"The first type of marketing is to ask for advice, and the second type is to ask for advice. This is relatively simple. With the fans attracted in the first step, we can publish some original content or imported content in the second step.
How to deal with it?
Directly post one about science and technology, one about history, one about emotions, one about sports, one about pets, one about beauty, one about health care, and one about education. Remember, try to choose topics within these ranges, one day
Publish seven or eight videos at the same time. It is best to upload them all at once, with an interval of one to five minutes. Then look at the background data to see which video has the most likes, reposts and comments.
Then I focused on this aspect, and then piled them up in quantity. After reaching fifty works, I deleted all the videos that had been used to inspire others.
Why do you want to publish the types of video content I mentioned? The answer is very simple. It is convenient for selling goods. To put it bluntly, it is easy to attract advertisers. Historical content is easy to attract book publishers and some cultural and entertainment manufacturers to come to you for advertising.
Give you a commission.
In the technology category, book publishers will come looking for them, and then there are technology products such as mobile phones, TVs, etc. The purpose of operating accounts is to make a profit. As for entertainment accounts and gossip accounts, don’t think about making profits from manufacturers or major brokerage companies.
, such as helping to send out announcements and so on.
Don’t think that I have taught you this, you can just do it on your own. The recipes for McDonald’s, KFC, and Starbucks can be found by just searching on the Internet. Why are their employees not coming out to create their own brands so far, and most of them choose to join?
In fact, it’s very simple. A marketing company has connections, channels, and most importantly, experience and cash flow. If you do it alone, it will be very tiring. At least you have to make no money for one year, and you can make a profit in the second year.
Don’t think you can get rich by doing this to earn living expenses.
But I encourage you to do it by yourself. If you can do it, I will make additional investment. The prerequisite is not to use the company's resources to help you with marketing. This will be found out after an investigation." Chen Shi reminded.
"Mr. Chen, I want to ask you a question, what should we do if our original content is moved? Should we defend our rights?" asked a girl.
Chen Shi didn't speak for a long time, because he had asked Pang Pang Hai the same question back then. Chen Shi thought about Pang Pang Hai's original words and said: "You must have seen more than one person moving other people's original works, and some certification numbers. They moved them
The source will not be indicated, and many original works must be posted under the link to comment that they are original.
I don’t recommend that you pursue this matter. Because the intellectual property rights are incomplete, it will take you a year and a half to litigate, and the other party will shirk all kinds of excuses. Instead of going to litigate, it is better to go directly to the official to complain, but the effect
Not big either.
So the major original authors eventually became porters, but big companies are different. I said in the early stage that if we use a hundred accounts to distribute our original works, they will not move them because they have no value. This is our only
method.
There is another kind of marketing called evaluation marketing. We can buy a hundred kinds of worthless commodities, or catch some merchants who lie constantly, buy their products for evaluation, and then find one person to play three roles for the same item.
, there are about twenty of you sitting here. If you want to show your face, just show your face. If you show your face, you will get an extra two thousand salary per month, which is for your portrait.
In fact, I know that most of you don't want to show your face. To put it bluntly, before the moment of showing your face, most people still like to live without being disturbed, so we also have special models, and these people are specifically responsible for showing their faces.
For a product, each of you can wear three or four masks or hoods, or you can wear more than a dozen masks and then change the voice changer, and send a review of the same product.
Remember, if an account has more than 30 reviews, some merchants will take the initiative to ask you to give you advertising fees and review products. However, many reviewers dare to accept any product. If something goes wrong after accepting it, they will be jointly and severally liable.
Because of the special nature of the account you operate.
We can do this kind of thing, but try not to do too much, because the cost and risk of this kind of thing are higher.
These are all our side industries, and they actually don’t make much money. Maybe for ordinary companies or individuals, this may be very profitable, but for an enterprise like ours, this is basically not profitable.
Let me tell you this, the income of an artist, a popular artist, from an advertising endorsement is more profitable than all of you working together for a year to operate these accounts, and an artist must have at least three or five endorsements every year, and
Remuneration from filming, income from singing songs, etc.
The main task of our company now is to help the company's artists operate. You should pay attention. If you find a malicious marketing account to smear our artists, then report the video collectively, don't talk nonsense with them, and then immediately counterattack and discredit the other party.
artist.
If you can spend money to discredit our artists, then you can be sure that the other party's artists are competing with our artists for resources, such as endorsements, dramas, etc. We won't wait and wait.
