During a live broadcast with goods, the three people received a total of 4.2 million in rewards from users of the three platforms, many of which were to use this opportunity to reward the three people to create the persona of being a wealthy person.
FP clothing has become a brand that many people know. Three agents have been signed. Chen Shi decided to open a FP counter in the imperial capital. This can give people the illusion that FP is very high-end. The most important thing is to facilitate agents to come for on-site inspections. As long as the agent
Come to think of it, if the show is not popular enough, there are so many group performances in the Imperial Capital, and 211 Days will give people the illusion of being very popular.
Not too much, keep it for a month, hire two hundred people a day, hire a hundred people a day, for one month in a row, post all kinds of short videos, and then post them online. Many people mistakenly think that FP has become a costume that must be reserved to have it.
, is it similar to the operation of some milk tea shops and Internet celebrity shops?
The only difference is that Chen Shi does not plan to make this an internet celebrity brand, but a brand that can truly compete with big names, and he will not hire so many extras.
In order to capitalize on FP's popularity this time, Chen Shi decided to cooperate with FP Clothing and Empty Bottle Media's independent APP. Customers who purchase FP clothes will receive a one-month membership for free with a purchase of 100 yuan, and members can watch the platform's high-quality content for free.
The three accounts of FP, Ji Ziling, and Luo Zhuizi have been raised. This is the first step in the change of Empty Ping Media. In the past, they were operated for others, but now they are operated independently.
These three accounts are about to change their routines. After all, such routines will make people disgusted after a few times. If you have fans, you must have high-quality content. The batch of art school students who happened to be recruited can allow them to shoot more high-quality content for these three accounts.
Accounts, such as emotional sitcoms, funny sitcoms, etc.
Each video only requires content within five minutes. In fact, this one is very easy to shoot. All the five-minute content is turned into the most intuitive content, such as emotional content. It directly shoots the beginning of a man and a woman falling in love, five minutes of meeting, five minutes of falling in love,
We broke up in five minutes, reunited in five minutes, and broke up again in five minutes. Now there are five videos. The original one-hour content is divided into six parts and sent out.
After Cheng Manni finished her work, Chen Shi came to her room. After a night of ups and downs and aerobic exercise, the next day, Chen Shi took a look at his dark circles and had to admire Xiaozhu. After more than 20 years of debut, he could
With such great vitality, ordinary people can't compare with it. As the name suggests, this person has a twice as good pork kidney.
Contact Gege. After all, she has a strong network of contacts in the imperial capital. Cheng Manni went to Jianghai City. She found a marketing strategy. Jianghai City has the support of Empty Bottle Media and a group of people who can help her operate it. Chen Shi also contacted
Wang Zheng told him that there is a commercial storefront in Jianghai City that belongs to his family, with an area of 120 square meters, and it can be directly turned into an image store of FP.
Nowadays, many big brands have image stores. Some people also call this flagship store, which is operated by the head office. The store should be large and cannot be in a shopping mall. If it is a storefront in a commercial street, the door should be simple and grand, and the interior decoration should be high-end.
You need to show your corporate culture. For example, the flying pig has been published as a comic book and has its own song. The store must have flying and living image dolls, figures, posters, etc., and each piece of clothing must be unique.
The display cabinet gives people a very noble feeling.
Stimulate the consumption of those who pursue famous brands and want to be different and let people know that what they wear is all money. This group of customers is the target customer for FP. Excluding operation, rent, and production costs, a piece of clothing costs 500 yuan.
There is a profit of more than 400 yuan, which is actually far behind the big luxury goods. Now the richest man in the world and the top ten richest people are basically engaged in luxury goods.
In addition to the Internet, luxury goods have emerged in recent years. A piece of clothing costs tens of thousands of yuan. How much does it cost? The profit margin is very large. The main research and development costs are much lower than those of technology companies, mainly the cost of advertising.
A big green Lamborghini stopped in front of Chen Shi. Gege got out of the car and said, "Let's go, I'll take you to see it."
Chen Shi got on the bus. He wanted to find a high-end place to open a FP counter in the imperial capital. Ge Ge happened to know that there was one that was planning a store.
SKP is currently the most high-end shopping mall in the imperial capital, and it is also a world-class high-consumption shopping mall. Gege took Chen Shi to a women's clothing store. This store had been exposed before, so it was transferred out. Chen Shi took a look.
