Working for three consecutive days is a bit overwhelming for many newcomers. Why is it so intense? We have to gather at eight in the morning and can't go home to rest until twelve o'clock in the evening.
Fortunately, Chen Shi reimbursed them for the round-trip taxi tickets, otherwise they would have to take the subway and transfer to the bus, which would make people even more tired.
However, Pang Panghai and other people from Jianghai City seem to have become accustomed to this kind of overtime work. However, they are relatively satisfied with the overtime pay. They do not need to work overtime every day. Mainly in the past, it was mainly due to conflicts between various big shots.
They only work overtime when there is an incident, but there seems to be emergencies in the entertainment industry every month, so they basically have to work overtime for three to five days every month.
On the third night, Chen Shi bought a barbecue hot pot and ate it directly in the company.
Ji Ziling's live broadcast at eight o'clock. The scene has been set up. She will also bring goods to the live broadcast tonight. One of her slots has already cost 50,000. She will bring 20 products tonight. This is the benefit of Imperial City. Major brands and companies
Basically, they all have offices in Didu. Tonight, Ji Ziling will be broadcasting live in a five-star hotel. Staff from major companies there have already arrived.
Empty Bottle Media also had dedicated staff following them. Chen Shi also assigned an assistant to Ji Ziling to remind her of any slips of the tongue, and for example, if she forgot to turn off the live broadcast and who gave the most rewards, real-time tips
she prompted.
Twenty pits, 50,000 per pit, which is already one million, and there is also a share of product sales. This has already paid back part of the money for the reward for Lao Luo's live broadcast room, and there are still plans to give
Chen Shi expects that the best outcome for fans' red envelopes will be an even draw, with no profit, and the worst outcome will be to spend one or two hundred thousand on his own. There is basically no bad outcome, it is a sure profit, and he will bring in goods later.
I've made a lot of money just by playing, and I have so many fans, so the amount of attention I get when I update my works is different.
The number of viewers in Ji Ziling's live broadcast room has exceeded 500,000, and is still rising. Everyone is looking forward to the famous scene where two wealthy people come in to reward.
But after waiting for a long time, everyone really paid attention to the products introduced. The two rich people came belatedly, but they couldn't stop once they started to give rewards. In an instant, there were millions of comments, and they were very generous.
To save Ji Ziling's face, Ji Ziling asked everyone to take a break to look at the products. The two rich people took a break for a minute or two and then continued to buy gifts.
When the two of them were swiping five million in Ji Ziling's room, someone suddenly appeared and kept swiping. There was more than one person. In fact, the purpose of these people was to demand attention, but there were also Ji Ziling's big fans.
Million Yinlang has basically stopped using it, but some people who want to get attention can't stop. They also want to create a wealthy persona, and they are willing to give rewards if they have enough money.
As a result, Luo Zhuizi's account and FP's official V began to take action. The top five accounts had already received tens of millions of tweets, but they couldn't stop. Now everyone was dumbfounded. They won't break it tonight.
Yiyinlang, right?
However, at the end of the live broadcast, the first place was still the account of Luo Chuizi, who had spent 20 million Yinlang, the second place FP had spent 19 million, and the third to fifth place had spent 17 million each.
Fifteen million and twelve million.
Excluding the share of the platform, these last three Yinlangs are exactly the same as Empty Bottle Media. They did not spend a dime. They added fans to two accounts for free, and increased attention and fans for Ji Ziling. Ji Ziling's room tonight is 5,000
With tens of thousands of Yinlang rewards, she was instantly exposed by various marketing accounts, as well as the FP official account that had paid two thousand and was only a few cents away from catching up with him.
That night, Ji Ziling's fans exceeded three million, and the other two accounts had more than one million fans. Within three days, these three accounts became popular on the entire network and became the accounts with the highest number of fans.
