The football theory proposed by Xiao Qian was something Chu Dayou and the others had never heard of.
This is completely different from their previous perceptions of work and experience, but if you think deeply, you can find that theoretically speaking, there seems to be nothing wrong with Xiao Qian's statement.
Li Zhouzhe saw it more clearly.
"Yes, our province has a population of 38 million. But what's the use? These people don't like football."
Zhan Jinhuai quickly echoed: "Yes, yes, we don't have a football atmosphere here."
The theory proposed by Xiao Qian was unfamiliar to them, and they were a little afraid of it.
This is how people are, they always instinctively resist unfamiliar things and always want to move within the familiar range.
If China's football is not good, everyone says the football atmosphere is not good, so that's what they say.
However, their approach was ruthlessly exposed by Xiao Qian.
"Who is born to like football? Many people may have never encountered football once in their lives. How can they like football? They don't like football. Only then do they need management and development to make them like football."
There was already a hint of hatred in Xiao Qian's tone.
"Didn't I say it before? Running football is the same as running a company. Can a company make consumers like it all at once when it first starts producing products? Isn't it better to advertise, promote, and make people like it?
Consumers can only like the product after they come into contact with it, understand it and use it. Have you made any efforts to cultivate fans?"
Obviously, these people have not made any relevant efforts.
Xiao Qianyu said sincerely: "Everyone knows that football is a widely loved sport. What is it? This is the mass base. Didn't the teacher say, come from the masses, go to the masses? You football players don't
If we take the initiative to approach the masses, how can we make them fall in love with football?"
Obviously they are people within the system and are all party members, but today they were actually given party lessons by a private enterprise boss.
But after carefully tasting Xiao Qian's words, they couldn't help but be convinced.
Of course they understand these theoretical knowledge better than Xiao Qian. But combining theory with practice, they...
I have never thought of combining party and government theory with football, and it is so appropriate.
Li Zhouzhe was a little moved, but he didn't realize that he was already following Xiao Qian's train of thought.
"Mr. Xiao, I admit that the theory you mentioned is correct. But how to operate it in practice? If theory cannot be combined with practice, it is just empty talk."
How could this stump Xiao Qian?
"If you want to run the market well and expand the number of fans, you have been doing specific work. But you don't realize that the work you do is related to this. The result is that you have not done your best work, and you have not done your best.
It did not achieve the desired effect.”
Chu Dayou and the others looked at each other, and they could never imagine that they had done anything related to running the fan market.
On the contrary, Secretary Xu was at ease on the sidelines.
He was like an outsider, always focused on Xiao Qian.
Because he suddenly discovered that what this young man was thinking had reference significance for many jobs.
In the past, I always felt that work was not easy to carry out, and I could not see the direction of development. However, during this period of contact with Xiao Qian, this young man's advanced and comprehensive way of thinking really inspired him greatly.
Xiao Qian didn't notice Secretary Xu's profound meaning. He was already in a state of mind.
"Youth training, haven't you been doing youth training work all the time?"
The expressions of Chu Dayou and the other three people changed rapidly, and they felt that Xiao Qian was teasing them.
They have been doing the job of cultivating football talents all their lives. Why don’t they know the relationship between youth training and cultivating fans?
One look at their expressions, Xiao Qian knew that they hadn't realized it yet.
"What do you think youth training is? Oh, it's just to find a bunch of kids, find a place, give them a few balls, and let them kick them. That's youth training?"
Xiao Qian slapped the table heavily, really angry.
"It's a big mistake. In fact, if youth training is done well and done correctly, it will be the key to running the entire football system."
He didn't give everyone a chance to speak, and completely became the protagonist.
"Nowadays, the pace of life is very fast. Adults are busy running for life, busy making money, and with the burden of life, so there is basically no opportunity to get close to football. What is the only way to make them pay attention to football?"
Xiao Qian looked at everyone and pointed out the key words word by word.
"That...is...the...child."
A bolt of lightning exploded into everyone's minds, as if a huge gap had been blown out of their eternal imprisonment.
Chinese parents are almost the best in the world in their love and concern for their children. Even when their children are very young, they are eager to design a complete life for them.
The growth of children is the top priority.
It is every parent’s greatest wish to see their children become successful.
"Although Chinese football is currently doing youth training and talent training, what is wrong? It is that it separates youth training from society.
Our football people are more accustomed to building a place similar to a school, with tall buildings all around, forming a sealed space. This space traps the children inside and isolates the parents from the outside.
The result of this is that children receive a cramming-style football education that is actually not very effective, and parents outside the wall cannot participate in the youth except providing the children with basic necessities, food, housing, and transportation and hoping that their children will succeed.
Come during the training session.
These parents don't have the opportunity to understand what football is. Some people who should have become the most loyal fans of football have been rejected by your wrong youth training methods."
This involves specific issues, and the three people present have many years of work experience, which can further stimulate their sense of identity.
"Everyone knows Coach Xu Shujin, right?"
Hearing him mention his colleagues, Chu Dayou and the three of them all showed admiration.
"Who doesn't know Director Xu? He is a big shot in our domestic football industry."
“Director Xu’s level is, I don’t know, any higher than ours.”
Xiao Qian did not listen to them praising Xu Shujin, but said: "Last year, Director Xu established a football youth training school on Chongming Island. He approached me and hoped that I could provide financial help, but I refused. The reason
What is it? The reason is that he has youth training, so
As I said, a wall has been built between youth training and society. His youth training has no social foundation. The talents cultivated in it are also out of touch with society. I do not think that his football school can produce
No matter how great a player comes out, there won't be a big market."
There are real-life examples of this.
The strongest period in East Asia in the future is actually just that.
The king of martial arts, who is known as China's number one player, has a level of strength that would not be ranked high even when viewed by the world.
SIPG, which is based on this East Asian team, has achieved good results due to its financial advantage, but its market share is far inferior to its rival Shenhua in the same city.
In Xiao Qian's view, domestic youth training is too narrow-minded.
Many domestic football people think that finding young talents, gathering them together, and teaching them football knowledge is just doing youth training. But in fact, this kind of youth training abandons the biggest role of youth training.
That is the cultivation of fans and the stickiness of the market.
In fact, youth training is a very good carrier, allowing people who usually have no contact with football to get closer. If you use this opportunity to do a good job in promotion, you can cultivate many, many fans.
However, big and broad remarks are not conducive to Xiao Qian's explanation of his theory.
Xiao Qian decided to make a hypothesis.
"Mr. Chu, if you are the head of the youth training of the Lange Club, you have twenty children who are playing football. So what should you do to use these twenty young players to cultivate as many as possible?
Where are the fans?”
Chu Dayou was confused.
Ask him to teach people how to play football, and he will be very clear-minded and have many methods. But now that the topic of cultivating fans is placed in front of him, he has no clue at all.
It was Xiao Qian who had to guide him.
"When these young players play, will their parents come to watch the game?"
Chu Dayou can answer this question.
"Sometimes it comes, sometimes it doesn't."
Xiao Qian asked: "Whether they come or not, is it spontaneous?"
Chu Dayou nodded, thinking that this is not normal.
Can our club force parents of young players to come?
Besides, it is the players who decide the outcome of the game, so what does it matter if the parents come or not?
But Xiao Qian's words opened up a whole new world for him.
"Then have you ever sent out an invitation to parents? Have you ever told parents that when they appear on the sidelines, it is the best encouragement to their children? You know, for young children, if they
When they play football, their parents are on the sidelines cheering them on, and their courage and motivation are actually different."
