In the 1990s, billboards and flyers were far more effective than TV advertisements for event promotion.
Following Xiao Qian's instructions, Starlight Music quickly adjusted its plan and began large-scale publicity in the Magic City.
In a short period of time, many locals in Shanghai knew that on the first day of December, China's largest and highest-level pop music awards ceremony would be held on the Bund.
In this era, the pockets of people in the city are gradually starting to get fuller, and they don’t need to go too far, and they can see many of their favorite celebrities, so why not?
All of a sudden, all the major ticket purchase windows were booming.
Almost all 50,000 tickets were sold out in just two days, leaving many people who did not buy tickets regretful.
Outsiders began to speculate on tickets, and some people even quoted prices as high as 5,000 yuan for the tickets with the best seats.
This was the 1990s, and a ticket worth 5,000 yuan was absolutely sky-high.
But these have nothing to do with Starlight Music.
The company started running at full speed, and all the energy was put into the upcoming awards ceremony.
This is the first time that Starlight Music has been independently responsible for a project since its establishment. Everyone in the company is working hard to achieve instant success.
Don’t let Starlight Film and Television, Starlight Entertainment excel in beauty.
As one of the three major branches of the group, Starlight Music is the least famous outside.
After all, the work behind the scenes, music production and record distribution, is not as glamorous as that of a celebrity artist.
But in fact, in terms of profitability, Starlight Music is in the top spot, even Starlight Film and Television is slightly behind.
The record industry has low production costs, short cycle times, and fast recovery, which are the company's biggest pillars of profitability.
After Xu Mingxia left, the person in charge of Starlight Music was Li Qingjue.
The little girl from Modu doesn't have the energy and means of her mother, so most of the time it's Xiao Qian who helps from behind.
However, Li Qingjue is extremely smart and grows very fast. It is estimated that in another three to five years, he will be able to fully control Starlight Music.
With a young boss like Xiao Qian here, and an equally young Mr. Li, it's not like the employees below can't accept it.
As long as Li Qingjue shows his ability, no one will dare to defy him.
On November 29th, singers from all over the country began to arrive.
The company has made appropriate arrangements.
In compliance with Xiao Qian's request, the company did not allocate accommodation according to the singer's ranking. They were all five-star hotels with unified standard rooms and were treated equally.
Some young singers were flattered and felt respected, and one can imagine their mood.
I also treated this award ceremony with more care.
Among the singers, the latest one arrived on the 30th.
After all, the music festival is different from other award shows. It is a grand event that integrates awards, performances, and entertainment. Almost all the singers who come have performance tasks and need to rehearse.
In terms of sponsors, Mercedes-Benz is indeed the world's number one car brand. It is keenly aware of the huge value and decisively won the sponsorship of the ceremony and supported thirty Mercedes-Benz S-series limousines.
However, the singers were not aware of this situation. When they went to the on-site rehearsal, they still took the uniformly arranged bus.
However, the scene that had been arranged still gave them a huge shock, and they were secretly glad that they did not miss such a scene.
The singers from Xiangjiang were the last to arrive. The night of the 30th was full of wind and dust, so the rehearsal had to be arranged during the day on the 1st.
It was already five o'clock in the afternoon when the last group of rehearsals was finished.
The sky got dark early in early winter, and the Magic City gradually began to be illuminated with bright lights. Fans flocked to the venue and began to line up and check in for tickets one after another.
For this grand event, the Magic City government made great efforts and dispatched a large number of staff to help maintain order.
Fences have been set up starting from the intersection of Nanjing East Road and Xizang Middle Road.
The ticket check is right there. After fans come in, they have to walk through the 1,033-meter-long pedestrian street before they can reach the Bund and enter the venue.
Otherwise, the flow of people cannot be controlled at all.
That is to say, in this era, in the new century, it is impossible to even think about holding such a large-scale event on the Bund.
Normally, there are hundreds of thousands of tourists on the Bund every day, and the government simply does not dare to close the area.
Xiao Qian and Weng Zhian arrived very early.
He doesn't need to walk on the red carpet.
Although he received many nominations at this first awards ceremony, Xiao Qian is reluctant to appear in public and enjoys the pleasure of being the boss behind the scenes.
He and Weng Zhian met with representatives of the Hong Kong music industry at the Peace Hotel.
