"The song is a good song. It is used in advertisements and matches our products very well. But how to shoot advertisements depends on you, Mr. Xiao."
Now that he's in a new job, Liu Chang's temperament is completely different.
In the past, he was plagued by all kinds of worries. He was so worried but couldn't see any hope. His whole body seemed to be crushed.
But now Feiyue is getting better every day, visibly getting better, which makes him full of hope.
The whole person seems to be ten years younger and full of energy. He can also be relaxed and humorous when speaking.
"Well, I will be responsible for the advertising. I will definitely give you a satisfactory answer when the time comes. But you can't relax. If you can't come up with high-quality products, I will get angry."
Liu Changsheng patted his chest and promised.
"Don't worry, Mr. Xiao, I'll keep an eye on it personally. If the product quality is not up to standard by then, I will put my head on the production line and crush it."
Xiao Qian gave him a thumbs up, she likes subordinates who dare to do whatever they want.
Looking back, he began to prepare an advertising crew.
Nowadays, several projects of Starlight Film and Television are starting at the same time, and almost all the directors have been transferred, and there is no one left.
He had no choice but to take the responsibility himself.
This is also the benefit of being liberated from the front line of directing. He can do what he likes at any time, instead of being confined to a certain place for a year or half a year, which delays more work.
As soon as the left-behind staff in Xingguang Film and Television heard that they were going to work with him, they all came to him in a hurry.
Everyone had a positive attitude, as if Xiao Qian would give them five million.
"Who doesn't know now that working with Mr. Xiao is the best way to learn something. Maybe after this time, we can be on our own."
Screenwriter Jiao Hui'an did not hide his thoughts and was very happy that he did not go with the crew of "Shaolin Temple" and "The Legend of the Condor Heroes".
He was originally transferred, but he rejected it when he saw that the scripts of the two works were very mature and the plots could not be changed.
The screenwriter and director of Starlight are different and have always been frustrated.
The director can also get the work from Xiao Qian and put it to good use.
But the screenwriter can't.
They can only write under Xiao Qian and write according to Xiao Qian's ideas, and the works produced can only be regarded as Xiao Qian's. At best, they are just a writer.
No one doesn't want to make progress, and the same goes for these screenwriters.
Moreover, Starlight Film and Television has never stifled everyone's creativity and encouraged everyone's creation. However, due to their lack of experience and limited vision, many of their previous works were rejected.
Therefore, there is a popular saying among screenwriters - as long as you follow Mr. Xiao more, learn, and observe his creations, you can make progress.
Xiao Qian is the happiest person about his subordinates' ambitions.
"If you want to be your own man, well, show it to me. Let me tell you, for this commercial, I was only responsible for recruiting Shen Jue to star and finishing the theme song. The rest of the plot ideas were left to me.
You guys. How's it going? Is your homework done?"
I heard that Xiao Qian didn't write the script, but let everyone take responsibility. The screenwriters were all very happy.
"Of course I'm ready. I almost died trying to figure out the plot."
"I think my idea is good. Mr. Xiao, please take a look."
Someone wanted to hand over the script, but Xiao Qian waved her hand to refuse. Pointing to the projector in front of her, she said, "Go up and speak for yourself."
Ouch, Zhuanzi is so happy.
After many years, it was finally my turn to stand out.
I ran to the front, put my work on the projector, and showed it to everyone. Tuanzi started to talk.
"The product I want to show this time is Feiyue sneakers, so I focused on the name of the brand. Leap has always been a dream for us humans. Therefore, in the picture I want to show, Shen Jue is wearing Feiyue shoes, running fast and non-stop. Running across the earth. Running through mountains and rivers, across rivers and seas, and finally across the stars and across the sun. It symbolizes that our human pursuit of dreams will never stop."
Xiao Qian's head is covered with black lines.
"It would be a bit humiliating for you not to make a science fiction film."
But looking back, he still gave some advice.
"This idea of yours is unconstrained and full of imagination. The only bad thing is that the explanation of the product is too obscure. In the dozens of seconds of advertisement, the audience may not be able to understand it. Such a plot overly highlights the actor's personality. Status will make the audience ignore the product."
Tongzi was sweating profusely and nodded repeatedly to express his acceptance.
This was the first time I was solely responsible for the creative plot. I always wanted to give it a good performance, but in the end I couldn't stop the car and used too much force.
Xiao Qian said one last thing, making Zhuangzi happy again.
"But the thing you mentioned about never ending is quite good and can become a promotional slogan for our products."
Nonsense, in the previous life, Anta used "Never Stop" as a promotional slogan, successfully breaking into the minds of countless consumers, quickly opening up the situation, and becoming an important force in domestic sports brands.