The most important point is to create a brand, a personality and a big internet celebrity. Everyone knows that the starting price of FP is 188 yuan even after discounts. This is the price and brand positioning, not more than ten yuan and a few dollars.
Ten yuan, but the price is almost the same as that of well-known brands such as Adidas and Nike. In this way, people distinguish it from ordinary brands.
Immediately afterwards, various high-end official announcements about FP came out. Top designers designed it, and foreigners were crazily touting it. Chen Shi actually applied the same routine to some international live broadcast platforms. In fact, it is the same all over the world, and you can figure out the routine.
use.
Empty Bottle Media has signed contracts with several foreign Internet celebrities. This routine is not only being performed in China, but also abroad. Although the foreign orders are few, only 5,000, they have been sold and are still rising, mainly from abroad.
It is a reservation order, unlike in China where you can purchase it directly.
The next step is to ask celebrities to help spread the word. Chen Shi decided to ask Gege for help. She knew many celebrities and some Internet celebrities. Empty Bottle Media itself has cooperated with many Internet celebrities and asked them to help advertise to them.
Year-on-year publicity is actually an exchange of resources for resources.
Cheng Manni called Chen Shi and said that many people had called to inquire about the agency. Chen Shi's reply to Cheng Manni was that the franchise fee was 500,000 yuan, and the store needed to be in a commercial street, with a store area of no less than 60 square meters, and uniform decoration.
and training, as well as providing benefits to them. The online principle is that we do not compete with dealers for the market, and orders will be shipped by those who are nearby.
If the distance is close, it can be delivered directly to your door. If it is a little far away, it can be sent by express delivery. This saves time to the maximum extent and can also ensure the dealer's customer flow. The Internet is just a platform for customers and dealers, because FP is self-produced.
Sales, mainly selling goods.
For the time being, third-party online stores are not allowed online, and the main focus is to develop physical stores, because if a big brand does not have offline influence, no matter how good it is online, it will not be considered a big brand. Offline recognition is the mainstream, such as a certain
Because, the main reason why blue and green mobile phone manufacturers can suppress the very cost-effective Xiaomi is that Xiaomi has high online popularity but low offline popularity, making people feel like celebrities and Internet celebrities.
Therefore, Moumi has not successfully entered the high-end market in these years. Now it is opening offline stores like crazy to enhance its brand value and make it a household name. After all, not everyone pays attention to online products every day.
All the arrangements are going on in an orderly manner. On the fourth day, everyone seems to be looking forward to what the three accounts will do next, especially the competition between the two rich people.
Chen Shirang will still reward people tonight to maintain the popularity, but the FP account and the Luo Zhuizi account each released a video to make an appointment offline. The competition is better than real guns and live ammunition, giving benefits to fans, everyone makes an appointment to meet, and the three of them are together
Live broadcast, give gifts to fans, see who gives more.
Now everyone's interest is even greater. The three of them will live broadcast together offline? What to give?
At the same time, except for FP, the other two accounts of the three accounts received calls from various companies. The pit fee increased to 100,000 each, but Chen Shi refused and directly asked which company could send how many free gifts.
Free shipping, whoever comes, please give me a quantity.
Any brand will do. The prerequisite is that it must be available on the market, such as toilet paper, dish soap, home appliances, etc. There is no pit charge, just give it away for free or give you the lowest price. The price will be determined by Empty Bottle Media itself.
This has caused many companies to retreat, but big companies are not afraid. They directly say that as long as the live broadcast is popular tonight and the products are well introduced, they can directly monetize products worth ten million. After all, they can advertise for tens of millions.
It's a common thing, and the attention is not necessarily so concentrated.
Chen Shi did some statistics and found that all major companies had sent guaranteed products. A certain stationery company directly sent 300,000 gel pens at a market price of 2 yuan each. Chen Shi took a look and saw that this was hanging among the merchandise.
At that time, the purchase limit was 20 pieces per person, and the price was 10 cents each. This one will definitely be sold out in an instant.
