Everyone here can relate to this if they think about it for a moment.
As a Feiyue person, everyone must have worn Feiyue shoes.
Just wearing Feiyue shoes means wearing them, and there is no other feeling.
But after wearing Nike and Adidas shoes, I unconsciously feel a sense of pride. No matter where I go, I want others to pay attention to me.
This subtle psychology, originally everyone thought it was a sense of vanity caused by spending a lot of money to buy big foreign brands.
Now after listening to Xiao Qian's explanation, everyone suddenly discovered that what really matters is the cultural connotation attached to the brand.
Xiao Qian held up her Feiyue shoes and was impassioned.
"Culture has nothing more than two components. One is history and the other is thought. Speaking of history, don't our Leap shoes have a history? In 1929, our Leap shoes were born. I don't know how much earlier this history is than Nike and Adidas
.So, when it comes to history, we have an advantage. Our shortcoming is that we have not properly explored our history and have wasted this intangible asset."
Of course Feiyue people understand the history of Feiyue, and they are only deeply annoyed when faced with this situation.
"The most neglected part is that we have not expanded the ideas contained in Feiyue. From now on, we must create more cultural elements for Feiyue, so that Feiyue can follow the trend and enter the eyes of young people. Let young people
Be proud to wear Feiyue shoes, wear them with confidence and express yourself.”
Liu Chuangsheng did not have that much confidence.
"But people nowadays recognize foreign brands. No matter how much advertising we do, it may be difficult to achieve results."
Of course Xiao Qian is not just a big talker, he actually has the solution figured out.
"Of course we cannot achieve this by leaping ahead on our own. At times like this, we must play a linkage role and increase young people's awareness from many aspects."
He handed over the planning case at hand.
"The first strategy I think of is to use the demonstration effect of celebrities. Nowadays, the entertainment and culture industry is booming, and many celebrities are loved by the public, especially young people. If celebrities like to wear our products, it will be a good thing for us.
Propaganda can naturally drive consumers’ enthusiasm for purchasing.”
At any time, the role of celebrities in bringing goods is the most significant.
Celebrities who are loved by their fans have a huge influence. Almost every move they make will be infinitely amplified by their fans, thus becoming a social effect.
If you want to build a reputation for a product, finding a celebrity to endorse it is definitely a way to get twice the result with half the effort.
These days, it is not uncommon to find celebrities for advertising, and advertising fees have skyrocketed year after year, so everyone knows that this is a good method.
The only thing that makes everyone helpless is...
"But which celebrity is willing to endorse Feiyue?"
Xiao Qian laughed angrily on the spot.
"Hey, hey, hey, take a good look at me. Think carefully about what my profession is. As long as I'm here, will you not be able to find celebrity endorsements?"
There was a moment of astonishment, and then laughter broke out, and everyone felt quite embarrassed.
How could I forget that there is also the boss of the largest entertainment company in China?
There are so many stars in Starlight Entertainment, and any one they invite will be the best spokesperson.
When everyone had laughed enough, Xiao Qian said: "Okay, don't worry about the spokesperson. I will arrange it and I will scare you."
He said so, and everyone couldn't help but think about it.
Who will Xiao Qian ask to be the spokesperson?
Xu Tiezheng?
Zhou Bujie?
Could it still be Shen Jue, Yang Zhen, Chen Shuai?
Eh, absolutely impossible.
What is the net worth of these three people? Even if they sell Feiyue, they won't be able to pay for the endorsement fees.
Regardless of everyone's random thoughts, Xiao Qian's planning is far from over.
"In addition to using celebrity endorsements, we can also link up with other brands and use each other's platforms to achieve our publicity, ultimately achieving mutual benefit."
He pointed at Bai Qingxue, who was sitting upright, and introduced everyone present.
"This is Ms. Bai Qingxue, the editor-in-chief of China Comics. China Comics is the publisher of Dragon Ball, Chinese Little Boss and many other popular animations. You think, if we join forces with China Comics to launch Dragon Ball customized canvas shoes, will it be OK? Will it be liked by consumers?”
