"Huh? Are other live broadcast websites offering video on-demand and playback functions? Are they also asking for a dedicated editing team to edit these anchors?"
"What? Did you learn it from us?"
After listening to the reports from Ma Yang and Chen Yufeng, Pei Qian's head was filled with question marks and he looked confused.
Where is this all going?
According to Chen Yufeng, he just received news from Waiwai Live, saying that several large live broadcast platforms, including ZZ Live, are developing the recording, on-demand, and playback functions of anchor videos, and are looking for specialized editors.
The staff cuts the videos for the anchors and puts them on the anchors’ personal channels.
That's what happened in the past two days.
These live broadcast platforms are now at their fiercest fight, and they have deployed undercover agents among themselves. As long as one live broadcast platform comes up with a new feature, other live broadcast platforms will immediately follow suit, not wanting to be involved in this money-burning war.
Fall behind and lose the opportunity.
Although Liu Liang, the vice president of ZZ Live, wants to keep it secret, how can it be kept secret? Developing a function requires a large number of low-level staff, and it is not easy for other live broadcast platforms to spy on the information.
So, this information went around in circles and returned to Chen Yufeng.
After repeated confirmations with Chen Yufeng, Pei Qian finally understood that this function was originally developed by Tuwei Live.
What Chen Yufeng is now struggling with is that other live broadcast platforms have also followed suit and copied Tuwei Live Broadcast. How should he respond?
Pei Qian fell into silence.
Find an editing team for the anchors to specialize in video on-demand and playback functions... Who came up with such a creative idea?
Isn't this nonsense?
Some of the live broadcast platforms in Pei Qian's memory did have similar functions, but none of them had very good results. It can be said that it was a waste of effort.
Because live streaming and video are ultimately two different entertainment models.
The video is like a dinner, the various nutritional combinations and even the presentation must be perfect. The higher the information density, the higher the audience's acceptance.
Live broadcasts are more like snacks. As long as they are not too unpalatable, most people don’t actually care about balanced nutrition, as long as they don’t stop talking. Live broadcasts are nothing more than dancing, playing games, etc., and the information density is very low.
What the audience wants is a sense of participation in real-time interaction with the anchor.
The difference between these two entertainment modes determines that it is difficult to connect the two modes of video and live broadcast. Once live broadcast loses its real-time attribute and becomes a video, its "low value" attribute will be quickly amplified.
Not many viewers will go to see it anymore.
Because when viewers watch live broadcasts, what they see is uncertainty, and they are no longer interested in the determined results.
Even if you hire someone to edit, because the information density of the live broadcast is too low, even if you edit it into a video, it will still be very low. Unless you cut out more than ten minutes of essence from dozens of hours of live broadcast material, the effect will still not be very good.
.
In other words, this model does not seem to be very reliable in the first place!
This wave, this wave is copied by other live broadcast platforms...
However, Chen Yufeng’s ability to come up with such a wrong decision for Tuwei Live seems worthy of encouragement!
So how should this matter be handled?
Pei Qian thought about it for a while, and realized that this matter was really confusing.
If you tell other live streaming platforms the truth, will they believe it?
But not telling other live broadcast platforms the truth may cause them to waste money and manpower. And if other live broadcast platforms are hit, it may give Tuwei a chance to live broadcast, which is a big hidden danger.
As for Tuwei Live Broadcast, since this road is unworkable, they must increase their efforts!
Thinking of this, Pei Qian replied: "This is a good idea. Tuwei Live must increase its efforts, spend money to find professional video editors, and try to equip the anchors of Tuwei Live with editors! Salary
The remuneration is also fully paid, and all are in accordance with Tengda’s salary standards.”
"As for other live broadcast platforms..."
"Tell them that this model can only be played by Tuwei Live. There is no need for them to join in the fun. It has no meaning except a waste of time, money and manpower."
Chen Yufeng was stunned for a moment: "Ah, Mr. Pei, what if they don't listen?"
Pei Qian was stunned for a moment.
I have to say that this possibility is very high.
Tuwei Live keeps doing this model, and then tells other live broadcast platforms that this model is useless? People will definitely not believe it.
Pei Qian sighed: "If you don't believe it, don't believe it. If they have too much money and no place to spend it, they must burn it, and I can't stop it."
The money I burn can be converted into personal property, what do you have for the money?
But Pei Qian couldn't say it clearly, he could only hope that these live broadcast platforms would be happy for themselves.
Chen Yufeng said quickly: "Okay, Mr. Pei, I understand!"
After hanging up the phone, Chen Yufeng's expression became much more confident.
Ma Yang also listened to the whole process, with a slightly confused look on his face: "Brother Qian, what do you mean by this? Why is only Tuwei Live so successful? Is this deceiving other websites, or is it the truth?"
Chen Yufeng obviously read something from Mr. Pei's words, and his expression was full of confidence: "Mr. Pei's words are obviously 70% true and 30% false!"
"I just heard that other live broadcast platforms were copying the Tuwei live broadcast model, so I was a little anxious. Now that Mr. Pei has made such a point, I suddenly understand!"
Ma Yang was still confused: "Ah? What do you understand?"
Chen Yufeng explained: "Mr. Ma, Mr. Pei said that only Tuwei Live is successful in this model. Why? Because everyone's positioning is completely different!"
