Chen Shi is very happy to have decided on a new project. It is so difficult to come up with good ideas and specific processes these days. In fact, what media people in the entertainment industry and entertainment-related work fear most is lack of creativity.
If you don't have any creativity, you have to buy someone else's copyright. These days, the TV programs you can see are similar to foreign programs. They basically bought the copyright of others. Otherwise, the defendant will have to take it off the shelves as soon as it is released. The price is too high.
Are there any benefits to buying the copyright of someone else’s existing program? Of course there is. Usually the original team comes to plan the first season, and you just follow along. Then you can make it yourself in the second season. Generally, the copyright lasts for about five years.
In the past five years, you will see many shows that are crazy about making one show for many seasons, but often only the first season is the most outstanding. This is the point. The first season is authentic. Once the subsequent team leaves, it will be different.
Just came out.
A team includes screenwriters, directors, cinematographers, editors, props, costumes, etc., all of which are indispensable, especially the screenwriters, directors and post-production. If these three are not done well, it will be ruined. The sound effects engineer for a specific program is the most important.
Most of the best original variety shows currently produced in China come from online variety shows, because most of the teams of online variety shows are young people. Just like a rap show recently released by Xiaopo Station, everyone was confused, and there is this
Playing a rap show.
Including Penguin Video's cross talk program and Deyun Boy Group's program, the directors are all very selective director Yan Min. In fact, when they first filmed the chicken strips, the program team bought the copyright, but it was wasted by the director and guests.
I lost the copyright because it didn't follow the original direction at all.
This is also the only spectacle in domestic variety shows over the years. It is an open script. This is very demanding. As mentioned before, those few are all movie stars and teachers, namely Brother Xun. Don’t underestimate Brother Xun, who seems to be Bo in the film and television industry.
Brother's little brother nature.
But Brother Xun became famous earlier than Brother Bo. He also took care of Brother Bo back then, so they helped each other. Brother Xun is a very good presence on the drama stage. This is his foundation.
At the time, Director Yan was also an unconventional director. A few big brothers liked to play this way, so they would play bigger. But in the end, it collapsed. First, the big brothers were very busy and did not want to continue with variety shows. They would
Delay your own development.
Another point is the review. There is a difference between the review of the TV station and the review of the Internet. After all, the audience targeted by the TV station is men, women, old and young, and thousands of households, while the Internet is basically on a single platform. For example, the variety show you watch on Qi Qi, on
It cannot be seen on other platforms. The most important thing is that the group of people who watch online variety shows is small and will not attract excessive attention. However, TV stations, especially provincial TV stations, cannot film whatever they want, and must review and review them layer by layer.
Online media is a group of young people from top to bottom, so it is more suitable for directors like Yan Min. As long as there are no violations, you can try your best, and the effect will definitely be up to standard, and the basic audience will buy it.
Mango’s self-produced programs are basically taking the purely original route, such as Escape Room, Famous Detective and Sisters Making Trouble.
Now everyone has understood that as long as the program is novel and interesting, it will definitely make money, so they are desperately looking for planners and screenwriters. There are ready-made directors, but it is difficult to do it without the support of a script. Empty Bottle Media is now stuck in this deadlock.
Already.
Geng Hao's previous scripts were basically finished, and the variety show scripts were gone, so Chen Shi was frantically looking for a good script, and then invited the other party to join. Chen Shi looked at Tao Ziru's script, and found that there were several good ones.
Shooting, this will ensure that there will be programs guaranteed this year and in the first half of next year.
Self-operated video platforms will be quickly eliminated as long as they cannot guarantee that there are programs that attract viewers every day. For example, there are programs every day from Monday to Sunday, which is much more cruel than TV stations. Film and television dramas, a film and television platform
At least 20 film and television dramas are shot every year, and online TV series produce at least about 10 movies every year.
This is still the content of your own platform. You also have to buy content from other platforms. The simplest way is to buy content from TV stations. If the programs on major TV stations are popular, buy them at reasonable prices. Whether they are variety shows, film and television dramas, or foreign ones.
You have to buy animations and everything else. Only by allowing viewers to habitually open your software every day can your platform be valuable. Only when it is valuable can investors invest and market value be valuable.
This is the direction that everyone is vying for. Content is king and IP is king. Currently, all platforms are frantically buying and adapting web texts because web texts have a very sufficient content library.
