Chapter 627 Controversy over the sloth apartment model
The previous multiple insurances have begun to work!
When the Sloth Apartment project was first established, Pei Qian racked his brains to think about how to persuade tenants to evict them and keep the Sloth Apartment vacant as long as possible.
Just writing those unreasonable rules on the Tengda Life app is obviously not safe enough.
Although doing this will definitely dissuade some people, there will still be some people who are lucky enough to come to the site to see the specific condition of the house. This is unavoidable.
Each house has its own butler, and these housekeepers can also be regarded as sales, because they have to introduce the characteristics of the house to the customers who are viewing the house.
What if these housekeepers have particularly strong sales skills and clever talking skills, and deceive customers into deciding to check in on the spot?
This is not impossible!
Because most of the people who apply for housekeeping jobs, including Song Kai, have experience in other rental companies, and these rental agency companies are very good at turning people into marketing machines that tell lies.
Not only that, because the decoration standard of the Sloth Apartment is extremely high and it was designed by Liang Qingfan himself, the first impression is very visually impactful.
Middle-aged people who like local tyrants look down on it, but for young people, its lethality is particularly obvious.
Pei Qian was afraid that when a customer came to see the house and saw the interior of the house, which was the same as in the promotional video, the housekeeper deceived him again, and he got excited on the spot and decided to sign the contract.
In order to solve this problem, the training of housekeepers is obviously a very important part.
Therefore, Pei Qian had already told Song Kai a long time ago: If someone comes to see the house, do not use any marketing techniques, and do not have any subjectivity when introducing the house, bragging about how good this house is.
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When customers come, first introduce to them the rigid rules of the Sloth Apartment. For example, the furniture in the house cannot be moved, you cannot buy your own furniture to increase storage space, and you must rent the entire house for a long time, etc.
Butlers cannot use any marketing techniques, as this will naturally discourage customers even more.
Moreover, Pei Qian also specifically emphasized that the housekeeper must not reveal that he lives in this building, or even send out the signal that "Mr. Pei also lives in the Sloth Apartment".
Pei Qian made the mistake of unintentionally delivering food to Moyu before, and he didn't want to make it again.
Therefore, although some people followed the address on the Tengda Life App to view the house in the morning, no one actually decided to move in.
Pei Qian felt a little relieved.
I just don't know what the situation is like with the other three buildings.
The building where Pei Qian lives is a large flat-floor apartment with one floor and one floor. The rent is already very high, and it is normal for ordinary people to not be able to rent it. However, the other three buildings, because the area of each house is not large, is still ordinary.
The rent range that people can accept.
I need to pay a little attention to the trends on the Internet.
The video went viral yesterday, but at that time all netizens saw was a beautiful illusion; today, when netizens see the house in person, whether they can maintain their enthusiasm yesterday will determine the future fate of Sloth Apartment.
Pei Qian came to Moyu Internet Cafe and checked his cell phone while eating to check everyone's reviews of Sloth Apartment.
…
In some local forums and groups in Jingzhou, many people are already discussing "Sloth Apartment", a brand new industry under Tengda Life.
The previous Sloth Apartment only had a simple page on the Tenda Life App, with only rigid rules and no promotional videos. In addition, the Tenda Life App had just been revised not long ago, so it did not attract much attention.
But after this video was updated, the attention of this project immediately increased!
Because so far, Tengda’s businesses, including Moyu Internet Cafe, Moyu Takeaway, Headwind Logistics, managed gyms, etc., have all been well received.
Renting a house has always been a big pain point for young people.
There are small intermediaries and second-time landlords all over the place. If you rent a house from these people, it is a high probability that you will be deceived. It would be abnormal if you are not deceived.
Experienced people say that when it comes to renting a house, you need to find a big intermediary company, but big intermediary companies are also full of tricks. They will also deceive you without negotiating, but they will not deceive you so miserably.
The so-called big intermediaries are nothing compared to small intermediaries and second landlords.
Young people who have just started working will most likely be deceived if they look for a house by themselves.
Many people who have worked for two or three years have rented a satisfactory house, and that is only because they have been deceived many times, gained experience, and learned to spend a lot of time and energy to identify those scams. Finding a good house is basically the same as picking up the bad ones.
Now when they heard that Tengda was going to build an apartment, many local young people in Jingzhou were naturally overjoyed!
If nothing else, at least Tengda is absolutely trustworthy and will definitely not be full of tricks like other intermediary companies. You are the uncle before you sign the contract, and he is the uncle after signing the contract. Before signing the contract, you pat your chest and make guarantees and promises.
After the contract, I can’t even remember who you are.
What's more, this promotional video was shot so well, Chen Lei sang the theme song in it, and the whole room looked warm, comfortable, and simple... which made many young people feel itchy to watch it.