, the place is quite big here, with more than sixty square meters. After all, every inch of land here is really valuable.
"How to calculate the rent? There are also transfer fees." Chen Shi asked.
Gege looked at Chen Shi and asked, "Can you tell me if you think you're good enough?"
"Check it out," Chen Shi replied.
"Then I will give you a five-year lease. I signed the contract for ten years and I have used it for five years. This is my store. Don't refuse. The things I send out have never been rejected by anyone." Ge Ge said.
"Didn't you close this store because of me?" Chen Shi asked curiously.
"No, I was planning to withdraw it. You can find someone to come over and renovate it tomorrow. However, your brand is a bit strange here. If you say it sounds ugly, the store will lose some points.
This place is full of Chanel, Burberry, Prada, Hermès, Gucci, Louis Vuitton, etc. Your entry is a bit nondescript, as if a group of people were racing in luxury cars, and your Wuling Hongguang got into the convoy." Gege was very rude.
said.
"What do you know? I have always believed that Wuling Hongguang will produce a supercar. The most important thing is that I want to use this place to shoot. I have the confidence to shoot in my own store. In the future, the brand's short-sleeved shirts will start to exceed 10,000 yuan, but the initial price is too expensive.
To position the market, we can only open the market by selling five to six hundred pieces. I also need to bring in a few store-building treasures. You must know Liu Hui, our brand designer. I am going to list all her designed clothes at one price.
If Wan starts, won't this raise our brand? The most important thing is that I want to use this location to attract investment." Chen Shi didn't hide it from Ge Ge either.
"Okay, I don't care, this place belongs to you." Ge Ge said.
"That won't work. I still need your care here. You can help me find a management team. After all, I have no experience in the high-end market. This place will belong to you from now on. I will provide you with free supply. Whatever you sell is yours."
"Chen Shi said.
Chen Shi is not stupid either. Gege gave him this because of Zhu Tiancheng's face. If it weren't for Zhu Tiancheng, his brand would never be able to enter here. Large shopping malls have very high requirements for brands. Some shopping malls are like some that everyone thinks
They won't let you enter big-brand sports brands, because entering will lower your reputation.
For example, the shopping here at SKP starts at RMB 10,000 to RMB 20,000 for a piece of clothing. Most of the people who come here to shop are looking for a purchase of RMB 100,000 at a time. If you discount something for a few hundred yuan, people are afraid that you will lower the brand value.
But Gege allowed Chen Shi to come in, proving that the management here couldn't do anything to her and gave her face.
"Is there such a good thing in the world?" Gege said jokingly.
"Yes! I know the value of my brand, but what if we only sell clothes designed by Liu Hui? What about clothes from well-known designers at home and abroad? They are all co-branded and limited editions. Isn't it very stylish?
Is it too high? I have no intention of selling three to four hundred short-sleeved shirts in this store. The starting price is over 10,000 yuan. If you can sell one piece, that’s your ability. If you can sell one thousand pieces, that’s your strength.” Chen
Tell the truth.
Upon hearing this, Gege understood that Chen Shi wanted to forcibly elevate his brand. Even if he wore a 300-400 FP short-sleeved shirt, others thought he was a rich man, because the most expensive clothes might cost tens of thousands.
Ten thousand.
This is to stimulate consumer demand in second- and third-tier cities, and also to show agents that they are of high quality. The agency fee should not be too high, but the appearance needs to have high requirements. This will cause second- and third-tier cities to be full of FP counters, and each one will be high-end.
The decoration can seize the market in a short time and stabilize the brand position.
Gege really admires Chen Shi's marketing methods. He can use Liu Hui's name to directly position FP as a luxury product. However, the FP brand is a niche among luxury goods and may be eliminated in a few years. But if it blooms everywhere
Mid- to high-end brands, like Nike, can make hundreds of pairs of shoes or sell thousands or tens of thousands of pairs.
Even if everyone buys three or four hundred pairs of Nike shoes, they feel that they have dignity because this brand has more than ten thousand pairs of shoes.
