Chapter 953 Revisiting the promotion plan of classic domestic games
Meng Chang opened his laptop and quickly typed on the keyboard, his thoughts flowing out like a fountain.
Thanks to his extremely high efficiency, a rough plan was quickly written out.
But after carefully examining this plan, Meng Chang felt that there were still two loopholes that needed to be filled.
This plan requires the ESRO official platform and Tenda Games to cooperate, package these domestic classic games into a collection, and then secretly insert "Mission and Decision" into it.
In addition, Meng Chang also has to go to Tenda Games to get the DEMO of "Mission and Decision", at least play it a little and understand it.
As the saying goes, only by knowing yourself and the enemy can you win every battle. An important reason for Meng Chang's previous failure was that he did not have a deep understanding of the product he wanted to promote, but instead considered it according to the inertial thinking of ordinary people.
As a result, a slight difference can lead to a huge mistake.
Facts have proved that Mr. Pei's way of thinking is completely contrary to ordinary people. There are many pitfalls hidden in these projects, and you will step into them if you are not careful.
Therefore, although Meng Chang has not played a few games himself, and it is difficult to judge the quality of the game's gameplay, he must at least play the game patiently to ensure that his plan is foolproof.
As for how to get the ERSO official platform and Tenda Game Department to cooperate with your plan, this is easy to handle.
After all, his current official status is the head of the advertising and marketing department, and promoting "Mission and Choice" is a task assigned by Mr. Pei himself.
As long as Meng Chang opens his mouth, Tenda Game Department will definitely cooperate fully.
Now, Meng Chang feels that his plan is only a little bit cheating away from success.
And cheating has always been his strong point.
So, he finally perfected this rough publicity plan, then got up and left, preparing to go to the Tenda Game Department to have a wave of linkages with the person in charge, Hu Xianbin.
…
The Advertising and Marketing Department is also in Shenhua Grand View, just a few floors away from the Tenda Game Department, so we arrived quickly.
Meng Chang went straight to Hu Xianbin and explained his purpose.
Hu Xianbin attached great importance to it: "Promote "Mission and Choice"? Of course there is no problem! Since it is President Pei's intention, Brother Meng, if you have any requests, just ask for it, and we will definitely cooperate fully."
Meng Chang couldn't help but smile. It seemed that the plan went smoothly and developed exactly as he expected.
"First of all, please provide a DEMO of the game. Although I have already thought of a promotion plan, I still have to play the specific game before I can finalize some details."
"Secondly, we need to discuss with the ESRO official platform to hold an event of 'Revisiting Classic Domestic Games'. The official platform will come forward to package all the classic domestic games from more than ten years ago into a collection, and publish them on the official platform
Sale at a discount.”
"Of course, the money from the sales of other games has nothing to do with us, but we have already obtained the copyright of "Mission and Choice", so we still sell this game at the original price, which is 158 yuan."
"After we complete the development of "Mission and Choice", we will replace the previous game."
Meng Chang has done his homework and found out that "Mission and Choice" was released after "Command and Conquer". The official domestic price of "Command and Conquer" at that time was 160 yuan, while the official price of "Mission and Choice" was 158 yuan.
Of course, this is the original price. "Mission and Choice" has the intention of making money, so various discounts have been carried out during the publicity and promotion process. The lowest price can even be more than 80 yuan.
But whether it was 80 yuan or 158 yuan, it was a huge sum of money in the 1990s.
As for why a relatively high price was set at that time, it must be viewed in light of the background of the times.
At that time, the domestic game industry was in violent turmoil. Online games were rapidly emerging, and piracy was gradually rampant. Domestic genuine stand-alone games were forced to engage in price wars with piracy, but no matter how much the price was reduced, it still did not help.
Although the development team of "Mission and Choice" at that time did not make a good game, they knew marketing and the market very well.
They know that the price of this game cannot be lowered.
Because the development team is well aware of the quality of this game, and its reputation will definitely collapse after its release. Since the game is just trying to make some money and run away, the price must be set higher to make more money.
