Chapter 703 President Tenda Ma, bring goods in reverse (seeking the moon)
Zhang Yuan took these two pieces of paper and analyzed them again and again, and suddenly felt that Mr. Pei was indeed far-sighted!
On the surface, it seems that there will be some conflicts between officials and clubs, but in fact it clarifies the rights and obligations of players and clubs, weakening the game between players and clubs.
Everyone should stop making trouble, take a step back, and run the league in a down-to-earth manner.
In Mr. Pei's view, a healthy and standardized league mechanism is far more important than short-term traffic, popularity and profits.
As for the lack of training by various clubs after the Global Invitational Tournament, Mr. Pei has actually already given a solution.
Just start the gpl league!
Ensure that there are games played most of the year, and the points throughout the year affect the finals places, which can ensure the training effect of each team.
Thinking of this, Zhang Yuan suddenly became full of energy.
Because from these regulations given by Mr. Pei, Zhang Yuan saw a bright future for Tenda’s e-sports industry!
…
After leaving the dge club, Pei Qian and Ma Yang made an appointment to meet at Moyu Internet Cafe.
The club has already agreed not to bring Ma Yang to play games, but it has to be cooperated by Lao Ma.
Lao Ma said last time that he wanted to find a new way of living, but I don’t know what’s going on now.
After arriving at Moyu Internet Cafe, the coffee had just been served and Lao Ma had already arrived.
"How's it going? Have you decided on the new live broadcast content?" Pei Qian asked straight to the point.
Ma Yang sat down opposite Pei Qian and said confidently: "No!"
Pei Qian couldn't help but feel happy, yes, he is indeed an old horse.
The word "no" is so confident!
Pei Qian nodded happily: "What are the general considerations?"
Ma Yang took a sip of coffee and said: "Brother Qian, I am a very self-aware person. My hobbies and things I am good at...except playing "Shenqi" and gog, there is nothing else."
"If I don't play gog, then I really can't think of anything I can do. If the job fails, I won't be responsible for the fans, right?"
"So I thought, how about wandering around in various industries of Tenda? For example, after the game is released, I will play new games; Moyu Takeout has new dishes, so I will try them; Moyu Internet Cafe
When you open a new store, I will support you..."
Pei Qian silently put down his coffee, a question mark floating over his head.
?
Lao Ma, your words are full of nonsense, I don’t even know where to start!
How dare you say that you are a very self-aware person? It is outrageous to say that you are good at playing GoG!
And if you are asked to become an Internet celebrity, don’t bring Tenda’s industry with you. Aren’t you messing with me?
Are you talking about "moving around casually" among various industries in Tengda, or "making money casually"?
This is absolutely not okay!
Pei Qian coughed twice and said, "Old Ma, this is your fault."
"Excessive humility equals pride. You are not self-aware, you have completely underestimated your own energy!"
"I am very moved and understand that you want to continue to promote Tenda's various industries, but this is such a waste of your talent!"
Ma Yang's eyes lit up: "Really, Brother Qian? Then what do you think I should do?"
"Hmm..." Pei Qian fell into deep thought.
Yes, what should Ma Yang do?
With his IQ and ability, what can he do on a live broadcast?
It's best to do something that costs a lot of money, doesn't make any money, is easy to get scolded, but doesn't harm nature.
Pei Qian thought for a while: "How about you... bring the goods live?"
Ma Yang's long face was full of confusion: "Brother Qian, what is live streaming?"
Pei Qian explained: "To put it simply, you start a live broadcast and introduce some products to the audience."
Ma Yang's face was still full of confusion.
don't know!
Because there is currently no clear concept in this regard in the world.
Although the current live broadcast platform already has basic live broadcast functions, for the time being it is still a purely money-burning and heat-absorbing industry, and no one has thought of actually using it to bring goods.
In other words, it cannot reach the level of the concept of "bringing goods".
At most, the anchors can accept some advertisements and post them in the live broadcast room to increase their income, but generally speaking, the content of the live broadcast is mainly games, outdoor, etc.
The real live streaming delivery model will probably not appear until five or six years later.
Therefore, Pei Qian thought that he could let Lao Ma do this, but it wouldn't work anyway.
Ma Yang thought for a while with doubts and said, "Brother Qian, isn't that right?"
"Isn't our position against consumerism? Then what's going on with me, a senior executive of Tenda Group, doing sales promotion?"
Pei Qian smiled slightly: "Old Ma, you and I really have the same mind, and heroes have the same views!"
"Of course I'm not asking you to do salesmanship."
"On the contrary, your task is not to plant grass for consumers, but to pull grass for consumers!"
"When you introduce these products, you can't brag about them. You must pick out the bad parts about them!"
"Of course, we seek truth from facts and do not make rumors. All content must be well-founded, otherwise it will be rumors and slander."
Ma Yang nodded thoughtfully: "Oh..."
