Chapter 871 The publicity effect turned out to be very good? (Supplementary update)
After everything was explained, Pei Qian asked: "Have you remembered everything?"
Ma Yang nodded: "Don't worry, Brother Qian, I've remembered it all!"
Pei Qian was very satisfied, thinking that he was indeed an old horse, and he did not raise any objections to these requests.
These requirements put forward by Pei Qian are obviously very detrimental to Tuwei Live's ability to compete with other live broadcast platforms.
Anchors can come and go freely, and there are no time limits. Objectively speaking, Tuwei Live Broadcasting will definitely turn into an excellent springboard.
In the live broadcast circle, it is normal for anchors to change jobs. This is partly because the anchors’ income has expanded too fast and their legal awareness is weak; on the other hand, it is also because the major live broadcast platforms are sparing no effort to poach each other’s talents.
Nowadays, most live broadcast platforms will lock in big anchors with big contracts. Although there are sky-high liquidated damages, the fixed salary is also sky-high.
Tuwei Live is a new live broadcast platform. The official does not provide a fixed salary. There are few viewers, and the gift money is not much. Even if a small anchor becomes popular on Tuwei Live, he will soon be poached by the big platform with high salary.
As long as Tuwei Live lacks influential anchors, its appeal to viewers will be very limited and it will be difficult for it to become popular.
Data fraud on live streaming platforms is already an open secret.
In fact, it’s not just live broadcasts. Data fraud is widespread in the Internet industry, and it has formed a de facto situation where bad money drives out good money.
Two apps of the same type, one with 1,000 real users and the other with 10,000 fake users, investors will definitely choose the latter.
Because they will think that among these 10,000 fake users, one or two thousand must be real, right? As for the former 1,000 users, who can prove that they are all real?
Therefore, when data falsification becomes an unspoken rule, companies that do not falsify will also be considered to be falsifying, and the real data becomes meaningless.
Many platforms easily have hundreds of millions or billions of hits. Although everyone knows they are fake, looking at these numbers, they are much more lively than those live broadcast rooms with hundreds or thousands of real people.
And guilds, agreement gifts, rankings, robot barrages, etc. are all means to fake popularity. If these live broadcast platforms want to do it, they must do it all.
But Pei Qian did the opposite, just to be the good coin that was driven out by the bad coins.
When the time comes, everyone will see that the live broadcast room on the homepage of Tuwei Live has only a few thousand or tens of thousands of people. It is a shame to see such a cool platform.
Strictly dealing with borderline football and bad-oriented live broadcasts is also a way to reduce the popularity. Of course, there is also a sense of social responsibility in it.
The vast majority of current live broadcasts are very vigilant against behaviors that are expressly prohibited by law, but they turn a blind eye to many sideline and hype behaviors.
For example, a rich second generation drives a luxury car to flirt with a girl on the street. The girl wears a low-cut outfit to go racing. When racing, the seat belt is tightened deeper. The girl yells a few times because the sports car accelerates... and she will be attracted quickly.
A lot of heat and attention.
Strictly speaking, this is definitely not illegal, but it will have a very bad value-oriented effect.
Pei Qian can't control what other live broadcast platforms do, but his own live broadcast platform definitely prohibits this.
In other words, Tuwei Live Broadcasting is much stricter in scale than other live streaming platforms.
If these principles are implemented, Tuwei Live will definitely be submerged in numerous live broadcast platforms.
Pei Qian's purpose is to keep Tuwei Live alive like this, and he can just keep paying high bandwidth fees and burning money.
At present, the expenditure structure of mainstream live broadcast platforms is roughly: 30% of bandwidth cost, 30% of anchor sharing/anchor signing fee, and 40% of other operating costs (such as regular office operating costs, marketing costs, copyright costs, etc.).
Pei Qian has cut off most of the anchor signing costs, marketing costs and copyright costs. Although it reduces expenses, it also eliminates the possibility of the platform becoming popular.
In this way, as long as you pay the bandwidth cost safely, you can make a pure loss.
Bandwidth costs are usually calculated on a monthly basis at peak bandwidth. If there are more than 2 million people online at the same time that month, the amount of data to be transmitted per second will be as high as nearly 300GB, and the monthly cost will be 40 million.
Of course, it is impossible for Tuwei Live to have such a high number of people online at the same time in the early stages of its operation, but in any case, even if the bandwidth is smaller, a large amount of money will be burned every month, which will significantly reduce Pei Qian's current burden.
Pei Qian has already investigated these contents in advance.
If you are someone who knows something about the live broadcast industry, you will definitely question Pei Qian's ideas, or at least ask.
However, Lao Ma accepted it all without even asking. This shows that Lao Ma either knows nothing about the live broadcast industry, or he just obeys his own words and has no other ideas at all.
No matter how you look at it, Lao Ma is very reliable!
Pei Qian was very satisfied with Lao Ma's reaction: "Well, keep these points in mind and prepare well. When preparing the company, ask He Desheng and Chen Yufeng to help. You can go to other live broadcast platforms to find a middle-level person in charge.
