Chapter 628 Do you know the gap between you and President Pei?
A working-class person with a monthly salary of 5,000 yuan cannot say that he cannot afford to rent a house if he spends 1,500 yuan or 2,000 yuan on renting a house, but he will definitely compare.
The current direct competitor of Sloth Apartment is the newly launched "safe house" business of the Home Group.
ZHUJIA Group is an influential housing agency nationwide. Many people will blindly choose houses under ZHUJIA when renting a house. This is because compared to those cheating small intermediaries and second landlords, ZHUJIA Group has a big business and is easy to cheat.
The possibility for people will be smaller.
In the past two years, the Home Group has also seen the increasing demand for living environment among young people, so it launched the "safe house" business, which means signing a contract with the landlord to rent some old houses with relatively poor decoration, decorating them by themselves, and then upgrading them.
Some rent is given to tenants.
These are also well-decorated houses with complete furniture and appliances. The overall sales are good. Although they are more expensive than other houses, the well-decorated houses mean they are comfortable to live in, so this business is developing well.
Compared with the Sloth Apartment, although the overall decoration and furniture of the Home Group's Anxin Apartment are more than one grade behind, it does not have so many rules and the price is much cheaper. In the eyes of working-class people who generally have low incomes
, is obviously more suitable for public needs.
If the monthly rent increases from 1,500 to 2,000, the annual rent will cost an additional 6,000 yuan. You can buy yourself a new mobile phone. This price difference is still very obvious to most people.
Moreover, Pei Qian smelled a hint of trolls in these messages.
Zhujia Group also has a large number of stores in Jingzhou, and each store has many agency employees.
The Sloth Apartment launched by Tenda is also a rental business and is in direct competition with their "safe housing" business. It is impossible for the Home Group to remain indifferent while the Sloth Apartment is gaining popularity.
You don’t even need to hire a special troll. You just need to force all the employees in all stores in Jingzhou to search for similar posts and pretend to be passers-by to speak below.
Although these people don't understand, after all, high-intensity replying 24 hours a day can make a lot of noise online, muddy the water, and create the illusion that "most people are dissatisfied with the Sloth Apartment."
In short, judging from online public opinion, most of the customers attracted by the Sloth Apartment promotional video were persuaded to leave.
But even so, some people still overcome all difficulties, sign a rental contract and live in the Sloth Apartment.
The house on the top floor of Building 8 in Binhu Community, which was the house where Chen Lei shot the music video, was rented on the spot by one of his enthusiastic female fans.
Because the view from this house is exactly the same as in the music video, it is very suitable for taking photos and posting on friends.
Obviously, this customer rented the apartment on the top floor not mainly for living, but for chasing stars.
It’s worth it to sit on the sofa where Chen Lei sat!
After Pei Qian learned about this from the housekeeper of this building, he didn't know whether to laugh or cry.
It can only be said that the pursuit of stars by rich people is so unpretentious and boring.
"Hey, after all, Chen Lei has many fans, so this kind of thing seems inevitable."
"But if there are only a few houses, it won't have a big impact on the money-losing model of Sloth Apartments."
Although Chen Lei's influence may indeed make some people chase stars, it's actually not a big problem.
The key is to rent, not buy.
If this house is sold, many people may buy it to chase celebrities. After all, the house can be resold after being bought, the value can be preserved, and the house can be rented out without living in it. It is cost-effective no matter what.
But this house is only for rent, not for sale, and subletting is strictly prohibited. If you are like this girl who is star-chasing and doesn't live in it, it means that the monthly rent will be wasted and the house does not belong to you.
Therefore, Pei Qian feels that even if someone is chasing stars because of this MV, it will not affect the overall situation.
What's more, the commercial and residential building in Shundong Garden and the flat-floor city Shuguang where I live still don't have a single tenant.
Pei Qian walked around and came to the conclusion that although the attention of the Sloth Apartment is currently skyrocketing, it is still safe for the time being and can be observed again.
So he took the car home and took a nap in peace.
…
Afternoon, Panic Hostel.
Li Shi and other investors gathered together and were having a meeting.
Since the hotel opened, it has been doing pretty well.
The early publicity work was very sufficient, attracting a large number of young people from Jingzhou and even Handong Province; and the various interesting projects in the Jingzhou Hotel have also continued its excellent reputation.
But the problem is, it doesn't seem to be that popular.
For investors such as Li Shi, the Frightening Hotel can only be considered a normal profit state at present. The income from related supporting industries plus the profits from the goods sold in the golden maze can cover the daily expenses of the Frightening Hotel.
However, it is still far away to recover the investment cost.
With this kind of heat, it's like drinking soup at best.
Although everyone is used to drinking soup with Mr. Pei, the problem is that Mr. Pei doesn’t seem to be making any money this time?
