Chapter 867 The structure of the fitness drying rack
After finalizing the general research and development plan for the new mobile phone, Changyou called Guo Licheng, the person in charge of Hosted Fitness, and Wang Xiaobin, the person in charge of Yangyang Games, and asked them to come to OTTO Technology to discuss smart fitness drying.
Clothes hanger scheme.
Originally, Ye Zhizhou was responsible for the development of new games at Yangyang Games. However, Ye Zhizhou went to Los Angeles on a business trip and had just finished his vacation. He also had to go to Los Angeles to make up for his leave, so the research and development work of Yangyang Games was temporarily suspended.
Wang Xiaobin is in charge.
Although this smart fitness clothes drying rack sounds a bit nonsensical, Chang You dare not neglect it at all.
After all, this is a key task assigned by Mr. Pei personally, and it is also linked to three key departments. Maybe this thing will affect Mr. Pei's future industrial layout. If it is not completed well, he may be blamed.
Nowadays, the competition among various departments is so fierce. Chang You doesn’t want OTTO Technology to be held back and make him, the person in charge, lose his face.
…
In the afternoon, Guo Licheng and Wang Xiaobin arrived.
Chang You led the two people to the reception room and briefly explained what Mr. Pei had previously told him about the smart fitness clothes drying rack.
Guo Licheng and Wang Xiaobin looked at each other and saw confusion in each other's eyes.
What kind of confusing product is this?
A clothes drying rack with fitness functions?
Are there also special games?
If this was a ridiculous product, it would make sense. Just produce a few units for users who like novelty to play with. In the last ridiculous news, if you lose money, you will lose money.
But judging from what Mr. Pei means, it seems that he pays special attention to this!
In other words, this clothes drying rack is a serious commercial product? Do you want to mass-produce it?
Since you want to mass-produce, you have to think carefully about how to make money. Otherwise, if three departments make a product together and make a loss, how many people will be lost if word gets out!
Chang You looked at Guo Licheng: "Coach Guo, you are professional in the field of fitness. Although this product requires the participation of us and Yangyang Games, it is still a fitness product in the final analysis. You should talk about your own first
What do you think?"
Guo Licheng rested his thick arm on his chin. The way the big muscular man thought was a little funny, but his expression was serious and serious.
"Actually, in the field of fitness, the 'clothes rack' is a relatively common joke. Whether it is a treadmill, a spinning bike, an elliptical or a bench press, any fitness equipment placed at home cannot escape the fate of a clothes rack."
"The main reason is that there is no fitness environment and atmosphere at home, and most people are in the three-minute heat, so it is difficult to stick to it. These things take up space when placed, so many people use them to hang clothes and dry bed sheets, but they are not suitable for drying.
Wearing bedsheets and not wanting to exercise, over time we enter a vicious cycle.”
"If we use this meme as a name, it can actually arouse the goodwill of many fitness users, and it will also be beneficial to our initial publicity."
"Mr. Pei's reverse thinking that goes against the grain... I admire him very much. I think Mr. Pei's design is actually taking advantage of users' rebellious psychology to achieve the purpose of urging users to exercise."
Chang You asked: "Then what do you think this product should look like?"
So far, Chang You doesn’t have a clear idea about this smart fitness clothes drying rack. Should it be a stand, or should it be hung on the ceiling? Does it have folding and telescopic functions? Does it need a small fan or something?
Something that can blow clothes and cool down the user?
Because the concept is too vague, and Mr. Pei did not put forward some design details, it is difficult for Changyou to imagine the specific form of this product.
Guo Licheng is a professional fitness coach. He has used a lot of various fitness equipment and has a lot of experience in fitness. He should be able to sort out the messy functions and requirements and find the most critical product elements.
Guo Licheng continued to think seriously: "Mr. Pei has made it clear that the use scenario of this smart fitness clothes drying rack is mainly at home. In other words, it is for individual consumers, not commercial gyms..."
Wang Xiaobin said: "Well, Coach Guo, this is not necessarily the case."
Like other departments, Yangyang Games has also been assigned mandatory fitness quotas. As the person in charge, Wang Xiaobin must set an example, so he also has some own understanding of fitness.
Guo Licheng did not think that Wang Xiaobin was not as professional as him in fitness and ignored his opinion. Instead, he asked seriously: "How do you say that?"
Wang Xiaobin thought for a while and said: "I think Mr. Pei's idea should be to take into account both, but the priorities are different."
