The record company executives present understood what Xiao Qian meant.
After thinking about it carefully, I found that the settings of QQ Music seemed really good.
All major record companies hold a lot of music copyrights.
In the past, in addition to making records and selling them, they could only collect a small royalty fee from TV stations and radio stations, which did not create much revenue at all.
"Mr. Xiao, if I adopt the method you mentioned and sell it on the QQ Music platform, what is the appropriate price?"
This is another issue that everyone is concerned about.
This is related to real income.
Xiao Qian has always been open and honest, and he doesn't play tricks.
"At present, QQ Music has established a price standard after preliminary market research. For songs with a copyright period of more than ten years, listening is free; for songs within ten years, the listening fee is three cents per song. For downloading, the cost of each song is
One dollar.”
The overall pricing standard is much cheaper than in the previous life.
After all, times are different and there are many factors to consider.
The current consumption level of the people has not reached the level of the previous life. If the price is too high, consumers will be discouraged.
The so-called copyright term exceeding ten years is certainly not the copyright protection term stipulated by law.
In fact, the copyright protection period stipulated by law lasts until fifty years after the author's death.
Xiao Qian limited the charging standard to ten years for market considerations.
Songs that are more than ten years old must be old songs.
No matter how good the song is, everyone who needs to know knows it, and everyone who needs to hear it has heard it.
Under such circumstances, if you still need money to listen to music, it will undoubtedly push users away.
For old songs, listening to the songs is free, which can retain users, which means retaining click-through rates; charging for downloads can take care of the interests of record companies, producers, singers and platforms, and is conducive to making the industry bigger and stronger.
It can be said that Xiao Qian's consideration was very comprehensive.
As for new songs, there are fees for listening and downloading, which is inevitable.
Basically, when a record company releases an album, most of the money it makes is in the first marketing. The follow-up is of little significance to the record company.
If no fees are charged, it will seriously affect the record company's income.
But even so, the plan he proposed still made everyone have some doubts.
"If you only charge 30 cents to listen to music... isn't it too cheap?"
Dang Chaohua is quite prestigious within the industry, and his opinions represent everyone’s opinions.
They have all seen big money, but they are extremely unfamiliar with the amount of money at the level of Triangle.
Xiao Qian couldn't help but laugh.
Sample? Three hairs is too little?
That's because you've never seen one chapter charging six cents.
"This fee seems very small at first glance and seems not worth mentioning. But don't forget? QQ Music is a platform that always exists? Users will continue to contribute click-through rates. And as the largest and most authoritative music platform in China
, do you know how many users it will attract?”
Is this everyone’s weakness? No one can see clearly.
Xiao Qian began to clear away the fog and revealed it to everyone.
"At present, the number of qq users has exceeded 100 million? In the end? I dare not say that every Chinese uses qq, but it will not be too different. And among these qq users, even if only one tenth uses qq music, then
Is it also the number of 100 million? Maybe so
? Will everyone feel that it is big and empty? Then let’s go back to the specific calculation. Take the 30 cents for listening to a song as an example. If one person listens to it, it will cost 30 cents. What about a hundred people? A thousand people
What about ten thousand people? What about one hundred thousand people? What about one million people?"
The scene suddenly became quiet, and everyone was calculating silently in their hearts.
Everyone suddenly discovered that according to Xiao Qian's statement, the income of a song is surprisingly high.
"This is just the cost of listening. Some users really like the song too much. Will they download it? The cost of downloading is one yuan per song. If one million people download a song, it will be one million
Real benefits.”
Xiao Qian looked around at everyone.
"Is this a digital audio source? There are no physical costs. There is no need to rent a venue for sales, and there are no transportation costs. Basically, everyone's costs are reduced to a minimum? Then the benefits will naturally expand infinitely."
Have you said all that needs to be said? Xiao Qian is full of confidence.
"How's it going? Do you have any questions?"
The planning of the entire digital music is so detailed, and the obligations and rights are clear. If there are still people who can't see through the benefits, they really deserve to be eliminated by history.
