Chapter 911 Where should I start shooting the promotional video for the stall
Wednesday, February 22nd.
Huang Sibo came to Chang'an with the film crew from Feihuang Studio and Zhang Yahui, the representative sent by the cold-faced girl.
China’s food culture has a long history. There are many famous night market snacks all over the country, and many of them are famous throughout the country, such as Gaozhuang Night Market, Dongxin Street Night Market, Zhanggongqiao Night Market, Xisi Night Market, Cross Street Night Market, etc.
wait.
These night markets all bring together local food and drink. Every night, there is a bustle of people, the light of the fires, the shouts of the vendors, the sweat, and the cold beer. The night markets have a unique pyrotechnics and human touch in the city.
The night market is a gathering place for delicious food and a good place to set up stalls.
The first filming location chosen by the program team was the Dongxin Street Night Market in Chang'an.
The night market here first started in the 1980s. Most of the stalls and restaurants are located in the eastern section of Dongxin Street. The three most famous old food restaurants are Wangjia Bucket Chicken, Zhengjia Baozi and Lao Chenjia Braised Cuisine.
Before Huang Sibo came, he had already done his homework on these contents.
Although Zhu Xiaoce is the director and should lead the team here, he still has a more important job: supervising the post-production team to conduct fine editing and post-production of "Mission and Choice".
After all, Zhu Xiaoce is the director of "Mission and Choice", and he still needs to make the final decision on many issues.
Therefore, this time Huang Sibo led a team to shoot and chose another new director from the company, and he also took this opportunity to train the new talent.
It was still early when we arrived at the hotel. After everyone checked in, they gathered in the rest area of the hotel to discuss how to shoot this promotional video.
Although I decided to shoot the night market, the content of the night market is too broad, so I still have to have a clear theme for what I want to shoot.
However, Huang Sibo and the entire team knew nothing about this. How to shoot it depends on the representative of the cold-faced girl, that is, Zhang Yahui.
But what makes Huang Sibo feel a little puzzling is that Zhang Yahui is the only one who comes to Cold Noodle Girl. Moreover, Zhang Yahui doesn't seem to know much about Cold Noodle Girl's business. He is just a stall owner who has joined Cold Noodle Girl.
Huang Sibo specifically called Qi Yan, the person in charge of Cold Noodle Girl, to ask. Qi Yan said it didn't matter. She had already told Zhang Yahui all her thoughts. The two of them agreed, and she was still responsible for the daily operations of the store.
The operation and the planning of the gourmet laboratory were not over, and Huang Sibo was asked to discuss any questions with Zhang Yahui. If he really couldn't decide, he would call her and ask her.
Huang Sibo thought about it, and it was right. As for the cold-faced girl, who was half-dead, if Zhang Yahui or the management of the cold-faced girl made the decision, the final result would probably not be much different.
So everyone looked at Zhang Yahui, waiting for him to tell him how to shoot this promotional video.
Zhang Yahui has never dealt with such a professional shooting team. Now that he is the focus of everyone's attention, he is still a little nervous.
He adjusted his mood and then said: "Actually, Mr. Qi did not have any special purpose in shooting this promotional video. The main purpose was to record the daily life of the stall owners and show netizens the ups and downs of life in stall setting.
Of course, by the way, we can also promote traditional Chinese local delicacies. Of course, we can also focus on introducing some street stall delicacies that have made innovations based on tradition..."
"The main reason why we wanted to take pictures of street stalls is because the cold noodle girl had prepared a street stall food competition before, and Mr. Pei was very approving of it. Mr. Qi believes that digging deeper into the street food stalls may be a future development direction for the cold noodle girl."
"Moreover, the brand image and main menu items of Cold Noodle Girl are also inseparable from the street stall."
Huang Sibo was still a little confused: "I understand the general meaning, but the content is too complicated and has no focus."
"Should I mainly shoot food, or should I shoot the daily life of stall owners? The former is a regular food promotional video, while the latter is more like a documentary."
Zhang Yahui was stunned for a moment: "Uh... I really can't say this. Brother Huang, what do you think?"
Huang Sibo was a little speechless, thinking that this film was made by you, but you don’t have a clear idea, so why are you asking me?
But then I thought again, after all, the cold-faced girl had just joined Tengda not long ago. This Zhang Yahui was just a stall owner before and had not been influenced by Tengda spirit much. It is normal for these problems to be unclear.
In this case, it is up to an old man like me to show them the way!
So, he patted his chest and said, "Okay, then I'll tell you my opinion from President Pei's perspective."
"In the final analysis, this promotional video is to promote the cold noodle girl. At least, through the matter of 'shooting a promotional video for street food stalls', we want to establish a 'we care about traditional food and the inheritance of local food' for the cold noodle girl."
Such an impression.”