This is the configuration of domestically produced BMW, Benz, Audi A3 and Q3, which cost 200,000 to 300,000 yuan. Only some joint venture cars and domestically produced cars have configurations of around 100,000 yuan. But why do so many people buy them? They would rather spend this price than buy a more cost-effective model.
.
Because what people care about is the brand and brand value. If you drive an Audi Q3 priced at 200,000 yuan and compare it with domestic cars and joint venture cars like Chevrolet with the same price of more than 200,000 yuan, 98% of people will understand.
I feel that those who drive Q3 must be richer than those who drive these cars.
This is brand value. How to improve brand value? It’s very simple. Spend money on celebrities and spend money on advertising. How did the 8848 mobile phone and small can of tea, including motorcycle-based business machines become so popular? Celebrity effect, celebrities
Free publicity? Give money and benefits, and then various high-end promotional videos. Any big brand has a very large initial investment. Many of them only make profits in the past ten years. As long as the profits are made, they will exceed expectations.
Why can it be supported for ten years? Because people are investing for ten years, have enough budget funds, and then specialize in operating this project. Let’s not talk about it far away, let’s just talk about a certain group that everyone is familiar with, which is a company that does takeout and group buying.
, it was only in the second half of 2019 that profits were achieved, and profits soared in 20 years. In the past few years, we have been paving the market, seizing the market, planning the market, occupying the market, and letting users get used to using the product.
In the next one or two years, all the initial costs can be recovered, and then the status will not be shaken in the next ten years. This is what you have to do. If it is a big crocodile investment and operation, you can get up very quickly.
For example, Fox and Penguin back then were about to go bankrupt. Xiao Ma almost sold Penguin for one million because it was really unprofitable and couldn't survive anymore. Later, foreign investors came to invest and made a fortune.
The huge amount of money allowed Penguin to launch various advertisements, build infrastructure (open offices in various places) and recruit people to produce and optimize better products in a short period of time.
1 It took ten years for Fox and Penguin to truly rise and become strong enough to become unicorn companies. Ten years is enough to obtain financial support.
Chen Shi is following a five-year plan. He aims to achieve profitability within five years and can maintain capital in the early stage. However, because of the support of Empty Bottle Media, the five-year plan has become two years at the latest and a market share at the fastest one year, striving for five years.
After the year, some people began to collect various limited editions produced by fp.
"Then I won't be polite to you. I'm just being polite. If you don't want this house, then I'll ask a few friends in the entertainment industry to help you promote it. It just so happens that they are short of a few pieces of clothing for going out recently. You can give it to me.
I'll help you give these limited edition pieces to them, and they'll give me some respect so they can wear them," Gege said.
Chen Shi had to admire Gege's ability to deal with people. She knew what she needed, but Chen Shi was not polite to her. He directly asked Gege to give him some sizes, customize them according to the sizes and send them over.
"Let's go, let's discuss something with you." Gege looked at Chen Shi and said.
Chen Shi had a question mark on his face. What should she ask for help from? Could it be that she asked Zhu Tiancheng for help?
Gege drove Chen Shi to a coffee shop, and Chen Shi followed her in. The coffee shop was very quiet, and the distance between each table was about three meters. There were only so many tables in a hall, which was a bit unreasonable. The interior decoration was very
In a retro style, a burst of light music played, and Chen Shi and Ge Ge took their seats.
"Don't be curious. A cup of coffee here starts at 300 to 400 yuan. A dozen or 20 people a day is enough to keep other coffee shops busy for a day. The per capita consumption is at least 500 yuan. I mainly come here to talk to others. It is very safe here.
The boss will give you enough safe space to speak, for example, you can read it here." Gege handed the menu to Chen Shi.
Chen Shi took a quick look and thought, well, on the first page it says that our store values privacy, no audio or video recording is allowed, and we will be held responsible if found.
"What if this is a recording?" Chen Shi asked curiously.
Gege smiled and said: "There is no coffee on the table here, and we basically don't talk about business. A cup of coffee takes ten minutes. During these ten minutes, you have been disturbed when you entered the door. Can you turn on your phone to see if there is a signal? The signal is blocked. Press the button
Press this little button on the table. Okay, now you are recording and taking a look. It is basically a babbling sound.
As for the hidden cameras, when the waiter is serving coffee, you will find that she will take a detector and check our whole body directly like a security check, and she will leave if nothing is wrong."