Come here, I will solve the money problem anyway, just go ahead and do it!"
Ma Yang immediately stood up enthusiastically: "No problem, Brother Qian, I'll take care of it!"
…
As soon as Ma Yang left, someone knocked on the door again outside the office.
Pei Qian looked up and saw that it was Assistant Xin.
"Mr. Pei, Meng Chang is here."
Pei Qian frowned slightly: "Just in time, let him in, I'm just looking for him."
After a while, Meng Chang knocked on the door gently, then pushed the door open and entered.
However, the moment he saw Mr. Pei, Meng Chang couldn't help but feel a thump in his heart and felt a little weak.
Because Mr. Pei’s face is not very good-looking and he seems a little unhappy!
When Meng Chang sees Mr. Pei, he always feels an indescribable awe. It seems that every move he makes cannot escape Mr. Pei's eyes. He wants to be clever but dare not.
But then Meng Chang thought about it, this is my first day at work. Even if Mr. Pei is angry, he should be angry with others, and it has nothing to do with me, right?
However, before Meng Chang could speak, Pei Qian had already reached out and handed over a report: "Read it yourself."
Meng Chang reached out to take it in confusion, but his expression changed as soon as he saw the first page.
"This...is this an analysis of the communication effects of the publicity plan I made before?"
"How is this possible?"
"The publicity effect is so good?!"
Meng Chang was completely stunned. He was so eloquent that he was silenced for five minutes and could not say a word.
This report is an analysis report on the communication effect of Tenda’s physical industry promotion plan during the Spring Festival!
Pei Qian originally wanted Meng Chang to officially start working after the Spring Festival, but he just happened to have to spend money unexpectedly to advertise for real industries such as Moyu takeout, Moyu Internet cafe, Headwind Logistics, and Sloth Apartment.
Pei Qian thought for a moment, and since he had decided to let Meng Chang be in charge of advertising and marketing, why not take this opportunity to let him practice his skills?
So Pei Qian assigned Meng Chang the task of producing a set of promotional posters for related physical industries.
After Meng Chang received this publicity task, he immediately started designing.
The worse the publicity effect, the more commission he will get. Isn’t this simple?
Meng Chang made a set of designs very carefully. All promotional posters are in a minimalist style. A solid color background plus a logo or a picture of the store is enough. All other information is omitted, even those
Ordinary people who don't know these industries can't tell what industry it is promoting when they see this advertisement.
After finishing the business trip, Meng Chang stopped paying attention to this matter.
Because in his opinion, the promotional effect of this advertisement must be very poor. There is no key information, so what effect can it have?
However, after carefully looking at the communication effect analysis report, Meng Chang realized that he had been wrong.
The effect of this publicity plan is unexpectedly good!
Meng Chang knows marketing very well, so when he saw this report, he reflected on his strategy and immediately understood what was going on.
"It's broken, I overlooked a very crucial detail!"
"Mr. Pei just asked me to produce a set of promotional posters for Tengda's physical industry, but he didn't say what the scale of this promotion would be!"
"I thought it was just a small-scale promotion in Jingzhou or other individual cities, so I finalized this promotion plan."
"If it is only a small-scale promotion, these extremely simple posters will be very inconspicuous among the many colorful billboards. Those who can recognize Tengda Industry do not need to see this advertisement to know; and those who do not
People who pay attention to Tengda Industry will feel confused after reading this advertisement."
"But I didn't expect that Mr. Pei would launch it on such a large scale!"
"Not only Jingzhou and Handong Province, but also several big cities such as the Imperial Capital and the Magic Capital have all carried out overwhelming propaganda. In some prosperous neighborhoods, these advertisements are all piled together, forming a cluster effect!"
"If it's just a minimalist advertisement, it will soon be buried among all kinds of colorful advertisements; but if the whole street is full of such minimalist advertisements, it will immediately bring a strong visual impact to passers-by, leaving a lasting impression
It will leave a deep impression and highlight a strong confidence in the brand value..."
"But... as far as I know, many cities don't have so many physical industries at all? They don't even have stores, but they insist on advertising?"
"this……"
Meng Changren fainted.
Failure to grasp a small detail directly leads to earth-shaking changes in the publicity effect.
Originally, Meng Chang was full of confidence and thought that the effect of this publicity plan would be extremely bad, but he found that was not the case at all!
According to the previous agreement signed with Mr. Pei, commissions will be issued once a month, and the amount of commissions will be determined based on the effectiveness of all recent marketing activities.
Now that the publicity plan of Tengda Real Estate is so successful, it will definitely lower the overall evaluation significantly, and this month's commission will be seriously affected!
Meng Chang was shocked and didn't know what to say for a while.
He looked up at Mr. Pei, then looked down at the analysis report in his hand.
It's strange, why does it feel like Mr. Pei is angrier than me?
It stands to reason that this publicity plan has achieved such a good publicity effect. Mr. Pei has earned back his publicity funds and does not need to give me more commissions. Shouldn't I be overjoyed and get carried away?