However, after viewing the house on site and listening to the housekeeper’s detailed introduction, many people chickened out.
Public opinion on the Internet is no longer one-sided praise, but has begun heated discussions.
“I went to see the house today. This house is indeed the same as the one in the promotional video. It has not been changed at all, but the price is really scary! Compared with the finely decorated houses in the same location, the rent has increased by at least 30%! This is still a good value for money.
Cheap Tengda?"
"But the house here is well decorated."
"Look clearly, I mean the increase is 30% compared to the finely decorated house! If compared to the poorly decorated house, the increase is 50%!"
"To sum up, there are currently four houses in Sloth Apartment: one is a large flat-floor apartment in Shuguang City, let alone this one. Most people cannot afford to rent it, and the apartment layout is very strange; one is a commercial and residential loft in Shundong Garden.
, divided into two floors, but everyone knows it for commercial and residential use; the other two are the ones in the promotional video, but the location is very remote. The 180-degree view of the living room is amazing at first sight, but after actually seeing it, I will worry about it.
It won’t be too impractical.”
“All the houses are decorated to very high standards, and the prices are also quite expensive.”
"To be fair, I went to see the house. The decoration standards of the Sloth Apartment are really too high. Many people who bought their own houses may not be willing to spend so much money on decoration! But this is not considered a luxury at all.
It is particularly obvious that the furniture and home appliances, for example, seem to be more high-end than the 'safe houses' offered by the 'home' agency, but I don't think they are too high-end."
"Yes, the overall decoration level is higher than that of the "residential" apartment, but the decoration style is too simple. It is not an exaggeration to say it is shabby, and the advantages in decoration are not obvious."
"Why don't you mention the strict rules of the Sloth Apartment? You can't buy furniture, you can't change the layout inside, you have to rent it for a long time, in full, and the price is so high, how many people are willing to rent? Even if they are willing to rent, that's it.
The storage space doesn’t hold anything at all, do you want me to throw away all the clutter?”
"Based on my many years of rental experience, the sloth apartment model is a complete face-saving project. It is too impractical! It is expensive and inconvenient. It is only suitable for artistic young people to take photos and show off."
"Indeed, it seems that if it is not for the good looks, renting this house is definitely asking for trouble. I would rather choose the safe house of the Home Group. Although the decoration is not so beautiful, it is also a big brand and can be trusted. It is also well-decorated and the price is good.
It’s cheap, and you can arrange the furnishings in the house as you like.”
"I feel that since it is a Tengda property, it must be trustworthy. Maybe there is some deep meaning behind this rule, and you can find out when you live in it?"
"Then martyrs are welcome to be guinea pigs."
"Actually, I've wanted to complain for a long time. Aren't Tenda's other businesses also focused on style and light on practicality? The Moyu takeout food box, with the addition of a broken box, is so much more expensive than the regular version. The managed gym
It is directly bundled with fitness meals and is billed on a pay-per-use basis. It is almost twice as expensive as other gyms!"
“+1 upstairs, I don’t know why many people always refer to Tenda as high quality and low price. I can accept the good quality, but how low is the price? Of all the things on Tenda Life App, are there really low prices? Not all of them.
Are you spending money to buy a bargain? It doesn’t matter if something like takeout is more expensive. Renting a house takes up one-third of most people’s salary, and if it goes up to 30% more, who is willing to do it?”
"Indeed, the first attribute of a house is to live in it. Things like luxury cannot be used as food."
"I think Tengda has gone too far this time. It has placed too much emphasis on pretentious attributes, ignored the actual housing needs, and gone against the market."
"So, isn't the peace-of-mind apartment at home nice? It's also well-decorated, has a housekeeper, and the price is 30% lower than the sloth apartment. If you think about it, if the monthly rent is 1,500, it can save you a year.
For 6,000 yuan, a mobile phone is available!”
"I also think it's more cost-effective to live in a house over there. As for the Sloth Apartment... just wait, I believe Tenda will soon find out that this thing doesn't meet everyone's needs, and if it can't be rented out, it will lower the rent or change the regulations.
.”
…
After the meal, Pei Qian drank coffee and read everyone's comments about Sloth Apartment, feeling relieved.
Well, my safety measures worked!
What are netizens saying? If you wait a little longer, if you can’t rent it out, the rent will be reduced or the regulations will be changed.
Boy, you think too much!
President Pei exclusively rules the Waiting Party!
If the house can’t be rented out, it’s too late for Mr. Pei to be happy and he’ll lower the price for you? Absolutely impossible!
Pei Qian felt a lot more at ease. This time, the script finally went as I expected.
Strictly speaking, the rental price of the Sloth Apartment is not affordable for the working class.
But what ultimately affects consumers' decisions is often not the absolute price, but the relative price compared with competitors.