Moreover, since this game is about selling emotions, a higher price can also hint to players that this game is a high-quality game on the same level as "Command and Conquer". If it is a large-scale production and the price is low, players will be suspicious.
Therefore, the original game of "Command and Conquer" sells for 160 yuan in China, and the original price of "Mission and Decision" is set at 158 yuan, which is a symbolic reduction of 2 yuan.
Everyone knows the subsequent results. A total of more than 40,000 copies of the game were sold. In the end, more than 30,000 copies were required to be refunded, and the remaining nearly 10,000 copies were angrily discarded by players.
Therefore, Meng Chang also plans to sell "Mission and Choice" at the original price of 158 yuan, which is consistent with the historical selling price.
Of course, the exact price depends on the wishes of Mr. Pei and the Tenda Game Department. Meng Chang cannot make the decision himself.
Hu Xianbin couldn't help but nod: "This is a good idea!"
"The price of 158 yuan is relatively moderate. Because the initial investment of "Mission and Choice" is very large, I am afraid that if you sell it cheaply, you will not be able to recover the cost. But if you sell it for about 200 yuan, it will be a bit too expensive, so 158 is a more suitable one.
price.”
"But... what's the point of being bundled with a domestic classic game from more than ten years ago? Why wait until our game is released to replace the original old game?"
"It seems a bit unnecessary, right? And wouldn't it cause misunderstanding among players?"
Meng Chang smiled slightly, not panicking at all, now was the time for his sharp tongue to come into play.
"The propaganda technique I use is called promotion before suppression!"
"First, we will launch this 'revisiting classic domestic games', and then publicize it so that players can begin to reminisce about that era many years ago and trigger a certain amount of discussion."
"After a certain degree of discussion is formed, we will also cooperate with the official platform to promote it to increase the popularity of these classic games."
"At this time, many players will definitely curse "Mission and Choice" as a 'national gaming shame', recalling how this game deceived players at the time. At the same time, everyone will also express regret for other excellent domestic games."
"Finally, we secretly replaced it with the new "Mission and Choice". Players will definitely not notice it at first, but when they find out, they will definitely feel particularly surprised. The former "national game shame" has been wiped away, and a game
A rubbish game has been remade into a real 'Light of National Games'..."
“This is sure to spark a wave!”
"Compared to directly announcing that we have remade "Mission and Choice", this approach will definitely surprise players more!"
"Of course, the only problem is that the entire publicity process may take a long time, but I don't think this problem is serious. If you have a good meal, don't be afraid of being late."
Meng Chang's words are half true and half false. The falsehood is that he wants to delay the entire promotion process until after the game is released, so that he can get at least two months of commission.
As for what will happen after the game is released, he has no control over it. At worst, he will not get the bonus for that month.
Meng Chang's words really convinced Hu Xianbin.
"Sounds like a great promotion plan!"
"Then I will contact the official platform and tell them about this publicity plan and ask them to cooperate!"
Needless to say, the relationship between Tenda Games and the ESRO official platform is treated like a biological son.
This time "Mission and Choice" is a super-large production, and the official platform also attaches great importance to it. Tenda has put forward publicity requirements, and as long as they are not too excessive, the officials will probably meet them.
Meng Chang was very happy. As long as he convinced Hu Xianbin, his plan should be half successful.
"By the way, the game's DEMO..."
Meng Chang did not dare to forget this matter.
Hu Xianbin said: "Okay, okay, I'll find a mobile hard drive and copy it to you. However, this game is still in the development stage. Try not to spread it to outsiders, and don't use the content inside as promotional materials."
"If you have any requirements for promotional materials, just tell me and I will prepare them."
Meng Chang nodded: "Of course, I just want to experience the gameplay a little bit."
After getting the game DEMO, Meng Chang immediately returned to the advertising and marketing department and installed it on his computer.
In the next few days, he was ready to play hard with this game.
In fact, the promotion plan this time has little to do with the content of the game, but Meng Chang's main reason is that the previous failure was too painful, so it is better to play it safe.