In the conference room of Outu Technology, the "fitness equipment research and development team" composed of Chang You, Guo Licheng, Wang Xiaobin, and Xiao Jiang gathered together.
We met today, on the one hand, to explain the work handover of the person in charge of Outu Technology, and on the other hand, to further determine the design form of products and games.
Changyou won the best employee, so he had to resign from Outu Technology.
Although Chang You took advantage of the loophole and can actually continue to influence the research and development of Outu Technology, the rules are the rules, and his position as the person in charge must be given up.
Chang You looked at Guo Licheng and Wang Xiaobin: "For well-known reasons, the person in charge of Outu Technology will be Jiang Yuan in the future. Everyone has already met him, so I won't introduce him further."
"Of course, if you need me anywhere, you can call me at any time."
Jiang Yuan nodded and said somewhat cautiously: "Everyone can just call me Xiao Jiang. I have no experience. Please take care of me in the future."
Chang You: "Xiao Jiang is a little nervous and declined several times. He is obviously not confident. Please help him more in the future."
Wang Xiaobin smiled at Jiang Yuan: "It's okay. When I first became the person in charge, I was just like you. I was very nervous and afraid that I wouldn't do well."
"But there is such a magical thing in Tengda. No matter who is chosen as the person in charge, he will be inspired by Tengda's spirit and will definitely be able to do a good job. I was afraid at the beginning that I could not do a good job, but Mr. Pei always gave me the best advice.
I worked on the project and exercised myself, so I gradually got better.”
"What's more, since Mr. Chang has chosen you, it definitely means that you have this potential, and you can show it as long as you get a stage. Besides, even if something happens, we can give you a guarantee."
Jiang Yuan was very moved: "Thank you, Brother Wang."
In fact, he had just received the news two days ago, and he felt... quite bald.
Although Chang You has confirmed that he will step down as the head of Outu Technology in the selection of the best employees, but who will take over depends on who Chang You chooses.
After Jiang Yuan learned that Chang You finally chose him, he was frightened and very uneasy. However, firstly, Changyou just changed departments, so if he had any questions, he could still ask for advice; secondly, Tengda's selection of department heads had always been so random, and it seemed that until
There haven't been any problems now, and it has been very successful, so Jiang Yuan stopped worrying and calmly accepted this pie-in-the-sky thing.
Now that everyone is so supportive of him, he feels much more at ease.
Chang You looked at Jiang Yuan: "Now that you are in charge, you will chair this meeting."
Jiang Yuan nodded: "Okay, let me briefly talk about the general design plan of the smart fitness clothes drying rack, and then our focus today is to discuss the game plan that matches the equipment."
Wang Xiaobin nodded, his game design draft has also been written.
Jiang Yuan distributed the first design drawing of the smart fitness clothes drying rack to everyone, and then began to introduce it.
"After repeated discussions with the foundry, we made fine adjustments to the previous design plan, mainly in terms of safety and some details, but the changes were not huge."
"Also, there were some disputes during our internal discussions before. I think we need to further clarify the market positioning of this machine."
"Home fitness equipment itself is a niche market. Chinese people don't have many fitness habits. This kind of equipment is expensive and covers a large area. This is a natural disadvantage that is difficult to reverse simply by relying on products."
"It is unrealistic to expect this device to be sold into thousands of households."
"We actually have only two choices: either make equipment that is small, takes up little space, is lightweight, and cheap, or make equipment that is expensive, takes up space, but is highly professional."
"Although the former is easy to make and relatively easy to sell, it certainly cannot achieve a good fitness effect, and it is difficult to distinguish it from existing equipment on the market."
"So we chose the latter solution. Although it is expensive and takes up space, we want to ensure its fitness effect as much as possible. As long as the fitness effect is good and word-of-mouth and popularity can be achieved, then our products can be used in gyms
There is still room for profit from commercial use to civilian use by ordinary households."
"The target of our product is not cheap small equipment such as yoga mats and abdominal wheels, but existing large-scale fitness equipment to seize the market for these equipment."
"If you don't plan to buy it, you won't buy it. We don't have to worry about people other than the target users. We only need to satisfy those customers who have urgent fitness needs and are more likely to persist."
"So, the key to our product actually lies in two points:"
"First, how do we seize the market from other large-scale fitness equipment."
"Compared with these fitness equipment, our equipment will definitely have a price premium because of the addition of smart modules, game development costs, and unique design. How to make professional users accept this premium is what we need
The primary problem to solve.”
"Second, after getting professional users to accept it, how should we 'break the circle' so that ordinary users who don't have fitness habits can also buy our products."
Everyone nodded while listening.
The product of the smart fitness clothes drying rack is actually a professional composite fitness equipment, and when paired with games, it has a certain degree of fun.
Its target customers can be divided into two categories: the first category is professional users with strong fitness needs. They may have originally considered buying large fitness equipment, so how should we persuade them to spend more money to buy a smart fitness clothes drying rack?
The second category is ordinary users who have certain fitness needs, but it is difficult to make up their minds to buy this big thing. How to dispel their concerns and get them to buy this big thing is also a very critical issue.
Jiang Yuan continued: "I think the key to breaking the game is fun."
"People are lazy. Whether it is studying or fitness, the biggest problem is not skills or physical conditions, but willpower and persistence."
"We want to use fun to guide customers to focus more on fitness and achieve better fitness effects. As long as most of the first batch of users persist and achieve fitness effects, our products will have a huge reputation.
Then we can continue to spread it to mass users through publicity.”
"It's like hosting a gym."
Guo Licheng nodded.
The key to the success of a managed gym is this: it is actually more effective than other gyms.
Of course, there are prerequisites for this effectiveness: most of the customers who cannot persist are screened out, and users are forced to ensure training time and bundle healthy meals.
Solving the problem of "persistence", people who don't know anything about fitness can still achieve results.
Jiang Yuan looked at Wang Xiaobin: "Brother Wang, the fun aspect mainly depends on whether the game is fun or not. Whether this product can be successful or not depends entirely on you."
Wang Xiaobin nodded and distributed the game design plan in his hand to everyone.
"This is a design concept draft I wrote for the game. Although it is just a large framework and many details have not been perfected, the direction is already clear."
"I'm talking and you're watching. If you have any questions, you can ask them at any time."
Wang Xiaobin paused and continued: "The name of the game this time is "Fitness Battle". There is nothing much to say about the name. It is easy to understand, easy to remember, and easier to spread."
"What matters is the specific design inside it."
"First of all, in terms of type, it is a mobile game. At the same time, it supports mobile phone screen casting."
"This game is for use with equipment. It is impossible for us to bundle it with a display screen for users, otherwise it will definitely not sell well."
"When it is made into a mobile game, users can choose the display equipment according to their actual situation. If you feel that there is no need to spend extra money, just use a mobile phone or tablet; if you want to get a better experience, you can specially equip it with a few hundred yuan
A monitor or a TV worth one or two thousand yuan.”
"This mobile game can be directly bound to the Tenda Life APP, communicate with managed gym data, and can also recommend players to purchase fitness meals taken out by Moyu to achieve better training results."
"The focus is on the specific design of the game."