To be precise, the current situation is that Mr. Pei is drinking the soup, and the others are just smelling the fragrance.
To this day, the Panic Hostel project has not actually met everyone’s expectations.
Therefore, the investors gathered together spontaneously and called Mr. Li over to discuss countermeasures.
"Mr. Li, based on the current income, it will take years and months to recoup the investment in the entire project. I can't wait any longer!"
"Yes, Mr. Li, please think of a solution quickly? Do you want to urge Mr. Pei? Mr. Pei must have another plan!"
"Or we can figure it out on our own?"
"What are you thinking about? No way! I have been observing the situation of the Terror Hostel during this period and found that it is not very optimistic. Although this project can be experienced multiple times, there will always be times when you get tired of it. There are not enough tourists across the country at present.
Most people are not willing to travel to Jingzhou just for a haunted house. So in the short term, there is no possibility of making big profits!"
"Is it possible that Mr. Pei made a miscalculation? Overturned?"
"Mr. Pei warned us before that this project might not make any money. Are you serious?"
Investors were all talking and a little panicked.
Because the investment in Panic Hostel is too large, making money now can only be said to offset the operating costs. Only after all the initial investment is recovered can it be truly made money!
If the initial investment cannot be recovered, it is not called a profit, but a loss.
Li Shi listened to the discussions of other investors and remained silent.
The current situation of the Panic Hostel project really did not satisfy him.
Everyone can feel that from "okay" to "hot", there seems to be only a small gap.
But even this little distance can't be reached.
Are there any issues with the project itself?
No problem, Escape from Desperate Situations, Nightmare in a Haunted Mansion, Ultimate Horror, Golden Maze, Healing Fountain, Maid Coffee...these are all very good, and the feedback from tourists is also good.
Now with the Tenda Life app, the problem of queuing has been solved. People can use the app to eat, go shopping, and shop in the golden maze while queuing. The tourist experience has been greatly improved.
Is it a matter of publicity?
The publicity seems to have been in place. Whether in Jingzhou or across the country, many people are already aware of the Panic Hostel. The publicity arranged by Mr. Pei, including the shared phone booth and Qiao Laoshi's video, have already had an effect.
After thinking about it, I really can't figure out what it is that is missing that prevents Panic Hostel from going from "ok" to "hot".
Or, as some investors said, Mr. Pei is not omnipotent, and he has not been able to successfully calculate all situations?
Li Shi obviously would not agree with this statement.
After all the investors had finished complaining, Li Shi lightly knocked on the table: "Okay, please be quiet."
"Do you think Mr. Pei made a miscalculation on the Panic Hotel project?"
"Then you are too impatient."
"How long has the Frightening Hotel been open? It's been less than two months! You have only seen that many of Mr. Pei's projects have become popular after they were launched, and you mistakenly thought that the Frightening Hotel will do the same."
"Haven't you noticed? In fact, many of Mr. Pei's projects took a long enough time to become popular!"
"It's like taking out food. After losing money for more than a year, President Pei not only did not cancel the project, but continued to invest money in it. Finally, with the help of Jingzhou garbage classification, it began to soar!"
“Now, the future of fish delivery is immeasurable!”
"If Mr. Pei was as impatient as you and gave up after losing money for two months, how could he have achieved today's success? What's more, the Hotel is not losing money now, it's just making money more slowly."
"Do you know the difference between you and Mr. Pei?"
"Everyone is an investor, so they don't understand this, right?"
The investors were all silenced by Mr. Li's lesson.
Indeed, anyone who knows something about investing knows that it makes no sense to invest in the short-term, but only in the long-term.
It's just that Mr. Pei has too many investment myths, so the psychological expectations of these investors have been constantly being raised. When the Panic Hotel becomes less popular, they lose their patience.
Now that Mr. Li has taught him a lesson, everyone has calmed down.
An investor coughed twice: "Mr. Li, yes, what you said makes sense. We are indeed a little anxious. But we are doing this for everyone's benefit. Who doesn't want Panic Hostel to become more popular and make more money?
Woolen cloth?"
"Mr. Li, tell us to stay calm and wait. Indeed, we should believe Mr. Pei, but isn't it too passive to wait like this?"
Other investors also nodded: "Yes, Mr. Li, this is too passive. How about we think of a way to promote it, even if we spend more money?"
Li Shi was silent for a moment and looked around at everyone: "Are you willing to spend more money?"
Investors continued to nod: "I'm willing to give it up!"
They paused and then added: "Of course... we still have to discuss how to spend it."
Li Shi nodded slightly, quite satisfied with the attitude of these investors.
In any case, everyone's interests have been deeply tied up by the Panic Hostel project. No one wants to be a deserter, and they are even willing to continue to pay for publicity.
This is a good thing.
Only those who firmly believe in Mr. Pei and always follow him are qualified to drink soup.