Xiao Qian walked slowly around everyone, glanced at everyone, and suddenly said to a young man: "Stand up."
The young man didn't understand why and stood up as he was told, feeling rather embarrassed.
Xiao Qian pointed at his feet.
"The shoes you are wearing are Adidas, right?"
The young man blushed and said quickly: "I...I'll change it when I get back."
He thought Xiao Qian was blaming him for wearing someone else's brand as a leaping person.
Xiao Qian shook her head, signaling him not to be so nervous.
"Can you tell me why you choose to wear Adidas shoes? Don't be afraid, just speak according to your true inner thoughts. Today we are all gathered together to discuss the future of Feiyue. Although you are an employee of Feiyue,
But we are also consumers of Adidas. Only by knowing ourselves and our enemies can we understand our shortcomings."
The young man breathed a sigh of relief and finally felt less nervous.
"I...I saw everyone was wearing it, so I bought it."
Xiao Qian asked.
"Why is everyone wearing them?"
Young people do it without thinking.
"Everyone says Adidas shoes are good."
Xiao Qian asked again.
"What's so good about it?"
The young man was stunned and had no words. If he really thought about it carefully, he really couldn't say anything.
It was so uncomfortable to hold it in, so I had to say one sentence.
"Because Adidas is a big brand abroad."
Xiao Qian chuckled, her tone containing sarcasm.
"Is foreign brands good? Where did this concept come from? Why is it so popular in our society today? Everyone, have you ever thought about the reasons?"
Everyone here was lost in thought, and no one could answer this question.
Because they suddenly discovered something different from Xiao Qian's to-the-point questioning.
Xiao Qian threw the shoes in her hands back on the table and her tone suddenly became loud.
"Do you know where we lost? His words just now have actually provided us with the answer. Where we lost is culture."
Xiao Qian's steps became more determined.
"Since modern times, China has been poor and weak, and is arduously moving forward on the road to prosperity. In this process, Western countries have seized the right to speak in the world through their first-mover advantage and shaped them into the world.
The leader. It is through such a voice that unthinking people are deeply influenced without realizing it. The source of this effect is cultural propaganda. The moon in foreign countries is rounder, but this sentence is not at all
Fresh."
He didn't think about explaining international events to everyone, so he returned to Leap.
“The reason for our decline is that although we work diligently to make shoes, our shoes have no cultural connotation of their own. When consumers buy our shoes and wear them, they are just a means of transportation.
They bought Nike and Adidas, but they bought confidence, worth and recognition. Do you think, with such a gap, is our decline surprising?"
Although his words were light, they were like thunder, shaking a group of old Feiyue people to their cores.
These words turned over and over in their minds, and they were surprised to find that they were so close to the truth.
Identifying the problem is the first step, and the next step is naturally to find a way out for the leap.
Xiao Qian returned to his seat, put his arms on the table, and looked down at everyone to increase his power.
"If a product wants to have a market and occupy the market, it needs nothing more than three things. The first is quality, which is the fundamental element for a product to be recognized by consumers. If the quality of your product is not good, then no matter how glamorous it is, it will not matter.
use."
He took the Feiyue shoes over again and showed them in front of everyone.
"During this period, I asked Mr. Liu to visit the market and consult consumers for their opinions. Have you all seen the specific results? Are the problems with our Feiyue shoes serious?"
The atmosphere below was suffocating, and all the leapers could not lift their heads.
Although Feiyue shoes are widely popular, they rely on their low prices. But anyone who has worn Feiyue shoes knows that the quality of these shoes is actually very average.
It is easy to degummed and deformed, and if worn for a long time, it will cause foot odor. In addition, the design of the root is not reasonable, which will cause the problem of heel grinding.
In addition, the quality of roads in most areas of China at this time is not good. When walking on such a road with Feiyue's soft-soled rubber, if you are not careful, stones will be embedded in the soles. When the stones are pulled out, small ones will appear again.
pit.
Xiao Qian pointed to Grant George.
"In view of the quality problems of our Feiyue shoes, I invited Grant with great sincerity. He is an expert in rubber vulcanization and will lead our team to focus on solving quality problems in the future. If this is not solved, all of our
Ideas and blueprints are all just castles in the air."
Grant said nothing and just made an OK gesture.
This German guy is very confident in his job.
Xiao Qian introduced another young man.
"This is Zhong Jinglun. He once studied at the University of Hamburg in Germany and is an expert in ergonomics. I invited him back. From now on, we will lead our own team to design better designs based on the body shape and foot shape of our East Asian races.
Come with shoes that suit our wearing habits.”
The modern shoemaking industry was introduced from the West, and the standards adopted are also Western-style.
Obviously, the physical differences between Westerners and Easterners mean that Western standards do not quite match the dressing habits of Easterners.
Many people must have a feeling that when they bought shoes to wear in the past, they often encountered many uncomfortable problems such as squeezing the feet and not keeping the feet.
But later this problem became less common.
The reason is that after China's economic development gradually became the most important consumer market in the world, these brands began to pay attention to this market, invested in research and development, and produced products that were more in line with the habits of Eastern people.
Now, Xiao Qian proposed this concept many years in advance and introduced the concept of ergonomics that is unfamiliar to everyone.
Relying on the inherent advantages of Feiyue, a local brand, he believes that after a two-pronged approach, Feiyue will achieve a real leap in quality.
The Feiyue people below are just confused. They have no idea what ergonomics is.
Why do we have to distinguish between Easterners and Westerners when wearing shoes?
Aren't they all one left, one right and two feet?
The only difference is the size.
However, when the company is in decline, one good thing is that everyone is very obedient. Even if they have any objections, they keep it in their hearts.
Anyway, the company is getting worse day by day in their hands, and they have no right to question others.
Moreover, the concept of ergonomics is very powerful once I hear it.
The thought of learning something new makes Feiyue people eager to try it.
After talking about quality, the next question is.
"I found that our local products don't pay much attention to publicity. Without publicity, where would the brand recognition come from? Mr. Liu, how much has Feiyue invested in advertising in recent years?"
Liu Guangsheng was stunned, and then he was so embarrassed that he couldn't raise his head.
"We...we haven't done any advertising in a long time."
Xiao Qian spread his hands, helpless.
"Look, this is the problem. Everyone thinks that Feiyue was so popular before, so it will continue to be popular. Even if there is no advertising or publicity, it doesn't matter. Now you see it? The problem is big. From now on
, our operational thinking of Feiyue needs to change. No.
But we need to publicize, increase publicity, and do a good job of publicity. Colleagues, I have to remind everyone that the era when the smell of wine is not afraid of the depth of the alley has passed. Whoever can seize the top of the publicity in the future will be a market
The leader. I hope you will remember my words."
The group of people below hurriedly recorded it, and they will learn more after returning home.
They used to be employees of collective enterprises, and no matter what work they did, they were assigned tasks. They were too far behind in the market economy.
It can be said that what Xiao Qian said today has a greater impact than what they have received in their entire lives.
But this also gave them a clear signal.
That is, the times are really different, and we must learn to adapt to the new era. Otherwise, we will become the part that is abandoned and eliminated.
However, the impact they will suffer today is far from over.
"Finally, let's talk about another important issue, which I mentioned before, about our brand culture."
Xiao Qian stood tall and proud, full of confidence.
He just wanted to use this method to talk about Fei Yue and increase Fei Yue's credibility.
"What is brand culture? Brand culture means that as long as consumers wear our shoes, they can become the trend leader and the most colorful person in today's society. Only by digging out and expanding our leaping brand culture
, only then can we gain recognition from consumers and become a brand that is second to none.”
