Chapter 952 Meng Chang's Imaginative Promotion Plan
After leaving Mr. Pei's office, Meng Chang returned to the advertising department.
After sitting down in his seat, he suddenly felt a little stressed.
Before, he just felt that the promotion of "Mission and Choice" was of great importance, and he felt a little sympathetic. However, between conscience and commission, he chose the latter without hesitation.
But after I came back and thought about it carefully, I realized that it would be quite difficult to fail this publicity plan.
Because the investment in "Mission and Choice" is too great, it is both a game and a movie, and I heard that Lu Zhiyao also participated in it. For such a big production, if there is even a little bit of news, it will cause an enthusiastic response.
It is really impossible for no one to care about it.
Meng Chang thought about it for a while. Since the publicity plan cannot remain unknown, he can only try to reverse the publicity and reduce the popularity.
It would be best if this publicity plan would make people who see it feel instinctively uncomfortable and disgusted as soon as it comes out, and you can also get a commission.
Meng Chang opened Qiandu and prepared to search for relevant information.
He doesn't know much about games or movies, he can only be considered as an amateur, but that doesn't matter. There are still two weeks until the promotion plan is released.
According to President Pei's request, "Mission and Decision" will not be promoted until next month. These two weeks are enough for Meng Chang to acquire some relevant knowledge and come up with a publicity plan that is enough to arouse the audience's disgust.
"Let's first see if any gossip about "Mission and Choice" has leaked out on the Internet."
Meng Chang first searched for the keyword "mission and decision".
To formulate a publicity plan for a certain product, you must first know what everyone's attitude is towards it. If everyone's impression is good, then this impression must be strengthened; if everyone's impression is not good, then you must first consider reversing and changing this impression.
an impression.
Of course, this is a normal propaganda pattern, and Meng Changde did the opposite.
"Oh? There are so many search results?"
"No, I remember that Tengda has always done a good job in keeping secrets. How come so much information leaked out? Moreover, it seems that there are no hot searches or anything like that..."
"No, what I found here is a bunch of shit!"
Meng Chang looked at the search results carefully and felt a little dizzy.
"Mission and Decision (Game Software) Qiandu Encyclopedia"
"Do you still remember "Mission and Choice"? Is the development of domestic games really ruined in its hands?"
"The worst game in history, "Mission and Choice""
""Mission and Decision" ranks first, counting the nine most rubbish games in the history of gaming!"
The search results are all stuff like this.
Meng Chang felt a little puzzled. He took a closer look and realized that "Mission and Choice" had the same name as a stand-alone game in the history of domestic games that was called "the shame of national games"!
It was a game that was more than 90 years old, more than ten years ago.
Meng Chang doesn't usually play games and basically knows nothing about the history of domestic games. He only knew from within the company that the name of Mr. Pei's new game is "Mission and Choice". He had no idea that there was such a thing behind it.
So many secrets.
He immediately became energetic and read the introduction to "Mission and Decision" on these web pages from beginning to end.
"I didn't expect that the name came from this way?"
"Then...does Mr. Pei have any special intention in naming this game?"
"Does Mr. Pei mean to avenge the 'national travel shame'?"
"hiss……"
Meng Chang took a deep breath and felt the pressure was even greater.
It has to be said that the phrase "to avenge the shame of national tourism" is too easy to trigger a topic, and it is very easy to stimulate the patriotic enthusiasm of players. Once this topic is raised, the attention will definitely not be low.
This undoubtedly makes Meng Chang's counter-propaganda more difficult.
"From the perspective of the subject matter, this is an RTS game, and it is a science fiction game."
"There probably aren't many people playing this type of game."
"So, if you want to prevent publicity from having the desired effect, you must try your best to keep it out of the circle."
"As long as it doesn't go out of the circle and its popularity is limited to the domestic stand-alone player group and the RTS game player group, it will never be able to recoup the massive investment, and the promotion will naturally fail."
"Then... we must work on promotional materials!"
Meng Chang quickly determined the general publicity strategy, which was to make passersby as indifferent as possible and make the core player group feel uncomfortable after watching it.
If circumstances permit, you can also use some tricks to create a false propaganda effect.
Of course, the premise is that it does not violate the provisions of the agreement or relevant laws and regulations. How to deal with this edge ball is a technical job.
"At present, it seems that Tenda has done a good job of keeping secrets. The outside world basically does not know that the game Tenda is developing is a remake of "Mission and Choice"."