Internet literature has been developing for nearly twenty years, and the total number of works is countless, which is an incalculable number. There are over 10,000 high-quality books with themes worthy of adaptation, such as suspense, fantasy, fairy tales, martial arts, urban, etc.
If these works are to be adapted, major online movies, online dramas, and animations can satisfy the long life of a platform, but now the really good online articles are basically in the hands of Penguin [.asxs.], which also creates Penguin.
Why did the video suddenly become popular after so many years?
In the past, Penguin Video belonged to the third tier. The first tier was a certain fox, a certain broadcaster, and a certain Youtu. The second tier was a certain music, a certain Ptv, and a certain strangeness. There was really no market for Penguin Video back then, even
I almost announced that I would stop the project.
As a result, Penguin suddenly discovered the potential for development of online articles, and began to set up an entertainment film and television company, and then arranged good online articles into samples to play on its own platform, and also sold them to other platforms, so it survived.
In the past, those on the first level and some on the second level were eliminated because they bought some copyrights at high prices and then lacked sufficient content. Here is a cool one. Content was king back then, and many of the current creations are familiar to everyone.
Everyone is born cool.
For example, Lu Zhengyu, the screenwriter of Star Master Mermaid, Yi Xiaoxing, who worked on Unexpected, Happy Twist, Li Honggang's Team, etc. Li Honggang's Team is the well-known Mao Liar series.
As mentioned before, after Mouku was acquired by Ahri, like all the companies acquired by Ahri, it became a supply chain to serve Ahri. Various variety shows and entertainment, including film and television dramas, were basically related to Ahri, and the results were pornographic.
Already.
Not only entertainment, Ahri's literature is also not taken seriously, so Mouku has lost its core content and continues to maintain a loss-making state. If this continues, it may be sold or shut down soon.
What Chen Chen wants to establish now is the concept of content being king, and who first came up with this concept? Chen Tianqiao, the first one was at the beginning of the millennium. The top student Tianqiao thought, why can't we compete with Disney?
After he had a thorough understanding of Disney's operating model, he went to investigate again and found that our novels had so much content, so many stories and characters, but when he thought about it, none of it was his content, such as Journey to the West, Jin Yong Gulong, etc.
None of the works are his, so I wanted to create an ecological chain myself.
He thought for a while and suddenly saw that the Internet articles had not yet started, and everything was in disarray, so he invested in Internet articles. The rapid rise of domestic Internet articles was really thanks to Tianqiao. He actually used the money he earned from games back then.
All of it was invested in online articles. You must know that Tianqiao's revenue in 2004 was tens of billions, which is a real cash flow.
If he had continued to make games at that time, there would probably be no other companies in the country, but his mind was not on games at all. He was only thinking about content being the king and building an IP ecological chain, which gave other companies an opportunity to take advantage of.
Chance.
At that time, it cannot be said that Tianqiao's investment failed. It can only be said that his thinking was too advanced. At that time, he built a TV set-top box and planned to adapt Internet articles into movies and TV series, and also made his own variety shows. If he wanted to engage in paid business, he would just buy a set-top box.
You can watch these contents for free, as well as VIP contents for members.
The result is tragic. Fifteen or sixteen years ago, piracy was rampant and no one had the awareness to pay. Although he launched paid reading at that time, there were very few paying users. Today, many people still have no awareness of copyright, let alone ten
A few years ago, the only thing that could guarantee payment was the game charge. At that time, it was called a point card. You spent money to buy a point card. When the time was up, you couldn't play. But on the contrary, there were pirated games.
There is another important reason. Tianqiao’s set-top box business was indeed launched at that time, and it was the first to be implemented in Shanghai. However, the business conflicted with traditional TV. Even if there was no conflict, it would be difficult to start, because at that time, there was no concept of self-made programs.
.
Later everyone also found out that he went overseas to become an investor.
The current market is actually still following its old path, but now the road is smoother. Every company has released set-top boxes and has self-produced programs. However, these have only been available in recent years because of the copyright law.
Improvement and technological progress.
What Chen Shi wants to do now is to add content, and the prerequisite for adding content is to have content and constantly recruit creative staff. However, good creative staff have been robbed by other companies, and Penguin has a monopoly of nearly 80%.
, Penguin has recruited eight of ten creative talents, and other companies have to buy copyrights from Penguin.