Also, make sure that artists are trending on the Internet at least once a week, and all get positive reviews. Remember, the popularity of artists cannot be lost, they must remain popular. All our entertainment marketing accounts must promote our own artists at least three times a week.
four times.
Most of your work is also to maintain the work of our artists. You send out announcements every day. The management of all fan groups must be managed by our own company personnel.
Next, let's talk about emergencies. I guess you will be familiar with this. It is when artists and companies suddenly encounter problems. Of course, it is not a good situation. It is basically negative news.
At this time, there are two solutions. Generally, when this kind of news breaks out, it will not be reported all at once. There will be a relaxation point. This relaxation point either wants to negotiate and ask for money, or it is waiting for you to come out to refute the rumors.
, the other party slapped him in the face and came up with evidence.
In this case, we have to see what the other party wants to do. If the other party just wants our artist to be ruined, then he must issue a lawyer's letter as soon as possible. Why should we issue a lawyer's letter? It is to warn the other party that if you have insufficient evidence or
Fabrication or even secret photography will be prosecuted. The lawyer's letter can also reassure the public that they may not be a big deal and will not pay attention to this matter for the time being.
But there are quite a few people who have overturned like this, so for the best safety measures, as long as you find personal information about our artists on the Internet, such as emotions, things that you have done in the past, the company may not notice these, so tell the company.
, if you provide clues, the company will reward you with a reward that exceeds 50% of the market price.
If you want to discover other people’s artist’s dirty stuff, don’t expose it to the company. The company will give you a price that exceeds the market price. You can inquire about the market price at will before selling it to the company. Our company is not like other companies where employees who find artist’s dirty stuff will be directly charged.
Take it away for free, but we will not directly give you a price that is 50% higher than the market price. This price is impossible for other companies to offer. It should be said that our company is not short of money.
Okay, let's eat first. Sister Liu Jing will give you a lesson later." Liu Jing pushed open the door and walked in. Chen Shi handed over to him. Why should he spend money to buy black materials obtained by company employees? Because most of the black materials are from within the company.
Reported.
Collecting negative information, collecting negative information from other artists, so that if your artist is in trouble, you will use other family members' negative information to block the gun.
After Gu Qingcheng listened, he didn't expect that a marketer would be so particular. Chen Shi took Gu Qingcheng out of the conference room and said, "I will not appear in the company in the next week."
"Where to go?" Gu Qingcheng asked.
"I've already told you that I'm very busy when I'm walking around outside. I've been doing nothing like this all day long. If the people below find out, wouldn't I be slapping myself in the face?"
Gu Qingcheng~um~
Early the next morning, Chen Shi and Gu Qingcheng took a flight to the Imperial Capital. They got off the plane and took a taxi directly to the place where they had set up a stall because someone was going to bid for the artwork of Twelve Road Life. Chen Shi
When I arrived, I looked at a middle-aged man wearing a hat, a beard, and a gray suit.
"Hello, do you want to bid five million to buy this?" Chen Shi asked.
"Yes, five million, but I want to sign an agreement with you to own all the rights to adapt this artwork, which is the story introduced in your brochure."
Chen Shi understood as soon as he heard this. This guy is an expert. He wanted to continue to speculate on the value of this twelve-way life. He would first adapt it into a story and publish it in a book, and then adapt it into a TV series, movie or even a play. Why did he like this?
, that is, seeing the value of IP that can be developed.
"Do you think five million is too much? If I sell it to you for five million, you will buy this thing for five million. Otherwise, I will sell it to you for ten million, and then five million will count as my investment in your adaptation fee.
, I will get a dividend, regardless of whether I make a profit or lose." Chen Shi said.
When the other party looked at Chen Shi, a smile appeared on his lips and he said, "You really dare to ask for it. I won't buy it. Don't be too greedy. I'm just asking casually. You don't know how much this thing is worth?"
The other party laughed.
"I'm not kidding. If you don't buy it, I don't want to sell it. I think it might be worth 50 million. Assistant Gu, help me arrange it. This artwork will be shipped abroad for exhibition in a few days, and then help me contact you.
Go to the media and give a front-page report. Such good works of art have gone abroad. If you come back, I won't sell them without a starting price of 10 or 20 million. Contact the film and television company for me. All copyrights will be packaged for 2,000.
Wan, please contact me in advance if you want." After Chen Shi finished speaking, Gu Qingcheng took a pen and paper and really took notes.
