Yu Pingan got out of the taxi, took out his mobile phone and looked at the specific address and house number.
Today he is going to visit Kong Zhemin, a respected old professor in the Literature Department of Handong University.
Professor Kong Zhemin, born in 1946, serves as a first-level professor of humanities and social sciences at Handong University, a doctoral supervisor, and concurrently as the director of the Chinese Education Research Institute of Handong University, the chief editor of Chinese textbooks for primary and secondary schools, a member of the Basic Education Expert Committee, and the former president of Handong University Press.
Editor, convener of the Chinese Curriculum Standards Revision Expert Group, etc.
In short, he is a well-deserved master in the College of Liberal Arts of Handong University and even in the entire domestic academic circle.
Yu Pingan has met many wealthy company executives, so there is nothing to be nervous about.
But it is completely different to meet a real master like Professor Kong Zhemin.
Before Yu Pingan went upstairs, he calmed down and carefully reviewed the preparations for "useful apps".
He came today to ask Professor Kong to come out, but it was not that easy.
After receiving the development task of "useful app" from Mr. Pei last time, Yu Pingan immediately started to re-plan the business of the entire department and optimize the personnel structure.
Some people continued to develop and improve the various functions of the Tenda Life App, while others were transferred out to form a research and development team for "useful apps".
When receiving the mission from Mr. Pei, Yu Ping'an was completely confused.
Because in his opinion, the development cycle of "useful apps" is too long, it is extremely difficult to make a profit, and it is really not a very good project.
However, he still strictly implemented Mr. Pei's request and started preparations seriously.
Because Yu Ping'an knows very well that Mr. Pei emphasizes one thing when making software, and that is "iteration"!
It can be seen from the development history of its own department. From "Come on to the top students" to "Tengda Life", the app has been revised several times, the content has been continuously adjusted, and the user groups it targets have also undergone tremendous changes.
It can be said that without the "iteration" that Mr. Pei has been promoting, the current success of "Tengda Life App" would not be possible!
Therefore, Mr. Pei’s new project “Useful App”, even if it seems unreliable now, will always meet Mr. Pei’s expectations and achieve great success with iteration after iteration in the future.
Yu Pingan is convinced of this.
However, in the process of developing "useful apps", Yu Ping'an encountered more problems than he imagined.
Mr. Pei has already given the basic structure framework of this app: it is a content production platform, which should be a tree structure.
The trunk part is somewhat similar to an encyclopedia website: the roots are keywords and basic concepts, the branches are concepts and explanations derived from this keyword, and the leaves are questions and answers for a specific derived concept.
The structure of the entire app is like a forest composed of trees: key basic concepts will be related to each other, supporting jumping to each other within entries, or within a large category (such as literature, physics, games, etc.)
Search by category within.
In other words, grafting the encyclopedia model and the question and answer model is only a slight innovation in form, but it can greatly improve the efficiency of users in obtaining information.
However, if you want to realize the basic structural framework that Mr. Pei needs, you still need to spend a lot of time and energy and work together on details and content.
For example, how to design each level of sub-interface of the app, how to arrange the page layout so that users can see key information at a glance, how to allow managers to freely add and delete entries or modify the entire tree structure...
These are key issues that product managers need to worry about.
In addition, there is the issue of content production on "useful apps".
Since "Useful App" is a content production platform, whether it can become popular ultimately depends on whether the content on it is good or not.
Specifically, it is nothing more than three points:
Whether the content is accurate and there must be no wrong information;
Whether the content is concise and free of spam;
Is the index convenient and able to quickly find the content you want to search?
In the final analysis, it still depends on the person.
If the content producers on the platform deliberately release misinformation and spam information to defraud traffic, then the platform will definitely not succeed.
Even if there is supervision, it can only be done by using excellent producers to supervise less excellent producers.
When it comes to some professional concepts, you still have to let a professional expert come forward to accurately determine whether it is correct information, wrong information or junk information.
So, where to find these excellent producers?
The first thing Yu Pingan thought of was colleges and universities.
Of course, it is also possible to invite big names in various industries. For example, when it comes to issues related to the Internet industry, you can invite senior executives of some Internet giant companies. These people must also have real talents and knowledge.
But the problem is that these big guys are all successful people. They are busy with their own jobs and careers and may not have time to do these trivial things.
Moreover, there is a big difference between mastering knowledge and explaining knowledge.