"As a piece of fitness equipment, commercial gyms are definitely one of our target customers. However, the equipment of commercial gyms is updated very slowly, and the market share of fitness equipment of big brands is difficult to shake. If we want to
If you sell fitness equipment to commercial gyms, you will definitely encounter huge difficulties and resistance."
"Of course, except for managed gyms, but after all, the market share of managed gyms is still very low."
"So, Mr. Pei first focused on the 'home fitness' scenario. Ordinary people basically won't buy those large commercial fitness equipment because they don't have such a big space at home. At most, they can only buy treadmills and elliptical machines.
Things like bench presses and dumbbells. Currently, there is no well-known brand with a high share of these."
"Assuming that our smart fitness clothes drying rack can win the favor of ordinary people and increase its popularity, then we can naturally sell this equipment to professional gyms."
Guo Licheng nodded: "Indeed. In other words, Mr. Pei only started with the home fitness scene. As a smart fitness equipment, once it becomes popular, it can still be sold to commercial gyms."
"However, this does not affect my initial judgment. After all, the home fitness scene is the foundation. If this is not enough, the other ones will be empty."
"If you are considering the home fitness scene... I think the following points are very important."
"First, safety, stability, and reliability. Needless to say, fitness equipment is made of steel wires and iron blocks. Careless use can lead to injuries. Not only must the materials used be solid and reliable, but also the design must be
Avoid all possible safety hazards.”
"Second, floor space."
"A very important reason why home fitness equipment does not sell well is that it takes up too much space. Most of the people who choose to buy fitness equipment are young people who have high requirements for their bodies, but these people's economic conditions are often not
very good."
"In other words, most people in our target group do not have large residential areas, so it is difficult to spare a large area to store fitness equipment. This is also a key reason why many people use fitness equipment to dry clothes."
"So, our smart fitness clothes drying rack must find a way to make it less space-consuming. It is best to make part of the structure foldable and retractable. It is best to use the 'balcony' as the main usage scenario of this device."
"Third, sustainability and fun."
"Fitness is inherently a difficult thing to stick to. A very important reason for the success of managed gyms is the compulsory nature. Users are forced to reach a certain training time and eat nutritionally balanced fitness meals. It is precisely because of the success of managed fitness
When it comes to this kind of compulsion, the users who stay stick to it, so it can achieve such a good fitness effect."
"But if you exercise at home, there is no one to supervise you, and it is easy to slack off. Moreover, the home environment inherently makes people want to rest. As soon as they lie down on the sofa, they will no longer think about exercise. Compared with the gym, it is easier to stick to it.
It’s more difficult.”
"That's why Mr. Pei asked us to make a smart device and have Yangyang Games develop a special game. It should be to improve the sustainability and fun of exercising in a family setting!"
Chang You and Wang Xiaobin listened carefully and nodded.
As expected of a professional fitness coach, he easily analyzed the deep connotation and basic principles behind Mr. Pei's seemingly nonsensical "smart fitness clothes drying rack" so thoroughly.
Chang You said: "Coach Guo, what do you think the product form of this smart fitness clothes drying rack would look like if you were asked to design it?"
Guo Licheng continued to think seriously: "Since it is a home fitness exercise, it cannot take up too much space. It must be integrated with multiple types of equipment."
"In terms of exercise goals and effects, strength training is definitely better than aerobic training, so our smart fitness clothes drying rack is definitely focused on strength training."
Guo Licheng briefly explained the principle. Chang You and Wang Xiaobin are also working out, so it will be explained in detail.
Anyone who has some common sense about fitness knows that in most cases, strength training is done first and then aerobic training, so as to achieve the best exercise effect.
In layman's terms, strength training means lifting irons, while aerobic training means jogging, riding a stationary bicycle, etc.
Of course, everyone's physical condition is different, and the training methods they adopt will also be different. But in general, strength first and aerobic second is generally recognized as the best arrangement.
The main reason is that doing aerobic first will affect the effect of strength training, but doing strength first will help the effect of aerobic training.
If you do strength training after doing aerobic exercise for a long time, since part of the glycogen has been depleted, the subsequent strength training is likely to perform poorly and cannot fully stimulate the muscles. On the contrary, it is okay to do strength training first.
Glycogen is depleted, but this time it will stimulate the body to use fat to provide energy for aerobic training, achieving a better fat loss effect.
Many girls are worried that strength training will build muscles, so they only go to the treadmill every time. In fact, this training method is relatively inefficient. If you are thin and just want to maintain your figure in this way, it is okay, but if you want to
Weight loss and body shaping are far less effective than scientific strength training.
That’s why Guo Licheng said that the smart fitness clothes drying rack should focus on strength training.