"So my suggestion is that in each episode, we choose a city, choose a local specialty food, and tell a stall owner's personal story, which has the effect of 'seeing the big from the small.'"
"Many food promotional videos in the past focused on food. For example, how precious the raw materials of this food are, how complicated the production process is, how craftsmanlike the boss is, etc."
"But if the scope is expanded to the entire category of 'street stalls', this perspective is undoubtedly somewhat one-sided."
"We all know that street stalls are actually hard work, and the lives of many street stall owners are actually very difficult."
"So, the structure of our film is roughly divided into three parts: the first part introduces the city and night market we are going to shoot this issue, briefly introduces several very famous local delicacies in this night market, and then expands to
It provides a summary of the food culture of the entire region and gives the audience a very broad perspective;"
"The second part focuses on a certain stall owner in this night market and introduces his mental journey in detail. For example, how did this stall owner embark on the road of setting up a stall? Did he have any mistakes in his long career as a stall owner?
What sad or touching things have happened can allow everyone to better see the inner world of these stall owners."
"In the third part, after introducing the stall owner's mental journey in detail, he will introduce his exclusive delicacies. In this way, the audience will already have a certain impression of the stall owner, and it will be easier to resonate."
"What do you think?"
Zhang Yahui nodded immediately: "Well, I think this is good!"
"However, this may have a small problem, that is, all attention will be focused on the night market, stall owners and food, and not too much attention will be paid to the cold noodle girl brand."
"It suddenly occurred to me that there is another very critical factor that must be mentioned."
"The cold noodle girl has set up a gourmet laboratory here and will work hard to recruit all the outstanding gourmet stall owners from all over the country. Of course, many stall owners will be unable to leave their hometown. We will buy the gourmet recipes from them at a high price and train specialists.
Learn and strive to reproduce this authentic local flavor."
"After these contents are added, the focus of promotion is no longer a night market in a certain city or a certain stall owner, but the cold noodle girl!"
Huang Sibo nodded immediately: "Indeed."
"Since it is a promotional video, our ultimate goal must still be to promote the cold-faced girl."
"However, it is not appropriate to speak too directly about this matter, as it can easily arouse other people's resentment."
"I think it would be enough to add a cold-faced girl's logo and a line of small words to explain it in the black scene at the end of the film."
Zhang Yahui nodded: "Well, yes, it's all up to your arrangement, Brother Huang. I'm also a stall owner myself. If you have any questions in this regard, you can ask me at any time."
Huang Sibo said: "Well, I have a question to ask you now. Let's have a brief exchange and touch on it first, and then we can start to roughly plan how to shoot."
"Actually, I have a better understanding of the glamorous parts. I mainly want to ask, how bleak can the more bleak side be?"
Zhang Yahui smiled sheepishly: "Then...it's hard to explain."
…
According to statistics, 600 million people in our country have a monthly income of less than 1,000 yuan. Although the economy is developing very rapidly, so that various high-income groups emerge in endlessly, there are still many people who are worried about their livelihood.
Zhang Yahui knows many stall owners who are forced to set up stalls to make a living.
They don't like setting up stalls, but they have no choice but to use it as a means of making a living.
The vendors who set up these stalls do a lot of things, including wrapping mobile phones, selling magazines at newsstands, selling umbrellas at bus stations, shopping malls, and subway entrances, and even joining the franchise to make chicken steaks or other snacks...
…
Of course, there are also people like Zhang Yahui who set up stalls selling grilled cold noodles.
And during the process of setting up the stall, I felt so sad that it’s hard to put into words.
For example: setting up a stall in a popular place and being smashed by gangsters, you have no choice but to swallow your anger and "offer sacrifice" obediently;
I rented a house in a popular store, but the landlord evicted me with a demolition notice. After leaving, I found out that the landlord had changed hands and sublet the house at a higher price;
I wanted to open a small shop for catering, but first I had to go through a lot of trouble to get a business license, and then I was ordered to make rectifications because of complaints. The business was bleak...
As long as they take this road, most stall owners sleep later than dogs, wake up earlier than chickens, and have no rest throughout the year. However, most of them can still barely make ends meet, struggling to survive on the line of food and clothing.
Many people sympathize with small vendors, but the premise is that "the stalls should not be set up in front of my house or where I want to go."
The stalls of these small vendors are either unsafe (placed at crossroads or on main roads) or unhygienic (raw materials are difficult to guarantee, and food waste pollutes the roads). They also bring many problems to urban management.
Zhang Yahui started setting up a stall after graduating from high school. Although he is still very young, he has actually been setting up a stall for seven or eight years and has changed the location of the stall many times. Naturally, he has a very clear belief in it.
The shooting team of Feihuang Studio listened and recorded, and began to plan the specific shooting plan for the promotional video based on what Zhang Yahui said.