There was also a toilet paper manufacturer that gave away 100,000 sets of toilet paper, six packs per set, with a market price of fifteen per set. Chen Shi decided to limit the purchase of one set per person and directly priced it at three yuan, which was also cleared instantly.
He is looking for these products, and everyone can buy them instantly without hesitation. Each account has left two spaces for some charity foundations to help vegetable and fruit farmers in need bring goods for free, but the quality must be guaranteed, and
The price is low, and the courier fee is covered by the empty bottle media. Fortunately, my family has a charity fund and has sent people to investigate the areas where vegetable and fruit farmers really need help, instead of second-rate dealers who specialize in selling these.
After everything is finalized, the highlight is on the fifth day. Basically, a week has passed. Everyone’s focus this week is on these three accounts. The habit of forming a week will soon be formed. These three accounts
The updated works in the future will become a habit that everyone pays attention to.
Chen Shi basically spent nothing on this in and out, but this is not suitable for everyone. It must be operated by an experienced team.
At 8 o'clock in the evening on the fifth day, all three platforms are live broadcasting. Yes, one account synchronizes three platforms, a certain sound, a certain hand. In the end, only one of the three platforms will have large traffic, but the traffic is this
If it is not synchronized, it will be difficult to attract new users because many users are only on one fixed platform.
Uncle Lu used the same method three times. On the three platforms, the number of viewers at 8 o'clock on a certain website was 350,000, the number of viewers on a certain video reached 1 million, and the number of viewers on a certain video reached 1.25 million. If we talk about online
The number of users is definitely No. 1 because its user groups follow the route of surrounding cities from rural areas.
Three people were sitting in the already decorated five-star hotel reception room, with a long table and three chairs. Opposite them were staff from major manufacturers. Each of them was holding a sign introducing their products.
Three people live broadcast at the same time, and you can see other people in their respective videos, which is more popular than before. Although the number of viewers will be divided at this time, it will also attract more attention because many people watch the live broadcast.
Check the hourly rankings every now and then. The top three in the live streaming rankings are the easiest to attract others’ attention.
Generally, the number of online viewers at the same time can be ranked in the top three if the actual number is 300,000. Many of them are online by robots. However, most of the current live broadcast rankings do not look at the number of people online, but rather whose room has the most rewards.
.
Chen Shi has prepared 10 million Yinlang for each of these three accounts. He must stabilize these three accounts tonight. Chen Shi has earned so many fans without spending any money so far. These products
The merchants are working very hard to give away the gifts tonight, and you can't say it's them, the anchors pay for them themselves.
In fact, the host pays for it himself, without any advertising fees or sharing. It depends on which manufacturer is most willing to invest. For example, a Bluetooth headset manufacturer directly gave away 10,000 headphones. This manufacturer is a new brand and mainly produces e-commerce platforms.
Yes, the market price of a pair of headphones is 79. Do you find it incredible that you can get so much as a gift?
In fact, the cost price was only ten or twenty, and the price was 79. The brand was not well-known, and there was basically no sales. In the end, it was sold at 30 or 40 with small profits but quick turnover, but at this time, the price must not be changed.
What is the picture of the manufacturer? So willing to spend a lot of money on these anchors who bring goods?
The first step is to remove inventory. Generally, the products that anchors are asked to carry are the inventory that has been overstocked for a long time and cannot be sold. These products are just for making a little money for advertising and increasing brand awareness.
The second is the low-priced new product to seize the market. Generally, the price of new products is not very high, and most of them will give some gifts or the like. This is to attract customers to know that they have released new products. If there is the best purchase, it can help the sales of new products.
The platform brushes sales.
The third is to boost product sales. Many e-commerce platforms now strictly prohibit major manufacturers from boosting sales. This behavior is now clearly illegal, so what should they do? Because the exposure of a product is linked to its sales. In the early stage,
The trick some manufacturers have made is to directly sell a pen at a price of 1 cent, and then buy it for 10,000 people, and then sell it directly at a price of 1 yuan. This is an analogy, that is, the price of the product is compared with the price of other manufacturers.
