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Chapter 474 Good things keep coming

Even if Feiyue's commercial is finished filming, it cannot be broadcast immediately.

The best time to launch the advertisement will be after the factory's production line has been renovated and mass production has officially begun.

Prior to this, Xiao Qian invested another sum of money and rented a storefront on Nanjing East Road Pedestrian Street as Feiyue's official flagship store, which has now been renovated.

If you want to become a big brand, how can you become famous if you don’t establish yourself on Nanjing East Road?

Didn’t you see that after Metersbonwe did this, it immediately became the top spot among domestic casual clothing brands?

Even "Transformers" has to be filmed here to advertise.

It’s December, and it’s the annual awards season.

The first award ceremony that attracted people's attention was the pop music festival held on December 1 every year.

The first edition was held on the Bund of Shanghai last year. Its advanced technology and advanced concepts instantly conquered countless audiences and singers, making the music festival an authoritative ceremony in the field of domestic pop music.

Therefore, countless people have been waiting eagerly for this second edition.

When planning at the beginning of the year, we planned to hold the second edition in Beijing. As the two largest cities in China, Beijing is a good choice to take over the Magic City.

But after the financial crisis broke out, and after feeling the anxiety of the people of Xiangjiang, Xiao Qian quickly decided to move the second music festival to Xiangjiang.

The location, needless to say, must be Hung Hom.

After the financial crisis, Xiangjiang is working hard to restore its former peace and prosperity, and ordinary people in Xiangjiang also need more cheering.

At this time, a grand awards ceremony can have a great impact.

And unlike the first edition, starting from the second edition, Hong Kong and Taiwan singers have officially entered the selection process of the music festival. In other words, from now on, they can compete for all awards in the awards ceremony.

This situation made Hong Kong and Taiwan artists inexplicably excited, and their patriotism rapidly expanded.

Since this year, their works have been selling well in the Mainland, their reputation has become famous in the Mainland, and they can participate in the competition for awards in the Mainland, truly feeling the atmosphere of a family.

Little did they know, this was Xiao Qian's intention.

That is to use the methods we can to gradually strengthen the ties between the two sides of the Taiwan Strait and the three places, which can dilute the distinction between the mainland, Hong Kong, Macao and Taiwan, and create an atmosphere in which there is no distinction between them.

If things continue like this, no one will have the idea that the Mainland is the Mainland and Hong Kong, Macao and Taiwan are Hong Kong, Macao and Taiwan.

In the previous life, we did very poorly in this regard, not only creating administrative barriers between the two sides, but also in terms of language, culture, and consciousness.

Always emphasizing what Hong Kong and Taiwan are like makes people feel that they are separated from the mainland and are not one family.

There were too many aspects that he couldn't do, so Xiao Qian had to start from the areas that he could influence.

This time the pop music festival will be held in Hong Kong, and it will be fully open to artists from Hong Kong, Macao and Taiwan. Everyone will compete fairly and the atmosphere will be great immediately.

In recent years, through the efforts of Starlight, people in Hong Kong, Macao and Taiwan have changed their views on the entertainment and cultural industry in the Mainland. They no longer think that things in the Mainland are too vulgar and they don't like it.

The popularity of film and television dramas such as "Shanghai Bund", "Bao Qingtian", "Tai Chi Master", "The Opium War", "October Siege", etc. in Hong Kong and Taiwan has gradually changed the people's ideas and began to unknowingly

Accept the cultural influence of the mainland.

In addition, Mandarin education in Xiangjiang has been popularized. Although the effect is not obvious for a while, in the long run, the new generation in Xiangjiang that gradually grows up will be more accepting of mainland culture.

This time at the music festival, Xiao Qian no longer attended the event, but settled down to be the boss behind the scenes.

Even if he still won the Best Producer of the Year award, she would still receive it on his behalf.

Even though singers from Hong Kong, Macao and Taiwan have joined the competition for awards, Starlight's singers are still very competitive and won two awards: Album of the Year and Song of the Year.

The winners are all she, there is no way, "Pearl of the Orient" is really too influential, it is really unjustifiable not to award these two awards to them.

Only the best singer of the year was won by Wu Shiyu, the top singer in Hong Kong.

There is no way, if the album sales of 5.75 million copies can't even win a big award, then it will really become a shady situation.