"This is a major benefit to me! In this way, I can use the inertial thinking of netizens to mislead them..."
"In this way, the original promotional materials of "Mission and Choice" are good. If I take them and use them directly... what will happen?"
Meng Chang searched the Internet and quickly found a large amount of promotional materials for "Mission and Decision" at that time.
As a typical representative of false propaganda, the promotional materials of "Mission and Choice" have been nailed to the pillar of shame and repeatedly flogged like the game itself.
The Internet was not developed at that time, and the main propaganda was in various magazines and physical posters. The inflammatory slogan and the Chinese soldiers wearing space suits left a very deep impression on people.
"Your hometown, Blue Star, has just suffered a devastating attack from the Zerg..."
"Work with your comrades to defeat the swarm and save Blue Star!"
"It cost millions to produce with all the effort, the scene is grand, and it is a domestic model!"
Slogans like this made the players excited at that time.
Of course, these slogans seem very blunt now, and the picture on the promotional poster is also very rough. Looking at the style of painting from the 1990s, I can only use the word "horrible" to describe it.
Meng Chang fell into deep thought.
"If it is a positive publicity, it must be to put the most exciting parts of games and movies, and then try to promote the concept of 'washing away the shame of international travel'."
"In this way, we can incite players' enthusiasm to support domestic games and arouse extremely high attention."
"But then there is no hope for my commission. I have to do the opposite."
"Then we should not use any materials from the new "Mission and Choice" games and movies, and we should not involve concepts such as 'remastered edition' or 'washing away the shame of national games' at all."
"Just take these promotional materials from the old game and use them, so that the players can't tell that this is a remake of "Mission and Decision"! It even makes them mistakenly think that this is just the old game from more than ten years ago!
"
"Uh... No, there are still loopholes in this."
"As long as everyone sees that this game is released by Tenda Games, they will understand that it must be a remake."
"Is it possible to deliberately not release it under the name Tenda Games? Let's discuss it with the official and deliberately conceal the company that produced the game?"
"Although it's a bit strange, you can use 'a special marketing method' to get over it and it won't violate the contract."
"Or, bundle it with many classic old games to make a collection, and conduct an activity of 'revisiting classic domestic games' to confuse the public."
"Although the secret will be revealed sooner or later, as long as I survive for a month, won't I get my commission?"
Meng Chang suddenly realized that his previous thinking was too rigid. If he wanted to get commission, there was actually more than one way.
All Meng Chang had thought before was that he would try his best to publicize the project so that no one would take notice of it, and it would never make any money.
But now he found that this difficulty was too high, because Mr. Pei's projects often came with their own popularity, especially the "Mission and Choice" project, which was simply impossible to achieve.
In this case, can we change our thinking?
This month we put out a publicity plan, but no one paid attention to it; next month we intensify our efforts, but still no one pays attention. In this way, won’t we get the two months’ commission smoothly?
As for the month of the official launch, the confusing effect failed and the project exploded. At most, there was no commission for that month. The commissions for the first two months were still collected.
Meng Chang was impressed by his wit and immediately started writing a publicity plan.
The promotional plan this time is mainly based on the promotional materials of the old game from the 1990s. It is still the same poster and the same slogans, nothing remains the same.
There are no Tenda-related icons or logos on this promotional poster, so everyone doesn’t know who the producer of this game is.
Just add a line: "Revisit the classics and recall the domestic games from ten years ago!"
Pack up all the domestic stand-alone games of that era, make a collection, and then sneak "Mission and Choice" into it.
However, before the release of Tenda's "Mission and Decision", the old cheating game was inserted, and after the release of Tenda's "Mission and Decision", the previous old game was replaced.
Then, a large amount of resources were used to promote this collection on the official platform, while the promotion in other places was mainly based on the original promotional materials of "Mission and Choice".
This will have the effect of making it difficult to distinguish between true and false, making everyone think that it is promoting a collection of domestic old games, and will not delve into what the games inside are.
In this way, it can be hidden for at least more than a month, right?
Meng Chang's requirements are not high, let's get two months' commission first.
After all, he had done so many plans before, but he didn't get even a dime of commission, and his mentality was about to collapse, so he didn't expect to get the full commission once and for all, at least get tens of thousands of dollars first.
Of course, this idea is just a prototype, and how it will be implemented requires careful consideration and long-term planning.
But there should be no problem with this general direction.
The more Meng Chang thought about it, the more he felt that his plan was good, and he immediately started making a publicity plan.