"Mr. Xiao, this is Huang Zhan, chairman of the Xiangjiang Composers and Lyricists Association."
Huang Zhan is in his fifties, of medium height, with a good-natured appearance, and looks very much like a kind uncle. However, this man is known as the number one music person in Hong Kong, and countless classic film and television episodes are written by him.
"Xiao Sheng, I have admired your name for a long time. I have listened to your songs and I have benefited a lot."
Huang Zhan's hearty words stunned Xiao Qian.
Can I also be called "Xiao Sheng"?
Little did he know that since the dispute between him and Feng Wanqian became widely known and continued, people in the Xiangjiang entertainment circle looked at him with suspicion.
After all, Feng Wanqian is a real boss. Xiao Qian can stand up to Feng Wanqian, so naturally he is also a boss.
Especially the recent hit broadcast of "Tai Chi Master" in Hong Kong. The unprecedented new Kung Fu style has brought a strong impact to Hong Kong people.
Anyone who knows anything knows that Xiao Qian is indeed qualified to start a sect, and maybe he can actually kill Feng Wanqian and replace him.
Interested people began to understand Xiao Qian through various channels. The more they knew, the greater the shock.
The giant Starlight Culture Group went out of the mainland for the first time, making its peers in Xiangjiang feel suffocated and oppressed.
It is natural for a CEO who controls such a large group to be called "Xiao Sheng".
"This is Bai He, the general manager of Universal Records, this is Lei Youkun, the general manager of New Yibao Records, and this is Chen Tu'an, the general manager of Feitu Records..."
Weng Zhian introduced them one by one, and they were basically all the leading figures in the music industry in Hong Kong.
Either a music tycoon or a record tycoon.
It can be seen that the music industry in Xiangjiang attaches great importance to this trip to the north.
After the greetings, the two parties sat down and talked in detail.
Xiao Qianxuan's location is very good. Next to them is a large and bright floor-to-ceiling window. At their feet is Nanjing East Road. Not far from there, you can reach Marshal Square, where the ceremony was held.
At this time, Nanjing East Road was already brightly lit, like daylight.
The beginning of the red carpet is from the Peace Hotel to the Bund, with a total length of about 60 meters.
This length is just right for red carpets, allowing celebrities to fully express themselves without being too tiring.
At this time, both sides of the red carpet were already occupied by reporters and fans, eagerly awaiting the arrival of the stars.
For many people, walking on the red carpet is a new thing. Even many reporters don't understand the purpose of this ceremony.
But looking at the long red carpet, surrounded by reporters holding cameras and fans holding support light signs, I felt that such an event seemed amazing.
Needless to say, Xiao Qian was the one who came up with the support light sign.
Nowadays, even Koreans can only play with balloons. He can apply for Guinness World Records with things like cheering lights.
Everyone in Xiangjiang leaned their heads and looked down for a long time. The wonder and envy in their eyes could not be hidden at all.
Although there are many star singers in the Xiangjiang music scene, they just can't create such a big battle.
The reason is that Xiangjiang is too crowded and it is impossible to find such a grand place and create such a grand momentum.
Looking at the indifferent young man again, many people felt unhappy in their hearts.
If they had such a basic base, wouldn't they be able to do better?
Immediately, everyone suddenly woke up.
Business is more important. Thinking about these things is just adding trouble to yourself.
If you have that kind of time, you might as well be reborn and travel through time, maybe you have a better chance.
"Xiao Sheng, the mainland's entertainment and culture industry is doing great things now, and it's getting better and better. We wanderers are sincerely proud and happy. Now that Hong Kong is about to return, we are one family
I wonder if such a big market can allow us to participate in this grand event?"
It was obvious that Bai He should be the leader of this group of people.
Universal Music Group is a large international record company that is quite influential in many regions and has long wanted to enter the mainland.
Xiao Qian crossed her legs and leaned back slightly.
The biggest function of this posture is to keep a distance from others, so as not to get too close, resulting in some difficult words to say.
"Even if you don't say it, our mainland colleagues sincerely welcome you. Over the years, we have really learned a lot from everyone in Xiangjiang. If we can unite and work together, I believe that our Chinese
The pop music industry will definitely not be worse than that of Japan and the United States. But..."
Everyone is afraid, but everyone in Xiangjiang couldn't help but become nervous.
