Chapter 872 Common sense in the workplace has been subverted (for Cz, 9/10)
Looking at Meng Chang's confused eyes, Pei Qian was a little helpless.
Forget it, it's the first time after all, so don't be too harsh.
Although Meng Chang understands marketing, all he had done before were positive marketing plans, which had a very good publicity effect.
This time, it may be that Meng Chang was still not used to it, so he failed to stop the car for a moment, and accidentally succeeded in marketing again.
I believe that the lost commission will allow Meng Chang to have more snacks and come up with a less effective marketing plan next time.
Pei Qian can't be too obvious. If he is furious even though the publicity effect is very good, it will be a bit abnormal and will make Meng Chang suspicious.
Thinking of this, he calmed down: "Forget it, let this matter go. Let's talk about your next task."
Meng Chang nodded quickly and listened carefully.
Pei Qian said: "I have two projects here that need some publicity and marketing."
"The first one is the daily marketing, publicity and promotion of GOG and GPL."
"The second is that Tenda will recently open a new live broadcast platform called Tuwei Live. It also needs some simple publicity in the early stage."
"Choose one yourself, and think about your commission before choosing."
Meng Chang thought about it quickly.
He has done a simple investigation and understanding of various industries in Tengda, so he still has basic common sense.
Obviously, doing your first project is asking for death!
GOG is currently so popular and famous in China, and the GPL league is also very popular. It is too easy to promote GOG!
Even printing the three letters GOG can have a very good publicity effect, as long as you buy enough advertising space.
As for the second one, it is obviously much less difficult.
A newly opened live broadcast platform has a low reputation. When an advertisement is placed, many people may not even know what the advertisement is about, and the publicity effect will definitely be poor.
Meng Chang made his decision quickly: "I choose the second one."
Pei Qian nodded, he also thought this was a better choice.
"Do you have a general idea about the format of the advertisement?" Pei Qian asked.
Meng Chang thought for a moment and then said: "Let's make a promotional video."
He was very afraid of making the same mistake again if he made promotional posters.
After all, a promotional poster is just a picture. If it is made in a minimalist style, stacking many promotional posters together will create a strong visual impact, and it will still produce a good publicity effect.
And if you don't do it in a minimalist style, even if you just put some basic information, it will become a satisfactory advertisement, and the publicity effect will not be bad.
The promotional video is a video, and the content it expresses is richer. As long as you make a little manipulation on the content, it should have the opposite effect.
Being stubborn is a traditional virtue of mankind.
After hitting a wall in making minimalist style posters before, he immediately changed his mind and made promotional videos. This shows that Meng Chang is constantly trying and racking his brains to reduce the promotional effect of advertising.
Sure enough, the incentive effect of high commissions is endless.
However, Mr. Pei's smile had another meaning in Meng Chang's eyes.
"Why is Mr. Pei smiling at me?"
"It makes me feel a little bit nervous."
"Could it be that Mr. Pei has foreseen that my attempt will fail? Will the publicity effect this time exceed my expectations?"
"It's impossible. I haven't announced the plan for my promotional video yet. How can Mr. Pei predict it?"
Meng Chang really couldn't figure out what was going on with Mr. Pei's vague smile, and he felt inexplicably guilty.
Pei Qian said: "I have asked the human resources department to assign several people with relevant work experience to work with you and set up a special advertising and marketing department. Their wages and various benefits are the responsibility of the company, so you don't have to worry about them.
, I am only responsible for coordinating their work, and report anything directly to me."
"Remember, you can't be passive and slow down, and don't disclose the contents of our agreement to anyone, do you understand?"
Meng Chang nodded: "Understood!"
He still had to count on the commission from Mr. Pei for the millions of debts he was carrying, so naturally he didn't dare to say anything more.
Anyway, Meng Chang's current goal is to reduce the advertising effect as much as possible within the rules set by President Pei. He doesn't care about other things.
…
After leaving Mr. Pei's office, Meng Chang saw several Tengda employees who were helping him in the advertising and marketing department.
"Hello, Brother Meng." Several young men greeted Meng Chang one after another.
Of course they knew about Meng Chang's glorious deeds, but since they were already colleagues, they would definitely have to maintain a good relationship with each other when they saw each other without looking up.
Meng Chang looked at these young men.
They are all energetic and look good. The clothes they wear, the watches they wear, and the mobile phones they carry are all very expensive. They all seem to be in good economic conditions.
Tengda's high wages and benefits are no secret, and these young men will certainly not be poor.
Meng Chang looked at the Tengda employees who were not short of money, and then thought about himself who owed millions in debt, and he felt a sour feeling inexplicably.
A few young men led Meng Chang to the office area of the advertising and marketing department. It was not on the same floor as other departments of Tenda, but rented a separate space in the building.
Because Tenda's number of employees has expanded several times, the original floors are already overcrowded. Before building its own office building, it can only expand to other floors of this office building.
Meng Chang couldn't help but raise his eyebrows.
He originally thought he would be working at Tenda's headquarters, under the noses of Mr. Pei and other employees, but he didn't expect to be in such a place where the sky is high and the emperor is far away.
