Chapter 639 The False Propaganda and Strange Pricing of 'Struggle'
September 3rd, Saturday.
Tenda's new game "struggle" is officially launched!
Magic City.
He An, who had just finished handling company affairs, returned home and was ready to have a good rest.
Last Friday I was supposed to go to Jingzhou to continue giving lectures to Mr. Ma, but He An had some minor problems with his own Mengguo game and needed to deal with them. He was busy until yesterday.
Therefore, the lecture to Mr. Ma was naturally postponed to next Friday.
Although it was caused by an unexpected incident, He An felt that the time seemed good.
Because today, Tenda’s new game “struggle” is released!
He An is full of expectations for this game.
After all, the several stand-alone games that Mr. Pei has made before can be regarded as the benchmark for domestic stand-alone games, especially in terms of ideological and depth, they have reached an extremely high level.
And this time, He An, like all other players, was full of expectations for this game called "Struggle", which was probably a large-scale action-adventure game.
He An happened to be still worrying about what he should teach Mr. Ma in this last class.
What I talked about before is basically a high-level summary and summary of He An’s decades of game production experience, full of useful information.
From the conception of a game, to production, to marketing and publicity, all aspects of it have been discussed.
But it is precisely because the content is highly condensed and contains all practical information, so if this last class does not provide some more practical information, it will feel a little less interesting.
Just in time, Tenda has provided new cases!
He An was thinking that there was still one week left before he went to give a lecture to Mr. Ma. This week should be enough time to get through Tenda's new game.
Maybe you can get some inspiration from this game, or stimulate some of your dusty memories, and then squeeze out some useful information as teaching content?
Just as the company's affairs were finished, He An was ready to play games and relax.
Turn on your computer and open the official platform.
Sure enough, the most eye-catching recommendation on the homepage of the official platform is a large promotional page that reads "Tengda's new game "Struggle" is on sale!"
It's just that there are only these artistic words on this promotional page, and there is no promotional poster.
This is a bit strange.
Because general game promotion pages will have posters, putting beautiful scenes and characters in the game can improve the player's first impression and attract players to enter.
"Mr. Pei is really willful, but he is Mr. Pei after all."
He An didn't take it seriously and clicked in.
If it were other game producers, this conventional publicity plan would still have to be adhered to, but Mr. Pei does not need to. Anyway, even if he just writes the four small words "Tengda New Game" on an inconspicuous page, the players will definitely
I will also go crazy to see it.
When he came to the game's details page, He An suddenly realized that something was wrong.
Because on this page, there is a text introduction and pictures of the game!
Game introduction:
The so-called reality is that no matter how hard we try, it is difficult to escape the cycle of fate.
There are many promotional pictures for the game below. These promotional pictures are very beautiful and the art style is impressive. But the only problem is... the scenes and characters in the pictures seem to be completely different from what we expected!
In a modern urban setting, many foreigners wear suits, T-shirts, sweatshirts and other clothing that can be seen everywhere in real life.
He Anren was a little confused.
What about the promised large-scale action-adventure game?
Indeed, there are some action-adventure games with modern themes, but those often take place on mysterious islands and lost ruins, and the scenes cannot be modern urban backgrounds!
Judging from the promotional images, it doesn’t look like an action-adventure game!
What’s even more confusing is the slogan and the Chinese name of the game.
"The so-called reality is that no matter how hard you struggle, it is difficult to escape the cycle of fate"?
This sentence is too sad!
Yes, in a sense, this sentence is correct. Reality is often helpless and does not depend on human will.
However, this does not mean that this fatalistic idea should be promoted!
Life is indeed unsatisfactory many times, but we still have to work hard to live our life well, because there is no option to "give up" or "quit" in life. The struggle is not to live better than others, but to live better than ourselves in the past.
good.
Moreover, the Chinese name "Struggle", compared with the original English name "Struggle", the meaning is instantly different! The word "struggle" has many meanings. Before, everyone thought this was an action-adventure game, so
Subconsciously, I interpreted struggle as meaning struggle, fighting, etc.
But now the Chinese name is "Struggle", which is equivalent to directly dispelling all the previous players' imaginations and making the game a realist theme!
At the beginning, before even entering the game, He An was stunned by Mr. Pei's tricks.
At this point, smarter players have realized that they seem to have been deceived by the propaganda.
"Mr. Pei made a realistic theme, and then he was afraid that people wouldn't come to play, so he made a false propaganda?"
"It can't be."
"This will not deceive players. It will not help sales but will have the opposite effect. It will only damage your reputation and cause greater losses."
He An felt puzzled.
At this time, he suddenly realized something and dug out the information from Tengda's previous game promotion.
I looked at the promotional materials and then the game introduction.
I read this three times.
He An was at a loss.