Now Xiao Qian took it over and said "Leap and never stop" is not bad either.
Several more people jumped out and expressed their own ideas. Some were pretty good, and some were nonsense, but Xiao Qian commented on them one by one and did not arbitrarily say whether they were good or bad.
These screenwriters will be the core of Starlight Film and Television's creativity in the future. We can't always rely on them to learn from past lives, right?
The last person to appear was Jiao Huian.
Although he is considered an old man in the screenwriting department, he still feels nervous when facing Xiao Qian, a creative master.
"Mr. Xiao, my design is to start from the spokesperson Shen Jue. As we all know, Shen Jue is a very successful actor and has achieved extremely brilliant achievements. But Shen Jue has not stopped his acting career and is still in the industry. Try to explore your own potential. I think that Shen Jue’s own story can be combined with his monologue to complete a simple but profound advertisement.”
He put the pictures one by one on the projector.
"The scene doesn't need to be too complicated, it can be on the set or in an interview. In the picture, Shen Jue is alone facing the camera and only needs to say his lines. These are the lines I designed, please take a look."
[Everyone says that I am very successful and thinks that I have done the best. Only I know best. On the road of being an actor, I am still a pursuer. On the road of pursuing acting, I... will never stop! 】
This tube was cunning and cunning, changing the last line of the line at the last moment, borrowing the "never stop" that Xiao Qian praised earlier.
But I have to say that this line is really excellent. It is simple, clear, and deeply rooted in people's hearts. With Shen Jue's identity, it can be recognized by more people.
As the top actors in China, they are always exploring their own acting path. Isn't it a process of seeking self-leapfrog?
However, Xiao Qian thought faster and immediately said: "We can't use a quiet scene, it will look boring. We can shoot a scene of Shen Jue running in Feiyue shoes, facing the rising sun, and spreading the light on his face. At the same time, this line can be used as a blank space on the screen to have the effect of a voice-over. When the voice-over ends, the camera zooms out to show Shen Jue's back running further and further away, and inserts BGM at the same time. In this way, the entire advertising plot will be Complete.”
A group of people listened and simulated the scene in their minds. In the end, all they could do was open their mouths and drool.
Mr. Xiao is Mr. Xiao after all. His creative ability is so powerful.
Xiao Qian's supplement was unanimously approved by everyone. It was really impeccable and everyone agreed that it was perfect.
So it took two days to complete the design of the advertising shots, and the shooting also came.
In the early morning of this day, it was cloudless and the weather was sunny. Everyone met on the outskirts of Shanghai.
"I said, it's such a cold day, do you want me to wear shorts and shorts for running?"
Shen Jue looked at the clothes and his face turned green.
Xiao Qian didn't allow him to question it.
"Anyway, it's just a running scene. If it goes well, it can be passed in one shot."
Shen Jue looked at him suspiciously.
"Based on what I know about you, you will definitely take two pictures."
Xiao Qian's face was filled with heat.
"Why don't you take an extra guarantee?"
Shen Jue shook his head, feeling helpless and let his assistant change his clothes.
The sun rises relatively late in winter, and the light is dim, without the gorgeous feeling of a red sun in the sky.
But it doesn’t matter, as effects will be added to the picture when the time comes. Even the sun in winter can give you the scorching heat of summer.
Shen Jue was still chattering away.
"No, why do you have to wear short clothes and shorts? Even if you wear long clothes and long trousers, it doesn't seem to matter?"
Xiao Qian was helpless.
"Please, we are shooting a shoe commercial. In the picture, the shoes are the only focus. If you wear too many clothes, won't you steal the spotlight?"
Shen Jue was still dedicated to his work and was finally convinced.
Xiao Qian observed the environment and when he saw the sun was about to jump out from the eastern horizon, he immediately ordered the shooting to start.
In an instant, lights, cameras, and rail cars were all in place.
The photographer lay on the rail car, lowered the camera, and only focused on Shen Jue's feet.
Shen Jue had already changed into his Feiyue shoes and took off his cotton coat. After receiving the instructions, he started running towards the eastern horizon.
He didn't run very fast, just to let the camera take a clear look at the Leap Shoes.
Then the rail car passed him from the side, and the photographer kept adjusting the camera position, and finally changed to a front-on shot.
Just at this time, Shen Jue ran up to the lighting engineer, and the strong red light hit his face, making the entire scene look fiery red, like the endless fire of destiny.
This photo shoot couldn't be easier.
When I shot another one, the Leap commercial that was about to cause a storm was actually finished.