"Useful app" is more like a platform for explaining knowledge. The encyclopedia model has been developed to its extreme and is actually a textbook. The questions related to the encyclopedia entries are actually detailed explanations of the textbook.
Therefore, graduate students, young lecturers, professors, etc. from universities are the most suitable candidates and are also the backbone of this app.
Big names in various industries can only serve as supplements.
And "useful apps" are all-encompassing, so where should we start with this task that is like moving mountains?
The first thing Yu Pingan thought of was some basic knowledge.
Mr. Pei said that "Useful App" is a long-term plan. It is better not to do something wrong than to do something wrong on some ambiguous issues.
Start with a certain area of basic knowledge, do it a little bit, and test the water. If the effect is good, then extend it to more areas and expand step by step.
Don't seek quantity, only seek quality, to ensure that this app is truly worthy of its name.
Therefore, Yu Pingan found the officials of Handong University and paid a visit to Professor Kong.
Handong University, especially the School of Liberal Arts, is quite supportive of this cooperation. In fact, school-enterprise cooperation has always been strongly supported and advocated by the state. Many science colleges and enterprises jointly conduct research projects. This is nothing new.
thing.
Due to the special nature of its majors, the College of Liberal Arts has less cooperation with enterprises. If this "useful app" can succeed, it will also be a win-win attempt.
What's more, Tengda Group is based in Jingzhou, and Mr. Pei has donated money to his alma mater five times and three times. With this relationship, it will be much easier to talk about cooperation.
The only problem is that the college cannot make the decision for Professor Kong Zhemin.
Because Professor Kong has to lead graduate students, teach undergraduates, and do research, there is a question mark as to whether Mr. Kong has the time and energy to join this project as a special consultant.
Therefore, if Yu Pingan wanted to move the giant Buddha of Professor Kong today, he had to use all his strength.
After calming down for a while, Yu Pingan entered the family building, went to the second floor and knocked on the door gently.
After a while, the security door opened, and a gray-haired, energetic old professor looked Yu Ping'an up and down: "Mr. Yu, right?"
Yu Ping'an hurriedly said: "Mr. Kong, just call me Xiao Yu. I'm sorry to disturb you."
Professor Kong Zhemin smiled: "No need to disturb, please come in."
Yu Pingan followed Professor Kong Zhemin into the living room. The situation here was similar to what he imagined. The sofas and furniture were basically made of wood, which looked very period. There were paintings and calligraphy hanging on the wall, and the entire wall was covered with bookshelves.
Full of all kinds of books.
Professor Kong Zhemin also poured a cup of tea for Yu Pingan, who was even a little frightened.
After chatting for a few words, Yu Ping'an did not dare to waste Professor Kong's time any longer and went straight to the point: "Mr. Kong, as for my purpose of coming, the leaders at the School of Liberal Arts should have briefly told you. I will tell you in detail.
Let’s introduce the specific content of our app.”
"I was originally in charge of the Tenda Life App business in Tenda Group. Now I am in charge of this 'useful app'. I just want to create a knowledge sharing community that combines the 'encyclopedia' and 'question and answer' modes..."
Professor Kong Zhemin listened carefully, nodding from time to time, with occasional doubts flashing in his eyes, but he did not interrupt Yu Pingan's story, but waited for Yu Pingan to explain the starting point, specific structure, charging model, incentive model, etc. of the entire "useful app"
After narrating all the content, I started to integrate all the information and think about it seriously.
After thinking for a moment, Professor Kong Zhemin said: "Mr. Yu, from your description, this software seems to be somewhat similar in positioning to CNKI for retrieving academic documents and academic papers. So what is the specific difference between the two?"
Yu Ping'an immediately replied: "Of course there is a big difference."
"To put it simply, the people we target are completely different, and the goals we want to achieve are also different."
"Academic papers and academic documents, including textbooks for various courses in universities, are certainly the most essential and cutting-edge knowledge, but to understand and master these contents actually requires a very high threshold."
"For most ordinary people, even if they are shown this knowledge, they will not understand it."
"If the goal is to popularize science, this efficiency is definitely very low."
"So, the software we are making is mainly aimed at the general public, and we are committed to popularizing professional knowledge in these areas to them in a more understandable way."
"What we are doing is to understand professional content with lower cost, and we are more inclined to let users 'understand' rather than 'completely master'."
"The biggest difference between this software and the Q&A platform is that the knowledge on it has been screened. We will try our best to avoid junk information. At the same time, we have a more advanced indexing mechanism to greatly improve the efficiency of knowledge acquisition."