Chen Shi and Gu Qingcheng took Zhang Ling to a medical device company. Otherwise, a ban on business would have prevented Zhang Ling from engaging in this industry in the short term.
But the original company boss didn't want to do anything too extreme. The main reason was that he knew Zhang Ling's current situation. If she was trapped by a no-business agreement, she would go to the company to cause trouble, and then bring her creditors to the company. No one wanted to see her.
.
This medical device company belongs to Chen Shi's family. Chen Shi didn't tell Gu Qingcheng about this. This is equivalent to picking up a low-priced talent for free. Zhang Ling knows this industry very well. She didn't expect this to happen. If it hadn't happened,
Regarding this matter, I guess she won't change jobs easily.
Think about it, Zhang Ling was worth a million and ended up with a debt of 120,000. Zhang Ling has been renting a house instead of buying a house. She has no control over the money spent on this trip. The main reason is that she signed up for a high-end global tour of 88 days, and she went to many places.
RMB converted into U.S. dollars is worth hundreds of thousands of dollars. Similarly, if you play high-end games in China, you can spend hundreds of thousands of dollars in 88 days.
Buy, buy, eat, eat, basically eat at Michelin restaurants every day and stay in six-star hotels. The 180,000 yuan that other travel agencies charge is just air tickets and tour guide fees, as well as the most ordinary housing fees, and most tourists
Asking for upgrades to suites and hotels would cost extra money, so Zhang Ling followed everyone's lead.
But people who sign up for this kind of tour group basically spend 1.8 million on a trip, just like us ordinary people who spend a few thousand on a trip, without feeling too distressed or affecting their lives. But Zhang Ling is not like that.
, she lost all her wealth.
Chen Shi looked at Zhang Ling and said: "Let me make it clear to you, you are my tenant. If something happens, I will help. Tell me earlier. Do you know how sad I am for you to be like this? The foreign debt you owe plus
I have a total of 120,000, and it's all on me. If you go to this company and work hard, I'll take 70% of your monthly salary and leave 30% for you as living expenses.
120,000, I will charge interest on your sin, 6% of the thousandth. This is mainly to make you remember not to spend money indiscriminately. To remind you, it doesn’t matter if I want the 6% of the thousandth. I will also
The boss over there talked about it. If you work there for five years, you must be assigned an apartment. The boss also agreed to me. After all, he attaches great importance to talents. He said that as long as you work there for five years, you will live in my apartment now.
I’ll buy you a single apartment as a gift.”
Zhang Ling looked like I believed you and said: "Your way of dealing with women under the age of twenty-five is okay. At my age, you might as well be more honest. Marry me if you treat me well. Such money
I don’t have to pay you back.”
Chen Shi(⊙o⊙)…
Sure enough, women mature earlier than men. A thirty-five-year-old woman must have a mentality of seventy or eighty, and she has seen through everything.
"I've been to the company you brought me here before. They offered me 30,000 yuan a month to recruit me, but I won't go to this kind of company. They offered a high price to trick you, and then I got all kinds of things from you.
With experience and resources, you may be successful in half a year.
Now I'm being offered a price of 15,000, which is 5,000 lower than my previous salary. This way I can't go, but there's no other way. I need this job. I can't afford 120,000 to repay the debt, and what's more, I won't be able to pay off the debt in five years.
Is it true that this apartment belongs to me? I want a place to retire. After this incident, I know how important it is to have a home. At least I can vent my anger without being chased into the mountains for debts."
"It's absolutely true. When you get there, I'll ask the other company to issue a proof contract to you. That apartment is worth four or five hundred thousand. Although most apartments don't appreciate much, there will be a slight rebound, and forty or fifty thousand."
Ten thousand is not too small. You will stay in a hotel this week. I will open a suite for you for seven days. I will find someone to renovate the house and change the furniture for you. I will give you a princess's home. You will know that five years later when you return home.
It's yours."
