Chapter 936 Prepare for ICL broadcast rights distribution!
Monday, March 12th.
Pei Qian came to Tuwei Live and had a meeting with Ma Yang and Chen Yufeng.
So far, Tuwei Live has been officially launched for two weeks, and Pei Qian has been paying attention to the situation of Tuwei Live.
Today it was Chen Yufeng who called and said he had something to report. But in fact, even if Chen Yufeng didn't call, Pei Qian would take the initiative to come.
Because he found that things seemed to be getting out of control!
It doesn’t matter if GPL starts live broadcasting on Tuwei. If it is a regular live broadcast, it will not be much different from other live broadcast platforms. But I never expected that Chen Yufeng secretly arranged a data analysis at some time.
The mini program, Tuwei Live Broadcast immediately became a paradise for “professional viewers”!
In addition, the popularity of the live broadcast of the ICL League is also booming, getting higher and higher, and Pei Qian feels a little unable to sit still.
He needs to get some background data from Chen Yufeng so that he can judge the current situation of Tuwei Live Broadcast and make the next decision.
Lao Ma is still very happy. In his opinion, all the data of Tuwei Live are continuing to get better, which is enough.
Chen Yufeng showed the changes in various data since the launch of Tuwei Live on the projection screen and explained at the same time.
It can be clearly seen that on last Saturday, the number of people online and the online time of Tuwei Live had exploded. On the histogram, the data for Saturday was soaring to the sky!
"Mr. Pei, Mr. Ma, and Tuwei Live have developed rapidly since they were launched, and all data have grown rapidly."
"Although the data of other live broadcast platforms are mostly confidential and we cannot make direct comparisons, we can infer from third-party data such as search index and online discussion. At present, Tuwei Live has undoubtedly ranked among the top two in terms of peak popularity thanks to its two major leagues.
It is currently one of the top ten live streaming platforms in China. And in the two professional fields of professional knowledge and games, its popularity can even reach the top five!"
Chen Yufeng's face was full of pride. As the direct person in charge of Tuwei Live Broadcast, he certainly deserves a share of the credit for achieving such results.
But for Pei Qian, this situation is quite serious.
Although the terms "top ten" and "top five" do not seem so dangerous, the market share of live broadcast platforms at this stage is different from what Pei Qian remembers seven or eight years later!
After seven or eight years, the competition among major live broadcast platforms has come to an end, and there are only two or three industry giants left in the entire live broadcast industry, and these industry giants are still seeking mergers under the operation of capital.
By that time, the so-called top ten and top five will actually be completely incomparable to the two or three live streaming platforms at the top. The difference in size is the difference between an ant and an elephant.
But in the current situation, the competition among the top live broadcast platforms is still at a fierce stage. There is no obvious gap between the top five live broadcast platforms at all. They all have different capital supports behind them and are all developing well.
How the final cake in the entire live broadcast field will be distributed is still full of suspense.
In this case, the gap between Tuwei Live and other top-ranked live broadcast platforms is not huge.
As a live broadcast platform that has only been officially launched for two weeks, it can be described as a "miracle" to achieve such popularity and attention.
If Tuwei Live is open to financing, it is estimated that major investment institutions will be able to cross the threshold and rush to send money.
It was precisely when Pei Qian saw this prospect that he felt more and more dangerous!
Chen Yufeng continued: "Of course, Tuwei Live Broadcast has many shortcomings. For example, live broadcasts in professional fields are mostly young scholars and lecturers. Although their live broadcast time is fixed, it is not long enough, and the live broadcast of professional knowledge
Although the content and audience are stable, it is difficult for it to be popular;"
"Currently, most of the popularity is concentrated in the two leagues GPL and ICL. Anchors in other fields basically use their love to generate electricity and have basically no stickiness to the platform;"
"At present, we still have too little exclusive content. We only have the ICL league, which means that the popularity of the platform fluctuates greatly. There are many viewers when there are GPL and ICL games, but after the games, all the popularity will dissipate.
…”
Pei Qian's face cleared up a little.
Well, let me just say, it can’t be all bad news, there is no good news, right?
It seems that the current crux of Tuwei Live is still the two leagues, ICL and GPL.
There are a lot of viewers in these two leagues, so naturally they all focus on the Tuwei live broadcast, so we have to find a way.
Chen Yufeng continued: "Mr. Pei, Mr. Ma, the next step is the future development direction of Tuwei Live. You two need to come up with an idea together."
"My idea is that the popularity of the GPL league is now stable. There will not be a big difference whether it is promoted or not. And knowledge-based live broadcasts are also urgent, whether it is the popularity of the anchor or professional video content.
It has to be accumulated slowly.”
"So if you want to go further next, you still have to fall in the ICL league."
"Judging from the situation this week, the ICL League started very smoothly, especially the opening game of the ICL League, which brought a lot of popularity to our platform!"