Chen Shi pretended to leave, but the other party suddenly stopped Chen Shi and said with a smile: "Brothers, if you have something to say, let's find a place to talk slowly and discuss anything."
Chen Shi looked at the other person and said: "Everyone is sensible, don't talk in circles. If I say this is worth one dollar, then it will be one dollar. If I say 10 million, it will be 10 million, because this is my work of art, and art is worthless."
Price, art focuses on value. If anyone steals my story without my consent, I will let you take photos of them, which will help increase the price of my art. I am not afraid of piracy, right?"
"Okay! We are all sensible people, please speak frankly and do as you say. But before we start talking ugly, we have to sign an agreement. If someone comes to cause trouble later, such as fabricating this artwork or fabricating it without their consent, they will
If you request a revocation, all the responsibility will be borne by you.”
"Don't worry, I have the entire video of that day on my phone. Later, I found each person and paid the corresponding fee, and then signed an agreement with them. So if you are slow, my thing will be exhibited abroad.
"
"Okay! Find someone to book a room and sign the agreement. No need to write any ink. My name is Xiao Qiang, the owner of an art auction house." The other party took out his business card and handed it to Chen Shi.
Chen Shi took out his business card and handed it to him and said, "Chen Shi, Vice President of Empty Bottle Media."
When the other party saw Chen Shi's business card, he immediately understood that it was a hyped work of art, but he felt more at ease because Chen Shi must be an expert and would not miss anything. The basically complete work has been completed. Now
This twelve-way life is a serious work of art.
"Okay, let's talk about it for the last time, just in name." Xiao Qiang said.
"You can put your name on it, but it's not even worth ten million if you put my name on it." Chen Shi said with a smile.
Gu Qingcheng was a little confused on the side, what on earth is going on?
Many contracts were signed, and the other party said that the artwork had been moved. Chen Shi found a few people in the street stall circle and talked about it. It turned out that the artwork sold for 10 million, and the guy who set up the street stall at that time was helping an artist.
Came to set up a stall.
Soon various versions of these sentences came out, and the more they spread, the more outrageous they became. But the core is that this thing is really worth 10 million, and there is a work by a very good artist. As for who this artist is, no one can tell.
In the end, we have to wait for the newspapers and periodicals to reveal who is who.
As for the works of Twelve Road Life, they will be transported to various street exhibitions around the world, and then photographed. By finding a few art galleries opened by Chinese overseas to exhibit, a group of foreigners will be invited to watch and take photos, and they will spend money to advertise in several foreign newspapers.
, introduced this work of art, and then the major domestic media exposed the work of art that was highly sought after abroad and returned to the country for exhibition.
Then we develop the story of this artwork as peripheral development, publish books, film and television dramas, and documentaries. In this way, the value of this artwork cannot be measured by money. Finally, there will be an auction, and the highest bidder will win.
Bought it back as a collection.
The most critical point here is to find a well-known artist to be named. As for the artists, I don’t know how many artists Xiao Qiang has promoted. They are probably his employees. They only have names, and all the profits belong to Xiao Qiang.
These artists paid some money and worked for Xiao Qiang as an artist honestly and safely.
When Gu Qingcheng finally found out the cause and effect, she couldn't believe it. This completely shattered her understanding. Her world completely collapsed. She also often went to various art exhibitions. How could she combine art and Chen?
In fact, these things are connected together, and art was actually born like this.
This is like what many people have said. Many artists were poor during their lifetime, but their works have soared after their death. This is actually another kind of marketing. People like nostalgia and beautiful stories. The artist’s life story is the selling point of a work of art.
You will know the environment and state of mind in which this artwork was created when you go to an art exhibition. The artworks are introduced in detail, and then you will be brought into the work by these introductions.
"You're not going to fool people like this, are you?" Gu Qingcheng said to Chen Shi.
"What does it mean to deceive people? It is originally a work of art with a story and value. It depends on my inspiration later. If I am inspired, I will create several works of art. Remember, the word "artwork" symbolizes money.
, both those who sell art and those who buy art have to use money to trade, and money is linked to business, so there is no conflict. If I have no money, no marketing channels, no money to hire docents and security guards, I think
It’s difficult to create it unless someone gives me money. Let’s go to the branch in Imperial City to see if there is a project we need to follow up on.”
After Chen Shi said this, he sneered, "Art? If you are poor and hungry, art is worthless. Art is supported by money."