If the price is low, then when the sales of the product increase, the price will be increased.
But there is a drawback to this premise, that is, if your price is low, many people will doubt your quality, and even those who buy later will feel uncomfortable. At this time, manufacturers will find people to carry the goods, and there will be hundreds of thousands of people in the high-traffic live broadcast room.
, a product is sold in the same time period, and then slowly increases the price. A large number of users buy their products, which is equivalent to helping them increase sales for free. Usually they will return the original price the next day. This is to avoid user returns.
.
Most people buy a pen for 10 cents, and the price returns to 1 yuan the next day. They feel that they have made a bargain, and are reluctant to return the product even if there are problems with the product's merits. At most, they will exchange rather than return. And careful netizens have already
I discovered that a certain website’s evaluation page for major e-commerce companies no longer has good reviews, neutral reviews, or negative reviews. It has been replaced by the latest, pictures, videos, and additional reviews. In other words, if you don’t look at the additional reviews, it’s almost impossible to see negative reviews.
, this is also a measure taken by the platform to protect e-commerce. It has to be said that there were indeed malicious negative reviews from peers in the past few years.
Not to mention these merchants, there are many business leaders who personally go out to sell goods. For example, Ms. Dong, why is live streaming so popular now? In fact, most people are too dependent on mobile phones now, and they play with their mobile phones basically every day.
No one is too lazy to go shopping. Offline merchants are now live-streaming their own goods. If customers like it, it will be delivered directly to you. If you are not satisfied, you will take it back. This is a lifestyle transformation.
Nowadays, most people will feel restless if they don’t have their mobile phones for a day. When their mobile phones are out of power and turned off, they will rush around to find a charger. When friends get together for dinner, they will take photos and play with their mobile phones and have a meal while finishing the party.
Everyone’s life pace is too fast and they don’t have time to enjoy life. In fact, if there is sufficient life security, most people can give up their mobile phones. However, many people have been busy all day, and their mobile phones have become a tool for solving problems.
That’s all.
The trend of live streaming has attracted many celebrities to join. Most of them are not popular enough. They basically don’t need to feel distance from their fans. Some of the first-line big names may not come back to bring goods if you pay them. In fact, many fans still include them.
Celebrities have a subconscious feeling, which is just like standing on the street shouting and selling goods. If they do this, they will lower their status. The status is still secondary. The main reason is that they are afraid of overturning the goods while carrying the goods, which will directly destroy their personality.
There are actually potential pitfalls in live-streaming goods and live-streaming lectures. For example, some of the micro-business people that everyone was familiar with a few years ago in the circle of friends were buying luxury cars and going out to travel and enjoy life. Now they have transferred money to the live-streaming platform. They are just
They turned pictures and texts into short videos, still rented cars, still shot in rented villas, and packaged themselves as noble and rich people. In fact, real rich people will basically not tell you that they are rich unless they are forced to be exposed.
, for example, many of the rich people on Forbes were exposed rather than telling you how rich they are.
There are also some rich people who suddenly exposed their luxurious life, a gesture of not being short of money. In fact, it was for creditors to see, which meant that they still had money and should not rush to collect debts. A certain company CEO shouted on Weibo
When I went to the bank to increase my credit limit, the staff at the counter looked down upon me and said, "Is 10 million enough?"
Then he himself said that he had a deposit of more than 100 million in that bank, and the president would be here soon. In fact, if you think about it, you will know that with a deposit of 100 million, you will be a black card customer in the bank. There is no need to queue up to go to the counter to handle these services. You can directly
There was a special person to receive her, so why did he do this? His family did know that she was rich, but was he showing off his wealth by doing this?