"The current live content on Tuwei Live is all for knowledge sharing, which means there is a lot of useful information. For example, if a big boss lectures for an hour, the useful information in it must be at least 40 to 50 minutes.
, we only need to cut out a condensed version of these 40 to 50 minutes to ensure the information density."
"What is the live broadcast content on other live broadcast platforms? Game play, singing and dancing, outdoor...for these contents, it would be good if only fifteen minutes of the essence can be cut out of the four-hour live broadcast, and it is purely entertainment, even if it is purely entertainment
It’s a pure essence version of the recording, and it’s not likely that many people will watch it.”
"Especially compared to their own platform, there are many live broadcasts in progress, why should the audience watch the recording?"
"So, what Mr. Pei said is false and true, true and false."
"To put it lightly, if other live broadcast platforms can be made to give up this model, it will be equivalent to defeating others without a fight and eliminating a small hidden danger that may exist; and if other live broadcast platforms continue to be stubborn and do not give up, we will also
Be invincible!"
"Of course, Tuwei Live will also do other types of live broadcasts in the future, but the focus of our editing team is definitely on live broadcasts with high information density and sufficient content."
Ma Yang suddenly realized: "Oh...so that's what Brother Qian meant. But do we have to tell these things to other platforms?"
Chen Yufeng shook his head: "Of course not!"
"We just said it vaguely, and it looked like a bluff. Those who are scared will naturally give up, and those who are stubborn will let them continue to burn money. No matter what, we will not lose."
"Mr. Pei's positioning of Tuwei Live has already put us in an invincible position at the beginning. Because we are misaligned with other live broadcast platforms, they fight for life and death and have nothing to do with us!"
"I will find a way to release the information. As for how other live broadcast platforms will interpret it...that is their business."
…
Yangcheng.
Liu Liang, the vice president of ZZ Live, was busy discussing the specific design of new features with product managers and programmers in the conference room, when there was a knock on the door outside.
Liu Liang was stunned for a moment: "Come in."
An employee walked in quickly and whispered a few words next to Liu Liang.
Liu Liang looked at the employee with an incredible expression on his face: "Really?"
The employee's attitude was very firm: "It's absolutely true."
Liu Liang was speechless for a moment. He looked at the design plan in his hand and then at the product managers and programmers in the conference room. He didn't know what to say.
The ups and downs in the past two days have gone so fast!
The emergence of Tuwei Live Broadcast made Liu Liang feel like he was facing a formidable enemy, so he decided to develop a function similar to Tuwei Live Broadcast, which not only prepared for rainy days, defended in advance, but also bet on the future.
However, after Liu Liang told this matter to his product team, just one night later, other live broadcast platforms also knew about it, and they all planned to develop similar functions!
Liu Liang was speechless, but there was nothing he could do about it. The competition among live broadcast platforms is so crazy now. Anyone who is slow may miss the opportunity.
You copy me, I copy you, everyone is using the same method, no one should laugh at anyone.
So Liu Liang urged the product manager to seize the time to complete the design plan and hold a meeting immediately. He wanted to finalize this function and start research and development as soon as possible.
As a result, this employee just came to report again, saying that Tuwei Live seems to have known about this matter, but Mr. Pei said: This model is only successful at Tuwei Live, and there is no need for other live broadcast platforms to join in the fun, except
There is no point in wasting time, money and manpower!
Now it was Liu Liang's turn to struggle.
Is this real news or fake news?
Liu Liang obviously hesitated, but after thinking for a moment, he still said: "No matter what, we will finish this function first!"
We just brought the product manager and programmers to a meeting, and then they turned around and said that this function would not be implemented. Where would the dignity of Mr. Liu go?
Although Mr. Pei said that this function can only be used by Tuwei Live, and other platforms are in vain, how can you know that this is not a bluff? Maybe he is afraid that other platforms will copy it, so he released this kind of news?
So Liu Liang decided to invest resources to implement this function first. What if the effect is good?
The employee who came to report nodded: "Okay, Mr. Liu. One more thing, ICL's bidding for broadcast rights has started. The marketing department has been communicating with Longyu Group in the past two days, and they are asking for 11 million...
…”
Liu Liang couldn't help but frown.
"11 million?"
"The broadcast rights of GPL are only 12 million!"
Liu Liang was a little unhappy when he heard the price. Did Zhidou Company and Longyu Group take themselves too seriously?
It is true that the broadcast rights of GPL were sold for 12 million, but how popular is GPL in China?
Most live broadcast platforms are willing to spend so much money to buy broadcast rights because they think it is more cost-effective to spend the money to buy the popularity of GPL.
Why does ICL ask for 11 million?
The current number of players in the national server ioi is very small, the popularity of various events is not very high, and the audience base is not of the same level.
The reason why GPL can sell for such a high price is because the pre-season games of GPL have been prepared and warmed up for a long enough time, so that all live broadcast platforms can clearly see the popularity of this event and bid against each other.
The price has been raised to this point.
The ICL does not have the pre-season to build up the popularity, and it is a new league. Who knows what the popularity will be like if it is actually held?
If you spend 11 million to buy the broadcast rights now, if the popularity is low and no one watches it, wouldn't it be a big loss?