"Well, it should overlap with the player group of "Game Producer". They are the kind of players who don't need too many operations, but focus on exploring and analyzing the connotation of the game."
"So, I should do the opposite when promoting."
"Let this group of people become disinterested after seeing the slogan and not want to come and play; while another group of players who like operations and big scenes come in and leave cursing."
"As long as this 'dislocation' is completed, everything will be fine!"
Thinking of this, Pei Qian had something in his mind and said to Hu Xianbin: "Please note down a few key points of the propaganda."
"When promoting, we should not use the name "Struggle", but use the English name of the game: "Struggle"."
"Revealing to players that this game has the following features:"
“Diverse choices and rich strategies;”
"The picture is exquisite, and all the movements are captured using real people's movements;"
"The plot is complex and exciting;"
"Moreover, it innovatively uses the dual protagonist model."
While Pei Qian was talking, Hu Xianbin quickly took notes.
After finishing recording, Hu Xianbin looked up at Mr. Pei, then looked down at the notebook in his hand, with confusion written all over his face.
Is this our game?
After reading it carefully, every point here seems to be correct.
But when you put all these contents together, you can never think of the game "Struggle"!
Hu Xianbin thought for a while. If he saw these slogans, the first thing that would come to his mind would be a large-scale stand-alone action game with an exciting plot.
Look at these characteristics!
All actions are collected using real-person actions, this is mostly an action game;
Diverse choices and rich strategies indicate that the combat system is complex and highly playable;
The plot is gripping, which obviously emphasizes the plot packaging of action games;
The dual protagonist mode is reminiscent of an action game plot where two protagonists with different fighting styles switch between each other.
Hu Xianbin hesitated: "Mr. Pei, is this...not accurate enough? Should we make it clear that this is not an action game?"
Pei Qian smiled slightly: "Don't ask too many questions, just promote it according to this."
I didn’t tell a single lie!
The English name of "Struggle" is "struggle", but the word "struggle" also has multiple meanings such as "struggle, fight, fight, struggle, snatch, struggle to escape".
When talking about "struggle", most people will think of realistic themes.
But when it comes to "struggle", combined with the introduction of game features later, most of them will be associated with action themes!
As for the following points, I was right.
"Struggle" does have a variety of choices and rich strategies, but no matter how you choose, there is only one ending. No matter how hard you try, you can't change your fate.
It’s true that the pictures are exquisite, and they all use motion capture, but I didn’t say that the captured motions were fighting motions, right?
There is nothing wrong with the dual protagonist mode, and it is also a very innovative dual protagonist mode.
The dual protagonists of other games are dual protagonists under the same plot framework. They have different fighting styles, but there will be overlap. They are mainly used to adjust the players' emotions in the game.
And my dual protagonists are amazing, a poor protagonist and a rich protagonist, both play the same way. They are not in the same plot framework at all, or even in the same game, because the poor version and the rich version are sold separately.
I don’t tell any lies or false propaganda. If you insist on understanding this game as an action game, there’s nothing I can do about it!
Seeing Hu Xianbin leave with a blank look on his face, Pei Qian felt that this time it should be done.
It’s not free to invite Teacher He to give lectures!
Although Teacher He often beats me to death, there is still a lot of useful information in the course. Isn’t this useful?
After solving the publicity issue of "Struggle", Pei Qian's mood couldn't help but change from cloudy to sunny.