"Longyu Group is also sparing no effort to promote the ICL League. How to continue to heat up Tuwei Live around the ICL League should be the key to the rapid growth of our active audience!"
"From the current point of view, we have two options: one is to continue to broadcast exclusively and absorb all the popularity of the ICL league; the other is to distribute the broadcast rights of ICL. On the one hand, we can recover part of the funds.
On the other hand, other platforms can also be used to promote the ICL League. But if we choose the latter, we will definitely not be able to monopolize all the popularity of the ICL League. The happiest company should be Longyu Group."
Hearing this, Pei Qian couldn't help but his eyes lit up.
Distribution of broadcast rights?
Can you still play like this?
The popularity of the ICL League does make Pei Qian a little frightened, especially knowing that Zhidou Company and Longyu Group will make great efforts to promote the ICL League, which is even more dangerous.
Although Pei Qian hopes that the ICL league will become popular and put pressure on GOG, so that he can naturally spend more money on GOG, but if the Tuwei live broadcast also becomes popular, it will still be a bit unsightly.
For Pei Qian, the best result is that the ICL league becomes popular, but it does not bring enough popularity to Tuwei Live.
Now, distribution and broadcasting rights seem to provide such a possibility!
Selling the broadcasting rights to other live broadcast platforms will make some money in the short term, but the ICL league is no longer exclusively broadcast, and its popularity will definitely be diverted to other platforms. The popularity of Tuwei Live Broadcast will decline. At the same time, other platforms will take
With the broadcasting rights, they will definitely help promote the ICL League together. Coupled with the joint efforts of Zhitou Company and Longyu Group, it will definitely create more popularity than the independent broadcast, and can also promote the ICL League...
Sounds like a good choice!
Pei Qian thought for a moment: "If it is distributed, will there be a live broadcast platform to buy it? What is the attitude of Zhitou Company and Longyu Group?"
Chen Yufeng nodded: "Of course, the people in charge of ZZ Live, Waiwai Live and Langya Live all have the intention to purchase. It is definitely a dream for Longyu Group to get more platforms to broadcast the ICL league."
Pei Qian couldn't help but frown slightly.
There are so many platforms competing for it.
It doesn't look like it can be sold at a low price? I'm afraid I'm going to make a small profit.
But if the heat can be spread out, making a small fortune doesn't seem to be a big deal.
If we continue to retain the exclusive broadcast rights and develop at the current momentum, what if the ICL league gradually becomes popular and all the popularity is absorbed by Tuwei Live, and then it gets out of control?
Thinking of this, Pei Qian immediately said: "Then distribute the broadcast rights!"
Chen Yufeng was stunned for a moment: "Mr. Pei, is it really selling? This is currently the only competitive exclusive content of Tuwei Live!"
Hearing what Chen Yufeng said, Pei Qian became even more determined: "Sell!"
Chen Yufeng turned to look at Ma Yang, does that mean Mr. Ma, you also want to express your opinion?
Ma Yang's long face showed an expression of serious thinking, and then asked: "If I sell it...how much can I earn?"
Chen Yufeng was stunned: "Uh... if we calculate it as 12 million per family, the sale to four families would be 48 million. We spent 35 million to buy the exclusive broadcast, and we can earn about 13 million..."
Ma Yang said in surprise: "How can you make so much money? Then you must sell it!"
"The key is that after the sale, our platform can continue to broadcast the ICL league. Isn't this more than 10 million yuan a pure profit?"
Chen Yufeng: "..."
Yes, Mr. Ma is not on the same page as normal people.
Indeed, it seems that Tuwei Live has already made money regardless of whether the broadcast rights need to be distributed or not.
But this kind of profit is based on Mr. Pei’s wise decision-making!
Tuwei Live and Longyu Group worked hard together to take risks and promote the ICL league. This can be considered a cost!
Although you have made money by distributing broadcast rights now, you have also given up the opportunity to be a sole proprietor in the future; if you do not take this money and insist on sole broadcast, you may make more in the future.
But looking at Mr. Ma's situation, it might be difficult to explain it clearly to him.
Chen Yufeng had no choice. President Pei and President Ma had already agreed. Even if the matter was finalized, he would have to sell it if he didn't want to.
"Okay Mr. Pei, then I will tell Zhao Xuming right now, and then contact several other live broadcast platforms to distribute ICL's broadcast rights." Chen Yufeng said.
Pei Qian was still a little worried, so he added: "You have to remember that money is not the first priority when it comes to distribution and broadcasting rights, do you understand?"
Chen Yufeng was stunned for a moment: "Ah? Mr. Pei, what comes first?"
Pei Qian: "Uh... friendship! Sincerity! In short, other things besides money."
Chen Yufeng frowned slightly, thinking about everything.
Pei Qian did not dare to make it too clear, so he could only stop at the point and let Chen Yufeng realize it on his own.
I just hope that for the distribution of this broadcasting rights, Chen Yufeng can provide a friendly price to various live broadcast platforms. Don't sell the price too high and make too much money.