"If you want to put it that way, it seems, it seems, a bit interesting."
Pei Qian smiled slightly, that was more than interesting, it was simply perfect!
The normal delivery model is to get the product first, then mainly introduce its advantages, let consumers buy it, and then the anchor gets a commission.
Of course, the reason why this thing is better than TV shopping is mainly because the products sold are indeed genuine, and the prices are indeed cheaper than online.
Especially in some industries where profits are very high, such as makeup, skin care products, cosmetics, etc., even if you make a lot of concessions, you can still make a profit, so some merchants are willing to cooperate with the anchors who bring goods and pay a very high commission.
.
It stands to reason that since Lao Ma is not very talkative and his sales ability is beyond question, those brand owners should not be crazy enough to stuff him with money to bring goods.
But don’t be afraid of ten thousand, just be afraid of what happens.
Therefore, this road must be blocked in advance!
If Lao Ma only talks about the shortcomings of these products without talking about the advantages, then no brand owners will take the initiative to come and give money, right? Isn’t that crazy?
Who has their stuff delivered to their doorstep and gets hacked?
There is no perfect product in this world. If you want to find flaws, you can always find them.
Therefore, this time it can be said to be triple insurance.
Originally, the live-streaming model was immature, and it would take at least five or six years before it would be recognized and accepted by the market. It is unlikely that Lao Ma would make any splash now;
If you only talk about the shortcomings but not the advantages, it is impossible for brand owners to come to you and stuff money;
Discrediting other products does not necessarily bring good reputation. Many trolls specialize in discrediting others, which is very offensive and offending. Many manufacturers will definitely join forces to throw dirty water back.
It's thankless, that's what I'm talking about.
Isn’t this great!
It is much better than Ma Yang just promoting Tenda's own industry and new products when he has nothing to do.
If the effect is good, Ma Yang can also be asked to hack his own new product.
I'm blackmailing myself, and I'm asking you if you're afraid!
The more Pei Qian thought about it, the more appropriate it became, and he felt that Lao Ma should be given a try.
"Old Ma, let's try it first, so let's start with it."
Pei Qian pointed to the almost finished cup of coffee on the table.
Ma Yang's long face became much more solemn: "Okay, Brother Qian, let me try!"
"Um……"
"Well……"
"This cup of coffee is... a little bitter."
“It’s a little sweet.”
“The quantity is okay, not too little.”
"Drinking it will relieve fatigue and refresh you."
Pei Qian was stunned: "I asked you to tell me your shortcomings."
Only then did Ma Yang react: "Yes, yes, let's talk about the shortcomings."
"The disadvantage is... it's a bit expensive. Does the latte art not look good? That's not right. This latte art is actually pretty good-looking."
"Um……"
Ma Yang frowned, his expression a bit like he was constipated and couldn't hold it in.
Pei Qian put his hand on his forehead.
What are you talking about? This is it!
Obviously, given Lao Ma's ability, he can't even find fault with the wrong place.
The key is, if Lao Ma can't find any faults, doesn't it objectively still have the effect of bringing goods?
Ma Yang already has a lot of fans. When I got a product, I originally wanted to find faults with it, but I couldn't. I just talked about a bunch of advantages.
Then fans take a look and think, is this good? Buy it!
Finally, the brand owner found out about this and came to Lao Ma's door to fill in advertisements and ask for goods...
No, no, absolutely not!
Finding faults is also a technical matter.
If you can't do this, you still have to find professionals to do it.
If that's the case... then let's build a professional team for Lao Ma?
Otherwise, the model you are imagining simply won’t work!
Pei Qian coughed twice and said, "Let's do this, Lao Ma. I also know that this request is a bit harsh for you. After all, finding faults has to be done by professionals."
"Well, where is the Dream Fund on Weibo? You can post it as usual."
"I will give you some extra money and ask He Desheng to build a special team for you. These people will divide their work and mainly help you write manuscripts. If there is any problem with each product, write it down clearly."
"As for you, just memorize these manuscripts and just talk about them during the live broadcast."
"You don't even need to memorize it, you can just read it out using a teleprompter or something like that."
Ma Yang was very happy to hear that he no longer had to memorize lyrics: "Hey? This is good, Brother Qian, then I can do it!"
"But where should I start?"
Pei Qian thought for a moment: "It's up to you. If you want to make women's clothing, cosmetics, etc. first, that's fine."
Ma Yang's expression changed: "Brother Qian, I don't have that special hobby!"
Pei Qian smiled: "So you can choose it yourself, but you must remember three purposes."
"First, we can only talk about shortcomings, not advantages."
"Second, when you talk about shortcomings, you must be well-founded and convincing, but you must never deliberately discredit others."
"Third, don't be greedy for money. If a brand owner comes to us and asks us to pay hush money so that we don't review their products, we will never accept this money. Do you understand?"
Ma Yang nodded: "Okay, Brother Qian, don't worry, I'll take care of you!"