Zhang Ling didn’t want to say more. She had 15,000 after tax, and 70% was given to her with interest. She had to give him more than 11,000 a month. She had more than 3,000 left, and she had to give him 2,500.
I had more than 1,000 yuan left over from my rent, and I went back to the time when I graduated from college overnight.
When I talk about giving myself a house, I actually deserve it. After five years of working in a company and saving money, I can buy an apartment. After all, I have been working in this industry for ten years, and my experience and connections are not comparable to those of young people.
of.
But I have no choice but to do this now, so I have to accept it and hope that my salary will be increased in the future, otherwise I will have to eat and drink at work.
After putting Zhang Ling in bed, Chen Shi took Gu Qingcheng to collect the rent at night, and then returned to Empty Ping Media to train the new people of the marketing company that Empty Ping Media had just separated. Empty Ping Media was preparing to set up a subsidiary company to specialize in
Marketing, separated from the original company, and empty bottle media will specialize in film, television and music companies.
The subsidiary company is called "Empty Bottle Culture Media Co., Ltd.. From now on, the parent company and the subsidiary company will sign a long-term cooperative relationship. If the parent company needs marketing, it will find the subsidiary company. This kind of practice is actually not unusual at all. Many companies have subsidiaries, and the subsidiary companies also have
There are subsidiaries.
For example, a mobile phone manufacturer is mainly engaged in manufacturing mobile phones, but what do you need for a mobile phone? Small accessories such as headphones, mobile phone covers, and mobile phone cases. Many manufacturers now give these away for free.
They register these companies, and then use these subsidiaries to purchase these products and sell them to the parent company. At this time, it is a trade relationship, not a subsidiary-parent company relationship. What are the benefits? One word tax.
I won’t go into detail here. Generally speaking, if you don’t go into detail, you really can’t go into detail.
"You still have to work so late?" Gu Qingcheng looked at Chen Shi and asked.
"Yes, it's not just me. Your cousin also has to work. Brother Dahai and Sister Liu Jing often work like this. When they are free, they are indeed free. But as long as the company gets bigger and bigger, it will never be free, especially the founder. Unless the founder
The owner's mind is no longer in the company, but occupied by eating, drinking and having fun. Look at the companies that can survive for twenty years. Which leader is not busy every day? On the contrary, those who like to do yoga and mountain climbing and travel are not the companies being acquired.
He was kicked out of the company by the company's shareholders.
There is a saying that goes well, the greater the ability, the greater the responsibility. Your cousin's current industry is completely different from his previous industry. Empty Bottle Media now has four to five hundred people to pay, and the number continues to increase, and the company is huge.
Now, there are more troubles. If you don’t go looking for trouble from others, they will also look for you. For example, when I went to the Imperial Capital a while ago, I was just to deal with troubles. I looked for people everywhere to find connections.
Your cousin is running around now just so that the company can go further. No one wants to work so hard. I don’t have to work so hard, but not your cousin. He wants to live a better life for himself and for his children.
, so he won’t stop. If he doesn’t stop, the whole company won’t be able to stop, and everyone will have to take action.
Now there are company offices all over the country, and we have to visit them every now and then, which all takes time."
Gu Qingcheng and Chen Shi came to a fast food restaurant. Chen Shi opened the trunk. The owner of the fast food restaurant said that all the boxes of lunch were placed in the trunk. The beverage shop next door put cups of packaged coffee and milk tea in the trunk.
After closing the trunk and driving to the company conference room, Chen Shi and Gu Qingcheng were carrying a lot of food and drinks. A group of young people in their early twenties were all recruited this year. Chen Shi thought of how he had just arrived
When I was in the company, it was Brother Dahai who gave me a training course.
The number of people we are recruiting now is more than ten times more than before. In the past, we only hired one or two people a year, but now we have ten or twenty people. Most of them manage accounts and edit copywriting.
Looking at this group of college students, their faces are full of "I am the best in the world". In fact, the younger they are, the more confident they are. Most literary works, music and artistic works were created when the creators were young.