In fact, she did it for some creditors and her own employees, including partners. I am not short of money, but the method is full of loopholes, and she also made the lowest logical errors. Black card customers can ask the president to come to the door in person.
Xiaobai also understands that when they go to do business, they are greeted by dedicated personnel, and now they have to queue up to get the number by swiping their cards. Once the black card is swiped, it is automatically converted to private banking business, and they use VIP channels.
Having said that, the group of micro-businessmen are now doing various marketing on these short video platforms, which is exactly the same as the previous marketing in Moments, but short videos bring people the most intuitive feeling, which is more intuitive than text, and many people will feel that they are really
It's the rich who want to make money for themselves.
One is to recruit agents to sell products, and the other is to teach as a lecturer. Nowadays, most of them are lecturers, because there is no cost, and the payment cannot be refunded. The price is completely set by themselves. The methods of these people are also very direct.
Like what Chen Shi did, enter major live broadcast rooms to reward and create local tycoon characters, and then attract traffic.
In fact, they can make back their money very quickly. First, they contact manufacturers to bring the goods themselves, and second, they launch live broadcasts to promote their products as soon as possible.
Chen Shi looked at the people in the live broadcast room and gave the three of them an IK gesture.
Ji Ziling greeted the fans, Luo Chuizi looked like a rich man and remained silent, Cheng Manni waved and smiled, and the live broadcast of the three began.
Two young and beautiful men and women appeared in Cheng Manni's live broadcast room. They were wearing youthful and beautiful clothes. In fact, they looked good in anything they wore. After all, they were professional models. Cheng Manni said to her: "Mr. Luo and I are competing for the same. We have earned it."
It’s been a long time, so let’s compare today. This is a duplex set, from hats, tops, short-sleeves to shoes. We are only selling one set this time. Only online friends can enjoy the price. The original price is 1888 yuan per set.
Today, to be precise, there is only one hour of flash sale price, 888 sold, all new models."
The photographer pretending to be Mr. Luo said disdainfully: "That's it?"
Cheng Manni looked slightly unhappy when she heard this, then she clapped her hands and said: "I sold it at 50% off, and I don't usually discount it. You have to fight me for everything, right? Okay! Then I'll compete with you, assistant.
Bring the things up."
The assistant brought up a small box, and Cheng Manni took out a headset from it and said, "Check this headset for yourselves. It's a Bluetooth headset. She is..." Cheng Manni introduced the headset and said, "Bluetooth headset from 79.
Today you buy my clothes, and I give them away for free! And this lipstick, the market price is 129 a piece, I won’t give it away either, come on, Mr. Luo, let’s compare.”
Luo Chuizi said with an unconvinced look: "It's cheaper than giving something away, is it lower than the price? The market price of the pen I have is two yuan a piece, and I bought it for ten cents. This tissue paper is 15 yuan a pack.
I get three yuan a pack with free shipping. Fans, these two products are extraordinary..." Luo Chuizi also introduced the products.
The lipstick introduced by Cheng Manni is considered an old brand, but most of them are bought by old aunts. Sales have been average over the years. This time, the manufacturer directly gave Chen Shi 10,000 lipsticks as a bundled sales promotion for clothing. In fact, lipstick cosmetics include
The cost price and sales price of some red wines and white wines can be doubled by dozens or hundreds of times. Then when there is a discount, you will find that these items are discounted too much. In fact, it is because their profit margins are too large, so now many celebrities and Internet celebrities
To make red wine, it costs a few yuan and sells for several hundred yuan, and then sells it for tens of yuan once an event is held.
Consumers think they are getting a big deal, but in fact they are worth the money. There are also some wines that claim to be Lafite for tens of dollars. In fact, Lafite is an industry owned by the Rothschild family. Their family has dozens of Lafite wineries.
Some of them sell for tens of yuan, such as Lafite Legend. Just like cigarettes, there are Yellow Crane Towers that cost more than ten yuan a pack and Yellow Crane Towers that cost hundreds of yuan a pack. You understand this metaphor?