"Mr. Pei...there is no false propaganda, everything he tells is the truth."
"This is at best deliberately misleading."
"Is this some new routine?"
He An discovered that the content written on the game information did exactly match the content of the game itself!
The main reason why everyone has misunderstandings is because of the "all motion collection" point. Everyone subconsciously thinks that since they have spent a lot of money on motion collection, it must be an action-adventure game!
As a result, it turned out to be a realistic theme.
What a crazy person! What kind of actions are used to collect realistic themes? If you have too much money, you will burn it?
If it had been someone else, He An would have been so angry that he would have yelled, thinking that this was false propaganda.
When He An gave a lecture to Mr. Ma before, he said that game marketing is an important part of the success of the game. If the promotion method of the game is misaligned with the game itself, it will be a devastating blow to the stand-alone game.
.
What's the result?
Mr. Pei’s promotion of this new game is misplaced! And it’s quite wrong!
He An was very confused and confused. Mr. Pei made a mistake that he thought was very stupid, but it made him feel even more incredible.
Who is Mr. Pei?
What a marketing genius!
For each game, we can find the best promotion method and know how to create topics among players.
Well, this must be a special marketing model too!
But why it is special can only be known after playing the game.
He An was about to buy the game, but found a second confusing point.
The dual protagonist mode is actually purchased separately?
After clicking the purchase button, an introduction page pops up, with a rich version on one side and a poor version on the other.
The original painting on the rich version shows a business elite in a suit and tie, shaking a glass of red wine and overlooking the entire city by the floor-to-ceiling window on the top floor of a skyscraper. He seems to have a domineering air of dominating the world and having everything under control.
Text introduction: Born into a rich family, your struggle will be extremely smooth, but the reason why fate is unpredictable is that everyone is equal in the face of death. If you are a rich person, it is not recommended to buy it, you will feel boring.
Price: 19 (original price 29)
The original painting on the poor version shows a poor man in shabby clothes, with empty hands, looking up at the towering skyscrapers on a street with endless traffic, with a trace of envy in his back.
Text introduction: Born in a poor family, your struggle will be full of pain, struggle and helplessness. You firmly believe that struggle can change your destiny, but your destiny is not intended to be changed by you. Whether you are poor or rich, it is not recommended to buy
, because you will only gain some meaningless negative energy.
Price: 79 (original price 99)
The purchase buttons on both sides are separate. Obviously, you can purchase the poor version or the rich version separately, and there is no such option as "buy all".
He An didn't take it seriously. Wasn't it just one more click of the mouse?
I bought the rich version first, then the poor version.
However, when clicking the purchase button of the poor version, a prompt box pops up on the page.
"There is no second chance in life. If you want to experience two lives, you cannot enjoy discounts. All purchases are at the original price, and the total price is 29+99=128. Are you sure?"
He An read this long string of words carefully, his mouth slightly open, his face full of shock and question marks.
What's the meaning?
Making trouble?
This pricing method is really unheard of even for a well-informed veteran producer like He An!
Other dual-protagonist modes are all implemented in the game. After entering the game, you choose which one you want to play.
It's better here, just split it into two parts and sell it!
Not only that, they also set the prices separately, with one selling for 19 and the other selling for 79, a price difference of four times!
However, will the poor version really have four times more game content than the rich version? Obviously impossible!
The most outrageous thing is that if you buy both versions, you won't be able to enjoy any discount and it will cost 128. Compared with the rich version that can be bought for only 20 yuan, the price is six times higher!
In He An's opinion, this pricing strategy is also very outrageous. 19 yuan is obviously too cheap, and 128 yuan is too expensive. If we make a compromise and sell a portion for about 98 yuan, wouldn't it be just right?
Doesn’t the current pricing strategy force players to only buy the rich version?
Moreover, this introduction is quite cruel.
The rich seem to be hinting at some bad endings, and they are not recommended to buy it.
On the poor side, it was directly stated that they could not change their fate and that it would be a bad ending. Moreover, it was not recommended for both the poor and the rich to buy it?
Doesn’t that mean that everyone should not buy it?
Outrageous!
He An decisively pressed the payment button.
It’s expensive, so what? I’m the one who is short of the 128 yuan?
I will sell it at the original price, I am happy!
I have to see what goodies you hide in the poor man's version!
He An guessed that since there are two protagonists and two versions, there must be some connection between the two versions. Maybe some easter eggs and hidden endings can only be triggered by buying both versions together?
The more He An thought about it, the more he felt that this routine must be just like what he had guessed.
If there really is no connection between the two versions, something is very wrong.
Because the majority of players do not buy a game without thinking when they see it, most players will still be affected by online reviews.
If the first batch of players bought two versions but didn't find any easter eggs or hidden endings, they would definitely yell at each other, and subsequent players would not do such stupid things again.