Because youth has infinite possibilities, and young people’s ideas are wild and unconstrained. The older they are, the more they have experienced, and their thinking has become more solid and realistic. They no longer believe in fairy tales. Dreams are just dreams, and few people can create them later.
Very high quality work.
Some people say why Star Master doesn't act anymore, because he is too smart. He knows that if he continues to act, he may make countless bad movies. He turns to look for another kind of creative inspiration, that is, directors. Why do many old artists make so many bad movies?
Because the talent is basically exhausted.
The main purpose of Chen Shi's visit today is to teach this group a lesson, sharpen their spirits, and let them know that there are still many shortcomings for them. Young people are also more likely to make mistakes, mostly due to self-confidence.
Is it a contradiction? No, people are inherently contradictory, and there are many opportunities to make mistakes when you are young. When you are older, the cost of making mistakes may be too high for you to bear.
"Everyone eat something, let's talk while eating." Chen Shi was trapped by Pang Panghai's move at that time. Why eat and drink? Because most people don't think about other things when eating and drinking, and they don't think about anything else.
Small actions and nonsense, keep your mouth shut, don't think randomly, there is no noise in your ears, there is only one voice, this is the trick Pang Panghai told Chen Shi.
Everyone was so happy. The boss even gave him extra meals, and they were all delicious and delicious. It was time for Chen Shi to show off his abilities. At that time, Brother Dahai pretended to be cool. As Brother Dahai said, he wanted to
Let young people be convinced and admire you from the bottom of their hearts, so that you can lead new people.
At that time, Brother Dahai and Chen Shi boasted that he had just come back from drinking with Star Master some time ago, and showed Chen Shi photos. He also said that Brother Fa had made a new movie and asked him to help write a promotional copy. Even Jie
He did all the copywriting for Lun’s wedding.
Fortunately, Chen Shi didn't believe his lies at that time, and it wasn't too ridiculous, mainly because at that time Chen Shi overheard that Pangdahai battery car was stolen, and was asking people where to buy second-hand battery cars with good quality and low price.
Therefore, after learning from Pang Dahai's experience, Chen Shi specially bought a fast food worth 40 to 50 yuan and drinks worth more than 20 yuan to first create an image of not being short of money.
Most people, especially young people, have an idea. Rich people must be awesome. If Chen Shi buys cold noodles and Coke, these people will think that the boss is a bitch.
"Hello everyone, it's a pleasure to meet you. Today is the first time we meet. My name is Chen Shi, the vice president of Empty Ping Media. I rarely work in the company and work at home and abroad. I started like you now.
I have gone through a lot from a newbie who just joined the company to the position of vice president. Today I will tell you some of my marketing experience. Please turn off your mobile phone, hand it over, and return it to you after you leave.
Assistant Gu, please help me put away my mobile phone. Now we will talk about my experience. How much you understand depends on your understanding. I will only talk once. For this class, I recommended lectures from two universities. I hope you will pay attention.
listen."
Gu Qingcheng sat aside and listened, something was wrong. Isn't the reason why he became the vice president because he was the largest shareholder? No one would object to him becoming the chairman, but he said that he would start from the bottom like these people.
He worked hard and gave everyone a message that as long as he works hard, he can become a vice president.
And where did he turn down the school speech? I had been with him for a day, and this guy was just collecting rent. When he said this, everyone looked serious, as if they were listening to something very, very important.
A speech, a remarkable speech.
Gu Qingcheng felt that Chen Shi was a liar and had deceived everyone so that he would not be like him. However, the newcomers at the scene were very serious. While eating, they looked at Chen Shi without looking away from Chen Shi.
Chen Shi looked at everyone, then opened his laptop and put the content on the 98-inch monitor. This notebook was specially used to store office documents, because too much content was overturned, such as some private chat records, such as some
Video, so Chen Shi is very cautious about this and cares about it very much. He will only show it after careful inspection, fearing that something may go wrong.
