Meng Chang continued: "Secondly, with the rapid development of the mobile Internet, platforms such as Weibo, dianping websites, and chat software have become new marketing platforms for catering companies. The rapid development of takeout software and group buying industries has provided opportunities for catering companies to take off.
Help."
"One of the biggest advantages of the Internet era is that a successful business model can be quickly spread, copied, made known to everyone as quickly as possible, and spread across the country!"
"Many excellent catering brands could only expand slowly in one city in the past. Neither funds nor popularity were enough to support the rapid replication of successful business models."
"But in the Internet age, all this has become possible!"
"Combining these two points, it is not difficult to find that once a popular catering brand becomes a standardized, mass-produced, high-quality Internet celebrity brand, it can be spread across the country at an extremely fast speed and gain huge
Profit and great returns!”
"The best thing is that 'food is the first necessity of the people'. As long as people live, they need to eat, so once a certain catering brand is widely recognized by consumers, its long-term value will only get higher and higher!"
Speaking of this, Meng Chang took a moment to observe He Desheng's expression.
He Desheng listened very carefully and nodded frequently.
Obviously, this theory is quite correct. Under ideal circumstances, catering + the Internet do have huge business opportunities. For example, in the takeout and review industries where a lot of capital is now investing, it is the catering + Internet model.
But the question is, can something like grilled cold noodles develop into a chain brand and gain the trust of consumers?
Meng Chang had obviously anticipated this, and he immediately turned to the next page of ppt.
“After looking forward to the huge prospects and market potential of ‘Cold Noodle Girl’, I will explain the following content in two aspects.”
"They are: the problems and opportunities that exist in the grilled cold noodles industry, and the implementation details of the 'Cold Noodle Girl' brand."
"Grilled cold noodles sounds like a very unappreciable food, and it is also a food with no threshold. It costs three to five yuan a portion at roadside stalls and never appears in high-end restaurants."
"However, food like grilled cold noodles has a unique charm. From billionaires to ordinary people, everyone loves to eat it."
On the ppt, there is a picture of a rich man queuing up to buy grilled cold noodles. At the same time, there are also screenshots of some sports stars or entertainment stars posting on Weibo to praise how delicious the grilled cold noodles are.
You can find a lot of this content by just searching online.
"According to statistics from shopping websites, more than 10 million servings of grilled cold noodle raw materials were sold on shopping websites alone throughout the year. Among Internet celebrity foods such as snail noodles, spicy strips, and self-heating hot pot, the sales volume ranked first
Top three.”
"What's more, there are many vendors whose raw materials do not come from shopping websites."
"This is enough to show that although grilled cold noodles may seem unpalatable, there is a very large demand in China. This fact does not require data, and can be felt just by daily feelings."
“In crowded areas such as night markets, you can always see stalls selling cold noodles, and there are often people queuing up. It can be said that small vendors selling cold noodles make a fortune, and many earn tens of thousands a month.
"
"Of course, this data may not be completely true. After all, various hidden costs have to be removed, but in any case, it has huge profit potential."
"However, there are currently many problems and hidden dangers in the grilled cold noodles industry. To sum it up simply: it is not formal enough and has many health hazards; it is not refined enough and the brand image is poor; it is not complex enough and there are few product varieties."
"Many raw materials for grilled cold noodles are produced in small workshops. The production conditions are inherently poor and there are potential hygienic hazards. The vendors at roadside stalls do not pay attention to hygiene and use low-quality oil. The ingredients are also subject to various hazards during cleaning and serving.
pollute."
"So, grilled cold noodles, like many other roadside stall foods, are actually very unhygienic. It is possible that the dust on the roadside is the least harmful substance in it besides the edible parts."
"Moreover, different vendors have different techniques for making grilled cold noodles. No matter whether it is taste or shape, it is difficult to reach the level of elegance. It is impossible to standardize production and ensure the lowest taste limit, and it is impossible to introduce new ones and develop new flavors.
and style.”
"Without Internet thinking, the cold noodles industry would always remain at the stage of roadside stalls. How could it develop?"
"The goal of 'Cold Noodle Girl' is to integrate the already existing grilled cold noodle market and create a national gourmet catering brand with high visibility!"
"In short, we are going to use new thinking and new methods to create a new type of fast food that belongs to the Chinese people. We must use good raw materials and new techniques to recreate the traditional taste."
“As for how the brand ‘Cold Noodle Girl’ will redefine the grilled cold noodles industry?”