It is not difficult to see from this that although Starlight has used Hong Kong and Taiwan as a springboard to expand its influence to Southeast Asia, in terms of effect, it still cannot compare with singers from Hong Kong and Taiwan.

Overall, the second music festival was very complete and successful.

I am very satisfied in every aspect and the praises are endless.

The people of Hong Kong and Taiwan enjoyed a unique awards banquet close to the water, and their appreciation level was greatly improved.

The ceremony produced by Starlight is completely different from the hurried grass-stage style of RTHK. The performances interspersed between the presentation of various awards were also perfect.

It's not like RTHK, which only treats the performances in the middle as embellishments and then gets over it after dealing with them.

The performance stages of the music festival have all been carefully rehearsed and arranged, and are as luxurious and stunning as a concert.

This time, Hot, whose fame has begun to explode, was even invited as a guest performer, which allowed many people to see the power of the top contemporary singing and dancing groups.

What makes everyone most satisfied is the fairness of the awards.

No singer has ever experienced discrimination, and the awards they receive are all well-deserved.

The music festival is very pure. The awards are judged based on the performance of the music, so that the attendees can relax and enjoy a feast.

Half a month later, the 34th Golden Horse Awards will be held.

There has been a major shift in history. Two films, "The Opium War" and "October Siege", appeared at the Golden Horse Awards.

In the previous Golden Horse Awards, there were no mainland films.

During this period, the relationship between the mainland and those countries had just warmed up, and they were still in the early stages of contact. In the field of foreign culture, the mainland was very conservative.

Moreover, there are no representative films from the Mainland, and I don’t think they can beat the masterpieces from Hong Kong and Taiwan on the stage of the Golden Horse Awards. In order to avoid humiliating myself, I did not participate.

But Xiao Qian changed everything.

With his efforts, mainland films have opened up the Hong Kong, Macao and Taiwan markets many years in advance and achieved very good results.

During this period, Wanwan was not influenced by ideology. She was curious about mainland works and was very receptive.

As a result, I did not expect that the quality of "The Opium War" and "October Siege" was so good that they could compete directly with Hollywood movies, and they immediately conquered the audiences in Hong Kong, Macao and Taiwan.

In particular, "October Siege" grossed NT$11 million at the box office in Wanwan.

You must know that in the entire 1997, the box office there was only over 24 million.

"The Opium War" and "October Siege" actually accounted for three-quarters of the box office, shocking countless people.

With such achievements, the Golden Horse Awards did not invite "The Opium War" and "October Siege", and the audience did not agree.

"Are we going?"

Ning Han rushed back from Shaolin Temple. After hearing the news, he asked Xiao Qian for advice.

"Go, why don't you go?"

It was obvious that Ning Han definitely wanted to go, and he kept rubbing his hands, just worried.

"Would it be too sensitive?"

Xiao Qian rolled her eyes.

"Please, you are not that important. If you can go to such a good cultural exchange opportunity, the country will be happy to see it. Of course, it would be better if you could win an important award."

At this time, the Chinese people attach great importance to international honors. Every time they gain something, they must publicize it, which is very helpful to enhance the self-confidence and pride of the Chinese people.

Xiao Qian, who comes from a later generation, naturally doesn't value this very much, but if it can help the country, he is willing to do it.

Can "The Opium War" and "October Siege" win at the Golden Horse Awards?

After careful analysis, he found that the hope was really great.

First of all, this year's Golden Horse Awards are different from the previous ones. There are no movies like "Sweet Honey" and "Song Dynasty", and the other works are simply no match for the two ace films of Starlight.

Even if the judges of the Golden Horse Awards are biased, "The Opium War" and "October Siege" will definitely gain something in the heavyweight awards.

That's enough.

"You all have to go, and you have to show off the style of our mainland film workers. In addition, you have to polish your acceptance speech in advance after you go back. As long as you go on stage to speak, you must express our thoughts.

In addition, the company's publicity department will help you do your homework and help you avoid the interview traps of Hong Kong, Taiwan and overseas media."

Xiao Qian knows best the ethics of Hong Kong and Taiwan media. Relatively speaking, mainland artists at this time are still too naive.

Therefore, if you want to let your artists go out for activities, you must take measures to protect them.

No one knows this better than Xiao Qian.

He is the understanding king of this era!


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