He An felt that Mr. Pei would never make such a stupid mistake, so he strengthened his speculation that buying two copies together would have a hidden ending.
Before entering the game so far, He An realized that two of the four theories he had talked about before had been overturned.
Choosing the right marketing method for game content? No.
Choose a game type with a high market share? No.
If it were another game producer, He An would be able to tell that the game was going to be over without even entering the game, because the starting point was already off track, so how could he reach the finish line?
But if it's Mr. Pei, then He An feels that he still has to play the game before he can draw a conclusion.
Maybe Mr. Pei can overturn all traditional theories and give himself a surprise beyond imagination?
He An entered the rich version first.
…
After a brief black screen, a male voice spoke calmly in English.
This doesn't seem to be a narration, but more like the man talking to himself.
"My father likes to seek wisdom from distant Eastern cultures."
"Shortly after I became sensible, he repeatedly taught me two sayings from the far east: poverty leads to strategy, wealth leads to conscience. And, a solid warehouse will reveal etiquette, and having enough food and clothing will reveal honor and disgrace."
"My father said that in the original language, these two sentences are very neat, concise and philosophical."
"But the English translation is completely incomprehensible."
"He told me that the law of the jungle is everywhere in this society. We are aloof people, but because of this, countless people are staring at us, wanting to see us fall down and die without a burial place."
"My father said, don't trust those poor people, never."
"It seems that in my father's eyes, we and the poor people at the bottom have become two different species."
"I don't agree with this view."
"Of course, I won't argue with my father, because I know that I almost didn't come into this world because of a lunatic, and instead fell from the rooftop of a skyscraper with my mother."
"Father said, those are the poor."
"But I insist that it was just a lunatic."
After the black screen and subtitles, the game screen appeared.
From the same over-the-shoulder perspective as in regular 3a masterpieces, it can be seen that this seems to be a Western police officer in uniform, and his rank is not low.
The place where he is now is inside a shopping mall, but it is empty. It seems that everyone has been evacuated.
There were several police officers in the distance waving to him anxiously.
A few lines of words appeared on the wall as a guide: "As a hostage expert, conduct 'negotiations' with criminals who take hostages."
He An didn't see any criminals at all. He turned his perspective and it seemed that he could only go to the open window where the police officers were.
The police officers waved anxiously.
So, He An controlled the police officer and walked over.
The police officers began to quickly help the officer tie the safety rope, put on absorbent climbing gloves and climbing boots for him, and then moved away from the window.
"That pregnant woman is very dangerous. The hijacker is very emotional. Once our sniper shoots, the hijacker and the pregnant woman may fall down together. Sheriff Henry, please!"
He An controlled Henry to climb out of the window, using adsorbent climbing gloves and climbing boots, all the way up the glass curtain wall of the building.
As he continued to climb up, new task instructions would appear on the glass wall at intervals.
"Hostage experts have arrived on scene."
"The hostage experts are ready."
"Hostage experts are ready to begin 'negotiations.'"
The higher you climb, the clearer you can hear the shouts coming from above.
"Don't come over here or I'll jump!"
"Help, help..."
"Please don't be nervous, we are here to negotiate, and we can agree to your terms..."
The criminals' crazy roars, the hostages crying and pleading, and the police using loudspeakers to comfort the criminals were all mixed together, making people feel inexplicably anxious.
Shortly after the prompt "The hostage expert is ready to start 'negotiations'" appeared, Henry also reached the top and quietly came below the criminals.
I saw the criminal holding a long table knife in his hand and holding it on the neck of a pregnant woman, standing on the edge of the building.
The criminal seemed to have realized that there was a sniper, but he held a knife in his right hand and strangled the pregnant woman's neck with his left hand. If he was shot, he would fall from the roof of the building.
Henry quietly came directly under the criminal, left the climbing gloves on his right hand on the curtain wall, then took out his gun and pointed it at the back of the criminal's head.
"Bang!"
There was a gunshot, and the criminal's head burst into blood. Amidst the screams of the hostages, the two men were shaken!
"Hostage Expert 'Negotiations' Ended."
Henry stretched out his strong right hand and held the pregnant woman firmly while the criminal's body fell towards the bottom of the building.
At the moment of falling, Henry saw his face.
The despair, panic, and madness before his death still remained on his face, and many emotions were mixed together, making his face ferocious.
After a pause like a slow motion movie, the camera followed the corpse falling, falling, falling...
Finally, just before landing, everything stopped abruptly and the screen went black again.
"My mother was frightened, so I came to this world two weeks early."
"Some friends say that I was born with a silver spoon in my mouth."
"Some friends also said that I was born at the end of their lives."
"I never deny this. Because for people like us, no matter suffering or struggle, it cannot be a topic of conversation with others."
"Few people would recognize the struggle of being born on the finish line."