The Modu Cigarette Factory not only sells Double Happiness for a few yuan, but also sells 181 packs of Double Happiness and China cigarettes. That's the reason.
If these people don’t tell you, ordinary consumers won’t understand it at all.
"The market price of this Lafite wine is three hundred and eighty. Today, my fans will take away all ninety-nine and two bottles!" Luo Zhuizi said domineeringly as he took out two bottles of Lafite. He just said Lafite without any introduction.
, this wine was originally going to be priced at ninety-nine or two bottles, but now the price of the product has been increased by three hundred and eighty, and the price will come down after a while.
Cheng Manni glanced at Luo Chuizi and said harshly: "If you sell it for ninety-nine, I will buy it for ninety-nine and give it to the fans who buy my clothes for free. I remind you again that it is only valid for one hour, and the clothes will be restored after one hour."
Original price, no free gifts.”
In an instant, everyone watching online went to look at the clothes in Cheng Manni's catalog. Just a few minutes later, it suddenly showed that the product was sold out, and all of 5,000 sets were gone.
Immediately afterwards, Chen Shi gave a gesture to Pang Panghai, and Pangdahai made an OK gesture. Immediately, Cheng Manli’s live broadcast room was flooded with comments: If you didn’t grab it, please put it on the shelf again.
Cheng Manni said a little embarrassed: "This, it's really hard for me to make a decision, because this is a loss-making business. I sold 5,000 units just to make a friend."
Luo Chuizi sarcastically said: "What's wrong? I saw Miss Cheng's comments in the live broadcast room. I can't bear to part with you? Can't you afford to play?"
Cheng Manni slapped the table angrily and said: "Who said I can't afford it? Don't make sarcastic remarks. The assistant is adding five thousand sets."
The assistant whispered: "Mr. Cheng, this is not in the plan. Let's go back and discuss it with the directors. We are losing too much."
"Go if you are told to go. What are you talking about? I'll pay for it myself and won't let the company travel." Cheng Manni's words attracted a group of netizens to applaud and reward her. Cheng Manni glanced at Chen Shi, then lowered her head and sent a text message to
Chen Shi.
Chen Shi opened his phone and looked at the content: Go get something to eat while you have nothing to do and come to my room tonight.
Chen Shi······
This is so exciting. I'm really scared. I can bear the water.
What's going on with this aunt? Every time she sees her, doesn't she have to make her legs weak and get out of bed to be satisfied?
It's not that Chen Shi is timid, it's just that his opponent is too fierce and he can't bear it. But since he's invited, he can't be afraid. He's going to prepare six small umbrellas tonight and compete with Cheng Manni.
The popularity of the three-person live broadcast room is getting higher and higher. Cheng Manni said that when the countdown to the end of the live broadcast was over, she put the 5,000 sets of suits on the shelves that she promised everyone. Many people were waiting and waiting. This was also to prevent them from going to other live broadcast rooms.
Everyone thinks this package is a great value. The original price is 1888 yuan and the current price is only 888 yuan. It also comes with headphones of 79 yuan, lipstick of 129 yuan and red wine with a discount of 99 yuan after the original price of more than 300 yuan. This adds up to a lot of money.
I bought a set of clothes worth about RMB 2,000 for about RMB 2,000, which is basically like giving it away. Not many people will pay attention to the fact that the brand FP is a new brand, and it may be worth RMB 500 per set from head to toe. Now it directly becomes
I bought a set worth RMB 2,000, and the brand has positioned itself as a mid-to-high-end product.
Tonight, Luo Shuizi and Ji Ziling were selling goods for Cheng Manni, and everyone watched in excitement. Then tonight, FP sold 10,000 hats, 10,000 tops, 10,000 pairs of pants, and 10,000 pairs of shoes.
It is said to be a set, but you have to place an order separately and then ship it to you.