There were many young people here. When they heard the names of "Dragon Ball" and "The Little Master of China", they looked at Bai Qingxue as if they were seeing an idol.
This is their favorite anime to watch, and of course they know the status of these two comics in the minds of young people.
If we cooperate with "National Comics" and apply these animation materials to shoes...
Liu Guangsheng was a little embarrassed and not impressive at all.
"It must be very expensive to use these materials, right?"
Bai Qingxue smiled bitterly, pointed at Xiao Qian and said, "The real boss is here, he has the final say."
When everyone looked over in confusion, Xiao Qian coughed twice.
"I forgot to tell you that I am also an investor in China Comics. Have you forgotten that I am the author of Dragon Ball and Chinese Little Boss?"
"Ah...hey, why didn't you think of that?"
There was an exclamation from below, and then everyone cheered.
Since Xiao Qian is the boss of the two companies, how to cooperate is not a matter of his words?
If Feiyue uses the works of "Guoman", he doesn't have to pay too much copyright royalties.
In the original history, the starting point for Feiyue to take off again was the collaboration with Disney to launch co-branded customized shoes.
Facts have proven that this is a very good win-win cooperation, and Xiao Qian has no reason not to adopt it.
He couldn't find Disney, but he had "Dragon Ball" and "Little Master of China" in his hands.
I don’t know, in the future we may also launch co-branded canvas shoes from series such as the Condor Trilogy.
Brand culture, to put it bluntly, is, what the public likes, just try to stick to it.
"Dragon Ball" and "Little Master of China" have countless fans all over the world. These fans not only like the animation itself, but also search for animation-related peripheral products everywhere.
Once the co-branded canvas shoes are launched, they will inevitably enter their field of vision.
Even collectors and ordinary consumers will definitely take a second look when others look at them and think, "Oh, these are shoes from "Dragon Ball"".
Over time, the brand's culture spreads.
In fact, Xiao Qian also wants to make co-branded canvas shoes for "Shanghai Beach". After all, the influence of this classic TV series is extraordinary.
Feiyue is also a brand born in the Republic of China, so they complement each other.
It's a pity that today's society is in a period of rapid development. People are focused on moving forward and are unwilling to stop for a moment, and they don't pay much attention to the past history.
It will take a few years for social development to reach a stable stage before nostalgia and retro styles become popular in China.
Nowadays, we still need to keep up with the latest trends in the market.
Xiao Qian introduced Zhien’s mother and her group to everyone.
"These are the directors and designers of Hanxiu Company in South Korea. By the way, Hanxiu is also my company."
Everyone was in bad condition, looking at Xiao Qian was like looking at a ghost.
At such a young age, how come you have assets everywhere?
But Han Xiu’s name is really familiar to everyone.
Every time Han Xiu launches a new product, Xiao Qian uses its popular celebrities to vigorously promote it in China and South Korea. Even in Feiyue Company, many people buy Han Xiu's products.
At this time, when they heard that they were going to cooperate with Han Xiu, Feiyueren felt even more determined by the new boss.
"Our products cannot only be the most traditional and classic ones, but we are quite lacking in design capabilities. So I transferred a group of elite soldiers from Hanxiu to help us with product design. My
There is only one requirement, and that is that the products we launch must be at the forefront of similar products in terms of concepts, styling, etc."
If Xiao Qian had said this before, everyone would have thought he was talking nonsense. But now with the help of Han Xiu's designers, everyone is very confident.
Although the designers of Hanxiu are engaged in the design of accessories, many things in the fashion field are similar. With the help of the artists of "National Comics", they are absolutely capable of making a leap forward in the first generation of products.
Xiao Qian put forward three strategies in one breath, each of which spurred the rationale, hit the point, and opened up a new world for Feiyue people.
Now, every Feiyue person can clearly see the company's prospects, and there is no longer the sense of confusion in the past.
Everyone's goal is clear, and they know where to use their power, and the power that can be unleashed is also obvious.
