Classmate Yingying’s tea drink, milk tea, has already occupied a place in the market and has achieved the expected results for the time being. There is no need to rush into developing new products, let alone invest tens of millions. It’s really a waste of money.
"Then what do you mean? This drink will definitely be aborted? All my hard work and investment will be in vain? Why, stop research and development and promotion now? Ten million is wasted?"
Wang Yuying's unconvinced and stubborn temper broke out again, and Shen Dapeng could only carefully explain, "I didn't say it would definitely not work. It's just that the taste is similar and the functions are the same. There is really no selling point in the eyes of consumers."
Numerous failure cases of Lehu and Qili in the previous life have proven that trying to compete with the leader of functional drinks, Red Bull, in the market ended in a tragedy of lack of success.
The main reason is that no matter which beverage leader develops functional drinks, the taste is almost the same as Red Bull. Under the premise that Red Bull has firmly occupied the consumer market and consumer taste habits, who can compare with it?
How many years of hard work?
Even now in 2003, it has been seven or eight years since Red Bull entered the domestic market. Although Wang Yuying's involvement in the beverage faucets in her previous life was a few years earlier, but with the same taste and functions, there is no competitive advantage at all. The most important food factory
If you want to introduce new drinks, you must use Yingying’s brand.
And Yingying took her first step in the beverage industry by relying on tea drinks. Even if she invests another 10 million and hires foreign R&D personnel, the food factory will still be at a disadvantage compared to Red Bull, which fully invests in R&D of functional drinks.
Amidst the disadvantages of being completely suppressed.
"If you don't have a selling point, then hurry up and come up with a selling point. Aren't you the smartest person in the mind? Usually when you blink your eyes, it's all wrong. In a real moment, why can't you just say no?"
"Haha, when did I become so evil? In front of my friend, you can't blame me! If there is a problem, there must be a solution, but you have to give me time to think about it! It's really not possible to find a celebrity as an endorsement
, coupled with Yingying’s temporary market and reputation, at least we won’t lose money.”
Although Shen Dapeng couldn't figure out how much money food factories can make in the beverage industry, he was certain that the beverage industry was among the top ten profit-making industries in the country. Otherwise, the leader in the domestic beverage industry would not have been repeatedly evaluated by the outside world with a market value of more than 100 billion, let alone
There will be no rumors about its boss shouting about tens of billions of cash reserves.
"As long as you don't lose money? That's not like your character?" Wang Yuying glanced at Shen Dapeng mockingly.
"Ahem...I said casually at the time, you can't blame me for everything, right? Everyone in business has profits and losses. It's impossible for a company as big as yours to make money on every investment. Besides, I'm not the only one who makes money.
You believe what homeless people say, how can you become a boss?"
Shen Dapeng still considered the issue of identity and changed the topic half-jokingly.
"You, how can you have the nerve to say these things, you scoundrel! You can think of all the worst solutions, including celebrity endorsements, brand effects, there is no challenge at all, and there is no enthusiasm for new products!"
Wang Yuying understands the reason. She doesn't want to be a disruptive person. Moreover, Shen Dapeng has insisted many times, and she doesn't want to destroy their already stable cooperative relationship in the eyes of outsiders.
"Pretty sister, this actually tastes pretty good. If you can try to make the taste lighter and not too harsh, maybe when you enter the market, you can compete with Red Bull and grab some market share."
In this situation, Tang Wei is the only one who can still look at the bright side of things calmly. It's not that he is stupid, it's just that he lives a simple life. He has never experienced the hardships of life since he was a child, and he has no idea how to make money.
"Alas! After the Chinese New Year, we will launch it in the province first and see how the market reacts. If it doesn't work... we can only ask celebrities to endorse it. We also have to find young people who like handsome men and beautiful women, and then we can catch the opportunity."
Nowadays, Wang Yuying also blames herself. She should not take Shen Dapeng's words too seriously. Shen Dapeng personally said that he wanted to add new products to make functional drinks, but he did not force the factory to do it. She should not
If we take the initiative to develop new products, even if we stand still, we will definitely not be in the current embarrassment.
With an investment of more than 10 million yuan, a separate production line, and high-end technical talents, such a perfect combination, the project of making only one drink has not yet been completed, which is a huge blow to Wang Yuying.
You know, Shen Dapeng's newly established laboratory and material recycling company in Beijing, she only gave a total of five million in start-up capital, and she occasionally called Sun Dapaozi to talk about the company in Beijing. It seems that Shen Dapeng and the others also do
If the project she invested tens of millions of dollars ends in a dead end, wouldn't it be compared to others?
"Maybe... things are not as bad as you think."
Jason was silent for a long time and said quietly, "The functional drinks you are talking about are called energydrinks. They were on the market a few years ago, such as redbull, rokstar, monsterenergy... Each of them occupies a relatively good market and is very popular.
People love it.”
“Foreign functional drinks? I really don’t understand this!”
Shen Dapeng became curious again. He knew the competition process of several major domestic functional drinks and had personally experienced the tragic defeat of several major brands at the hands of Red Bull, but he really didn't know much about foreign functional drinks.
After all, the domestic functional beverage market is mostly occupied by Red Bull. It is difficult for domestic beverage leaders to occupy a place, and it is even more difficult for foreign brands to get involved.
"Rokstar and Redbull... are what you call Red Bull. These two brands appeared at about the same time. Rokstar was a little later, but with its large portion, completely different formula, and many flavors, it quickly became as popular as Red Bull.
Monster Energy is a new product just launched by Hansen Company. It tastes very similar to Red Bull, and its weight is not as good as Rokstar. However, it has a very collable packaging and is also very popular. By the way, the drink you just produced is similar to the classic version of Monster.
It tastes just like it, rich!”
Jason is a very typical man in science and engineering, and he is also the most representative software engineer among men in science and engineering. He works overtime, stays up late, and refreshes himself. Coffee is the best spiritual product, and functional drinks can also be considered a good choice, so for
Some of this understanding is also normal.
"Yes, we have a gringo here... uh, a foreign guy. Red Bull is originally a foreign product and has only entered the domestic market in recent years. Jason knows so much about it, so just listen to what he has to say.
"
Wang Yuying is a rare flatterer, and she rarely calls others "little brother". When she heard Jason mention several foreign brands, and they all had English names, they naturally seemed more high-end, and thinking about it, she could be in
The overseas sales are very popular, and it can be accepted by software engineers, so the reputation will definitely be good.