"Okay, everyone, I don't like nonsense, I just go straight to the real stuff. Nowadays, marketing is mainly divided into two types, knowledge realization and imitation and plagiarism. To put it simply, the former is original and the latter is following the trend. Following the trend is the easiest, which one is more popular.
Whichever one follows the trend, basically 99% of marketing companies will choose the latter because of the quick results.
Therefore, most of the marketing accounts operated by our company follow the trend. Many of you may want to create, but feel that following the trend is low. I encourage you to create some original creations on your own, but I want to give you a vaccination, which is more difficult than yours.
It is tens of thousands of times harder to follow the trend.
Do you know why it is so difficult? Because a suddenly popular content is either specially produced or accumulated from works. For some people, a video suddenly becomes popular, and then the number of fans continues to be hundreds or thousands. Do you know why?
Because there are too few works, and this kind of popularity is accidental, but if we use the other party's popular stuff, we will also get a lot of attention, which will be much easier.
Therefore, most people will not choose to actively create original content, but there is also a kind of originality that can be created. That is, our company has a hundred marketing accounts. We create the same original content and publish it at the same time. At that time, other companies will not
Follow the trend, why? Because the content overlap is too high, the audience doesn’t like watching it, and they won’t imitate it.
You will definitely watch some short videos, such as those talking about cars. Do you know why only a few people talking about cars are popular? It’s simple, because they are all from the same group and have known each other offline for a long time, and then share the materials.
, for example, a certain tiger talks about cars, he finds a luxury car, what should he do after talking about it? Share it with other people quickly. This group of people all know each other, many of them are from the same company, and these are the ones who follow the trend at the same time.
For a group of people, there is basically no market for other people’s works.
You should pay attention to your future work. If you think your original work is very good, then use all the company's accounts to share your work. This way, you will not be afraid of being followed and everyone will not know who the original author is.
Let’s talk about how to attract fans, increase fans quickly, and brushing up fans is the least effective, because zombie fans will not give you comments and likes. At this time, we have to take the initiative and let fans take the initiative to follow us. Do you know how to do it?
"
A group of people look at me and I look at you. Some people say advertising, some people say setting the pace in popular comments and attracting attention, etc.
Chen Shi looked at them and smiled and said: "None of them are useful." This sentence will make everyone feel dismissive and feel that Chen Shi is denying them, but Chen Shi wants such an effect, otherwise how can he highlight his own
sharp.
"I'm here to tell you, attracting fans by following other people's comments is the worst thing to do, and it won't last long at all. If you look at these accounts, you will see that they are run by individuals and are just trying to be clever. For example, this one is called a man
On Germany's account, in a comment posted by a star's account, he complained about the star's poor acting skills, and then praised the star's acting skills in the same comment. The same comment also said that the celebrity was too famous.
This account is deliberately designed to attract topics, comments, and attention, so that someone will definitely reply to this account. The account uses a male virtue, and another account is called a female virtue, etc. You can see these similar accounts in many places.
There are also many original musicians, filmmakers, etc. who want to gain attention and make people pay attention to them. Some want to increase their fans and then suddenly transform.
Let me tell you, this kind of account is a garbage account, a self-righteous cleverness, and an effective method used by garbage marketing companies. It has little effect and has no actual fans. Advertisers will not use this kind of marketing account to advertise."
"Mr. Chen, I would like to ask, why do we report so many spam marketing accounts of this kind, but it is of no use at all, but if we quarrel with someone, it will be effective if they report us?" a boy asked, and he actually
He also raised his hand.
Chen Shi looked at him and smiled and said: "I know you are talking about a certain blog. There are piles of junk marketing. There is nothing you can do about it. Do you understand? Many of them are the accounts of their own marketing companies. In fact, this needs to be explained in depth.
This is a key point, with rhythm and the right to speak.
Do you know who the largest shareholder of a certain blog is? Ahli is their largest shareholder, so you rarely see any black content about the parent company on a certain blog. In the early days, they relied on this to market the parent company, and then stepped on it.