"Next, please allow me to explain it to you one by one."
Meng Chang stopped for a moment and took a sip of water.
At the same time, he quietly observed He Desheng's expression, and He Desheng was deep in thought.
Meng Chang knew very well that the above contents were actually a bit nonsense.
After all, it is actually difficult to reverse the concept that "grilled cold noodles are junk food from street stalls" because its image is deeply ingrained in the minds of ordinary people.
However, Meng Chang's goal was not to reverse this concept.
Sometimes, marketing in the Internet era itself is unreasonable. Pancake fruit, cold skin, and roujiamo can all become Internet celebrity brands, why can't grilled cold noodles?
What's more, food like ramen and sushi can have the god of ramen and the god of sushi, so why can't the "god of grilled cold noodles" appear?
Many times, facts are not important, and stereotypes are even less important. How to make others believe is important.
Meng Chang spent two or three months preparing this entire plan and this ppt, but he had never presented it before.
Because he has never found a very suitable investor.
Sometimes, whether a cake can be painted well or not does not entirely depend on the person who draws the cake, but also depends on the occasion where the cake is painted and the audience waiting to eat the cake.
If he were an ordinary investor, he would definitely throw Meng Chang out as a liar.
Although he is indeed a liar, and he has never denied this in his heart, being kicked out is unacceptable because it will affect his reputation.
From Meng Chang's point of view, his plan can only be used once, and he must hit it with one hit.
If you find some messy investors and none of them invest, your integrity and that of the project will be ruined. The pie will be exposed before the pie is evenly drawn. Isn’t this a fool’s errand?
In fact, the best people to deceive are wealthy people, such as executives of large companies, celebrities, rich people, etc., because these people will be more likely to believe in some lofty concepts and terms.
However, the premise of all this is that Meng Chang himself must have a dazzling aura so that these big bosses can ignore the unreasonable aspects of this project.
Where does this halo come from?
Simply graduating from a prestigious school and having senior marketing experience in a major Internet company is obviously not enough.
"Mr. Pei Investment" is a good halo. Although it is not omnipotent, it can at least scare many people.
Once there is this halo of blessing, many unreasonable aspects will naturally be ignored, and investors can be fooled, which can attract a huge influx of funds.
Once he gets the money, Meng Chang can start marketing, using overwhelming advertisements and various specious concepts to guide the attention of the melon-eating masses and turn them into leeks.
Then, open a high-end store, generate profits through traffic, raise valuations, and trigger more capital investment. After harvesting enough leeks, you can pat your butt and leave, leaving a pile of chicken feathers.
In short, this routine is perfect, as long as you pass the first level first.
If you can't even get Tengda's investment, then the following series of tricks will naturally be out of the question.
So, Meng Chang took a sip of tea to moisten his throat, and then prepared to start his most exciting performance.
What I have said before is actually all paving the way, forcibly justifying the brand "Cold Noodle Girl" by 50% to 60%.
But people will always believe what they want to believe. The establishment of so many IQ taxes relies on the rationality of 50% to 60%. The key is whether the following paragraph can cover up all those seemingly unreasonable places.
past.
Various details of the brand "Cold Noodle Girl" appeared on the ppt.
"The brand concept of 'Cold Noodle Girl' is to create a grilled cold noodle brand with a sense of quality and a petty bourgeois sentiment."
"The name itself gives people a hint of anthropomorphism. Her virtual image seems to be cold and gentle at the same time. The brand's logo is traditional and youthful, just like our products are popular and exquisite.
.”
"I have established a three-step goal for building this brand."
"The first step is to open a 'Cold Noodle Girl' flagship store in the bustling business district of the imperial capital."
"In this store, we will comprehensively demonstrate to all customers the differences between this brand and other roadside stalls' grilled cold noodles in terms of formula, raw materials, tableware, dining environment, etc."
"We first spent a lot of money to research the formula and taste of 'Cold Noodle Girl', from the raw materials of cold noodles and the selection of various seasonings, to the amounts of various ingredients, to the actual heat and time in production, everything is
Implement standardized operations to ensure the taste of every grilled cold noodle."
"At the same time, we must also fully develop grilled cold noodles with multiple flavors. We can't just distinguish between sweet and spicy, sour and sweet, etc., but also create more content and patterns for grilled cold noodles."
"Of course, in order to enrich and diversify the store's dishes, we will also make a variety of traditional cold noodles, side dishes or juice drinks."