Sure enough, no one has any doubts about the way QQ Music operates. What everyone is more concerned about is the distribution of benefits.
"Mr. Xiao, if the listening fee for a song is 30 cents and the downloading fee is one yuan, how much can our record company get?"
Xiao Qian waved his hand and signaled his secretary to pass on a more detailed plan to everyone, saying at the same time: "QQ Music will adopt a 4:3:2:1 distribution plan. The platform will get a share of the revenue generated by a song.
40%, the record company gets 30%, the producer gets 20% in the name of copyright, and the singer gets 10% as a singer.”
Everyone was horrified, and they didn't expect that the interests of the producer and singer were even taken into consideration.
"Mr. Xiao, the producer and singer are also from our record company. I think it is better to unify these interests, and then our record company, producer, and singer will negotiate again."
Xiao Qian squinted his eyes and looked over, his eyes full of teasing.
"I believe that if you go back and negotiate on your own, the producers and singers will definitely suffer a lot. So it's better to avoid it. Our platform has done this work for everyone."
Seeing that several people looked worried, Xiao Qian's tone became much stern.
"The development of an industry is the result of the joint efforts of everyone. Without producers and singers, their interests cannot be guaranteed. What can you do if you only have distribution channels? If the creativity of popular music is stifled, the final consequences will be
It will be fed back to you. Can’t everyone see through the stupidity of squandering all the resources?”
His words were so shocking that many people woke up.
Of course, some people scoffed, Xiao Qian is not a god, and he cannot see into people's hearts.
But he doesn't care either.
Now the rules and standards are set by him. Whether you agree with them or not, you can only play according to his rules.
Anyone who dares to object will be eliminated.
Xiao Qian now has the confidence and strength.
He was seen sitting upright, looking around like a tiger king patrolling his territory, and no one else dared to confront him.
People are like this. Since they can't resist, if they think about it carefully, they find that the plan provided by Xiao Qian actually has a lot of potential.
At the very least, the major record companies can't exploit the rights of producers and singers as much as they want. They make less money, but they still make money.
Under Kong Yiji's thinking, everyone's resentment became much less intense.
"This is the specific plan. Who is in favor of it and who is against it?"
Xiao Qian was possessed by Zhou Huai'an, and when someone called me to object, he slapped him.
Unfortunately, reality is not a movie.
Obviously we all have a lot of benefits, but we are no stronger than him, so how dare we go against him?
Now that everyone has reached a consensus, the next step will be much faster.
Representatives sent by QQ Music spent a full week signing music licensing and electronic copyright agreements with all record companies.
As soon as the integration was completed here, Xiao Qian received a call from Brother Xiao Ma.
"Mr. Xiao, the mobile QQ business is going very smoothly. All the major telecommunications companies have signed agreements with us. However, for the ring tone business you mentioned, the major telecommunications companies seem to want to leave us alone. I'm afraid we have to work for others.
It’s time to make a wedding dress.”
Xiao Qian couldn't help but sneer after hearing this.
"It's really shameless."
He also didn't expect that these telecommunications companies would do such a great job. They actually wanted to get rid of TX and engage in the ring back tone business alone.
But the anger was only temporary, and then he became calm again.
"It doesn't matter, let them do it. It won't take long before they come to the door asking for help."
Fortunately, Xiao Qian was smart and signed all electronic copyright agreements with major record companies.
In other words, if those telecommunications companies want to engage in ringback tone business, they can pay for it.
All the copyrights are now in the hands of QQ Music. Without the right to use it, how can we still do the ring tones business?
This means that the devil is as high as one foot and the Tao is as high as one foot.
Xiao Qian originally wanted to use QQ Music as a platform to use digital music copyrights for in-depth development to create a comprehensive digital music industry.
For CRBT, he also plans to use QQ Music to cooperate with telecommunications companies.
Unexpectedly, this unintentional intervention has stuck the necks of major telecommunications companies.
Since you are greedy, be prepared to pay the price.
Now that the entire domestic pop music library is in the hands of QQ Music, let those with evil intentions take a closer look at what monopoly is like.