Then if I just turn a blind eye and let these employees take advantage of it, won't it greatly affect the effectiveness of the publicity plan?
And this is not a violation of the regulations. The people under my command do not work hard and the plan they come up with is not particularly perfect. What can I do?
Seeing that these colleagues are relatively young, lively and active, and probably quite playful. Meng Chang feels that as long as he relaxes his control a little, over time, they will definitely become lazy and slack off.
Thinking of this, Meng Chang felt that his chances of success were a little higher.
After sitting down at his workstation, Meng Chang quickly entered a brainstorming state.
He has a very good mind, so he already thought about the content of this promotional video in just a few minutes.
Then he stood up and prepared to tell everyone his thoughts.
"Let me give you a brief introduction to the general content of the promotional video we are going to shoot this time."
"The theme of this short film is: How watching live broadcasts is a waste of life."
"There will be four characters in the promotional video, namely two college students and two office workers. One is watching the live broadcast and the other is not watching the live broadcast."
"College students and office workers who watch live broadcasts spend a lot of time watching live broadcasts and giving gifts to anchors every day. Then college students cannot find jobs after graduation, while office workers are fired from their companies because of work mistakes."
"College students and office workers who don't watch live broadcasts use this time to study and enrich themselves. College students graduate with excellent results, while office workers get promotions and salary increases."
"At the end of the promotional video, the logo of Rabbit Tail Live is printed, and then a slogan is added: Everyone has the same time, the difference lies in how you use it."
"That's roughly it. You can refine it a little more, and then prepare to frame and shoot."
Meng Chang was full of confidence and impressed by his intelligence.
This promotional video will definitely have the opposite effect!
To put it bluntly, live broadcasting is a kind of entertainment and a pastime. Any entertainment and pastime must have limits. If it is excessive, it is a waste of your time.
Live broadcast platforms will never emphasize this point, they will only emphasize that watching live broadcasts can broaden your horizons and relax your spirit.
The promotional video of Meng Chang's Rabbit Tail Live broadcast will obviously make the viewers of the live broadcast feel uncomfortable, but the content of the entire promotional video is not faulty at all and is beyond reproach.
Just like the Coke advertisement that promotes the damage of Coke to teeth, although it is very nonsensical and even though it is trying to discredit itself, the content is 100% fine and it even has certain scientific and educational significance. Of course, it is at the expense of reducing its own sales.
Meng Chang originally thought that these colleagues would definitely raise some questions, and he had already thought of how to deal with it. However, these buddies looked at each other and did not raise any questions.
"Okay, Brother Meng, let's refine the plan now, and then we'll find actors and shoot the scene."
Everyone quickly performed their duties and began to get busy.
Meng Chang stood alone. He was so full of prepared words that he didn't even say a word. He almost choked because he was holding back his words. He sat down again after being stunned for a while.
"Evil door."
"Does everyone in Tengda work like this? With such strong execution ability, you don't even have to ask?"
Meng Chang scratched the back of his head in confusion. At this time, he felt like an undercover agent who accidentally entered the enemy's base camp and was full of flaws. As a result, the enemy turned a blind eye to his abnormality as if his IQ had been wiped out, and even greeted him with a smile.
This feeling is very strange.
Meng Chang struggled for a long time, but still couldn't figure out the situation, so he had to do his own thing silently.
When you turn on your office computer, you will see a dazzling array of games directly covering the desktop of your office computer.
"this……"
Meng Chang was a little confused, and silently created a new folder and stuffed all the game shortcut icons into it.
"This should be a new computer. A new computer comes with so many games? It's outrageous..."
"Isn't Mr. Pei afraid that employees will secretly play games and be lazy without working?"
Meng Chang felt that everything in Tengda was evil, completely subverting his common sense in the workplace over the years.
Meng Chang is not in the mood to work. After all, he only has one idea in his mind right now, which is to quickly make a few publicity plans to get commissions and pay off his foreign debts as soon as possible.
I kept fishing like a tool man, watching several other colleagues busy, and finally made it to the afternoon when I got off work.
"When it's time to get off work, I'll sit there for a while and then be the first to leave."
"After all, I am the person in charge. As long as I take the lead in paddling, others will follow suit."
"Under this subtle influence, all employees in the advertising and marketing department go home as soon as they get off work, slowly eroding their fighting spirit..."
However, Meng Chang was still thinking in his mind when he saw other people packing their things in a hurry and then standing up one after another.
"Brother Meng, hurry up, it's time to get off work."
"Brother Meng, you can't stay in the office after get off work. Leave quickly. I'll lock the door."
The crowd gathered around Meng Chang and left, then everyone went back to their homes.
"Let's go, Brother Meng."
"Brother Meng, I've almost finished the plan. I'll show it to you tomorrow."
"Bye, see you tomorrow."
Everyone dispersed and left, and the whole process was like flowing water.
Meng Chang looked blankly at the backs of everyone leaving, and then at the locked door behind him, his whole person full of confusion.