Many platform-made dramas and online movies that you see now are basically purchased from Penguin Literature. As mentioned earlier, the entertainment industry has a longer and more stable life cycle than other industries.
Because there is a strong content library, you can adapt it in various ways. The chain effect is that a book can be adapted into animation, animation can be made into music, anime characters can also be made into figures, etc., and an anime character can be derived into clothing.
Waiting for peripheral co-branding.
It can also be made into a derivative of the game. This is not the point. The point is that it can create stars. If one drama cannot produce a top-notch drama, then there are dozens of dramas a year. How many of them come out are brought about by the fan effect of idols.
The income is very considerable.
Once there are more than ten hit drama adaptations and characters, an IP universe can be formed, such as Hu Bayi in Ghost Blowing the Lamp, Fatty Wang and Da Jinya in Ghost Blowing the Lamp, Zhang Xiaofan in Zhu Xian, and Tomb Raider Notes.
Zhang Qiling and Wu Xie in it, plus the Mysterious Lord which has become popular in recent years, and the adapted Qing Yu Nian, which has become a hit, etc.
Penguin's IP universe is slowly being generated. After it is generated, it can produce its own series of products, such as games, animations, songs, movies, film and television dramas, various brand co-branding, etc. like Disney and Marvel. This is why at present
Disney has been profitable for almost a hundred years.
Globally, only Disney's IP universe is currently the most successful and best, and it can be said to be the only one. As for Marvel and DC, they have been integrated by Disney.
Major domestic companies are now also following this path. This path belongs to a sustainable and extended core, and both Toutiao and Penguin are competing for this core.
Ahri is only paying attention to it now, but he has basically missed the best opportunity. This has basically missed Ahri.
Whether it is short videos, games, animations, etc., they are all based on content, and the output of content is a continuous hematopoietic chain.
If you look carefully, you will see that the popular Yizen monks, various joke bloggers, etc. all have enough content to support them. To put it bluntly, they are customized articles. By piling up the content, you can achieve content monetization.
The current professional terms are content monetization and soft article promotion and implantation. Chen Shi feels that the most lacking thing at the end of the empty bottle is content. Without content, they will be eliminated soon. There are many short-lived companies, and in the end they all die without content.
.
At present, 90% of the company's content comes from Geng Hao, but Geng Hao is also lacking in content now, so people like Tao Ziru are Chen Shi's first choice. If you encounter them, contact them as soon as possible. Don't miss it.
Tao Ziru's content is enough to last for half a year, but what will happen after half a year? This is what Chen Shi considers. Big entertainment companies use money to accumulate content and buy it, but Empty Media will not be able to take any advantage if they do that.
Not to mention, there aren’t that many funds.
So he also wants to do web writing and animation, and it will be easier if these two contents are built up.
However, these two businesses are currently basically in the hands of Penguin. If you want to make some progress, it is too difficult, so just put on a show or an event.
Chen Shi sent an email to Gu Qingcheng to initiate a preparatory plan for the China Gold Medal Screenwriting Project. He was looking for students from a group of professional directing students, as well as China's strongest animation authors, who were also looking for them from the school. These people were targeted by Chen Shi.
Already.
Most of these people are college students, and college students are in the best condition, but there is a bug. Most college students are either messing around or studying hard during school.
Those who are dawdling around basically have no intention of creating. Those who study seriously have some creative ability, but they don’t have the time.
Chen Shi wants to spend a sum of money, which can be said to be all the current funds of Empty Bottle Media, to do this project.
First, hold this kind of competition, set the bonus to ensure that the top 100 contestants will get money, and then choose the partners to sign and cooperate with from these people.
Ensure that they will work in Empty Bottle Media after graduating from college and provide them with generous benefits.
Even if they are given a guaranteed salary of tens of thousands a month, Chen Shi thinks it is worth it. As long as they can provide valuable content, it ensures that Empty Bottle Media will have content to shoot in the next three to five years. To put it bluntly, it needs these to continue its life.
Works to sustain life.
Then Chen Shi wouldn't care how much money he paid them, he would buy out their copyright in one go.
The phone rang, and Chen Shi answered. Gu Qingcheng on the other side said: "Look, there is a copywriting that I'm not sure about. It's about a certain steamed bun, and it's telling customers. Do you think our marketing account can touch this content?"