Who is the largest shareholder of Xiaobozhan and Bihu, which are criticized by many people? It is Penguin Ma. Unexpectedly, everyone will say how could Penguin not use these two companies to make money?
In fact, if a company in the industry wants to be acquired or buy shares, 99% of them will choose Penguin instead of Ahri. Do you know why? Because Ahri will make the company that is bought into or acquired become Ahri, and Penguin is
I only give you money, and you can do whatever you want. You'd better keep your own style and I'll pay you dividends. So no matter what the small website, Bihu, Dongdong, Group, Duoduo, etc., you can read it.
There are no penguins to be seen.
Some people will say that a certain blog was not like this before, very literary and artistic. Yes, that was before the acquisition. Everything has two sides. Later, the trend of a certain blog changed drastically. You will know why many companies prefer to be owned by Penguin instead of Ahri.
So why did a certain blogger suddenly lose his right to speak?
Because of the rise of short videos, it is no longer an information outlet. Especially for Mouyin, there is no trace of Shuangma. It is the third information outlet and does not belong to any one company. This brings together many things that have not been reported by Moubo before.
Reports about cigarettes came out, for example, Prince Ahli kept a mistress. Because of suppressing this hot search, a certain blog was asked to rectify and correct it and was criticized by name.
This explains why there was no response at all when you asked those accounts you reported, but when others reported you, your account was banned. This current situation basically only exists on a certain blog. It is predicted that if this continues, it will not be close to decline.
Far away, like a certain degree.
Some time ago, a certain blog said that a certain group was not allowed to use a certain treasure, and it became popular in several places. However, the boss of a certain group personally replied to you that a certain treasure did not open a payment channel for a certain letter. In the end, there was no result, because a certain blog did not give
This information traffic push is limited.
Why do many users follow a certain blog and switch to other websites? This is because the information pushed by the blog is not real-time information, and much of it is prepared content, such as entertainment information, which makes people sick after watching too much.
It is best for marketing companies like ours not to focus on a certain blog, because they are a marketing company themselves and cannot let other marketing companies take advantage of the loopholes. If someone wants to find a marketing company, they must basically go to them, which is why
So many celebrities and well-known figures have quit a certain blog, because if you don’t engage them for marketing, you may make mistakes.
So we can only work as a porter on a certain blog and maintain tens of thousands of accounts. The main reason is to establish a good relationship with them and ask for preferential prices to facilitate marketing. Our main battlefield is various platforms, and each of them does not make profits through marketing.
To put it bluntly, it is not a platform that competes with us for food. It is equivalent to opening a cafeteria stall in the school. It was agreed that a cafeteria can only open a milk tea shop, but suddenly the teacher in the school saw this and opened one to make money. The principal
A relative at home has also opened one. Do you think you can still make money in the end?
We are going to open a milk tea shop outside the school and rent the shop. They only charge rent. The landlord will not compete with you for business. You will say that there is no more. There may be a milk tea shop just a few meters away. Don’t worry. It depends on the quality.
Okay, let’s see who is good at marketing. It’s not like in school. Your stall can only sell food with a meal card, while other people’s stalls can use cash or meal cards. You understand.
Let’s talk about how to attract fans. It’s very simple. You register an account and put some celebrities on it. For example, the three most popular three people, plus Kun Kun, do you agree with the new four kings?
? Fans from these four companies will definitely come to support idols, but fans of the old four kings and some fans who were considered the successors of the four kings will come to comment and end up criticizing each other. In fact, you didn’t do anything, just throw it out
a topic.
Then you play a few videos. For example, if you post a post about who do you think is the best shooting guard? Joe, Black Mamba, Flash, Magic, etc., a lot of fans will come immediately, and then there will be a burst of comments and attention, and then
You say the last sentence, and the answer will be announced in the next issue. See who has the highest support rate in the comment area. You see, their fans will comment like crazy and support whoever.
This is called raising topics and attracting fans. This is the simplest and most effective method. As long as you keep posting these contents and ask questions from an objective bystander, this is the fastest way to attract fans. Let’s talk about another one below.
