"It's okay to call me a gringo. We also call foreigners in the United States this way. People may find it hostile and offensive, but there is always a balance between good and bad people. Whether it is hostile or not depends on people's understanding."
Jason's words were vague and his tone was slightly helpless, but Shen Dapeng could understand it. Although people are not born equal, they are not inherently hostile to each other. They all depend on the environment in which they grow up.
A 'self-righteous' outlook on life and values derived from education.
In the past life, the Internet world was extremely developed, which brought convenience and speed to people. At the same time, it also caused undue barriers and regional blackouts between people in different regions.
It's like a person who has never been to Sichuan, and after hearing a few words from others, he will brazenly say on the Internet that the people in Sichuan are 1.6 meters tall, thin and small.
Little did they know that in the national defense war of that year, the Sichuan government sent 3 million troops and suffered as many as 600,000 casualties. How heroic, heroic, and intense was it? A boy who had never set foot on the land of Sichuan and only traveled in the online world with his thoughts.
What curse is placed on the territory and city walls that our ancestors built with their flesh and blood?
As long as a person lives, so will the grass and trees! After decades of living, even if we are born unequal, even if our circumstances are very different, we still need to treat others with the most basic respect, say 'hello', 'thank you', and 'you're welcome'
, just a few words can bring harmony between people, isn’t it worth it?
"Jason, you happen to know something about functional drinks. Are you willing to help?"
Shen Dapeng doesn't know much about functional drinks in his mind. He is still in the period of competition between several major domestic brands, and he knows very little about foreign brands.
The most important domestic brands are in an irreversible decline in the competition with Red Bull, which means that similar formulas, tastes, and concepts are not enough to gain a foothold in the functional beverage market.
And just listening to Jason’s words, in the American functional beverage consumer market, it seems that there are several brands that can compete with Red Bull and stand on the same level. There must be some unique features that domestic brands are not aware of.
"Soryy, I'm not very sure. I just stay up late writing code. When programming, I often need refreshing drinks. Coffee, Red Bull, Rokstar, and Monster are all our favorites and are acceptable to most people.
Needless to say, Red Bull is the most popular energy drink on the market, followed by Rokstar. It has the same price, double the weight, and has more than a dozen flavors. The most important thing is that it has a completely different formula and taste from Red Bull.
Do you have the flavors of your traditional Chinese medicine formula?
As for monster...it also has a variety of flavors, cool packaging, and Hansen's brand reputation, it can also occupy a pretty good market share. I don't know about other things, uh, and...their packaging is not plastic.
The bottles are all in metal cans. Although I don’t know the reason, at least they look high-end.”
Although Jason is handsome and has superb abilities, he is still a typical science and engineering man. It is difficult to observe and understand things outside of work. It is not easy to understand and express so many opinions.
Tang Wei continued to taste the trial clothes that he was satisfied with, but Shen Dapeng and Wang Yuying fell into a brief silence. Wang Yuying lived in the present, so her vision was limited and she could only imitate successful products according to her inherent ideas.
Shen Dapeng had never been abroad, and his mind was still stuck on the tragic failure of several major beverage brands to compete with Red Bull. In addition, he never thought that Wang Yuying would invest tens of millions in the research and development of functional drinks, so he did not have too much
Consideration and planning led to the inability just now.
Now hearing that Jason looked at the problem from a more distant foreign market, Shen Dapeng's brain cells suddenly became more active. Even if other people's successful methods cannot be copied intact, there will always be advantages worth learning from.
In the past, several major beverage brands competed with Red Bull for the market, and failed within a few years. This may be because they entered the market too late, but given the similar taste and the same concept, failure is not difficult to predict, not to mention the fact that they are from the United States.
Big companies all insist on 'same price, double quantity'. Why can't we try it in the domestic market?
Jason is not a talent in the food industry. He can explain the problem thoroughly in just a few sentences. It seems that domestic talents still have relative limitations. Even if Wang Yuying hires relatively high-end talents, their thinking and vision are limited to domestic
, if an enterprise wants to pursue greater prospects and development, it is bound to integrate with high-end talents.
Shen Dapeng even secretly felt lucky that he got to know Mark and Jason through Qu Yina. Even though Mark was not the leader in the laboratory in the United States, and even though Jason was not the leader in the mobile phone system software development team, the two of them had never been together.
Standing at a higher position from the beginning, the starting point is better than the talents in domestic universities.
"Sister Wang, did you hear that? My friend has explained the solution clearly. More flavors, larger portions, cooler packaging, coupled with Yingying's reputation and market share, if we can find
With a few celebrity endorsements, it might be another best-selling new product."
Shen Dapeng is also very aware that these problems are easy to talk about, but it is not easy to realize them one by one. A flavor and formula similar to that of Red Bull cost tens of millions of investments, and if he wants to create more than ten or twenty special flavors, it will not be easy.
It can be done overnight.
But it is better to have a solution to the problem than to give up on the innovative project. At the beginning, Yingying’s tea drink was created from scratch. Although the taste is not much different from the tea drink in the market, it is still better than the tea drink in the beverage market.
Being single, coupled with just the right publicity and branding effect, it has achieved pretty good results today.
At that time, the food factory was created from scratch. They were newborn calves and were not afraid of tigers. If they wanted to succeed, they had to fight bravely. But now the food factory has a good scale and stable sales. If they want to create new products, they will not be able to do it.
Everything is foolproof, and you have to be at least 70-80% sure, otherwise you might as well maintain the status quo.
The best-selling leading product of Red Bull is just a can of Red Bull. Not only can we be number one in the world, we can also make a product the best and we can stand at the top and be proud of others.
This is one of the reasons why Shen Dapeng has never been in a hurry to let food factories produce new products. Another reason is that considering the problems with the existing production lines of food factories, developing new products will not only cost money and manpower for research and development, but also require capital investment for new production lines.
, it is still a question whether productivity can supply market demand by then.
If you think about the worst, the market expansion of functional drinks fails, and you will lose tens of millions of investment and time in the early stage; think on the bright side, if the new functional drinks sell well, will the existing production lines of the food factory still be enough to supply tea?
What is the market supply of milk tea and food? Once there is a shortage problem, how should we deal with it?