"Then the owner of this store doesn't know how to record himself, or does someone have higher-tech equipment that can record and videotape?" Chen Shi asked curiously,
"First of all, the boss here is a middleman. If he dares to do this, he may face the King of Hell. Many people have tested that there is no audio and video equipment here. They have checked more than once and from time to time. Secondly, you have to
If you record something here and then threaten the person involved, the boss here will use all his connections to fight you to the death. This has happened before. In the end, everyone saw the boss's courage and confirmed that conversations can be carried out without any taboos here.
So many people come here to talk, and there are basically no outsiders coming here. The main consumption is too high, there are no free refills, not to mention paying for a drink, money is a trivial matter, the most important thing is that the boss asks you for help, if he can help
Just give him some face, it’s that simple, you understand.”
Chen Shi nodded and understood, it was a transaction of equal value. The boss knew that his most valuable asset was his connections. Matchmaking was the basis for him to gain a foothold here. There was no profit purpose here at all. As expected, the waiter brought two cups of freshly brewed coffee.
He put down the coffee, then took a cylindrical object and shook it up and down at Chen Shi, and also shook it up and down to check Gege, and then left with a smile.
"What if it were an ordinary person?" Chen Shi asked curiously.
"It's not like this for ordinary people. The waiters here are always keeping track of people. And if you want to come in for a drink, most of them will tell you that they've sold out today or they're closed today. They're basically not open to the public, and the ones outside the door are basically closed.
Didn’t you pay attention to the price list? It was put there deliberately for people to see. The special offer of coffee is 298 per cup. This alone has stopped 99% of people from coming in and consuming.”
Chen Shi nodded and drank a cup of coffee. It tasted good. Mainly, he didn't expect this to happen. Nowadays, chatting is so sophisticated. However, it is true that there are too many recording and recording equipment now, which is too convenient, especially some people with ulterior motives will deliberately
People pay more attention to tricking people and then designing to frame them, especially people at the top of the pyramid, but ordinary people don't pay much attention to it.
"Then why are you looking for me? So mysterious? You won't let me give you a child, right? If you really think so, I will grit my teeth and agree. After all, the child will have half royal blood in the future." Chen
Shi said jokingly.
Princess looked at Chen Shi's beautiful expression and said, "I didn't ask you for this favor after you met Zhu Tiancheng. It was at the party hall. This favor is not my favor either.
They are my sisters, real sisters. From childhood to adulthood, they talk about everything and rub each other's backs.
Moreover, the sisters who have watched the kind of things you boys love to watch together are, in the words of you men, close friends. When we were little, our friendship is much more sincere than that of your cousin sister-in-law."
Chen Shi asked curiously: "What exactly do you want me to do? You don't really want me to be a cowherd, right? Share the best with your friends, like me?"
"Screw you! You are not serious. There is a problem in her family. She wants to find someone to help her check it out, but there are too many familiar faces in the imperial capital, and it doesn't feel reliable to have new faces. Most importantly, she doesn't want to be
Outsiders know that I thought you were more suitable, so I wanted to test you.
It's okay now. You dare to steal your wife from Zhu Tiancheng. Even if you find out, I won't be afraid. Also, I find that you have a lot of clever ideas, and you lie without a blushing face or a heartbeat. If I compare you, you are a human being.
Zhongyue is unique."
Chen Shi→.→ "Are you praising me?"
"I'm complimenting you. If it weren't for novels, do you think people like Yue Buqun would be dead in reality? With normal development, he should unify the world. A person can pretend for decades, and everyone praises the gentleman's sword. Suddenly, he will
A drastic change in temperament makes people know that he is a bad person? He is a person and does things in small details without leaving any traces. If there are traces, they will be erased.
If Swordsman had allowed him to unify the world, no one would have watched it. After all, everyone thought they were Linghu Chong when they were young, but when they grow up, they find that most of them have become gentlemen. Jian Yue Buqun, but Yue Buqun is too close.
Everyone is disgusted by being too real, because everyone just hates themselves like this, no one wants to live like this, they all want to live like Linghu Chong."
Chen Shi seemed to really believe what Ge Ge said and nodded and said, "Tell me what you want me to do?"
"Go be an undercover agent and help find out something." Gege said.
